Harnessing the Mobile Evolution. Shiraz Hasan Sr. Director M2M & Mobile Applications AT&T Business Solutions

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2 Harnessing the Mobile Evolution Shiraz Hasan Sr. Director M2M & Mobile Applications AT&T Business Solutions

3 Discussion Points Continued disrupting growth in the Mobile world. Role of IT Approach Things to consider

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5 Knowing how to collect it, process it, and use it is key. How to do that is on a lot of minds AT&T Intellectual Property. All rights reserved. AT&T, Globe logo and other marks are trademarks of AT&T Intellectual Property. 5

6 Have you seen this web site?

7 What Is Driving IT Agenda? 80% 1PWC /AT&T Research, 2011 of businesses will be adopting BYOD policies by 20161

8 What Is Driving IT Agenda and Investments? 80% 50% ofcompanies businesseshave will be of deployed adoptingsocial BYODmedia 2 platforms policies by % 1PWC of businesses will be adopting BYOD policies by /AT&T Research, McKinsey, How Social Technologies are Extending the Organization, 2012

9 What Is Driving IT Agenda and Investments? 50% 33% 80% 1PWC of businesses will be adopting BYOD policies by % /AT&T Research, McKinsey, How Social Technologies are Extending the Organization, Citrix, of the future of companies have workforce will not deployed social media be based at a 2 platforms traditional office3 of companies have deployed social media platforms2 Workplace of the Future, 2012

10 What Is Driving IT Agenda and Investments? 33% 50B of the future connected devices by workforce will not 2020 be 4based at a traditional office3 80% 1PWC of businesses will be adopting BYOD policies by % /AT&T Research, McKinsey, How Social Technologies are Extending the Organization, Citrix, of companies have deployed social media platforms2 33% Workplace of the Future, Ericcson, More than 50 Billion Connected Devices, 2012 of the future workforce will not be based at a traditional office3

11 Explosive Wireless Growth to continue into 2015 Devices Networks Applications Diversification & Proliferation Acceleration & Integration Virtualization & Ubiquity 804M Smartphones 76.9B Mobile Apps 149M Tablets 155M Mobile Video Users from 3.4M in M Mobile Cloud App Subscribers from 293M in 2010 from 10.9B in 1 from 17M in M ereaders from 42.8M in M Mobile-Only Internet Users M U.S. Online Gaming Players from 3.7M in M M2M Connections from 95M in Over 100M Views Per Day on YouTube from 80M in in % 602% IDC, 2011 isuppli, Forrester Research, Current Analysis, IDC, In-Stat, SmartBrief, YouTube, ABI Research, ARS Technica, %

12 AT&T M2M Services M2M Solutions Global Connectivity 12 Management Console Professional Services, Platforms

13 The M2M Solutions Portfolio Mobile Devices Mobile Networks Global Cellular Coverage WiFi Satellite Packaged Applications Professional Services Consulting Application Development Staging / Kitting / Logistics Managed / Lifecycle Services 3rd Party App Ecosystem AT&T Foundry Agile Development Proof of Concept Beta Testing Commercialization Service Management Data Management Cloud Storage Analytics (Provisioning, SIM management) Application Development Platform

14 Flexible Service Architecture for M2M Applications

15 AT&T Global M2M Solutions Single global encrypted GSM SIM Designed as one-stop shop for global Customers Coverage: Permanent Roaming 125+ countries, 200 networks; Temporary Roaming 200 countries, 500 networks Single rate plan Multi-tiered Billing In-building service augmentation options Usage monitoring, alarms, and Reporting Multi-network access: Satellite, WiFi, Mesh, Custom Device Expertise: devices certified

16 Connect Applications and Content API API API Business Management Operations Support Service Delivery Platforms Real-Time Provisioning Automated SIM activation Select and change rate plans Automated Provisioning Real-Time Diagnostics Analytics Reports Set roaming permissions Real-time Diagnostics Flexible Plans Automation API Custom Alerts Secure SIM Feature Is the device on? Is the device communicating? Subscription Generator Inventory Management Customer Self-Service Alerting & Alarming Are usage overages too high? AT&T Network and Global Roaming Is the device communicating?

17 Connected Car AT&T Drive AT&T Drive Studio showcases end-to-end solutions that AT&T and its contributors can provide automotive manufacturers around the world. Significant ecosystem players are committed to the Drive Studio and will work alongside AT&T, including Accenture, Amdocs, Clear Channel s iheart Radio, Ericsson, Jasper Wireless, Synchronoss and VoiceBox. Capabilities include telematics, advanced diagnostics, remote services, rear-seat entertainment, global services, family tracker, voice recognition, automotive app store, vehicle updates, and connected media

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20 Development Tools So Easy to Use, You Can Complete Your Solution In a Weekend Hackathon Winners Develop on M2M Platform for the second year in a row

21 Thank You