INDIAN ASSOCIATION OF TOUR OPERATORS

Transcription

1 INDIAN ASSOCIATION OF TOUR OPERATORS Keynote Presentation - IATO Website 29th IATO Convention, 8-11 Sept. 2013, Kochi Presented by: Ravi Gosain, Member, EC, IATO

2 With a new look and feel yourfistacn ISALW YCRU Custom-developed and CMS-powered Lead management and distribution system Control panel for overall administration Consoles to manage members accounts

3 A Facelift of IATO in the Web World Members & their services Integration with IncredibleIndia Information on IATO Information on market development Government helpdesk 6 Business leads for IATO members 3

4 01. Representing IATO How the new website presents information on IATO Detailed information on IATO s organizational structure History of IATO and the people leading it over the years Contribution of IATO towards developing tourism in India Information on IATO s collaborations (domestic & overseas) News and articles associated with IATO Details on IATO s Executive Committee Events and seminars organized by IATO 4

5 02. Information on Market Development Use the new website to build your Marketing Strategies Latest information on global tourism fairs Information on overseas tie-ups and partnerships Business opportunities through foreign collaborations Information on norms, policies and guidelines Latest updates from global tourism markets Details of the events organised by IATO and its members 5

6 03. Benefits for Members A unique platform for members to showcase their complete array of services and portfolios Member listing Update specialization details Individual listing of business information for every member of IATO Mention Specialization Highlight Services Options for active members to update company information, tour specialization details, area of operations, service information, type of service offered etc. Specify Area of Operation Profile creation Options for members to update organization profile details in the secured member s area using his/her own set of access credentials Define Interest Groups Get business leads Based on specialization of services, get quality leads from traffic driven from IncredibleIndia.org 6

7 How the Member s Access Works Member s Login Use your USERNAME and PASSWORD to Login. If needed, use the FORGET PASSWORD link Use the Member login link on IATO website Member s Area Options to: Edit Profile Change password View Leads Check training programs View news & circulars Check events details Update profile Access EDIT PROFILE: Update contact details Add Area of Operation Add Tour Types offered Select Tour Specialization Update About Operator details Add Specialization details Write about Services Add the Logo SAVE Get business Leads comes to address listed on your IATO profile. Keep checking regularly for leads. Deal wisely and get business! 7

8 04. Government Helpdesk The website publishes all relevant information from Ministry of Tourism and other bodies Ministry of Tourism Government agencies TOURISM UPDATES 1 CENTRAL POLICIES 3 CIRCULARS 2 NORMS & GUIDELINES 4 Other associations ABOUT COLLABORATION ALLIED SERVICES 5 6 8

9 05. Integration with INCREDIBLEINDIA.ORG STAGE 1 incredibleindia.org STAGE 3 package selection The visitor lands at and clicks tour operators link Visitor uses the SEARCH TOOLS and selects a package Redirection Search Selection STAGE 2 search packages Visitor lands at the TOUR PACKAGES section of Conversion Business Lead STAGE 4 LEAD GENERATION Visitor fills the enquiry form and the lead is sent to FIVE IATO MEMBERS 9

10 06. LEAD Distribution Process A visitor can: Lead Sorting Mechanism: Lead Distribution System: At Member s End: Select individual package Checks Specialization Complies the list of members The member receives Lead Add packages to wish-list Checks Tour types with matching criteria Omits previous recipients Go for a CUSTOM package Checks Area of Operation Randomly selects 5 from the Starts communication LEAD CLOSURE final list Visitor s action Sorting mechanism Distribution system Member s Action On IATO s website At IATO s server At distribution application At the member s end 10

11 Website Security Measures Admin LEVEL Member level IP tracking Lock off IP after 3 unsuccessful attempt to the Security question for admin access admin panel Mandatory strong password Alert on frequent access Member-only visibility of leads Password verification through Lock off IP after 3 unsuccessful attempt to the Token verification for report generation admin panel Multiple token verification for lead view Auto-freezing because of prolonged inactivity Restricted FTP and DB access 11

12 Traffic Sources Search-Engine Traffic Traffic from incredibleindia.org & Min. of Tourism Traffic through Google s country-specific sites Traffic from the homepage of 2 Incredibleindia.org Links from inner pages of Incredibleindia.org Traffic through other searchengines like Bing, Yahoo! etc 1 Related Links page on tourism.gov.in Traffic driven by search of keyphrases like tour operators in india, iato members, india tour operators etc 3 Referral sources Traffic originated from websites in other countries Websites of other associations & organizations General web-referral links 12

13 Future Enhancements Feature Integration Integrate features like interactive search and custom packages using Google Maps MOBILEs and smartphones Make the Tour packages and searching mechanism readily available on the web Large-scale MaRKETING Plan for wider marketing through affiliate network, partnership and collaboration Branding & promotion Plan for Search-engine marketing and branding through optimization processes and Social-media 13

14 Thank You, INCREDIBLEINDIA! For giving us 300% growth in traffic in one month! Post link-up with incredibleindia.org 54% Indian leads 39% overseas leads USA (8%), Canada (5%), UAE (3%) and UK (3%) - are on the top of the list 14

15 THANK YOU ALL! 15