Transforming a Global Manufacturing Business through Informa7on Powered by MicroStrategy

Transcription

1 Presenters: Mike Fagan, President Domtar Personal Care Alisha WiEy, Chief Data Architect Transforming a Global Manufacturing Business through Informa7on Powered by MicroStrategy MicroStrategy World 2015 Vegas 2/10/15

2 Follow the Conversa7on

3 Today s Speakers Presenter: Alisha WiEy, MicroStrategy PSM NAM Guest Speaker: Will Tribbey Ph.D., MicroStrategy Data Scien7st Mike Fagan Chief Data Architect MICROSTRATEGY ANALYTICS PLATFORM

4 Agenda Who is Domtar? What challenges have we faced? How are we solving the challenges? What is our future outlook? Ques7on and answer session

5 Who is Domtar? Corporate Name Domtar Corpora7on Incorporation Delaware Head Office Montreal, Quebec, Canada 2013 Sales US $5.4 billion * Financial Results US dollars, US GAAP Market Capitalization US $3.42 billion* A Fortune 500 Company UFS Stock Listing NYSE, TSX Index Listing S&P 400 MidCap, Russell 1000, NYSE Composite Ownership 85% + in the U.S. Employees Approximately 9,500 * hep://

6 Evolu7on of Domtar Personal Care Domtar Corpora7on acquires AEends Healthcare, Inc. from KPS Capital Partners. AEends produces a complete line of incon7nence care products and washcloths marketed primarily under the AEends brand name. This marks Domtar s entrance into adult incon7nence care. EAM Domtar Corpora7on acquires EAM Corpora7on from Kinderhook Industries, Engineered LLC. Absorbent Materials EAM produces airlaid and ultrathin laminated absorbent cores with brands such as Novathin and NovaZorb used in feminine hygiene, adult incon7nence, baby diapers and medical, healthcare and performance packaging solu7ons. Domtar Corpora7on acquires Spanish company Laboratorios Indas Indas is Spain s largest manufacturer and marketer of branded adult incon7nence (AI) products. This acquisi7on delivers a geographic and product line expansion Domtar Corpora7on acquires AEends Healthcare Limited from Rutland Partners. AEends sells and markets a complete line of branded and private- label adult incon7nence care products distributed through several channels, with sales organiza7ons in 9 European countries. Domtar Corpora7on acquires Associated Hygienic Products from DSG. AHP is a leading private label supplier and manufacturer of store brand infant diapers in the United States with established long- term rela7onships in the retail distribu7on channels. This acquisi7on expands the product range of Personal Care.

7 Our Business Overview Corporate Strategy 2013 Sales by Business Segment $5.4 Billion * PERFORM GROW BREAK OUT * hep://

8 What Challenges Have We Faced? Foundational Intelligence Key User Groups Business Value Sales Tools Sales Teams Partner Tools Category Mgmt. Multiple DPC ERPs Data Integration and Harmonization DPC Data Warehouse Analysis Reports 3 rd Party Data Partners Executive Reporting Marketing Mgmt. Procurement more Management

9 Audience Poll

10 There s No such thing as Simple. Simple is hard. 10

11 How Are We Solving Problems? Insights Using mobile apps, and combining internal data with 3 rd party data Predictive Analytics Using statistical analysis tools within BI to assist in forecast and budgeting as well as other economic factors Consolidation Utilize data warehouse and BI tools to consolidate data from multiple ERP platforms Insights Predictive Analytics Analysis Reporting Consolidation Analysis Performing analysis on warehouse data to support strategic decisions Reporting Utilize BI to prepare standard monthly reports and dashboards and allow team to focus on analysis

12 Disparate Data to Knowledge 3 rd Party Data Foundational CRM Systems of Engagement Multiple DPC ERPs Data Integration and Harmonization DPC Data Warehouse Sales Tools Partner Tools Management Tools more Personal Data and Files

13 Growth Driving Hybrid Approach Growth driving hybrid technology solutions Interna7onaliza7on, Currency flexibility, Finance and Sales Bridging the complexi7es between financial and opera7onal intelligence.right now. Time to market of capabili7es

14 Informa7on Delivery Architecture S O U R C E S Y S T E DATA LAKE ENTERPRISE DATA WAREHOUSE D A T A D E L I V E R Y S

15 Business Enabling Capabili7es Data Delivery Systems of Engagement Web Capability Financials across business units Customer and Product Sales Reports local and global Mobile Mobile Execu7ve Dashboard View of Business Mobile Procurement Cost Impact Savings Scorecard Web Mobile Finance Which areas are exceeding financial targets and by how much? Marke7ng What new products are performing the best? Sales Who are my top/boeom 10 customers? Why? Web Finance/Sales How are we performing against Budget and Forecast by business unit?

16 Lessons Learned with Hadoop 1. Define success be specific 2. Manage scope creep 3. Decide when to take medicine 4. Excel and Hadoop don t play nice 5. Hadoop likes unstructured data beeer 6. Delivery works beeer with super users

17 Knowledge Service for our Future Knowledge as a Service Laying the founda7on for Knowledge as a Service SDLC elimina7on with an agile approach Knowledge as a Service will bring us scale

18 Business Impact Approx. 50 Financial analysts, controllers, and management staff ACROSS THE GLOBE can access financials for decision support. C and VP levels spanning over 6 countries receive UP TO DATE mobile business views. Over 150 sales team members can access CUSTOMER INSIGHTS on demand.

19 Future Outlook Cost Savings Prescrip7ve Analy7cs What If Analyzer for each business area Business Led Super User Knowledge Service discovering unstructured data living in Hadoop Sensor Data Machines or Wearable Products Voice Recogni7on Customers/Enterprise Dashboard Instantaneous Customer Service through a seamless connected experience

20 A Special Thank you to our Partners

21 Thank you Ques7ons?

22 Informa7on Delivery Architecture Reference