Realm of Big Data Ini0a0ves

Transcription

1 Realm of Big Data Ini0a0ves Kamlesh Mhashilkar Head - Analy0cs, Big Data and Informa0on Management (ABIM) Prac0ce TCS Digital Enterprise Copyright 2013 Tata Consultancy Services Limited 1

2 Realm of Big Data Ini0a0ves DIGITAL REIMAGINATION Disruptive Innovation TRANSFORMATION Incremental Innovation RUN & GROW TCS Confidential Foundation 2

3 Digital Reimagina0on BIG DATA ANALYTICS SOCIAL MEDIA Digital 5 Forces MOBILITY & PERVASIVE COMPUTING CLOUD Default is Digital Business Models Channels Products & Services Customer Segments AI & ROBOTICS Business Processes Workplaces Leveraging a combinagon of Digital Five Forces to reimagine TCS Confidential 3

4 Big Data Driven Digital Reimagina0on Engineering and TelemaGcs Data AnalyGcs for an Engine Manufacturer Telema0cs data analysis from vehicles and engines to analyze field data for engineering Monitor and send alerts on events that require engine service Manage down0me sensi0vity of the consumer with preven0ve maintenance Bringing Consumers to Business Customers in a Marketplace for a Card Provider Onboarding offers from Business Customers Mapping Card iden0fica0on with the social id to understand the likes and dislikes of consumers Personalized campaigns based on likes to improve the brand card usage Reduce expenditure on targeted campaigns and mailers and increase campaign hit rate Next GeneraGon Drug Development for a PharmaceuGcal Company Reduce the clinical Study life cycle by 5 years from exis0ng years Well- organized scalable, robust, secure, compliant repository to integrate clinical and pre- clinical and research data Enables new business capabili0es like Risk based monitoring and Drug supply chain for studies Provide Informa0on as a Service PrevenGve Maintenance for a Global Power GeneraGon Company Faster data processing and extrac0ng weather analy0cs at an average 0.5 billion records processed in 8-10 seconds Analyzing sensor data to manage the down0me sensi0vity More accurate opera0onal and price forecas0ng of long term end- to- end service contract 4

5 Big Data Driven Transforma0on Customer Experience TransformaGon CompeGGve Intelligence Process AnalyGcs & OpGmizaGon Corporate Finance TransformaGon M&A / Split IT OpGmizaGon Supply Chain TransformaGon Service Delivery TransformaGon Talent Management 5

6 Analy0cs Driven Transforma0ons ConnecGng Watch & Buy parerns for a Market Research Company Correla0on of TV set- top box data with POS data from retailers and survey data. Perform high- end analysis and derive insights for client s end customers in CPG industry Extending data to 25 years of 0me window Scalability for adding Google data 90% reduc0on in turn around 0me Real- Gme Customer Insights PlaTorm for a Global Retailer Global View of Customer with Business Specific Unique Informa0on Rich Customer Insights derived from structured and unstructured informa0on in single repository Real- 0me analy0cs to understand semi as well as non- traceable tenders Scalable placorm for future growth to >300M customers Centralized Customer AnalyGcs PlaTorm and Services for a Bank Move from placorm- centric processes to customer- centric processes Enterprise wide Single Source of truth for advanced analy0cs & Storage Reduced informa0on managements costs Improved informa0on leverage by enabling advanced analy0cs in Customer Behavior, Campaign, Collec0ons, Home Loan acquisi0on, income disrup0on etc. Remote Chiller Monitoring and AutomaGon for a ConsulGng Company Campus Monitoring various cri0cal parameters of chillers with the TCS Connected Universe Placorm (T- CUP) Providing the op0mized load to chillers based on their availability and performance 3-4% of energy savings (90KWH) Reduced the chiller down0me by 10% by On- 0me triggering of preven0ve maintenance 6

7 Big Data Driven Run & Grow Process SoluGons Business SoluGons Technology SoluGons Mode of Delivery 7

8 Analy0cs Driven Run & Grow Business Mainframe Data ReGrement for a Retailer TCS Ac0ve Archival used for Archiving Mainframe data High speed data archival Scalable placorm for future growth Easy Integra0on with Business Intelligence Tools Intui0ve User Interface, Automated & Configurable solu0on Persona Based Stock RecommendaGon Engine for Financial Services Company Enabling Trading Desk Advisers to make buy/sell recommenda0ons on stocks, fixed income securi0es & municipal bonds, which suit their Customer s porcolio U0liza0on of the organiza0on s Intellectual Capital to help the Business compete with rivals 17,000 Advisers, 450 Analyst Reports, Recommenda0ons to households, on a daily basis Sales / Research Document Management PlaTorm for a Bank One- stop resource for all sales research materials, regardless of form or structure Increased sales effec0veness and results Improved Naviga0on, search, display, performance, end- user tagging Reduced support staff and maintenance Analyzing Nurses Notes for a Health Insurance Firm Nurse notes contain a wealth of informa0on on a pa0ent health history, medica0on currently consumed and tests recently taken. Using categorical variables (symptoms, medica0on, pa0ent vitals etc.) in current diabe0cs and influenza models Increasing accuracy of claims predica0on thereby calcula0ng premiums more accurately Directly impac0ng firms profitability 8

9 This is just the beginning x current data volume 4 x current number of devices 9

10 Thank You