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1 rick richard gatarski SOCIALA MEDIER FRÅN KOMMUNIKATION TILL KONVERSATION dad phd sca Berghs, Stockholm, Richard Gatarski frusen värme neo medio
2 pk1 our history then what Francis Bacon René Descartes John Locke paradigms old actors new gatekeepers Källa: Deighton, J. (1997) Commentory on Exploring the implications of the Internet for Consumer Marketing, Journal of the Academy of Marketing Science 25(4), pp
3 recommendation systems my conclusion de-oxymorize digital machines that interact in markets. the medium is the mind summary being online more different possibilities Connected Swedish meeting model 2007
4 the walk are we here - yet share now ik@weconverse.com live conversation mobilt & video onda goda saker Think sleeper curve Pop culture makes us smarter Games force us to make decisions Social networks & multiple threads
5 sociala nätverk i tv multipla trådar ambitionen med inspirationen support develop life, your by: future life, by: inspire, look at explore, social media understand and efficiently ask questions, use the look latest for answers web trends ask learn questions from each and other search for answers start get social blogging 2.0 Source: Steven Johnson (2006), Everything Bad is Good for You Source: Steven Johnson (2006), Everything Bad is Good for You amazing kidz ni buzz words newspaper radio/tv journalist byline anthology you and media? media and communication sender/receiver reuters cpm event moderator, lobbyist, opinion leader
6 assuming towards conversing communities we customers/ citizens/ consumers are educated connected conversant re:think we are more than I am Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see the idea old thinking old guerilla pr awareness attitude behaviour use 100 media that each reach people
7 re-thinking we media social network analysis acknowledge actors who each converse with 10 other connectors brokers gatekeepers you see!
8 digital night mares blogging wiki podcasting mashup sns customer generated content rss ping tag widget mikroblogg connectors, brokers, gatekeepers a common question knowledge in us we trust e.g instead of 500 tarja halonen? do I need to.?
9 a didactic pod drama in the chair student generated content stanford.wikia.com celebrity blogs largest? blog?
10 selling blog they listen to us boeing b2b blogging blogger bill microblogs mashing things up sms + blogging + social networking = twitter + =
11 twittervision twistori some advice begin2blog re-think 1. listen carefully 2. invite to conversations 3. support other conversations 4. create social media converse?
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den gamla framtiden intro WEB 2.0 SOCIALA MEDIER har två barn och sambo ekonomie doktor, marknadsföring konsult / lärare / talare analys och IT-utveckling konversationsstrategier skolan och marknaden Mindshare,,
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