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1 den gamla framtiden intro WEB 2.0 SOCIALA MEDIER har två barn och sambo ekonomie doktor, marknadsföring konsult / lärare / talare analys och IT-utveckling konversationsstrategier skolan och marknaden Mindshare,, Richard Gatarski BAT Business Art Technology AB The Ego in 6 Parts (2002), Solomon Kane, webb 1.0 aim of this inspiration b.w. sta-ti-stics värdera support (affärs)livet your future bättre, life, genom by: att: inspirera, inspire, upptäcka, explore, förstå understand och and rätt efficiently utnyttja det use senaste the latest på webben trends ställa ask frågor questions och söka and svar search for answers lära start av varandra blogging börja blogga N

2 building on the assumptions todays main point re-think, why? consumers / citizens / customers 100+ million registered users, 15+ million unique logins/day, 30 billion pageviews/month, second largest webdestination, 1,4+ million band registered, band blogs groups (fasion, sport, health, film, etc) are: educated connected conversational tänk om Source: myspace theatrical usatodayspace news.bbc.co.uk/2/hi/business/ stm O

3 second life the launch of crayon in second life cdc in sl a real country the online house P

4 the trygg-hansa effect tv in sl researcher.se/archives/2007/01/sverige-bygger-varumarke/ knowledge in sl facktugg idén serif GRP DM medieplanering medvetande attityd beteende 4P AIDA knowledgecast.wordpress.com/sl/sl-movies/ räckvidd pantone Q

5 gammalt tänk gammal gerilla towards conversing communities hantera 100 medier som var och en når människor tänk om Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see we media omtänk lackmus konversera med aktörer som var och konverserar med 10 andra R

6 trendometer terminology we are not alone twitter feeds tagging citizen generated content podcasting social media widgets wiki Source (edited): (UK October 3, 2006) and the Inc. 500 one definition vetenskap a website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, and typically without the need for registration Apoteket? via S

7 who says what? citizen generated content podradio terrible for advertisers? marketing ethics customer generated content blog.ericgoldman.org/archives/2006/12/wikipedia_will_1.htm (data September, 2006) Source: T

8 student generated content consumer generated content melody s breakup stanford.wikia.com we tv team indirect cgc++ consumer generated content online.wsj.com/public/article/sb okhgzhxdpanmqwt8iiormbeshtc_ html U

9 machines listening to media free data let go Source: Laflyes key note at Association of National Advertisers, adage.com/ana06/article?article_id= corporate world meet web 2.0 swedish web 2.0 what is a blog? flickr.com/photos/gtmcknight/ V

10 pre-blogging main stream media (msm) blogged event at gnomedex and forrester blogging terminology blogroll post archive comments permalink categories feed via NM

11 grey matter inbloggande bloggar betyder Adamic, L. & Glance, N. (2005) The Political Blogosphere and the 2004 U.S. Election: Divided They Blog, examples are abound boeing b2b blogging corporate blogging acca.blogs.com/accabuzz/ NN

12 organized blogging nonhuman bloggers mikropublicering blogs.hillandknowlton.com/blogs it sort of grooows......in all languages... express yourself technorati.com/weblog/2006/11/161.html technorati.com/weblog/2006/11/161.html (some languages underreported) NO

13 the bloggosphere not a blog, but... msm 2.0 datamining.typepad.com/data_mining/2006/09/if_there_is_a_b.html digital initiatives to blog is this easy mashing things up sms + blogging + social networking = twitter + = NP

14 twittervision in sum social media hmmmm? vilka är möjligheterna? fokusera kundernas relationer 1. lyssna 2. bjud in till konversation 3. stöd andras konversationer 4. skapa egna konversationer japp, ni måste göra - det! tack! NQ