SOURCE CODE: SCOSC0111

Transcription

1 SOURCE CODE: SCOSC0111

2 CONTENTS Milady U Online Courses Beauty and Wellness Career Transitions Cosmetology Esthetics Nail Technology Barbering Massage Business Training Instructor Training Salon & Spa Business 60 Order & Service Info CALL FOR NOMINATIONS! CEA AACS EDUCATOR OF THE YEAR AWARD! The prestigious Nicholas F. Cimaglia Educator of the Year Award is co-sponsored by AACS and Milady and is given annually to one educator who exhibited the most significant contribution toward upgrading professional standards of educational excellence, particularly within the area of student involvement, during the past year. Nominees must be currently employed as an educator, and be a current member of CEA. The Educator of the Year will be awarded at the 17th Annual CEA Convention in Scottsdale, AZ, July 15-18, All nominations must be received by April 15, To receive a complete list of guidelines and nomination forms, please call (800) or visit

3 Welcome to Milady U Visit us online at for more information on course descriptions, user setup, pricing, course demonstrations, and much more! The premier online program designed to meet the various needs of the beauty and wellness industry that includes students, instructors, school owners, technicians, and salon/spa owners. These courses are full of content that s guaranteed to benefit an individual as they further their career and are looking to take it to the next level. At the end of the day, alternative methods of delivery are necessary for many areas of learning due to time constraints, financial constraints, traveling constraints, and personal commitments. Milady understands those needs and is pleased to provide a variety of solutions based on our broad spectrum of clients. Benefits of Online Learning: 24/7 access from work, home, or school anywhere, anytime. Each course requires internet access only. Self-paced approach allows learners to quickly identify strengths and focus on areas that need improvement. Interactive quizzes/tests provide immediate scoring feedback and reporting for both individuals and those administering the course. Convenient to both the user and school when implementing. Administrative reporting allows for ease of tracking and documentation for personal use and accreditation requirements. Visually appealing and up-to-date with pertinent content. Affordable and easy to order. 1

4 Milady U Online Licensing Preparation Milady U Online Licensing Preparation resources are all created to offer students a fast and convenient way to prepare for state licensing exams. Tens of thousands of students have successfully used Milady s Online Licensing Preparation to pass their State Boards with flying colors. Whether you re in a High School, Vo-Tech, Career School, Community College, or Private Beauty School program, you can use Milady s Online Licensing Preparation Courses to help prepare your students for exam success! Each course offers review and chapter tests for each of the chapters in the corresponding textbook plus comprehensive tests with new exams created from a pool of hundreds of questions. Extensive reports help students determine areas of study to focus on. They can review the topics they want on their own schedule. Completion Time: Varies Duration of Course: 1 year List Price: $29.95 each Available Courses: Cosmetology Printed Access Card ISBN-10: ISBN-13: Barbering Printed Access Card ISBN-10: ISBN-13: Nail Technology Printed Access Card ISBN-10: ISBN-13: Esthetics Fundamentals Printed Access Card ISBN-10: ISBN-13: Esthetics Advanced Printed Access Card ISBN-10: ISBN-13: Massage Printed Access Card ISBN-10: ISBN-13: Successful Salon and Spa Management Printed Access Card ISBN-10: ISBN-13: Note: Milady s Online Licensing Preparation Courses can be provided to the student via a printed access card or electronically with a school learning code. Both individual-user and multiple-user setup and pricing is available. Visit us online for more information on course descriptions, user setup, pricing, course demonstrations, and much more! Milady U Faculty Development Milady U Online Faculty Development Courses strive to meet the unique needs of those who teach every type of student. This program addresses strategies for effective teaching and instructional support. Each module contains educational theory, classroom tips, valuable activities, and ideas for improvement. Reflection questions are interspersed throughout asking instructors to think about their courses, past practices, current teaching skills, and future goals. Engaging individual, group, and internet activities are included at the end of each module section. BECOME A MASTER EDUCATOR ONLINE! For Master Educator Certification, instructors must complete 12 classes total. A minimum of 2 classes must be attended in person at a Milady s Career Institute seminar. To receive Master Educator credit, instructor must fax certificate of completion to (518) Attn: Milady s Career Institute. Visit cengage.com/facultydevelopment for more information on correlation requirements towards your Master Educator Certificate or see pages Completion Time: Approximately 7 hours per course Duration of Each Course: 90 days List Price: $62.95 each Available Courses: Module 1: Understanding the Adult Learner Module 2: Teacher Preparation Module 3: Techniques for Classroom Presentation Module 4: Strategies for Active Learning Module 5: Assessing and Evaluating the Adult Learner Module 6: Classroom Management for the Adult Module 7: Teaching Students How to Learn Module 8: Technology in the Classroom Module 9: Teaching Online Module 10: Customer Service in the Classroom for Optimum Student Retention Module 11: Techniques for Teaching Special Populations Module 12: Creating an Innovative Learning Environment Module 13: Teaching in a Lab or Shop Environment Module 14: Teaching with Experiential Learning and the Externship Module 15: Teaching Professional Competencies Across the Curriculum Module 16: Developing and Using Advisory Boards Effectively Module 17: Teaching Information Literacy and Library Use Teacher Training Boot Camp Note: Online Instructor Training courses are provided to the teacher via an individual electronic access code or an electronic school learning code. Both individual-user and multiple-user setup and pricing available. See pages for Milady s Career Institute Seminars 2

5 Infection Control Printed Access Card ISBN-10: X ISBN-13: Creating a Salon and Spa Environment of Protection Building Standards Salon Standards Occupational Health Risks Personal Protection Multi-Drug Resistant Organisms (MDRO) HIV/AIDS Brazilian and Bikini Waxing Printed Access Card ISBN-10: ISBN-13: Health and Safety Guidelines Preparation for the Service Client Consultation The Waxing Service Positioning and Techniques After Care Milady U Professional Development Milady U Online Professional Development Courses are a perfect tool for both the student at the tail-end of their school program and for those schools that offer Advanced Academies and/or wish to provide tools to their alumni helping them succeed after graduation. These courses are entertaining, visually appealing, and highly interactive providing animated guides and video clips to reinforce the content being covered. Completion Time: 2 4 hours per course Duration of Course: 30 days List Price: $29.95 each Business Courses: How to Work Smart & Make More Money Printed Access Card ISBN-10: ISBN-13: Getting Retail Results Printed Access Card ISBN-10: ISBN-13: Double Your Day with No Additional Clients Printed Access Card ISBN-10: ISBN-13: How to Find and Hire the Staff That s Right for You Printed Access Card ISBN-10: ISBN-13: Salon Profitability How to Find It and Keep It Printed Access Card ISBN-10: ISBN-13: Soft Skills Courses: Client Relations Printed Access Card ISBN-10: ISBN-13: Personal Tools For Success Printed Access Card ISBN-10: ISBN-13: In the Salon Printed Access Card ISBN-10: ISBN-13: Professional Tools for Success Printed Access Card ISBN-10: ISBN-13: Job Preparation Printed Access Card ISBN-10: ISBN-13: Visit us online for more information on course descriptions, multiple-user setup, pricing, course demonstrations, and much more! Note: Online Professional Development Courses are provided via a printed access card or electronically with an access code. Each access code provides the student with the necessary instructions and information needed to login to our website. Both individual-user and multiple-user setup and pricing is available. Contact your sales representative for more information. 3

6 This helpful online resource will assist your students with finding advice on networking, negotiating and interviewing and provide access to step-by-step resume building tools which will help them create a highimpact, professional resume. Students will also be provided with powerful job search tools which will help them to identify job opportunities in their area which cater to their individual skills and interests. With Beauty and Wellness Career Transitions, your students will be prepared to enter the professional world with the tips and tools it takes to land the right job, right away. KEY FEATURES Video clips lead the student through each step of the job preparation process. Tips and suggestions for today s economy help students to better define their goals and expectations. Students can interact with other students and professionals from across the country to share information and experiences. Quick access to every State Licensing Board s website as well as important social service and unemployment benefit websites. Students will be provided with 24/7 access for a period of 180 days in order to provide greater flexibility with their schedule. 4 * Pricing information subject to change

7 Step 1: Prepare Resume Build It. Students will create a resume and cover letter to highlight qualities, achievements and skills. They will be guided through the creation process with step-by-step instructions and tips to ensure the most pertinent, industry relevant information is included. Understand It. As the student builds their resume, Why Does This Matter? boxes provide explanations of each step. In addition, related articles help students understand the purpose of that step as well as what it means to the potential employer. Save It. The resume and cover letter can be saved in the system in Word, html and text versions allowing the student to distribute the resume in a variety of ways. Send It. Students can easily send their resume directly from the program via . They can also publish their resume to the internet to increase their visibility. Step 2: Improve My Chances With Beauty and Wellness Career Transitions, students have the tips and tricks for career readiness at their finger tips. In this section, students will have access to over twenty in-depth articles on career preparation topics including: Networking Tools for Success Job Readiness How to Prepare a Portfolio Applying and Interviewing How to Write an Developing a Career Track Irresistible Job Application Different Methods of Compensation The Second Interview Customer Service Skills The Technical Interview Managing a Team and more Customer Relations Step 3:Find Jobs Students choose their state, select the type of work they desire and can even type in keywords to narrow their job search. Job postings are maintained and powered by one of the top job search engines. This powerful search engine extracts current and available positions from job sites, newspapers, associations and company career pages x2700 5

8 Career Corner Throughout the process, students can access the Career Corner and interact with other students and licensed professionals across the country as well as view blog posts related to careers and job seeking in the beauty and wellness industry. How can students gain access to Beauty & Wellness Career Transitions? OPTION #1 OPTION #2 School provides access codes to students through: Printed access card sold through the school bookstore. Printed access card packaged with their books. ISBN-10: ISBN-13: Students buy direct from Milady via the website. Access is available for 6 months from the time a student registers their access code or purchases instant access. 6 * Pricing information subject to change

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10 T he #1 Textbook for Cosmetology Education 8 Milady s Standard Cosmetology, 2012 Catherine M. Frangie, Alisha Rimando Botero, Colleen Hennessey, Dr. Mark Lees, Bonnie Sanford, Frank Shipman, and Victoria Wurdinger Editorial Contributors: John Halal, Randy Fermin, Jim McConnell, Janet McCormick, Vicki Peters, and Douglas Schoon Since 1938, the Milady Standard Cosmetology has been the premier textbook for Cosmetology education. Each subsequent edition has evolved with the changing styles of the era while maintaining a firm foundation in the basic procedures and applications of beauty culture that have endured for generations. Building upon the strong pedagogical features of previous editions, this Milady Standard Cosmetology 2012 is vibrant and colorful to capture the visual learner s interest and focus their attention on the subject matter which is the cornerstone of their education. The Milady Standard Cosmetology 2012 textbook takes advantage of the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. This new edition contains a completely revised section on infection control principles and practices, new procedures, and revised and updated chapters written by industry experts, as well as step-by-step procedures demonstrated specifically for left-handed individuals. Educators and students have access to over twenty instructor tools and student supplements which greatly increase the chances for student success and make lesson planning simple. Each supplement has been tailored to fit the exact needs of the cosmetology student and match the changes made to the new edition. The Milady Standard Cosmetology 2012 is the basis for your students success during their education and will continue to be a valuable resource as they progress through their careers "x11" 1,152 pages 2012 Hardcover ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Softcover ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $99 95 Spanish Edition (Softcover) ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ * Pricing information subject to change

11 contents PART I: ORIENTATION. 1. History and Career Opportunities. 2. Life Skills. 3. Your Professional Image. 4. Communicating for Success. PART II: GENERAL SCIENCES. 5. Infection Control: Principles and Practices. 6. General Anatomy and Physiology. 7. Skin Structure, Growth and Nutrition. 8. Skin Disorders and Diseases. 9. Nail Structure and Growth. 10. Nail Disorders and Diseases. 11. Properties of the Hair and Scalp. 12. Basics of Chemistry. 13. Basics of Electricity. PART III: HAIR CARE. 14. Principles of Hair Design. 15. Scalp Care, Shampooing and Conditioning. 16. Haircutting. 17. Hairstyling. 18. B raiding and Braid Extensions. 19. Wigs and Hair Additions. 20. Chemical Texture Services. 21. Haircoloring. PART IV: SKIN CARE. 22. Hair Removal. 23. Facials. 24. Facial Makeup. PART V: NAIL CARE. 25. Manicuring. 26. Pedicuring. 27. Nail Tips and Wraps. 28. Monomer Liquid and Polymer Powder Nail Enhancements. 29. UV Gels. PART VI: BUSINESS SKILLS. 30. Seeking Employment. 31. On the Job. 32. The Salon Business x2700 9

12 new to this edition Procedures have been placed at the end of each chapter to avoid interruption of the main content. Ten left-handed procedures provide a visual aid for lefthanded students. Information on Infection Control has been updated. Information on cleaning, disinfecting, sterilization, theory and methods of infection control are emphasized to reinforce the importance of this topic. The book has been completely redesigned to present visual excitement, interesting and new graphics, and more than 750 new photos and illustrations. Live models have replaced mannequin heads in the majority of photos, providing the student with a realistic view of how a procedure is performed * Pricing information subject to change

13 key features The book is logically laid out with content from chapter to chapter building upon itself. Presents information students need for licensure in a cohesive and streamlined manner. Extensive coverage of the science behind cosmetology including Anatomy and Physiology, Chemistry and Electricity. The book was extensively reviewed by schools, instructors, and subject matter experts to provide accuracy and new material. Each chapter contains sidebar content that informs and guides the student by using anecdotal as well as real-life information. Review questions and glossaries in each chapter help students retain knowledge and study efficiently x

14 ISBN-10: ISBN-13: List Price: $1, Save $250 if you order by June 1st Contact your Account Manager for more details! Promo Code: COSDVD2011 Milady Standard Cosmetology: DVD Series The DVD Series for Milady Standard Cosmetology 2012 has been completely updated and revised to reflect the changes and trends of today. The five hours of content will lead your students through each aspect of their Cosmetology curriculum, from the theory and communication skills, through the step-by-step procedures that have set the Milady Standard Cosmetology apart from all others. This three-dvd classroom set helps the educator to illustrate important points and steps which may be missed in the hands-on lesson. When integrated into your curriculum, this DVD Series can greatly increase student understanding of technique and form by giving the type of visual stimulation and reinforcement that would, in traditional instruction, be difficult to provide. This DVD series includes audio in English with available Spanish subtitles * Pricing information subject to change

15 What s Covered? 1. The Client Consultation. 2. Infection Control: Principles and Practice. 3. General Anatomy and Physiology. 4. Properties of the Hair and Scalp. 5. Basics of Chemistry. 6. Principles of Hair Design. 7. Scalp Care, Shampooing, and Conditioning. 8. Haircutting. 9. Hairstyling. 10. Chemical Texture Services. 11. Haircoloring. 12. Disinfecting Non-Electrical Tools and Implements. 13. Proper Hand Washing. 14. Handling an Exposure Incident. 15. Scalp Massage. 16. Basic Shampooing and Conditioning. 17. Blunt Haircut. 18. Graduated Haircut. 19. Uniform layer Haircut. 20. Long Layered (180 Degree) Haircut. 21. Men s Basic Clipper Cut. 22. Horizontal Finger Waving. 23. Carved or Sculpted Curls. 24. Blow-Drying Short, Layered Curly Hair. 25. Blow-Drying Straight or Wavy Hair. 26. Thermal Waving. 27. Single Braids with Extensions. 28. Basic Cornrows. 29. Basic Perm Wrap and Processing (with Test Curl). 30. Double Rod (Piggyback) Technique. 31. Spiral Perm Technique. 32. Applying Hydroxide Relaxer to Virgin Hair. 33. Hydroxide Relaxer Retouch. 34. Single Process Color on Virgin Hair. (with Patch Test and Strand Test) 35. Lightening Virgin Hair. 36. Toner Application. 37. Special Effects Haircoloring with Foil x

16 14 for the student... Theory Workbook Contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $44 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $54 95 Practical Workbook Contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $44 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $54 95 Exam Review The Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $33 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Study Guide: The Essential Companion This full-color resource helps students recognize, understand and retain key concepts while minimizing assistance from the educator. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $54 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $64 95 Situational Problems This resource offers a unique chance for students to test the knowledge using scenario based questions. The supplement tests students critical thinking skills as they read specific situations and answer questions on the most appropriate way to approach and resolve conflicts. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $37 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $48 95 Haircutting This resource showcases 28 cuts and styles in addition to the textbook: 17 women s and 11 men s. Each cut and style is provided in step-by-step accuracy. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $30 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $35 95 Hair Coloring and Chemical Texture Services This resource showcases an additional 10 different texturing and 9 different coloring procedures. Each procedure is provided in step-by-step accuracy. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $30 95 Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $35 95 * Pricing information subject to change

17 Also Available Student CD This resource includes over 100 helpful video clips, demonstrating proper practice and procedures help the student review proper techniques, and behaviors that they have learned in the classroom. It also contains a randomized testbank unique to the tool to help the student review for their licensure examination. The games section creates an entertaining form of education with word and image scrambles, hang man, and other games. To reinforce terminology and pronunciation, an audio glossary is also included with over 800 terms from the textbook. ISBN-10: ISBN-13: [Previous ISBN-10: X ISBN-13: ] List Price: $77 95 Milady U Online Licensing Preparation *See page 2 for more details Printed Access Card ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $29 95 WebTUTOR Advantage ehomework Solution Content-rich, web-based teaching and learning aid that takes you through the Milady Standard Cosmetology curriculum beyond the classroom in a hybrid format. This tool includes Chapter Learning Objectives, Flash Cards, Study Sheets, Online Chapter quizzes, Online Course Preparation Discussion Topics and more! Printed Access Card for WebTUTOR Advantage on WebCT Standalone ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $44 50 Printed Access Card for WebTUTOR Advantage on Blackboard Standalone ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $44 50 Printed Access Card for WebTUTOR Advantage on Angel Standalone ISBN-10: ISBN-13: List Price: $44 50 [Note: Please contact your Account Manager for additional pricing if hosted by us.] Beauty and Wellness Career Transitions Printed Access Card ISBN-10: ISBN-13: List Price: $10 00 See pages 4 6 for more details. Milady s Skin Care and Cosmetic Ingredients Dictionary, 3 rd Edition 328 pp., 6 x 9, Softcover, 2010 ISBN-10: ISBN-13: List Price: $44 95 Milady s Student Reference for Anatomy & Physiology 4-Color, 8 ½ x 11, Spiral Bound, 2005 ISBN-10: ISBN-13: List Price: $25 50 SPANISH VERSION! ISBN-10: ISBN-13: List Price: $ x

18 for the instructor... Course Management Guide (Print) This primary instructor resource for the Milady Standard Cosmetology contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you ll find transition guides, correlation guides for other Milady Standard Cosmetology supplements, lesson plans, transparency masters, review tests with answer keys and a CD in the back of the binder containing answer keys to the Student Workbooks as well as the Study Guide. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Course Management Guide on CD Contains each page of the printed Course Management Guide, as well as a computerized testbank with nearly 1,100 questions, covering every chapter of the text. Also included is an image library with over 1,500 images from the textbook to create handouts and presentations for the classroom. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Spanish Edition ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ DVD Series This 5-hour series on 3 DVDs will enhance classroom learning and is essential for remedial work and individual learning. It provides complete coverage of the practical applications of the textbook. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $1, Demo ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] See pages for more details. Instructor Support Slides on CD Instructor Support Slides provide a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images from the text to capture the interest of the visual learner. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Spanish Edition ISBN-10: ISBN-13: List Price: $ Interactive Games on CD This CD is an entertaining and creative resource to increase student retention of knowledge and skills. This resource offers four different interactive games based on popular television game shows. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $74 95 Student CD School Network Version Contains all of the tools available in the Individual Student Version, as well as administrative functions for the classroom. Instructors can track the progress of their students as they make their way through the various units, quizzes and games to strengthen the concepts and terminology taught in the classroom. This version of the Student CD can be downloaded to multiple computers or loaded onto your school s network server. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ * Pricing information subject to change

19 Haircutting Instructor Resource on CD This resource contains lesson plans and instructor support slides for easy implementation into your existing curriculum. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $92 00 Haircutting DVD Series This DVD Series demonstrates the 28 cuts only (not styles) from the Haircutting Supplement within two DVDs. It contains English and Spanish voiceover, as well as subtitles in both languages. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ Hair Coloring and Chemical Texture Services Instructor Resource on CD This resource contains lesson plans and instructor support slides for easy implementation into your existing curriculum. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $92 00 Hair Coloring and Chemical Texture Services DVD Series This DVD Series demonstrates the coloring and chemical texturing services from the Haircoloring and Chemical Texture Services Supplement. It contains English and Spanish voiceover, as well as subtitles in both languages. ISBN-10: ISBN-13: [Previous ISBN-10: ISBN-13: ] List Price: $ bundle packages... Student Option 1 Standard Text & Exam Review ISBN-10: ISBN-13: List Price: $ Student Option 2 Standard Hardcover, Exam Review, & Theory Workbook ISBN-10: ISBN-13: List Price: $ Student Option 3 Standard Hardcover, Exam Review, Theory Workbook, & Practical Workbook ISBN-10: ISBN-13: List Price: $ Student Option 4 Standard Hardcover, Exam Review, Theory Workbook, Practical Workbook, & Student CD ISBN-10: ISBN-13: List Price: $ Student Option 5 Spanish Package Standard Softcover, Exam Review, Theory Workbook, & Practical Workbook ISBN-10: ISBN-13: List Price: $ Instructor Technology Package Course Management Guide CD & Instructor Support Slides CD ISBN-10: ISBN-13: List Price: $ Additional Packages Available! x

20 FEATURES and BENEFITS of each edition of theedge by milady: The haircuts, hair color and makeup demonstrated in both editions of theedge are beautiful, wearable and easy to duplicate looks for everyday people wanting to look extraordinary. Broadcast-quality video on DVD showcases the Design Team in action on both editions in a documentary-style, reality format and will have you and your students glued to the television to take in as much as possible and will certainly leave you wanting more! Each student resource component consists of full-color, step-by-step, laminated technical cards provided in durable binders that also contain the corresponding DVD. Each Instructor Resource CD/DVD contains PowerPoint slides, lesson plans, headshots and the corresponding DVD footage that contains the necessary licensing for classroom viewing. DVD has English and Spanish voiceover and subtitles for greater accessibility. metroluxe edition theedge by Milady: metroluxe edition takes the student on a journey of the creative process as our team collaborates from concept to realization. Styling and makeup application is a true art form and needs to be treated as such. For the beauty & wellness industry to grow and flourish we must share this passion with everyone. Experience the trials, tribulations and triumphs as our artists take the viewer step by step through the creative process and learn firsthand how to translate inspiration into a collection of current, wearable hair and makeup. This easy-to-use and innovative product is a must have for any student looking to join the ranks of this exciting industry and demonstrates how valuable their talent is, and when combined with mastered technique, the result is quite powerful and inspirational. Option #1 Student Binder with 6 laminated technical cards & DVD, 2009 ISBN-10: ISBN-13: List Price: $50.95 Note: Purchase one (1) copy for each student. Instructor Resource on CD DVD, 2009 ISBN-10: ISBN-13: List Price: $ Note: Purchase one (1) copy for program to be utilized by instructor(s). Option #2 Instructor Resource on CD DVD, 2009 ISBN-10: ISBN-13: List Price: $ Note: Purchase one (1) copy for program to be utilized by instructor(s) and showcase DVD content and lessons within the classroom only. muse edition theedge by Milady: muse edition showcases the Milady design team as they meet three very different women with specific lifestyles, desires and requests that are uniquely their own. As hair and makeup designers, the canvas is the purpose whose purpose in visiting a professional is to look and feel great. The client is the lifeline to a successful business and approaching every client as their muse will fuel your students for an inspired and passionate career. In this edition we explore the art and science of the Needs Assessment, a consultation designed to assist the student in discovering the needs and desires of their client and collaborating on solutions for meeting those needs. The Needs Assessment is the first step to an exceptional service and is designed to create trust and rapport for a lasting relationship between the student and the client. Option #1 Student Binder with 6 laminated technical cards & DVD, 2010 ISBN-10: X ISBN-13: List Price: $50.95 Note: Purchase one (1) copy for each student. Instructor Resource on CD DVD, 2010 ISBN-10: ISBN-13: List Price: $ Note: Purchase one (1) copy for program to be utilized by instructor(s). Option #2 Instructor Resource on CD DVD, 2010 ISBN-10: ISBN-13: List Price: $ Note: Purchase one (1) copy for program to be utilized by instructor(s) and showcase DVD content and lessons within the classroom only Option #3 theedge by milady: metroluxe edition Instructor Resource on CD/DVD + theedge by milady: muse edition Instructor Resource on CD/DVD Package ISBN-10: ISBN -13: Discounted List Price: $ * Pricing information subject to change

21 Cosmetology Hair Structure and Chemistry Simplified, 5th Edition John Halal Hair Structure and Chemistry Simplified, fifth edition is the most current, comprehensive and straightforward textbook of its kind. This new edition thoroughly explains the theory and application of the essential concepts of hair chemistry that are simply not covered in other texts. Material unique to this text boldly presents the concept, importance and relevance of ph in cosmetics. Hair Structure and Chemistry Simplified is the essential chemistry textbook for cosmetology students and even the most experienced hairstylist will gain confidence and control as they learn the dynamics of the chemical services they perform everyday in the salon. Consumers will find this reference invaluable in making intelligent, informed decisions about the effectiveness, safety, and value of the hair care services they receive and the products they buy and use. 304 pp., 8 x 9 ¼, Softcover, 2009 ISBN-10: ISBN-13: List Price: $87 95 KEY FEATURES Section on emulsions and surfactants explains the dynamics of surface tension and distinguishes between the hydrophobic and hydrophilic properties essential for all emulsions. Provides advanced information on multiple phase and micro emulsions (liposomes and nanospheres). Includes key information on the dangers of exposure to ultra-violet light and the explanation of sunscreens, SPF and the new FDA monograph, that details their use. Draws attention to the dangers of mixing different chemicals, even those that may seem completely safe. New information will help readers select the right product, from the flood of new products that were not available just a few short years ago. Includes new information on the importance of the hair s f-layer that covers the surface of the hair with the fatty acid 18 methyl eicosanoic acid (18MEA). New information and photos detail hydrothermal and deep ovoidal cracks in the cuticle caused by thermal styling wet hair with hairdryers and hot irons. FOR THE STUDENT Workbook Hair Structure and Chemistry Simplified Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension. ISBN-10: ISBN-13: List Price: $42 95 Exam Review A simple, powerful tool for the student, Hair Structure and Chemistry Simplified Exam Review contains chapterby-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. ISBN-10: ISBN-13: List Price: $33 95 FOR THE INSTRUCTOR Course Management Guide (Print) This instructor resource contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you ll find detailed lesson plans, procedures for in-class experiments and a CD containing an image library with nearly 300 images for you to use in classroom presentations and handouts. ISBN-10: ISBN-13: List Price: $ CONTENTS 1. Science and Cosmetology. 2. The Structure of Life. 3. Microbiology. 4. The Structure of Skin. 5. Understanding Skin Disease. 6. The Growth and Structure of Hair. 7. The Properties of Hair. 8. General Chemistry. 9. Advanced Chemistry. 10. Shampoos, Conditioners, and Styling Aids. 11. Color and Hair Lightening. 12. Haircoloring. 13. Permanent Waving. 14. Chemical Hair Relaxers and Soft Curl Permanents. 15. Salon Health and Safety. BUNDLE PACKAGE Textbook, Workbook & Exam Review ISBN-10: ISBN-13: List Price: $ x

22 Cosmetology CONTENTS 1. Ethics. 2. Honesty. 3. Respect. 4. Etiquette. 5. Personal Appearance. 6. Hygiene. 7. Listening. 8. Professionalism. 9. Time Management. 10. Resume Preparation. 11. Interview Skills. 12. Personal Communications. 13. Effective Verbal & Non-Verbal Communications. 14. Coworker Communications. 15. Manager Relations Communications. 16. Front-Desk Management. 17. Scheduling. 18. Communications with Unhappy Clients. 19. Communications with Difficult Clients. 20. Client Retention Strategies. 21. Marketing Strategies. 22. Retailing/Promotions. Milady s Soft Skills: Interpersonal Skills for the Beauty Industry DVD Series Milady This 2-disc DVD series is a primary supplement to Milady s core disciplines: Cosmetology, Nail Technology, Esthetics and Barbering. The perfection of soft skills is a vital factor for a professional to succeed. Mastering skills such as how to relate with clients, coworkers and managers, how to manage personal feelings and preferences at work and how to successfully make the transition from the school setting to the work environment are every bit as vital as knowing how to perform practical services. This product was designed to answer the salon owner s complaints that while new cosmetologists they will employ may be technically sound; many lack the basic business, professional and communication skills necessary. This product is designed specifically for instructors to use as an education tool throughout the program, and students who want to view the material individually for a better understanding of what they will face when they enter into job market. DVD, Running Time: Approx. 180 mins., 2007 ISBN-10: ISBN-13: List Price: $ KEY FEATURES Diverse characters are modern in their needs, attitudes and work styles so viewers will easily relate to one or more of them. A variety of relationships are explored within the salon culture from stylists and clients to the interpersonal relationships of managers and coworkers. Real-life scenarios connect with theoretical principles to help viewers retain the concepts presented. Excellent illustrations lead to a clearer understanding of key concepts. Dialog that is clear, concise and true to life. Contains English and Spanish voiceover and subtitles for greater accessibility. Also Available Team Building. The Art of African American Hair Design Pamela Berry The Art of African American Hair Design is as exciting and as adventurous as the wide field of cosmetology. This full-color, spiral-bound, photographyrich manual allows the user to be creative in the styling process. Each chapter will teach students how to create a beautiful masterpiece, every time. By learning these concepts and techniques, they will be better equipped to create their own beautiful hair designs! Inside, they will learn French rolls, barrel curl, flat twist with waterfalls, basket weaves, silky lock dreads, and quick weaves. CONTENTS 1. Rolls. 2. Ponytails. 3. Twist, Coils, and Fingerwaves. 4. Thermal Styling. 5. Braiding and Extensions. 6. Weaving. 72 pp., 8 ½ x 11, Spiral Bound, 2008 ISBN-10: ISBN-13: List Price: $43 95 KEY FEATURES Full-color, spiral bound resource that lays flat making it easy-to-use. Hundreds of step-by-step photos show the student exactly what to do. Twenty-two different styles, including silky locks and basket-weave * Pricing information subject to change

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24 22 Esthetics Milady s Standard Esthetics: Fundamentals,10 th Edition Joel Gerson Milady s Standard Esthetics: Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. This text is designed to deliver a complete overview of all the information necessary to introduce a newcomer to the world of professional skin care, including: human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals, and makeup. The material covers the History of and the Opportunities in Esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. This text also prepares the learner for management of business operations and successful retailing of products and services. 672 pp., 8 ½ x 11, Hardcover, 2009 ISBN-10: ISBN-13: List Price: $ Spanish Edition ISBN-10: ISBN-13: List Price: $ For Courses Offering Up to 600 Program Hours KEY FEATURES The new edition presents information students need for licensure in a cohesive and streamlined manner. Chapters grouped in five main parts to help locate information faster. Features: focus on, did you know, and activity boxes to help master key concepts and techniques. New chapter on nutrition and its effect on the skin. Hundreds of new photos that show students step-by-step esthetics procedures. Reorganized Business Skills section provides a more accurate chronological order for licensure and career skills. Seamlessly ties into Milady s Standard Esthetics: Fundamentals Up-to-date and expanded section on infection control Learning Objectives and Review Questions help instructors set goals and gauge student comprehension. CONTENTS PART I: Orientation. 1. History and Career Opportunities in Esthetics. 2. Your Professional Image. 3. Communicating for Success. PART II: General Sciences. 4. Infection Control: Principles and Practice. 5. General Anatomy and Physiology. 6. Basics of Chemistry. 7. Basics of Electricity. 8. Basics of Nutrition. PART III: Skin Sciences. 9. Physiology and Histology of the Skin. 10. Disorders and Diseases of the Skin. 11. Skin Analysis. 12. Skin Care Products: Chemistry, Ingredients, and Selection. PART IV: Esthetics. 13. The Treatment Room. 14. Basic Facials. 15. Facial Massage. 16. Facial Machines. 17. Hair Removal. 18. Advanced Topics and Treatments. 19. The World of Makeup. PART V: Business Skills. 20. Career Planning. 21. The Skin Care Business. 22. Selling Products and Services. * Pricing information subject to change

25 Also Available FOR THE STUDENT Student Workbook The Student Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension. ISBN-10: ISBN-13: List Price: $69 95 Spanish Edition ISBN-10: ISBN-13: List Price: $73 95 Exam Review The Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. The questions themselves are unique to this supplement. ISBN-10: X ISBN-13: List Price: $45 95 Spanish Edition ISBN-10: ISBN-13: List Price: $52 95 Step-By-Step Procedures This spiral-bound full-color supplement to Milady s Standard Esthetics: Fundamentals can be used in conjunction with the textbook or on its own to brush up on key procedures. Each step is clearly explained and is accompanied by full-color photos. At the end of each chapter you will find a rubric, to note, organize and interpret data gathered from observations of student or professional performance. ISBN-10: X ISBN-13: List Price: $32 95 See page 29 for more details. Student CD This resource includes helpful video clips and interactive slides, demonstrating proper practice and procedures help the student review proper techniques, and behaviors that they have learned in the classroom. It also contains a randomized testbank unique to the tool to help the student review for their licensure examination. A games section is included to create an entertaining form of education with word and image scrambles, hang man, and other games. To reinforce terminology and pronunciation, an audio glossary is also included with nearly 800 terms from the textbook. ISBN-10: ISBN-13: List Price: $77 50 Milady U Online Licensing Preparation See page 2 for more details. Printed Access Card ISBN-10: ISBN-13: List Price: $29 95 Beauty and Wellness Career Transitions Printed Access Card ISBN-10: ISBN-13: List Price: $10 00 See pages 4 6 for more details. Milady s Skin Care and Cosmetic Ingredients Dictionary, 3 rd Edition 328 pp., 6 x 9, Softcover, 2010 ISBN-10: ISBN-13: List Price: $44 95 Milady s Student Reference for Anatomy & Physiology 4-Color, 8 ½ x 11, Spiral Bound, 2005 ISBN-10: ISBN-13: List Price: $25 50 SPANISH VERSION! ISBN-10: ISBN-13: List Price: $ x

26 Esthetics FOR THE INSTRUCTOR Course Management Guide (Print) This is the primary instructor resource for the Milady s Standard Esthetics: Fundamentals. This contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you ll find a transition guide to identify changes made from the 9th edition, detailed lesson plans, handouts, review tests with answer keys and the answer key to the questions in the Student Workbook. ISBN-10: ISBN-13: List Price: $ Course Management Guide on CD This resource contains each page of the printed Course Management Guide, as well as a computerized testbank with 900 questions, covering every chapter of the text. Also included is an image library with nearly 700 images from the textbook to create your own handouts and presentations. The files are in.pdf, not Microsoft Word and must be opened with Adobe Reader, a free software program. This is a saleable only product. ISBN-10: ISBN-13: List Price: $ DVD Series The DVD Series contains nearly 2 hours of in-depth demonstrations of both practical and professional situations. With the ability to view from different angles, you can be sure that no step is missed. ISBN-10: ISBN-13: List Price: $ Demo Available! ISBN-10: ISBN-13: Instructor Support Slides on CD Instructor Support Slides provide a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images from the text to capture the interest of the visual learner. Slides can be downloaded to an instructor s computer and edited as desired, and also contain useful talking points and notes to facilitate better student retention. ISBN-10: ISBN-13: List Price: $ Student CD School Network Version This resource contains all of the helpful tools contained in the Individual Student version, and includes administrative functions for the classroom. Instructors can track the progress of their students as they make their way through the various units, quizzes and games to strengthen the concepts and terminology taught in the classroom and presented in the Milady s Standard Esthetics: Fundamentals. This version of the Student CD can be downloaded to multiple computers or loaded onto your school s network server. ISBN-10: ISBN-13: List Price: $ Interactive Games on CD This resource is an entertaining and creative resource to increase student retention of knowledge and skills. This resource offers four different interactive games based on popular television game shows. ISBN-10: ISBN-13: List Price: $74 95 BUNDLE PACKAGES Student Option 1 Standard Text & Exam Review ISBN-10: ISBN-13: List Price: $ Student Option 2 Standard Text, Exam Review, & Workbook ISBN-10: ISBN-13: List Price: $ Student Option 3 Standard Text, Exam Review, Workbook, & Student CD ISBN-10: ISBN-13: List Price: $ Student Option 4 Spanish Package Standard Text, Exam Review, & Workbook ISBN-10: ISBN-13: List Price: $ Instructor Technology Package Course Management Guide CD, Instructor Support Slides CD, & DVD Series ISBN-10: ISBN-13: List Price: $1, Additional Packages Available! 24 * Pricing information subject to change

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28 Esthetics Milady s Standard Esthetics: Advanced Milady Milady s Standard Esthetics: Advanced is a brand new book created to introduce advanced treatments in the skin care industry. This text is designed for those students who are enrolled in an advanced esthetics course from 600 to 1200 hours, and picks up where our Fundamentals textbook leaves off. This in-depth, yet easy to understand resource is essential for programs that require advanced material to meet today s requirements such as: electricity and light energy, the role of the esthetician in a medical environment, and new cutting edge spa treatments as well as technological advances. This text contains expanded information in business and financial skills that are critical for a student to succeed as a skin care professional in the beauty and wellness industry. 879 pp., 8 ½ x 11, Hardcover, 2010 ISBN-10: ISBN-13: List Price: $ For Advanced Courses Offering Above 600 Program Hours (Only includes advanced content. Fundamentals text still required) KEY FEATURES Presents information students need for licensure in a cohesive and streamlined manner. Features focus on, did you know, and activity boxes to help master key concepts and techniques. Hundreds of photos that demonstrate step-bystep advanced esthetics procedures are included in the text. Advanced Glossary includes basic key terms from Milady s Standard Esthetics: Fundamentals to reinforce learning for basic skills to perform advanced treatments. Advanced coverage of key skin care topics, including hormones, nutrition, botanicials and ayurveda. Seamlessly ties into Milady s Standard Esthetics: Fundamentals Regulatory Agency Alerts remind students to confirm local laws with their instructors or state boards. Learning Objectives and Review Questions help instructors set goals and gauge student comprehension. CONTENTS 1. Changes in Esthetics. 2. Infection Control. 3. Advanced Histology of the Cell and Skin. 4. Hormones. 5. Anatomy and Physiology: Muscles and Nerves. 6. Anatomy and Physiology: The Cardiovascular and Lymphatic Systems. 7. Chemistry and Biochemistry. 8. Laser, Light Energy, and Radiofrequency Therapy. 9. Nutrition and Stress Management. 10. Advanced Skin Disorders: Skin in Distress. 11. Skin Typing and Age Analysis. 12. Skin Care Products: Ingredients and Chemistry. 13. Botanicals and Aromatherapy. 14. Ingredient and Products for Skin Issues. 15. Pharmacology for Estheticians. 16. Advanced Facials Techniques. 17. Advanced Skin Care Massage. 18. Advanced Facial Devices. 19. Hair Removal. 20. Advanced Makeup. 21. Spa Treatments. 22. Alternative Therapies. 23. Aurveyda Theory and Treatments. 24. Working in a Medical Setting. 25. Medical Terminology. 26. Medical Intervention. 27. Plastic Surgery Procedures. 28. The Estheticians Role in Pre- and Post-Medical Treatments. 29. Financial Business Skills. 30. Marketing * Pricing information subject to change

29 Also Available FOR THE STUDENT Student Workbook The Student Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension. ISBN-10: ISBN-13: List Price: $62 95 Exam Review The Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. The questions themselves are unique to this supplement. ISBN-10: ISBN-13: List Price: $45 95 Step-By-Step Procedures This spiral-bound full-color supplement to Milady s Standard Esthetics: Advanced can be used in conjunction with the textbook or on its own to brush up on key procedures. Each step is clearly explained and is accompanied by full-color photos. At the end of each chapter you will find a rubric, to note, organize and interpret data gathered from observations of student or professional performance. ISBN-10: X ISBN-13: List Price: $32 95 See page 29 for more details. Student CD This resource includes helpful video clips and interactive slides, demonstrating proper practice and procedures help the student review proper techniques, and behaviors that they have learned in the classroom. It also contains a randomized testbank unique to the tool to help the student review for their licensure examination. A games section is included to create an entertaining form of education with word and image scrambles, hang man, and other games. To reinforce terminology and pronunciation, an audio glossary is also included with nearly 1000 terms from the textbook. ISBN-10: ISBN-13: List Price: $59 95 Milady U Online Licensing Preparation See page 2 for more details. Printed Access Card ISBN-10: ISBN-13: List Price: $29 95 Beauty and Wellness Career Transitions Printed Access Card ISBN-10: ISBN-13: List Price: $10 00 See pages 4 6 for more details. Milady s Skin Care and Cosmetic Ingredients Dictionary, 3 rd Edition 328 pp., 6 x 9, Softcover, 2010 ISBN-10: ISBN-13: List Price: $44 95 Milady s Student Reference for Anatomy & Physiology 4-Color, 8 ½ x 11, Spiral Bound, 2005 ISBN-10: ISBN-13: List Price: $25 50 SPANISH VERSION! ISBN-10: ISBN-13: List Price: $ x

30 Esthetics FOR THE INSTRUCTOR Course Management Guide (Print) This is the primary instructor resource for the Milady s Standard Esthetics: Advanced. It contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you ll find detailed lesson plans, handouts, review tests with answer keys and the answer key to the questions in the Student Workbook. ISBN-10: X ISBN-13: List Price: $ Course Management Guide on CD This resource contains each page of the printed Course Management Guide, as well as a computerized testbank with 1,000 questions, covering every chapter of the text. Also included is an image library with nearly 1,300 images from the textbook to create your own handouts and presentations. The files are in.pdf, not Microsoft Word and must be opened with Adobe Reader, a free software program. This is a saleable only product. ISBN-10: ISBN-13: List Price: $ DVD Series The DVD Series contains 2 hours of in-depth demonstrations of both practical and professional situations. With the ability to view from different angles, you can be sure that no step is missed. ISBN-10: ISBN-13: List Price: $ Demo Available! ISBN-10: ISBN-13: Instructor Support Slides on CD Instructor Support Slides provide a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images from the text to capture the interest of the visual learner. Slides can be downloaded to an instructor s computer and edited as desired, and also contain useful talking points and notes to facilitate better student retention. ISBN-10: ISBN-13: List Price: $ Student CD School Network Version This resource contains all of the helpful tools contained in the Individual Student version, and includes administrative functions for the classroom. Instructors can track the progress of their students as they make their way through the various units, quizzes and games to strengthen the concepts and terminology taught in the classroom and presented in the Milady s Standard Esthetics: Advanced. This version of the Student CD can be downloaded to multiple computers or loaded onto your school s network server. ISBN-10: ISBN-13: List Price: $ BUNDLE PACKAGES Student Option 1 Standard Text, Exam Review, & Workbook ISBN-10: ISBN-13: List Price: $ Student Option 2 Standard Text, Exam Review, Workbook, & Student CD ISBN-10: ISBN-13: List Price: $ Instructor Technology Package Course Management Guide CD, Instructor Support Slides CD, & Advanced DVD ISBN-10: ISBN-13: List Price: $1, Additional Packages Available! 28 * Pricing information subject to change

31 Milady s Standard Esthetics: Step-by-Step Procedures These spiral-bound, full-color supplements to Milady s Standard Esthetics: Fundamentals 10 th Edition and Milady s Standard Esthetics: Advanced textbooks can be used in conjunction with the textbook, or on their own to brush up on key procedures. Each step is clearly explained and is accompanied throughout by full-color photos. At the end of each of the procedures, you ll find a list of rubrics, or ways to note and comment on your performance of each of the key tasks. Rubrics are used in education for organizing and interpreting data gathered from observations of student performance. It is a clearly-developed scoring document used to differentiate between levels of development in a specific skill performance or behavior. You can use it to evaluate yourself, other students, or, as an instructor, to evaluate your own students. To assist you in really learning each and every step, we ve noted which procedures can be found on the companion DVD series, Milady s Standard Esthetics: Fundamentals or Milady Standard Esthetics: Advanced. If you already own these DVDs, or know that your school owns them, we encourage you to watch the procedure in video to strengthen your understanding of that particular procedure. Milady s Standard Esthetics: Fundamentals, Step-By-Step Procedures 132 pp., 8 ½ x 11, Spiral Bound, 2010 ISBN-10: X ISBN-13: List Price: $32 95 Milady s Standard Esthetics: Advanced, Step-by-Step Procedures 224 pp., 8 ½ x 11, Spiral Bound, 2010 ISBN-10: X ISBN-13: List Price: $32 95 KEY FEATURES Spiral-bound allows for an easy to use reference in the classroom or in the clinic. Rubrics appear at the end of every procedure as a self-assessment tool to gauge performance. Step-by-step instructions for key procedures estheticians are required to know for state boards. Procedures explained in detail and accompanied by full color photos. A DVD symbol identifies those procedures that are also located on Milady s Standard Esthetics: Fundamentals DVD. Extra pages included for taking notes and adding reminders x

32 Esthetics Skin Care Beyond the Basics, 4 th Edition Mark Lees This all new edition of Skin Care Beyond the Basics builds upon the strong reputation of its predecessors as an outstanding resource for the advanced esthetics student. Using plain language, it explains real-world scenarios and profiles what estheticians will experience when they are practicing in the clinic environment. Detailed information on subjects such as acne, sensitive skin, cosmetic ingredients and clinical management of aging skin is included. The subject matter is presented in a direct manner which leads to proven understanding in the classroom and positive client outcomes in the student clinic. This book is a must-have resource for the esthetics student and will remain a trusted reference tool for them throughout their career. 480 pp., 8 X 9 ¼, Softcover, 2012 ISBN-10: ISBN-13: List Price: $ CONTENTS 1. Advanced Anatomy & Physiology of the Skin. 2. Hygiene & Sterilization Techniques. 3. The Immune System. 4. AIDS and Communicable Diseases. 5. Hormones. 6. Skin Analysis. 7. Recognize and Refer Medical Conditions. 8. Essential Knowledge of Chemistry. 9. Cosmetic Chemistry and Functional Ingredients. 10. Performance Ingredients & Active Ingredients. 11. Skin care Products. 12. Claims in Cosmetics. 13. Sensitive Skin, Allergies and Irritants. 14. Rosacea. 15. Acne. 16. Cosmodogenicity. 17. Extraction. 18. The Intrinsic Aging Process. 19. Sun and Sun Damage. 20. The new Science of Aging Skin Treatment. 21. Chemical peeling and Exfoliation Procedures. 22. Treating the Plastic Surgery Patient. 23. Cosmetic Medicine & Medical Relations. 24. The Scientific Approach. NEW TO THIS EDITION Each subject has been thoroughly updated with new content relevant to the needs and wants of today s esthetics client. New photos and illustrations help the reader identify skin conditions and increase the students understanding of anatomy and physiology. Information on cosmetic ingredients and chemistry, sun science and skin conditions has been updated to highlight recent breakthroughs in skin care. An in-depth discussion of the effects of the endocrine system and hormones familiarizes the esthetician with relative skin problems. KEY FEATURES Real world scenarios and advice prepare the esthetics student for his or her career. Information is presented in an easy-to-read scientific format, thereby eliminating the need to pursue ineffective treatments. Content is perfect for the student looking to increase his or her knowledge of esthetics in situations where advanced coursework is not offered. Information included on acne, aging treatments and sensitive skin gives students the relevant knowledge of common treatment needs. FOR THE STUDENT Workbook The Workbook contains interactive exercises to reinforce learning from the textbook. Fill-in-the-blank, charts, word search and crosswords will reinforce vocabulary, writing and critical thinking skills. ISBN-10: ISBN-13: List Price: $50 95 FOR THE INSTRUCTOR Course Management Guide on CD The Course Management Guide on CD contains lesson plans and a workbook answer key in PDF format. Also and image library and computerized test bank are included. ISBN-10: ISBN-13: List Price $ Instructor Support Slides on CD Provides a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images from the text. Slides can be downloaded to an instructor s computer and edited as desired, and also contain useful talking points and notes to facilitate better student retention. ISBN-10: ISBN-13: List Price: $ * Pricing information subject to change

33 Esthetics The Skin Care Answer Book: Real-World Answers to 275 Most-Asked Skin Care Questions Mark Lees The Skin Care Answer Book: Real-World Answers to 275 Most-Asked Skin Care Questions provides estheticians and students with answers to their most-often-asked skin care questions. Written in nontechnical language and organized by subject into chapters, this book is easy to navigate. The Q & A format provides concise, quick answers to questions about skin care and individual skin types. 256 pp., 8 x 9 ¼, Softcover, 2011 ISBN-10: ISBN-13: List Price: $32 95 FEATURES Provides scientific, fact-based answers to frequently asked questions. Content is presented in clear and concise answers. Q & A format makes it reader-friendly and easy to follow. Readers can zero in on exactly what they want to know. Content addresses pertinent subjects, gives concrete direction to problems, and addresses important contemporary questions. Provides readers with real-world information on how to correct skin conditions. CONTENTS 1. Understanding the Skin. 2. Aging and Photo-Aging. 3. Acne and Acne-Prone Skin. 4. Sensitive/Redness & Allergy-Prone Skin. 5. Dry Skin. 6. Sun Care. 7. Dark Spots/Pigment Problems. 8. Skin Care Products & Ingredients. 9. Your Personal Skin Analysis. 10. Problems That Need a Doctor x

34 Esthetics Aromatherapy: Therapeutic Use of Essential Oils for Esthetics Jimm Harrison Aromatherapy: Therapeutic Use of Essential Oils for Esthetics explores the complex and important chemistry and application of essential oils. With alternative and natural therapies becoming a part of daily life, this pertinent topic deserves this complete and informative treatment. Through aromatherapy, the use of essential oils is a creative, versatile, and powerfully effective treatment. This book provides the tools and knowledge necessary to understand the complexities of essential oil therapy, and confidently utilize its healing potential. Aromatherapy is addressed from multiple angles and includes chemical, biological, and holistical perspectives. The reader will benefit from the incorporation of psychology, philosophy, diet, nutrition, and lifestyle in terms of their relevance to essential oil use. Multiple photos and charts help illustrate the content. Extensive coverage of 33 essential oils presents in-depth knowledge of how these oils should be valued and used in a spa or medical setting. The book carefully notes and explains the many varying descriptions of essential oils that are available, and describes in detail the reasons why conflicting information exists and how to filter through it. KEY FEATURES Provides a useful foundation and a basis for the client/practitioner relationship by defining holistic beauty and the role of the practitioner. Allows for thorough knowledge of essential oil activity and safety, empowering the student in essential oil selection and consultation. Presents practical methods of essential oils with easy-to-follow guidelines that can be applied to any practice. Discusses human and plant biology and physiology allowing for a deeper knowledge of essential oil effectiveness and use. Demonstrates the relationship between plants and humans, giving added support to the healing properties of essential oils. CONTENTS 1. Holistic Beauty and Skin Care. 2. Essential Oils and Aromatherapy. 3. The Olfactory System on Essential Oil Effects on Emotions. 4. Discovering Essential Oils. 5. Essential Oil Biology and Chemistry. 6. Therapeutic Effects of Essential Oils. 7. The Essential Oils for Therapeutic Use. 8. Blending and Methods of Application. 9. Therapeutic and Topical Use of Carrier Oils. 10. Composition of Therapeutic Cosmetic Formulas and Spa Treatments. 11. Essential Oils Synergistic Relationship with Nutrition, Diet, and Supplements. 12. The Holistic Consultation and Aromatherapy Treatment. 13. Aromatherapy Licensing and Regulations. 407 pp., x 9 ¼, Softcover, 2008 ISBN-10: ISBN-13: List Price: $51 95 Hydrotherapy for Health and Wellness: Theory, Programs & Treatments Richard Eidson This ancient technique and its treatments can be used by massage therapists, estheticians, and cosmetologists. Based on new developments in several areas, hydrotherapy is now used in the modern spa, medical spa, and wellness center to help clients feel healthy, improve and prevent overall health problems, including mental health, and enhance personal appearances such as anti-aging. From modern anatomy & physiology, it is now known that the human body is 60% water. Modern hydrotherapy uses water from outside the body to transform the fluid dynamics inside the body. Also, greater scientific understanding of the behavior of water is providing new insights into the new ways to use water as a therapeutic treatment. Another important development in modern hydrotherapy has been the development of better, more effective hydrotherapy equipment. Described in this book is new technology that has been produced such as better hydrotubs, underwater hydro-massage, and equipment for steam therapy, hydro-massage tables, misting systems and some completely new inventions. This book provides a clearer understanding of what the main health and wellness goals of clients are and how to develop holistic programs to allow clients to attain and maintain these goals. KEY FEATURES Provides education on hydrotherapy treatments for all massage therapists, estheticians and cosmetologists. Offers information on how to develop a complete hydrotherapy program in spa and wellness centers. Gives an advanced model of anatomy & physiology that explains hydrotherapy in modern scientific terms. Presents a relevant history and future of hydrotherapy. Covers all relevant topics of hydrotherapy education necessary for a therapist to perform hydrotherapy treatments. Features several treatments that are easy to implement and do not require expensive equipment. CONTENTS 1. Principles of the Natural Behavior of Water. 2. Hydrosphere: One Dynamic Water System. 3. Dynamic Fluid Anatomy and Physiology and Hydrotherapy. 4. Balanced Hydration Program: A Key to Health and Wellness. 5. Understanding the Keys Elements of a Hydrotherapy Treatment. 6. Hygiene and Safety. 7. Hydrotherapy Treatments. 8. History of Hydrotherapy: Ancient to Present. 9. The Future of Hydrotherapy. 10. Unique Uses of Water for Health and Wellness. 11. Marketing Hydrotherapy Programs. 412 pp., x 9 ¼, Softcover, 2009 ISBN-10: ISBN-13: List Price: $ * Pricing information subject to change

35 Milady s Aesthetician Series Esthetics Milady introduces a series for the practicing aesthetics professional! After extensive research, Milady has developed an advanced educational series for those wanting to stay up-to-date with modern equipment and techniques. Containing case studies that feature invaluable professional secrets once only known by top practitioners, this innovative series is the first of its kind to provide a source of real world practical advice. Each book is written in an easy-to-read style and includes specific instructions for implementing each process. List Price: $56 95 each (Except for Medispa Dictionary) Aging Skin Susanne Schmaling 352pp., 8 x 9 ¼, Softcover, 2012 ISBN-10: ISBN-13: Advanced Hair Removal 346 pp., 8 x 9 ¼, Softcover, 2007 ISBN-10: ISBN-13: Medispa Dictionary Milady 352 pp., 5 ½ x 8 ½, Softcover, 2012 ISBN-10: ISBN-13: List Price: $37 95 Microdermabrasion, 2 nd Edition 350 pp., 8 x 9 ¼, Softcover, 2010 ISBN-10: ISBN-13: PREVIOUS EDITION ISBN-10: ISBN-13: Common Skin Diseases: A Handbook for the Aesthetician 270 pp., 8 x 9 ¼, Softcover, 2007 ISBN-10: X ISBN-13: Common Drugs and Side Effects: A Handbook for the Aesthetician 288 pp., 8 x 9 ¼, Softcover, 2008 ISBN-10: ISBN-13: Peels and Chemical Exfoliation, 2 nd Edition 352 pp., 8 x 9 ¼, Softcover, 2011 ISBN-10: ISBN-13: PREVIOUS EDITION ISBN-10: ISBN-13: Botox, Dysport, Dermal Fillers and Sclerotherapy, 2 nd Edition 304 pp., 8 x 9 ¼, Softcover, 2011 ISBN-10: ISBN-13: PREVIOUS EDITION ISBN-10: ISBN-13: Permanent Makeup: Tips and Techniques 222 pp., 8 x 9 ¼, Softcover, 2007 ISBN-10: ISBN-13: Advanced Face and Body Treatments for the Spa 306 pp., 8 x 9 ¼, Softcover, 2008 ISBN: ISBN-13: Cosmetic Surgery and the Aesthetician 276 pp., 8 x 9 ¼, Softcover, 2008 ISBN: ISBN-13: Building Your Medispa Business 190 pp., 8 x 9 ¼, Softcover, 2009 ISBN: X ISBN-13: Medical Terminology: A Handbook for the Skin Care Specialist 174 pp., 8 x 9 ¼, Softcover, 2006 ISBN-10: ISBN-13: A Comprehensive Guide to Equipment Susanne Schmaling 432 pp., 8 x 9 ¼, Softcover, 2009 ISBN: ISBN-13: Ensuring an Optimal Outcome in Skin Care 144 pp., 8 x 9 ¼, Softcover, 2006 ISBN-10: ISBN-13: Lasers and Light Therapy Pamela Hill & Patricia Owens 360 pp., 8 x 9 ¼, Softcover, 2010 ISBN: ISBN-13: x

36 Esthetics Pamela Hill Institute Aesthetics DVDs Facials and Facial Massage This DVD discusses many options such as facials with microdermabrasion, facials with peels and different eye and lip treatments that are useful to create the treatment that is just right for a client. The disc goes through the process of a facial step-by-step showing when and where to add specialized treatments. This is a must have DVD for any instructor striving to improve their students facials and facials with combination treatments. Approximate Running Time: 56 minutes ISBN-10: ISBN-13: List Price: $55 00 Wound Healing In this DVD, students will learn to identify different types of wounds, discover medications which may interfere with healing, and understand the effects of smoking on wound healing. They ll also learn about the various phases of healing: Inflammation, the Proliferative phase, and the Remodeling phase. It explains the possible causes of specific wounds, healing according to age and health, as well as contraindications to prevent further wounding. Students will see types of scars; from normal to abnormal scarring, and learn about aspects which delay the healing process and means of infections. This program educates the clinician in the ways to identify and avoid scarring during the healing process. Microdermabrasion This DVD teaches students the techniques of microdermabrasion, including who is and isn t a candidate, as well as anticipated results based on clients skin types and Glogau classifications. It takes the student through the process stepby-step, just as it unfolds in the clinic, from patient education to final results and posttreatment care. There are hands-on demonstrations of techniques on real clients and the adherence to simple protocols and treatment processes. Self-scoring quizzes are presented at appropriate parts of the program for immediate feedback on learning progress and retention. Approximate running time: 28 minutes ISBN-10: ISBN-13: List Price: $55 00 Chemical Exfoliation and Peeling Agents In this DVD, students will witness actual peel demonstrations that can help reverse the accumulated effects of sun exposure, environmental pollutants, as well as scarring from acne and other issues that affect our skin and make us look tired and old beyond our years. The program includes detailed discussion of pre- and post-peel care as well as the importance of skin typing of individual clients as part of the overall peeling process. Approximate running time: 32 minutes ISBN-10: ISBN-13: List Price: $55 00 Skin Care by Skin Type Approximate running time: 60 minutes ISBN-10: ISBN-13: List Price: $55 00 Fitzpatrick Skin Typing and Aging With this resource, students will learn about the history of skin care, how to define skin type and condition, identify the common skin conditions associated with different skin types, and how to recommend appropriate home care regimes. Skin conditions which are covered in this program are Normal, Dry, Oily, Sensitive, and Combination. Students will discover the most commonly used at-home and therapeutic skin care products, including ingredients incorporated with specified treatments. Includes interactive trivia with the option to watch the video with trivia questions. Approximate running time: 22 minutes ISBN-10: ISBN-13: List Price: $55 00 Analysis This DVD discusses, in detail, the Fitzpatrick Skin Typing System developed by Dr. Thomas Fitzpatrick. The Fitzpatrick system requires asking each client questions concerning skin color, unaltered eye and hair color, ethnicity and response to ultra violet light without skin protection. Using the answers to the questions, Fitzpatrick lists six types of skin, Types I, II, III, IV, V and VI. Also covered in detail are the two primary aging analysis systems, the Rubin Classification of Aging Analysis, and the Glogau Classification System. Approximate running time: 60 minutes ISBN-10: ISBN-13: List Price: $ * Pricing information subject to change

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38 Nail Technology Milady s Standard Nail Technology, 6 th Edition Catherine M. Frangie, Douglas Schoon, Sue Ellen Schultes, Deborah Beatty, Jewell Cunningham, Lin Halpern, Nancy King, Lacinda Headings, Terri Lundberg, Janet McCormick, Rebecca Moran, Godfrey F. Oscar Mix, D.P.M., Laura J. Mix, & Vicki Peters This latest edition of Milady s Standard Nail Technology contains new and updated information on many subjects, including, but not limited to, infection control, product chemistry, manicuring, pedicuring, electric filing, monomer liquid and polymer powder nail enhancements and UV gels Also included is a completely new chapter, The Creative Touch, loaded with the latest nail art mediums and techniques to enhance the learner s experience. In order to make for easier implementation, select editorial content from Milady s Standard Nail Technology and the Milady Standard Cosmetology have been aligned. This new format makes this the most complete resource for students ready to kick off their nail technology careers. Also included are brand new photographs and art that depict nail technicians performing their work and serving their clients encompassed by more than 400 pieces of art throughout the book, including procedural art. 560 pp., 8 ½ x 11, Softcover, 2011 ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Spanish Edition ISBN-10: ISBN-13: [Previous Edition ISBN-10: X ISBN-13: ] List Price: $ NEW TO THIS EDITION Full-color artwork to enhance step-by-step procedures including a new section on basic nail art. Over 350 beautiful new photographs (procedural photos, photos depicting nail technicians in appropriate settings. Additional learning elements such as Application Tips, Web Resources, and revised Caution sidebars. Expanded information in technical and procedural chapters such as Electric Filing, UV Gel nails, and Nail Art. Thorough safety and disinfection procedures for daily use in a nail salon, following OSHA and FDA guidelines. KEY FEATURES Full-color artwork to enhance step-by-step procedures including a new section on basic nail art. Learning objectives provide goals for the student. Easy-to-read section on State Licensing requirements. Highlighted safety cautions alert students to services that include potentially dangerous procedures. Regulatory agency alerts remind students to check with their instructors for specific regulations in their state. Business tips help nail technicians improve their business relations to achieve complete customer satisfaction. Application tips give additional insight to nail technicians as they perform the service procedures. 46 step-by-step procedures with brand new photos offer clear, easy-to-understand directions for performing techniques and preparing students for their practical exams. CONTENTS PART I: Orientation. 1. History and Opportunities. 2. Life Skills. 3. Your Professional Image. 4. Communicating for Success. PART II: Sciences. 5. Infection Control: Principles and Practices. 6. General Anatomy and Physiology. 7. Skin Structure and Growth. 8. Nail Structure and Growth. 9. Nail Diseases and Disorders. 10. Basics of Chemistry. 11. Nail Product Chemistry Simplified. 12. Basics of Electricity. PART III: Nail Care. 13. Manicuring. 14. Pedicuring. 15. Electric Filing. 16. Nail Tips and Wraps. 17. Monomer Liquid and Polymer Powder Nail Enhancements. 18. UV Gels. 19. The Creative Touch. PART IV: Business Skills. 20. Seeking Employment. 21. On the Job. 22. The Salon Business * Pricing information subject to change

39 FOR THE STUDENT Student Workbook Correlates to the core textbook. This supplement contains detailed, interactive exercises, designed to reinforce learning and increase student comprehension. Includes fill-in-the-blank word review exercises, matching exercises, and final review examinations. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $54 95 Exam Review Contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $37 95 Spanish Study Resource IncludesWorkbook and Exam Review ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $62 95 Study Summary for Vietnamese ISBN-10: ISBN-13: List Price: $58 95 Also Available Student CD This interactive CD is designed to reinforce classroom learning, stimulate the imagination, and aid in preparation for state board exams. Helps strengthen the concepts and terminology taught in the classroom and presented in Milady s Standard Textbooks Contains test bank that differs from those in the Exam Review or the Online Licensing Preparation Includes audio glossary for students Interactive games strengthen knowledge of terminology and concepts Quizzes for each section of content that randomly delivers questions so each quiz is unique Video clips that demonstrate many procedures and concepts students need to know ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $77 95 Milady U Online Licensing Preparation See page 2 for more details. Printed Access Card ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $29 50 Beauty and Wellness Career Transitions Printed Access Card ISBN-10: ISBN-13: List Price: $10 00 See pages 4 6 for more details. Milady s Illustrated Cosmetology Dictionary, 2 nd Edition 444 pp., 5 ½ x 8 ½, Softcover, 2002 ISBN-10: ISBN-13: List Price: $35 95 *ebook available on Milady s Student Reference for Anatomy & Physiology 4-Color, 8 ½ x 11, Spiral Bound, 2005 ISBN-10: ISBN-13: List Price: $25 50 SPANISH VERSION! ISBN-10: ISBN-13: List Price: $ x

40 Nail Technology FOR THE INSTRUCTOR Course Management Guide (Print) This is the primary instructor resource to Milady s core disciplines: Cosmetology, Nail Technology, Esthetics, and Barbering. It contains all of the tools educators need to make teaching exceptional and easy as well as facilitate strong classroom management. This will dramatically increase student interest and understanding. Contains the following: Transition guide to identify changes made to the textbook Detailed Lesson Plans Review Tests with Answer Keys Answer Keys to the corresponding Student Workbook Transparency Overview Masters ISBN-10: ISBN-13: [Previous Edition ISBN-10: X ISBN-13: ] List Price: $ Course Management Guide on CD This resource contains each page of the printed Course Management Guide, with the addition of a computerized testbank. Also included is a library of images featured in the text so that you can create your own handouts or presentations. The files are in.pdf, not Microsoft Word, and must be opened with Adobe Reader, a free software program. This is a saleable only product. ISBN-10: X ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ DVD Series Provides demonstrations of practical applications with the ability to view from multiple angles to ensure no step is missed, and in an easy-to-use manner. ISBN-10: ISBN-13: List Price: $1, DEMO AVAILABLE! ISBN-10: ISBN-13: Instructor Support Slides on CD This resource provides a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images that correlate with the text, with the added features of graphics, sound effects, and animation, to capture the visual learner s interest. Files can be downloaded to the instructor s computer and edited as desired. This is a saleable only product. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Spanish Student Workbook Answer Key ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $61 95 Student CD School Network Version This resource can be downloaded to one or multiple computers, as well as your school network server. Educators can track the progress of their students and can use this product to reinforce classroom learning, stimulate the imagination, and aid in preparation for state board exams. It is designed to strengthen the concepts and terminology taught in the classroom and presented in Milady s Standard Textbooks. This is a saleable product only. Contains testbank that differs from those in the Exam Review or the Online Licensing Preparation Includes audio glossary for students Interactive games to strengthen knowledge of terminology and concepts Quizzes for each section that randomly deliver questions so each quiz is unique Video clips that demonstrate many procedures and concepts ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Interactive Games on CD This resource is an entertaining and creative resource to increase student retention of knowledge and skills. It offers four different interactive games based on popular television game shows. ISBN-10: ISBN-13: List Price: $74 95 BUNDLE PACKAGES Student Option 1 Standard Text, Exam Review, & Workbook ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Student Option 2 Standard Text, Exam Review, Workbook, & Student CD ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Instructor Technology Package Course Management Guide CD & Instructor Support Slides CD ISBN-10: ISBN-13: List Price: $ Additional Packages Available! 38 * Pricing information subject to change

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42 Barbering Milady s Standard Professional Barbering, 5 th Edition Maura T. Scali-Sheahan Milady s Standard Professional Barbering is the primary resource for Barbering students preparing for their state licensing exam and a successful career in the professional market. It is the only textbook available that offers an integrated set of supplements to enhance the teaching and learning process. This new edition is the most stunning and versatile barbering education tool in the industry. Packed with hundreds of brand new full-color photos and procedures, students will be provided with the latest in infection control, hair replacement technologies, career preparation instruction and step-by-step shaving. Milady has been the trusted choice of Barbering educators for nearly sixty years and this new edition continues that trend with in-depth and engaging coverage of the most current topics in the profession. 844 pp., 8 ½ x 11, Hardcover, 2011 ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Spanish Edition ISBN-10: ISBN-13: [Previous Edition ISBN-10: X ISBN-13: ] List Price: $ NEW TO THIS EDITION Layout design reflecting up-to-date approach to engage student interest and learning. More full color photos added for greater clarity and understanding of procedures, including men s haircutting and styling and step-by-step shaving photos. Content regarding workers classifications and IRS tax information and types of business structures. Tip from the NABBA box element provides students with professional insights from state barber board members. The Business of Barbering topic now reorganized to present State Board Preparation and Licensing Laws prior to The Job Search and Barbershop Management section. Updated information on men s hair replacement, including the latest products and procedures. KEY FEATURES Chapters presented in a sequential order, building on prior knowledge and learning as each new topic and/or subject is introduced. Full color photos to make the content more appealing to visual learners. Step-by-step procedures to help the student retain and apply information in a quicker fashion. Key Terms and Glossaries with current industry information helps students focus their attention on integral information, assist in their studies and prepare them for the workplace upon receiving their license. CONTENTS PART I: Orientation to Barbering. 1. Study Skills. 2. History of Barbering. 3. Professional Image. PART II: The Science of Barbering. 4. Microbiology. 5. Infection Control and Safe Work Practices. 6. Implements, Tools, and Equipment. 7. Anatomy and Physiology. 8. Chemistry. 9. Electricity and Light Therapy. 10. Properties and Disorders of the Skin. 11. Properties and Disorders of Hair and Scalp. PART III: Professional Barbering. 12. Treatment of the Hair and Scalp. 13. Men s Facial Massage and Treatments. 14. Shaving and Facial Hair Design. 15. Men s Haircutting and Styling. 16. Men s Hairpieces. PART IV: Advanced Barbering Services. 17. Women s Haircutting and Styling. 18. Chemical Texture Services. 19. Hair Coloring and Lightening. 20. Nails and Manicuring. PART V: The Business of Barbering. 21. State Board Preparation and Licensing Laws. 22. The Job Search. 23. Barbershop Management * Pricing information subject to change

43 Also Available FOR THE STUDENT... Student Workbook Correlates to the core textbook. This supplement contains detailed, interactive exercises, designed to reinforce learning and increase student comprehension. Includes fill-in-the-blank word review exercises, matching exercises, and final review examinations. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $54 95 Spanish Edition ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $65 95 Exam Review Contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $37 95 Spanish Edition ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $47 95 Student CD This interactive CD is designed to reinforce classroom learning, stimulate the imagination, and aid in preparation for state board exams. Helps strengthen the concepts and terminology taught in the classroom and presented in Milady s Standard Textbooks Contains test bank that differs from those in the Exam Review or the Online Licensing Preparation Includes audio glossary for students Interactive games strengthen knowledge of terminology and concepts Quizzes for each section that randomly delivers questions so each quiz is unique Video clips that demonstrate many procedures and concepts students need to know ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $52 25 Procedures DVD The Procedures DVD is a fun, effective way to review many practical procedures with over 90 minutes of instructional video. Ten unique step-by-step procedures can be viewed at your convenience, either on a computer or a DVD player, at school, at home, or at work. ISBN-10: ISBN-13: List Price: $54 00 Milady U Online Licensing Preparation See page 2 for more details. Printed Access Card ISBN-10: ISBN-13: List Price: $29 95 Beauty and Wellness Career Transitions Printed Access Card ISBN-10: ISBN-13: List Price: $10 00 See pages 4 6 for more details. Milady s Illustrated Cosmetology Dictionary, 2 nd Edition 444 pp., 5 ½ x 8 ½, Softcover, 2002 ISBN-10: ISBN-13: List Price: $35 95 *ebook available on Milady s Student Reference for Anatomy & Physiology 4-Color, 8 ½ x 11, Spiral Bound, 2005 ISBN-10: ISBN-13: List Price: $25 50 SPANISH VERSION! ISBN-10: ISBN-13: List Price: $32 95 WebTUTOR Advantage ehomework Solution WebTUTOR Advantage ehomework Solution is a content rich, web-based teaching and learning aid that takes learning beyond the classroom, whether you want to create a hybrid class, or offer an entire course online via WebCT, Blackboard. Includes Chapter Learning Objectives, Flashcards, Study Sheets, Online Chapter Quizzes, Online Course Preparation, Discussion Topics, Glossary, Weblinks and Interactive Games. WebTUTOR Advantage on WebCT ISBN-10: ISBN-13: List Price: $44 50 WebTUTOR Advantage on Blackboard ISBN-10: X ISBN-13: List Price: $ x

44 Barbering FOR THE INSTRUCTOR... Course Management Guide (Print) This is the primary instructor resource to Milady s core disciplines: Cosmetology, Nail Technology, Esthetics, and Barbering. It contains all of the tools educators need to make teaching exceptional and easy as well as facilitate strong classroom management. This will dramatically increase student interest and understanding. Contains the following: Transition guide to identify changes made to the textbook Detailed Lesson Plans Review Tests with Answer Keys Answer Keys to the corresponding Student Workbook Transparency Overview Masters ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Course Management Guide on CD This resource contains each page of the printed Course Management Guide, with the addition of a computerized testbank. Also included is a library of images featured in the text so that you can create your own handouts or presentations. The files are in.pdf, not Microsoft Word, and must be opened with Adobe Reader, a free software program. This is a saleable only product. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ DVD Series Provides demonstrations of practical applications with the ability to view from multiple angles to ensure no step is missed, and in an easy-to-use manner. ISBN-10: ISBN-13: List Price: $1, Instructor Support Slides on CD This resource provides a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images that correlate with the text, with the added features of graphics, sound effects, and animation, to capture the visual learner s interest. Files can be downloaded to the instructor s computer and edited as desired. This is a saleable only product. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Spanish Student Workbook Answer Key/CD ISBN-10: ISBN-13: List Price: $65 95 Interactive Games on CD This CD is an entertaining and creative resource to increase student retention of knowledge and skills. It offers four different interactive games based on popular television game shows. ISBN-10: ISBN-13: List Price: $74 95 BUNDLE PACKAGES Student Option 1 Standard Text, Exam Review, & Workbook ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Student Option 2 Standard Text, Exam Review, Workbook, & Student CD ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Instructor Technology Package Course Management Guide CD & Instructor Support Slides CD ISBN-10: ISBN-13: [Previous Edition ISBN-10: X ISBN-13: ] List Price: $ Additional Packages Available! 42 * Pricing information subject to change

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46 44 Massage Theory & Practice of Therapeutic Massage, 5 th Edition Mark F. Beck The Theory and Practice of Therapeutic Massage, fifth edition is the classic text in the massage industry including the essential knowledge and skills needed to become a successful, professional massage therapist, plus the essentials of anatomy and physiology. Essential topics to the industry such as ethics, hygiene, communication skills, and body mechanics are discussed. Fullcolor illustrations and photographs clearly illustrate techniques and procedures. Classical massage is expanded with clinical techniques including neuromuscular and myofascial techniques, and lymph massage, combined to better serve the client by following therapeutic procedures. Numerous career tracts are explored including massage in a spa environment and athletic massage. A new chapter discusses massage for special populations including pre-natal, infant, elder, critically ill, people with cancer, and hospice. The final chapter has been revised to cover business practices for finding employment or successful self-employment. 1,008 pp., 8 ½ x 11, 2011 Hardcover ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $94 95 Softcover ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $84 95 Spanish Edition ISBN-10: ISBN-13: List Price: $ NEW TO THIS EDITION New chapter on massage for special populations including hospice, pre-natal, infant, elder, critically ill, and people with cancer plus lymph massage and clinical skills such as trigger point therapy, neuromuscular techniques and myofascial techniques. Now features all full-color illustrations and photographs, including techniques and procedures. Maintains the comprehensive coverage of Swedish massage techniques and repositions clinical massage techniques to the heart of the text. Revised final chapter, covering business practices for finding employment or successful self-employment. End-of-chapter questions for discussion and review revised to include additional higher-level critical thinking exercises. Additional key terms and definitions incorporated throughout. Contents at a Glance page, in addition an extended Table of Contents. Covers all pertinent topics in the NCETM, NCETMB and FSMTB exams. KEY FEATURES Includes full-color photos of techniques. Includes essential anatomy and physiology. Accompanying workbook has exercises in multiple formats to enhance learning. CONTENTS PART I: The History and Advancement of Therapeutic Massage. 1. Historical Overview of Massage. 2. Requirements for the Practice of Therapeutic Massage. 3. Professional Ethics for Massage Practitioners. PART II: Human Anatomy and Physiology. 4. Overview. 5. Human Anatomy and Physiology. PART III: Massage Practice. 6. Effects, Benefits, Indications and Contraindications of Massage. 7. Equipment and Products. 8. Sanitary and Safety Practices. 9. Consultation and Documentation. 10. Classical Massage Movements. 11. Application of Massage Technique. 12. Procedures for Complete Body Massages. 13. Hydrotherapy. 14. Massage in the Spa Setting, by Steve Capellini. 15. Clinical Massage Techniques. 16. Lymph Massage. 17. Therapeutic Procedure. 18. Athletic/Sports Massage. 19. Massage for Special Populations. 20. Massage in Medicine. 21. Other Somatic Therapies. PART IV: Massage Business Administration. 22. Business Practices. Appendix I. Basic Pharmacology for Massage Therapists, by Faye N. Schenkman. Appendix II. Answers to Questions for Discussion and Review. * Pricing information subject to change

47 Also Available FOR THE STUDENT Workbook The Workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $42 95 Spanish Edition ISBN-10: ISBN-13: List Price: $52 95 Exam Review A simple, powerful tool for the Massage student, the Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. The questions themselves are unique to this supplement. ISBN-10: ISBN-13: List Price: $30 95 Spanish Edition ISBN-10: ISBN-13: List Price: $40 95 Student CD The Student CD is an invaluable resource to supplement a students current cosmetology curriculum. Helpful video clips, demonstrating proper practice and procedures help the student review proper techniques, and behaviors that they have learned in the classroom. The Student CD also contains a randomized testbank unique to the tool to help the student review for their licensure examination. A games section is included to create an entertaining form of education with word and image scrambles, hang man, and other games. To reinforce terminology and pronunciation, an audio glossary is also included with terms from the textbook. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $72 95 Milady U Online Licensing Preparation See page 2 for more details. Printed Access Card ISBN-10: ISBN-13: List Price: $29 95 Beauty and Wellness Career Transitions Printed Access Card ISBN-10: ISBN-13: List Price: $10 00 See pages 4 6 for more details. The Massage Therapist s Guide to Client Safety and Wellness 304 pp., 7 x 5, Spiral Bound, 2010 ISBN-10: ISBN-13: List Price: $38 95 *See page 48 for more details. Milady s Student Reference for Anatomy & Physiology 4-Color, 8 ½ x 11, Spiral Bound, 2005 ISBN-10: ISBN-13: List Price: $25 50 SPANISH VERSION! ISBN-10: ISBN-13: List Price: $ x

48 Massage FOR THE INSTRUCTOR Instructor s Manual (Print) This is the primary instructor resource for the Theory and Practice of Therapeutic Massage. This contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you ll find detailed lesson plans and a CD in the back of the book containing the answer key for the student workbook. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Course Management Guide on CD This resource contains each page of the printed Theory and Practice of Therapeutic Massage Instructor Manual with the addition of a computerized testbank with nearly 1,200 questions, and an image library with 800 images from the textbooks. The files are in.pdf, not Microsoft Word and must be opened with Adobe Reader, a free software program. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Instructor Support Slides on CD Provides a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images from the text to capture the interest of the visual learner. ISBN-10: ISBN-13: List Price: $ Student CD School Network Version This resource contains all of the helpful tools contained in the Individual Student version, and includes administrative functions for the classroom. Instructors can track the progress of their students as they make their way through the various units, quizzes and games to strengthen the concepts and terminology taught in the classroom and presented in the Theory and Practice of Therapeutic Massage. This version of the Student CD can be downloaded to multiple computers or loaded onto your school s network server. ISBN-10: ISBN-13: [Previous Edition ISBN-10: ISBN-13: ] List Price: $ Interactive Games on CD This resource is an entertaining and creative resource to increase student retention of knowledge and skills. It offers four different interactive games based on popular television game shows. ISBN-10: ISBN-13: List Price: $74 95 BUNDLE PACKAGES Student Option 1 Hardcover Textbook, Workbook, Exam Review, & Student CD ISBN-10: ISBN-13: List Price: $ Instructor Technology Package Course Management Guide CD & Instructor Support Slides CD ISBN-10: ISBN-13: List Price: $ Additional Packages Available! 46 * Pricing information subject to change

49 Massage The Complete Spa Book for Massage Therapists Steve Capellini The Complete Massage Book for Massage Therapists is specifically for massage therapy students who want to succeed in the spa industry, whether as an employee or an owner of their own spa. It is the only book that includes extensive information about real-world working conditions in actual spas, with an enormous amount of feedback from working spa directors and owners regarding what they are looking for in employees. Students will learn what makes a spa massage different from a massage given in any other environment, and how you can make your own spa massages the best they can possibly be. Beyond giving explanations and step-by-step instructions regarding a wide range of spa modalities, the book offers an in-depth look at topics such as massage modalities specific to the spa environment, herbal therapies, and customer service and hospitality, and more that many other resources do not cover. 720 pp., 8 ½ x 11, Softcover, 2010 ISBN-10: ISBN-13: List Price: $49 95 KEY FEATURES Specifically targets massage therapists only. Educational components such as review questions and glossary are customized for this audience to create the optimal learning experience. Shows therapists how to get a job in the spa industry, how to be the best employee, how to effectively retail spa products and how to open and run a small spa. Includes information about real-world Hydrotherapy for the 21st Century, Based on feedback from working spa owners and directors at top properties so readers will learn what actual employers want them to know increasing their employability. Offers profiles of real-life professionals in the spa industry. Spa Caution alerts the student to possible contraindications and safety issues for both the client and the therapist. Spa Etiquette, Spa Tip and Did You Know callouts enlighten and advise the reader on trends, suggestions and interesting facts that would otherwise be gained only through on-the-job experience. Course Management Guide CD includes curriculum for three types of spa therapy courses: Short (16-24 Hours), Mid-Length (36-60 Hours) and Long ( Hours). FOR THE STUDENT Workbook Contains interactive exercises such as fill-in-the-blank and matching. ISBN-10: ISBN-13: List Price: $23 95 FOR THE INSTRUCTOR Course Management Guide on CD Contains lesson plans, computerized testbank with 350 questions, and an image library with over 150 images. ISBN-10: ISBN-13: List Price: $ Instructor Support Slides on CD Contains chapter-by-chapter outline of discussion topics with hundreds of slides with images. ISBN-10: ISBN-13: List Price: $ BUNDLES Textbook & Workbook ISBN-10: ISBN-13: List Price: $73 95 Course Management Guide CD & Instructor Support Slides CD ISBN-10: ISBN-13: List Price: $ CONTENTS PART I: Spa History and Development. 1. Spa History. 2. Spas in the Modern Age. 3. Spa Equipment, Facilities and Procedures. PART II: Hydrotherapy for the 21st Century: Water-Based Spa Treatments. 4. Bath and Shower Techniques. 5. Heat and Cold Applications. 6. Exfoliation. 7. Thalassotherapy. PART III: Body Wraps, Esthetic Treatments, Advanced Modalities and Spa Massage. 8. Body Wraps, Mud, Clay and Herbal Therapies. 9. Spa Massage. 10. Stone Therapy. 11. Aromatherapy. 12. Advanced Modalities. 13. Esthetic Modalities for Spa Therapists. PART IV: Spa Careers. 14. Finding Spa Work. 15. Becoming a Valuable Spa Employee. 16. Spa Retailing for Massage Therapists. 17. Opening a Therapeutic Spa. 18. Spa Operations x

50 Massage Massage Therapy: What It Is and How It Works Steven Schenkman CONTENTS SECTION I: Massage Therapy: What It Is. 1. Introduction to the Three Paradigms of Practice. 2. First Paradigm Relaxation and Stress Reduction. 3. Second Paradigm Remediation, Therapy, and Pain Relief. 4. Third Paradigm Holistic Integration. SECTION II - Massage Therapy: How It Works. 5. History and Evolution of Massage Therapy and Bodywork. 6. The Continuum of the Four Massage Therapy and Bodywork Levels. 7. The Somatic Level of the Massage Therapy and Bodywork Continuum. 8. Somato-Psychic Layer of the Massage Therapy and Bodywork Continuum. 9. The Bioenergetic Layer of the Massage Therapy and Bodywork Continuum. 10. The Energetic Layer of the Massage Therapy and Bodywork Continuum. 11. Practice Settings: A Day in the Life of a Massage Therapist. 12. Massage Therapy within the Larger Healthcare/Well Being Team. Massage Therapy: What It Is and How It Works is a unique text whose primary purpose is to define and describe the depth, scope, and universe of practice of this rapidly expanding profession. The first four chapters of this resource explain a continuum of practice beginning at the most basic levels of touch, leading to the most advanced levels of holistic care. These chapters also included are sixteen interesting and relevant case histories that showcase, demonstrate, and differentiate practice by first-, second- and third-paradigm practitioners. Following is a unique model of the breadth of the profession, The Continuum of the Four Massage Therapy and Bodywork Levels. It discusses and demonstrates how the main intention of each of the twenty-six modalities presented primarily treats and affects one of the four layers of the energy/matter continuum of the mind-body complex. 464 pp., 8 x 9 ¼, Softcover, 2010 ISBN-10: ISBN-13: List Price: $26 95 KEY FEATURES An overview of the primary setting at which therapists work and an intimate look at a day in the life of a massage therapist in a private practice, clinic, hospital, spa, athletic facility, and corporate environment. Twenty-six different massage therapy and bodywork modalities, including history, theories, assessment, techniques, indications, contraindications, and much more. A chapter on the role that massage therapists play within the larger healthcare team.... CONTENTS 1. General Safety Guidelines. 2. Disinfection and Universal Precautions. 3. Workplace Safety. 4. Abuse Recognition. 5. Cautionary or Indicated Medical Conditions. 6. Contraindicated Medical Conditions. 7. Emergency and Non Emergency Situations. 8. First Aid and CPR. 9. Wellness and Stress Management. Appendix A. Common Medications and Herbs. Appendix B. HIPAA: What Every Therapist Needs to Know. Appendix C. Important Contact Information. The Massage Therapist s Guide to Client Safety and Wellness Deborah Ochsner The Massage Therapist s Guide to Client Safety and Wellness is intended for future and current massage therapists alike. This fullcolor handbook includes First Aid and CPR, common conditions, step-by-step directions for providing a safe work environment and much more! It offers a quick reference format with easy to follow step-by-step instructions, full-color photographs, illustrations and diagrams throughout for easy identification and a detailed index for easy cross-reference and appendices with important references and information. 304 pp., 7 x 5, Spiral Bound, 2010 ISBN-10: ISBN-13: List Price: $38 95 KEY FEATURES A spiral-bound reference and that can lay flat, allowing for hands-free usage when dealing with a situation, dialing a number, or administering first aid. Massage-therapy-centered with information applicable to any massage therapy practice. Perfect size... fits in your coat pocket! Coated pages protect from damage caused by oils on your hands! 48 * Pricing information subject to change

51 Massage Massage Therapy Career Guide for Hands-On Success, 2 nd Edition Steve Capellini 358 pp., x 9 ¼, Softcover, 2006 ISBN-10: ISBN-13: List Price: $42 95 Marketing Massage: From First Job to Dream Practice, 2 nd Edition Monica Roseberry 480 pp., x 9 ¼, Softcover, 2007 ISBN-10: X ISBN-13: List Price: $43 95 Managing Physical Stress with Therapeutic Massage JeffreyW. Forman 432 pp., x 9 ¼, Softcover, 2007 ISBN-10: ISBN-13: List Price: $43 95 Touchabilities Essential Connections Iris Burman & Sandy Friedland 376 pp., 8 x 10, Softcover, 2006 ISBN-10: X ISBN-13: List Price: $69 95 FASCIA: Clinical Applications for Health and Human Performance Dr. Mark Lindsay 320 pp., 7 x 9, Softcover, 2009 ISBN-10: ISBN-13: List Price: $67 95 Spa Therapy James Crebbin-Bailey, John Harrington & Dr. John Harcup 288 pp., 8 ½ x 11, Softcover, 2005 ISBN-10: ISBN-13: List Price: $49 95 Healing Massage: A Simple Approach Marsha Jelonek Walker & Jonathan D.Walker 544 pp., 6 x 9, Softcover, 2003 ISBN-10: ISBN-13: List Price: $45 95 An Holistic Guide to Reflexology Tina Parsons 288 pp., 8 ½ x 11, Softcover, 2003 ISBN-10: ISBN-13: List Price: $40 95 The Official Guide to Body Massage, 2 nd Edition Adele O Keefe 384 pp., 8 ½ x 11, Softcover, 2006 ISBN-10: ISBN-13: List Price: $48 95 Milady s Guide to Lymph Drainage Massage Ramona Moody French 208 pp., 8 ½ x 11, Softcover, 2004 ISBN-10: ISBN-13: List Price: $47 95 Massage Basics: A Guide to Swedish, Shiatsu and Reflexology Techniques Mark Beck, Shelley Hess, & Erica Miller 154 pp., 6 x 9, Softcover, 2002 ISBN-10: ISBN-13: List Price: $29 95 Professional s Reflexology Handbook Shelley Hess 174 pp., 6 x 9, Softcover, 1997 ISBN-10: ISBN-13: List Price: $51 95 Shiatsu Massage Erica Miller 158 pp., 6 x 9, Softcover, 1996 ISBN-10: ISBN-13: List Price: $41 95 Fundamentals of Anatomy and Physiology, 3 rd Edition Dr. Donald C. Rizzo 614 pp., 8 ½ x 11, Softcover, 2010 ISBN-10: X ISBN-13: List Price: $ Kinesiology Foundations for PTAS & OTAS LeAnne M. Conner, Daniel C. Snyder, & Gregory F. Lorenz 496 pp., x 9, Softcover, 2005 ISBN-10: ISBN-13: List Price: $81 95 Human Diseases, 3 rd Edition Marianne Neighbors & Ruth Tannehill-Jones 496 pp., 8 ½ x 11, Softcover, 2010 ISBN-10: ISBN-13: List Price: $ x

52 The Story Milady s Business Fundamentals is the industry s premier partnership program. It is a SYSTEM designed to provide schools with a comprehensive solution for adding a 12-week business training course to their existing student curriculum. Schools that choose to participate in this partnership will be provided with a leading-edge business skills curriculum, extensive instructor training and ongoing support from qualified trainers. It is designed to help elevate enrollment and generate increased retail and service revenue for the school, as well as raise the teaching skills of your instructors and create students who are better prepared to succeed in the professional industry. The Program Training Overview (2-Year Period) During the first year of the partnership: A Milady trainer comes to the school location for a total of 4 in-person trainings (5 total days). These trainings are designed to educate each instructor on the materials of the Business Fundamentals program and teach them how to effectively deliver the program in the classroom. Instructors are taken through the entire curriculum class-by-class and they experience each one from both the student and their own perspective. As instructors are trained through each of the Four Phases they will begin rolling out the program to their students lesson-by-lesson, guaranteeing reinforcement of content and immediate applicability. 18 Support phone calls are conducted to continually assist with the implementation of the program and ensure consistent communication between the school overall and the Milady trainer. In-depth instructor support tools are provided for instructors to assist with delivering the curriculum to the students. Course book is purchased by the school for every student to easily help them learn the curriculum and begin implementing the tools and concepts while they are enrolled. High-quality marketing and promotional tools are provided to the school by Milady to help market the program to potential students. During the second year of the partnership: 12 support phone calls will be conducted to ensure continued support and guidance from the Milady trainer if any feedback or assistance is required by the school. Instructors receive access to 2-Online Instructor Training courses from Milady that will assist in reinforcing key teaching concepts and theories to be used in the classroom.

53 Phase I Overview 2-day on-site training: Day 1: The entire school is invited to learn about the Business Fundamentals program as we breakdown Lessons 1 and 2. Day 2: All instructors will attend as we breakdown Lessons 3 through 6. Purpose To introduce the curriculum and establish rapport and protocols with instructors, administrators, and owners. Result Gets entire staff knowledgeable and excited to launch the program with the students while creating common language and expectations of accountability. Structure 2-day training 2 to 4 weeks prior to launch of program in the school. Support Calls (6) 1-hour weekly calls, recapping and reviewing Lessons 1 through 6 beginning 1-week prior to in-school launch. Credits Earned Master Educator Credits: 2 Phase II Overview In this phase we continue to address concerns, answer questions, and support instructors as they teach each class for the first time. This phase is about being comfortable with the material and the systems, assisting instructors with each exercise, story, and tracking form. Purpose Introduce Lessons 7 through 12 to the instructors and teach them how to implement each lesson effectively. Result With accountability, knowledge, and guidance, instructors are able to deliver the system with guaranteed effectiveness while holding students accountable and ensuring greater success for the students and the school. Structure 1-day training with all instructors, delivered 1 or 2 weeks before the school moves into Lesson 7. Support Calls 3 bi-weekly calls recapping and reviewing Lessons 7 through 12. Credits Earned Master Educator Credit: 1 Phase III Overview In this phase we begin to solidify the culture that has begun to emerge as instructors and students alike begin to build a clientele and educate clients through the Business Fundamentals principles. Purpose To continue the teaching and implementation of the principles of all lessons, specifically focusing on Retail Fundamentals. Result Instructors are now on the same page and the student salon experience is enhanced for students, instructors, and clients alike. Structure 1-day training with all instructors, delivered 3 to 6 months into the program. Support Calls 1-monthly support call identifying additional needs and inquiries during overall program implementation. Credits Earned Master Educator Credit: 1 Phase IV Overview In this phase we continue to solidify the culture that has emerged as instructors and students begin to build a clientele and educate clients through the Business Fundamentals principles. Purpose To continue the teaching and implementation of the principles of all lessons, specifically focusing on Client Development. Result Instructors are now all on the same page and the student salon experience is enhanced for students, instructors, and clients. Structure 1-day training with all instructors, delivered 7 to 9 months into the program. Support Calls 1 per month Credits Earned Master Educator Credit: 1 51

54 12 Week Student Curriculum (Course Outline) What instructors cover with students... LESSON 1 WEEK 1 Accountability Students learn how they are personally accountable for their success, and uncover areas of opportunity. They ll learn to build a plan of action for improvement based on their discoveries. LESSON 2 WEEK 2 The Needs Assessment Students learn a systematic approach to effectively communicate with their clients, by finding and filling the clients needs. LESSON 3 WEEK 3 Getting Retail Results Removes the fear and mystery often associated with retailing. Students identify the difference between selling and serving. LESSON 4 WEEK 4 The Booking Game Provides a fun and inventive system for students to take charge of their daily success. Focuses on how to effectively plan, upserve, and track daily activities. LESSON 7 WEEK 7 The WOW Factor Teaches students what an exceptional customer service should look and feel like. LESSON 8 WEEK 8 Communication Instrumental in establishing a background of understanding as it pertains to building trust and rapport. LESSON 9 WEEK 9 Personal Finance Delves into the world of money. Students learn to be responsible for their financial success. LESSON 5 WEEK 5 Attracting the Ideal Client Introduces students to an effective client-building system of how to attract the ideal client. LESSON 10 WEEK 10 Planning for the Future Builds on the lessons learned in personal finance and provides a structure for students to create a solid financial plan for the following year. LESSON 6 WEEK 6 Marketing 101 Provides students with a clear understanding on how to market their own business. LESSON 11 WEEK 11 S.M.A.R.T. Goals Six areas of life are presented to teach students ways to lead a balanced, more joyful life, and how this applies to their careers. LESSON 12 WEEK 12 Completion Celebrate completion and review the lessons that have been learned throughout the course. 52 What does the student receive? Student Resources Students are provided a course book that includes lesson objectives, chapter tips, scripts, activities, worksheets, tracking forms, and more! Also provided for their 12 lessons is Milady s Money Mastery: 3 Tools for Doubling Your Income Audio CDs, 2E. These CDs include the 3 key principles of the program. Students listen in order to reinforce lessons learned in the classroom on their own time and they can re-listen to specific tracks when needed to master the program s skills. They will practice and master these skills throughout their schooling before entering their career, making them more marketable. This course prepares them for immediate success and will increase their chances for employment upon graduation. What does the instructor receive? Instructor Support Tools Course Management Guide Binder Contains: Lesson Plans Instructor Scripts Activities Worksheets Grading Sheets Student Success Story Template Milady s Money Mastery: 3 Tools for Doubling Your Income Audio CDs (Contains 3 CDs) Instructor Support Slides (PowerPoint ) And more!

55 Master Educator Certification In conjunction with Milady s Career Institute, instructors who participate in the Business Fundamentals program qualify for 5 classes towards their Master Educator Certification. Level I (12 classes required) Level II (18 classes required) During the second year of the Business Fundamentals partnership, instructors will receive 2 additional Online Instructor Training Courses chosen by the school that will also go towards their Master Educator Certification. Business Fundamentals Training Year One: Phase I: 2 Master Educator Credits Phase II: 1 Master Educator Credit Phase III: 1 Master Educator Credit Phase IV: 1 Master Educator Credit (5 Master Educator Credits) 2 Online Instructor + Training Courses = 7 Master Educator Credits Upon completion of the program instructors will have earned 7 total credits towards their Master Educator Certification bringing them a few steps closer to reaching either their Level I or Level II status, leading them to greater success in the classroom and the school to greater success with student recruitment and retention! For more information on Milady s Master Educator Certification visit Did You Know... Top salon and spas require retail sales from ALL service providers. SERVICE PROVIDER TYPE EXPECTED % OF RETAIL TO SERVICE $ Massage Technicians 5% Nail Technicians 15% Hair Technicians 25% Skin Care Technicians 100% What does the school receive to market the program? Marketing Tools Print marketing collateral in the form of posters and flyers, provide the school with the necessary tools to market their program and the advantages they can offer prospective students. These tools can also be used to promote with salon/spa owners to assist with student placement. Electronic files are provided for placing Business Fundamentals graphics on your school website to market the program to prospective students. A recruiting video communicates the benefits of enrolling in a Business Fundamentals Partner School to prospective students. 53

56 Our Mission The Mission of Milady s Career Institute is to enrich lives by revealing the wonder, relevance, excitement, and value of creativity, laughter, and learning. This is accomplished by facilitating inspiring, innovative, and energetic education services whenever and wherever they are needed with a sense of pride, respect, and integrity. Our Commitment to Education We are helping educators and professionals raise the bar of cosmetology education and training while at the same time enhancing the image of the beauty industry. Milady s Career Institute delivers education and training designed to: Enrich the personal and professional knowledge of educators and industry professionals Improve teaching methods and strategies of educators and trainers Increase the opportunities for long-term success for educators and industry professionals Who Benefits from Milady s Career Institute Workshops? Educators and educational directors School owners and managers Salon educational directors Approved as a Provider of Continuing Education by the National Accrediting Commission of Cosmetology Arts & Sciences See page 2 for Online Instructor Training Courses Master Educator Certification Milady s Career Institute provides participants with the ability to achieve Master Educator Certification status. Level I Master Educator and Level II Advanced Master Educator certification for beauty & wellness educators is available based on the completion of 12 or 18 classes/courses respectively. 54

57 Options for Classes Courses OPTION #2 In-Service Events School Owners/Administrators can offer their educators training right in the comfort of their own school and foster a more intimate environment for learning new and creative educational tips and updates for success in the classroom. If you are a school owner/administrator interested in scheduling an in-person event please contact us directly for scheduling and pricing information. Team up with another school(s) in your area to share costs and enhance the environment for multiple educators in your area. OPTION #1 Regional Association Events Educators can participate in an in-person class either hosted by a state/national association or during one of Milady s Regional events held across the country. If you are an organizer for a state/national association and are interested in scheduling an inperson class for an upcoming event please contact us directly for scheduling and pricing information. Milady s Regional Events are organized and hosted by Milady at a variety of locations across the country. For our 2011 schedule and list of locations please reference the listing below: MARCH 27 28, 2011 ATLANTA, GA Results Oriented Classroom Management Teaching Essential Business Skills for Success APRIL 10 11, 2011 DALLAS, TX Powerful Teaching and Learning Methods Teaching in a Dynamic Clinic MAY 15 16, 2011 SAN DIEGO, CA Multiple Methods for Multiple Intelligences Dynamic Team Building AUGUST 21 22, 2011 BALTIMORE, MD Igniting Exceptional Performances Powerful Teaching and learning Methods SEPTEMBER 18 19, 2011 ST. LOUIS, MO Revolutionizing the Client Experience Teaching Plan and Learning Environment In-Person Classes Available Achieving Excellence Through Effective Goal Management Achieving Results for Diverse Learner Communicating Confidently Developing a Dynamic Program of Study Developing Effective Educator Relationships Dynamic Team Building High-Impact Teaching Skills and Presentation Techniques Identifying and Developing the Characteristics of a Master Educator Igniting Exceptional Performance Improving Productivity Through Professional Performance Evaluation Inspiring the Creative Soul to Learn Leading and Teaching Through Change Learning is a Laughing Matter Multiple Methods for Multiple Intelligences Powerful Teaching and Learning Methods Results-Oriented Classroom Management Revolutionizing the Client Experience Student Evaluation and Testing Methods Student Retention for Schools Survival Strategies for a Winning Career Teaching Essential Business Skills for Success Teaching in a Dynamic Clinic Teaching Study and Testing Skills Teaching to Diverse Learning Styles The Teaching Plan and Learning Environment A New Direction in Learning To register or receive further information on Milady s Career Institute, program descriptions, and event postings, please visit our website at 55

58 OPTION #3 Online Instructor Training Our online instructor training modules (courses) offered via MiladyU, in conjunction with Milady s Career Institute, are divided into 18 modules, each addressing strategies for effective teaching and instructional support. Each module contains educational theory, classroom tips, valuable activities, and ideas for improvement. These online modules can be ordered at any time for maximum convenience and educators have 90 days to complete the course from the point of initial registration. Online courses can be purchased by an individual educator to fulfill individual certification requirements or subscription based ordering/pricing is available for school owners/ administrators that would like to provide to their faculty to fulfill accreditation requirements. Benefits of Online Learning Access from work, home, or school anywhere, anytime. Interactive assessment tests are scored automatically, activity content just one click away, sound clips reinforce concepts for the audio learner Self-Paced allows learners to quickly identify strengths and focus on areas that need improvement. 24/7 access to other learners and facilitators Master Educator Certification: A maximum of 10 modules can be completed and used toward Master Educator studies. A minimum of 2 modules must be attended in person at a Career Institute seminar. Companion workbooks are not to be used in lieu of the online module. Become a Master Educator in 2011! Educators can achieve certification as a Level I Master Educator by completing any 12 Milady s Career Institute classes. The classes can be completed in any order and in any time frame. Note: A minimum of two classes must be completed at an in-person event. Instructors can achieve certification as a Level II Advanced Master Educator by completing any 18 of Milady s Career Institute classes. The classes can be completed in any order and in any time frame. Note: A minimum of four classes must be completed at an in-person event. Online Modules Available Understanding the Adult Learner Teacher Preparation Techniques for Classroom Presentation Strategies for Active Learning Assessing and Evaluating the Adult Learner Classroom Management for the Adult Teaching Students How to Learn Technology in the Classroom Teaching Online Customer Service in the Classroom for Optimum Retention Techniques for Teaching Special Populations Creating an Innovative Learning Environment Teaching in a Lab or Shop Environment Teacher Training Boot Camp Teaching with Experiential Learning and the Internship Teaching Professional Competencies Across the Curriculum Working with Advisory Boards Teaching Information Literacy 56

59 Milady s Master Educator, 2 nd Edition Letha Barnes The first edition of Milady s Master Educator revolutionized Teacher Training in the field of cosmetology and changed the future of the beauty industry. The revised 2008 edition will do even more. This new two-volume approach to teacher development is the most extraordinary teacher-training program available today. It is a program of learning for certified educators and student instructors alike. The first volume of the this edition is designed to meet all the criteria established by national testing and accreditation agencies. The second volume delivers powerful content that will enable dedicated new educators to outperform other entry-level educators. In addition, this volume will further develop professional educators to be the best they can possibly be and brings exciting content to the classroom. Don t miss this opportunity to ignite that spark that made you want to become an educator in the first place or to motivate your success toward your new goal as an educator in the exciting field of cosmetology! CONTENTS VOLUME I: Basic Teaching Skills for Career Education Instructors. 1. The Career Education Instructor. 2. The Teaching Plan and Learning Environment. 3. Basic Learning Styles and Principles. 4. Effective Classroom Management and Supervision. 5. Basic Methods of Teaching and Learning. 6. Program Review, Development and Lesson Planning. 7. Educational Aids and Technology in the Classroom. 8. Effective Presentations. 9. Assessing Progress and Advising Students. 10. Making the Student Salon an Adventure. 11. Career and Employment Preparation. VOLUME II: Professional Development for Career Education Instructors. 1. Educator Relationships. 2. Achieving Learner Results. 3. Learning is a Laughing Matter. 4. Teaching Study and Testing Skills. 5. Teaching Success Strategies for a Winning Career. 6. Teams at Work. 7. Communicating Confidently. 8. The Art of Retaining Students. 9. Evaluating Professional Performance. STUDENT COURSE BOOK 456 pp., 8 ½ x 11, Softcover, 2009 ISBN-10: ISBN-13: List Price: $ EXAM REVIEW Contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas. ISBN-10: ISBN-13: List Price: $45 95 FACILITATOR RESOURCES COURSE MANAGEMENT GUIDE (PRINT) Contains all of the tools educators need to easily and effectively facilitate strong classroom management. Inside you ll find detailed lesson plans, handouts and review tests with answer keys. ISBN-10: ISBN-13: List Price: $ COURSE MANAGEMENT GUIDE ON CD This resource contains each page of the printed Milady s Master Educator Course Management Guide, with the addition of a computerized testbank with over 800 questions, covering every chapter of the text. Also included are Instructor Support Slides to enhance visual learning in the classroom. The files are in.pdf, not Microsoft Word and must be opened with Adobe Reader, a free software program. This is a saleable only product. ISBN-10: ISBN-13: List Price: $ DVD SERIES Contains nearly 4 hours of in-depth demonstrations of both practical and professional situations. With the ability to view from different angles, you can be sure that no step is missed. (8-Tape VHS Video Library still available) ISBN-10: ISBN-13: List Price: $1, BUNDLE PACKAGES STUDENT COURSE BOOK & EXAM REVIEW ISBN-10: X ISBN-13: List Price: $ Deliver the knowledge and skills needed by the industry s future educators as well as strengthen the expertise and abilities of today s teachers. 57

60 Salon & Spa Business Successful Salon and Spa Management, 6 th Edition Edward J. Tezak Creating a salon or spa from scratch is a daunting task. Successful Salon and Spa Management, Sixth Edition cuts through the confusion and provides the student with a clear understanding of what it takes to run a salon or spa. From understanding the differences in what type of salon or spa they want to open, all the way through financing and operating for profit, students will enter their professional careers with a strong understanding of building and running their own business. CONTENTS 1. Salon/Spa Types and Their Locations. 2. Financing the New Business. 3. Salon/Spa Operating Costs. 4. Permits, Public Utilities and Insurance. 5. Types of Leases and Rent Agreements. 6. Decorating Arrangement and Placement. 7. Salon/Spa Business Tools. 8. Salon/Spa Advertising. 9. Merchandising In Your Salon and Spa 10. Use of Cosmetology Schools by Salons and Spas 11. Labor-Related Laws 12. Salon/Spa Personnel 13. Salon and Spa Forms and Items for Record Keeping. 192 pp., 8 x 9 1/4, Softcover, 2011 ISBN-10: ISBN-13: List Price: $64 95 NEW TO THIS EDITION Chapters reorganized to be in simple chronological order of the basic steps of opening a salon or spa. Financing the New Business chapter has been updated to reflect today s economy. Updated with references to the latest technology for the salon and spa. KEY FEATURES Includes many of the forms necessary for running a salon business. Step-by-step guidance on opening your salon and spa. Provides advice on salon menu pricing to keep your business profitable. Covers lease and rents agreements, utilities and other operating costs. FOR THE STUDENT Workbook Successful Salon and Spa Management Workbook contains detailed interactive exercises such as fill-in-theblank and matching, designed to reinforce learning and increase student comprehension. ISBN-10: ISBN-13: List Price: $53 95 Milady U Online Licensing Preparation Printed Access Card ISBN-10: ISBN-13: List Price: $29 95 FOR THE INSTRUCTOR Instructor Resource on CD This is the primary instructor supplement for Successful Salon and Spa Management. It contains lesson plans, an answer key for the workbook and PowerPoint slides which correlate to each chapter in the textbook. ISBN-10: ISBN-13: List Price: $

61 Salon & Spa Business Spa Business Strategies: A Plan for Success, 2 nd Edition Janet D Angelo Spa Business Strategies: A Plan For Success, second edition covers important topics such as the need to develop a clear vision and solid business plan and finding the best location and further planning the physical space. As technology becomes increasingly prevalent to business, this new edition explains the advantages of using computers and their subsequent effect on the efficiency and productivity of your salon. There is also a strong focus on communication between employees and between employee and customer. 416 pp., 8 x 9 ¼, Softcover, 2010 ISBN-10: ISBN-13: List Price: $75 95 KEY FEATURES Provides an overview of current trends and discusses education that is needed to take the spa industry to the next level as well as includes regulations which are affecting the spa industry. New financial planning information as it relates to architecture and design. New information relative to assessing the market value of a spa and the feasability for profit. Information on the latest spa equipment and technological tools. New illustrations and examples of marketing materials are provided. CONTENTS 1. What Is Your Vision? 2. The Spa Business. 3. Getting Down to Business. 4. Purchasing a Day Spa. 5. Architecture and Design of Your Spa. 6. Purchasing Professional Products and Equipment. 7. Techno-Savvy: Using Communication Systems in the Spa. 8. Marketing Your Spa. 9. Presentation IS Everything. 10. Sales and Service. 11. Maintaining Your Business. FOR THE STUDENT Workbook Contains interactive exercises such as fill-in-the-blank and matching. ISBN-10: ISBN-13: List Price: $37 95 FOR THE INSTRUCTOR Course Management Guide on CD Contains lesson plans, a 350 question Computerized Testbank, and an image library with over 150 images. ISBN-10: ISBN-13: List Price: $ Instructor Support Slides on CD Contains chapter-by-chapter outline of discussion topics with hundreds of slides featuring images from the text. ISBN-10: ISBN-13: List Price: $ x

62 Order & Service Information TO PLACE AN ORDER, REQUEST A REVIEW, DESK OR EXAM COPY OR GENERAL INQUIRIES: Call: (800) Fax: (800) [email protected] TO SUBMIT REQUESTS VIA 2 yr 4 yr College Customers: [email protected] Career Schools, Continuing Ed. Depts., Post Secondary Vocational Schools: [email protected] U.S. AND INTERNATIONAL, EXCEPT CANADA AND MEXICO: Call: (800) Fax: (800) [email protected] Mail*: Cengage Learning Attention Customer Service PO Box 6904 Florence, KY CANADA: Call: (800) Fax: (800) [email protected] Mail*: Nelson 1120 Birchmount Road Scarborough, Ontario M1K 5G4 * When Ordering by mail, include the following information: Billing name, address (including zip code), phone, and account number. Title and ISBN or Order # for each product ordered. Authorized and numbered purchase order (for orders not accompanied by payment). If paying by credit card, the billing address must match the credit card information. Provide credit card name (MasterCard, Visa, Discover, American Express), credit card number, expiration date and CVN/Security Code. All special billing and/or shipping instructions clearly marked SOFTWARE TECHNICAL SUPPORT Free technical support is available for all software products such as computerized test banks, and CDs that accompany our titles. You can contact one of our technical support professionals by calling: (800) , Option #4, or [email protected]. RETURNS POLICY For detailed return policies for Cengage Learning products, please visit our website at CengageLearning.com. Returns are allowed for products bought directly from Cengage USA. Product purchased from overseas and returned to the Cengage Learning Distribution Center will be refused back to the customer and no credit will be issued. Superseded or out-of-print product must be returned within 120 days of publication of the new edition or within 120 days from the date of notification in the Bookseller s News. All books must be returned in saleable condition. Returned books and software should be shipped pre-paid by traceable means. Also, to ensure proper credit, each carton should be accompanied by a packing list indicating the quantity and title(s) returned and must include the original invoice. Custom published titles carry a 20% return limit of the quantity ordered. Defective product must have prior authorization and must follow the returns instructions given. For Damaged product, you must notify Cengage Learning Inc. within 90 days of receipt to receive authorization. Then you will have 90 days from date of letter to make any returns. Credit for Returns: We will match invoices for returns back to the individual account (the ship to account) based on its historical purchases. If that amount exceeds the individual account s purchases we will match the invoice back against the total historical invoices within the customer s family of accounts (based on bill to account, including any other ship to accounts associated with it). Returns that cannot be matched against invoices within the family of accounts will not receive credit. Custom published titles carry a 20% return limit of the quantity ordered. SOFTWARE & CD RETURN POLICY All software and CDs must be returned to Cengage Learning with the original envelope seal or package seal unbroken and intact. Cengage Learning Returns Address: Cengage Learning Distribution Center Toebben Drive Location 2 Independence, KY Cengage Learning Returns Contact Information: Phone: Fax: [email protected] CAREER COLLEGE RETURN POLICY Returns are allowed for products bought directly from Cengage Learning USA. Product purchased from overseas and returned to the Cengage Distribution Center will be refused back to the customer and no credit will be issued. Active product may be returned to Cengage Learning up to 18 months from the date of purchase. Superseded or out-of-print product must be returned within 120 days of publication of the new edition or within 120 days from the date of notification in the Bookseller s News. All books must be returned in saleable condition. Returned books and software should be shipped pre-paid by traceable means. Also, to ensure proper credit, each carton should be accompanied by a packing list indicating the quantity and title(s) returned and must include the original invoice. Defective product must have prior authorization and must follow the returns instructions given. For Damaged product, you must notify Cengage Learning Inc. within 90 days of receipt to receive authorization. Then you will have 90 days from date of letter to make any returns. For any Software, the seals must not be broken, with the exception of 30 day reviews, which may be received back within 45 days with the seals broken. Credit for Returns: We will match invoices for returns back to the individual account (the ship to account) based on its historical purchases. If that amount exceeds the individual account s purchases we will match the invoice back against the total historical invoices within the customer s family of accounts (based on bill to account, including any other ship to accounts associated with it). Returns that cannot be matched against invoices within the family of accounts will not receive credit. Custom published titles carry a 20% return limit of the quantity ordered. 2 YEAR 4 YEAR COLLEGE BOOKSTORE RETURN POLICY The Returns Policy for online orders is the same as the general Cengage Learning Returns Policy, and includes the following guidelines: Returns are allowed for products bought directly from Cengage USA. Product purchased from overseas and returned to the Cengage Distribution Center will be refused back to the customer and no credit will be issued. Returns must be shipped prepaid by traceable means and be accompanied by one packing list per carton indicating quantity and titles returned. Returns must reference the original invoice numbers for titles included. If a college store wishes to return materials but do not have a copy of the original invoice, they should request permission from Customer Service. Returns must be in saleable condition. All software and CDs must be returned to Cengage Learning with the original envelope seal or package seal unbroken and intact. Custom-published titles carry a returns limit of 20% of the quantity ordered and must be returned within 12 months of the invoice date. All bundles must be in their original unbroken shrink-wrap. Returns must be packed in cartons of at least 257 lbs. test for larger boxes and 200 lbs. test for smaller (similar to Cengage Learning s shipping standards). Product must be packed with sufficient and appropriate packing material. Returns of superseded titles must be received within 120 days of publication of the new edition. The Last Date to Return the superseded titles can be found on the Upcoming Editions page. This page is updated weekly. Returns of Out of Print titles must be received within 120 days of notification. The Last Date to Return the Out of Print titles can be found on the page. This page is updated every month. A $10.00 shipping fee will be charged for all refused returns. The returns policy timeframe is dependent upon the Service Plus status level of the bookstore. Platinum is Life of Edition, Gold is 15 months from invoice date, and Bronze is 12 months from the invoice date. Twenty percent of the original quantity ordered on Custom product can be returned up to 12 months from the invoice date regardless of the store s Service Plus status. Course cancellation returns must include the full quantity originally ordered. All paperwork for course cancellation returns must be clearly marked course cancellation. Original Invoice Date: October, November & December Time Frame to Return: October 1st - March 31st Original Invoice Date: January, February, March of current year Time Frame to Return: January 1st - April 31st of current year Original Invoice Date: April, May, June, July, August, September of current year Time Frame to Return: April 1st - October 31st of current year 60 The Higher Education Opportunity Act (HEOA), effective July 1, 2010, contains requirements for publishers regarding transparency of information to prospective adopters at institutions of higher education (including both 2-year/4-year and career schools) and the availability of bundle components. Cengage Learning worked for over a year to ensure complete and timely compliance with HEOA. These efforts have included reviewing and developing processes and practices involving Marketing, Editorial, Sales, Finance and Production. For more information visit:

63 Milady is proud to offer you the ease of information at your fingertips. Developed for educators, students and practicing professionals alike. also includes additional product demonstrations, the ability to request a review copy, a calendar of events, links to associations, your state board and your school, the buzz on industry events and trends, and much more! On Milady s Web Page You Can View: Online Catalog: The full descriptions, table of contents, features and benefits and pricing of Milady s student and professional texts are available for viewing and secure ordering, 24 hours a day! Videos: Internet-based, searchable, streaming video clips from our leading educational video tape collections. echapters: View sample chapters of Milady s leading texts. Administrative Templates: Whether you re a prospective school owner or an established school owner in need of new resources, provides you with tools to help run your school effectively. Webinars: Recordings of Milady s Academic, Professional and Massage webinars are archived for you to view anytime. Sign up online to receive our monthly updates: enewsletters Special Promotions New Product Updates Upcoming Conferences/Tradeshows

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