Certified E-commerce Consultant (CEC)

Transcription

1 Certified E-commerce Consultant (CEC) Syllabus

2 Copyright This is intellectual property of ACTA S.A. and it is protected by Greek and European legislation concerning copyright. The creation of a copy of part, or of the whole, without written permission from the issuer is strictly prohibited. Its disposal is permitted in unchanged form and solely for informational purposes. Declaration of Responsibilities ACTA S.A. hereby declares that they carry out constant inspections so that this syllabus strictly covers the quality criteria in terms of the validity of its contents. Nevertheless, they carry no responsibility for any damage that may occur through the use of a part or of the whole of this syllabus. Its content may be modified or revoked whenever necessary with no previous notification. Syllabus Update The syllabus is published at: and is the only one that ACTA S.A. recognizes as an information point for those concerned. ACTA S.A. Thessaloniki: Egnatias 1 P.O. Box: Tel.: Fax: info@acta.edu.gr Athens: V. Sofias 55 P.O. Box: Tel.: Fax: athens@acta.edu.gr Page 2 of 11

3 Syllabus Content Sections 1. INTERNET AND ENTREPRENEURSHIP INTRODUCTION TO E-COMMERCE E-BUSINESS MODELS SECURITY AND ENCRYPTION E-PAYMENT SYSTEMS BUILDING AN E-COMMERCE SITE INTERNET MARKETING STRATEGIES WEB PRESENCE EVALUATION LEGAL ASPECTS OF E-COMMERCE Page 3 of 11

4 Explanatory Note The candidates must be familiar with the basic concepts of e-commerce. Start of Syllabus 1. INTERNET AND ENTREPRENEURSHIP 1.1. Growth of the Internet 1.2. The Internet: key technology concepts Client/server computing Communications protocols Domain Name System (DNS) 1.3. Internet services World Wide Web (www) Telnet File Transfer Protocol (FTP) Other services 1.4. Accessing the internet Common methods of internet access 1.5. Browsing the web Web Browsers and World Wide Web Search engines Introduction to Search engines Basic Search operators Safety on the Net Web ethics. Internet and computer ethical behavior 1.6. Online business Examples Page 4 of 11

5 2. INTRODUCTION TO E-COMMERCE 2.1. History of E-commerce 2.2. E-commerce and E-business 2.3. Advantages of E-commerce 2.4. Technologies for E-commerce 2.5. E-commerce cycle 2.6. Types of E-commerce B2B B2C C2C P2P Other types (B2G, C2G) E-government 3. E-BUSINESS MODELS 3.1. E-commerce business models Definitions 3.2. A framework for the classification of e-business models (according to European Commission) Ε-shop E-procurement E-auction Ε-mall Ε-marketplace Virtual communities Value chain service provider Value chain integrators Collaboration platforms Information brokerage Trust and other services Classification of e-business models 3.3. Conclusions 4. SECURITY AND ENCRYPTION 4.1. The E-commerce security environment Page 5 of 11

6 4.2. Common security threats in the E-commerce environment Threats in a typical E-commerce transaction - Key points of vulnerability Malicious code Phishing Hacking Credit card fraud Spoofing (Pharming) Sniffing Other threats 4.3. Technology solutions Protecting Internet communications (encryption) Securing channels of communication (SSL, Secure HTTP, VPN) Protecting networks (firewalls) Protecting servers and clients 4.4. Encryption Introduction to encryption History of encryption Why you should use encryption? Methods of encryption Symmetric Key Encryption Asymmetric Key Encryption Comparison of symmetric and asymmetric algorithms Public Key Infrastructure (PKI) Public key encryption Digital signature Hash functions Create and Verify Digital Signatures Certification of digital signature Registration Authority Certification Authority Dissemination Service Revocation Management and Status Service Encryption programs PGP X Securing channels of communication SSL Secure HTTP VPN 4.6. Protecting networks Firewalls Proxy servers 4.7. Protecting servers and clients Authentication and access control mechanisms Page 6 of 11

7 Antivirus software 5. E-PAYMENT SYSTEMS 5.1. Types of payment systems Cash, Checking transfer, Credit card, Store value card 5.2. Payment data 5.3. Introduction to E-payment system 5.4. Types of E-payment systems Credit card How an online credit card transaction works The SET (Secure Electronic Transaction) protocol How SET transaction work Prepaid cards Digital wallets An introduction to PayPal Debit cards Money transfer services 5.5. Online payment methods 5.6. Future looks in payment systems M-payment 6. BUILDING AN E-COMMERCE SITE 6.1 Decisions in building a site 6.2 In-house vs outsourcing 6.3 Factors in web site optimization Page generation Page content Page delivery 6.4 Web site architecture tier tier tier Multi-tier Page 7 of 11

8 6.5 Web server software The web server software choice Basic functionalities provided by web servers Client side programming Active X Controls Plug ins JavaScript VBScript Java Applets Server side programming Cgi Asp Php Jsp Comparison of technologies 6.6 Application servers 6.7 Database Management Systems Microsoft SQL Server MySQL Oracle database Sybase Adaptive Server Enterprise PostgreSQL 6.8 Case studies 6.9 Choosing hardware 6.10 Website design Content management Presentation plan Navigation plan Web authoring tools Microsoft FrontPage Macromedia Dreamweaver Adobe Go Live 6.11 Page delivery Telecommunication infrastructure needs and demand 6.12 E-banking E-banking solutions in Greece 6.13 Outsourcing Choosing the best solution Page 8 of 11

9 7. INTERNET MARKETING STRATEGIES 7.1 Intro to Internet marketing 7.2 Internet Marketing Technologies Web transaction logs Cookies and Web bugs Databases, data warehouses and data mining Advertising networks Case study. Double click Customer Relationship Management (CRM) systems 7.3 Website promotion methods 7.4 Search Engine Submission Service - Listing a website in Search Results How web search engines work Key-words Meta tags Web crawlers Fundamental differences between search engines Search engine optimization How Google AdWords work 7.5 Ε-mail marketing An approach to the spam problem 7.6 Display and Rich Media Ads Banner and pop ups 7.7 Other forms of online advertisements Referrals (affiliate relationship marketing) Blog advertising 7.8 Viral marketing Case study: Hotmail, Amazon, Geocities, ICQ 7.9 Traditional offline communications 7.10 Mixing offline and online marketing communications 7.11 How well does online advertising work 8. WEB PRESENCE EVALUATION 8.1 Measuring online marketing results Page 9 of 11

10 8.2 Information from analysis 8.3 Validation of information 8.4 Log analyzer software 8.5 Glossary Hits Requests or page views Impressions Users ή Unique IP Addresses CTR (Click Through Rate) Visits (or sessions) Average requests per visit Request duration Entry pages Exit pages Errors (or 404 Errors) Referrer Data (or Referrals) 8.6 Popularity references 9. LEGAL ASPECTS OF E-COMMERCE 9.1. Η Ευρωπαϊκή και Ελληνική νοµοθεσία για τις ηλεκτρονικές συναλλαγές σήµερα 9.2. The legal framework for e-markets in Europe 9.3. EU legislation E-commerce E-transactions Communications E-payment systems Domain name registration Copyright intellectual property E-crime Data protection Consumer protection Tax 9.4. Greek legislation 9.5. EU Directives. Adaptation on Greek legislation The E-Commerce Directive (2000/31/EC) Key points Application results Directive 1999/93/EC for electronic signatures Page 10 of 11

11 Key points Directive 95/46/EC on the protection of individuals with regard to the processing of personal data Key points 9.6. Conclusions End of Syllabus Page 11 of 11