Agrartechnik als Zukunftsaufgabe 15. März 2013

Transcription

1 Agrartechnik als Zukunftsaufgabe 15. März 2013 International Management How to manage growth in an emerging market environment Ulla Wellensiek / Gerhard Freitag

2 AGENDA 1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results 2

3 AGENDA 1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results 3

4 CLAAS Organisation Shareholder committee Advisory board Group executive board Technology & Quality Controlling/ Accounting Marketing & Strategy Tractor Grain Forage Sales Corporate functions KGaA Business units 4

5 CLAAS - Product offer Business Unit Grain Combines LEXION Forager JAGUAR 4x4 large Tractor XERION PS Produced in Germany and USA TUCANO PS Produced in Germany PS Produced in Germany PS Produced in Germany and Russia AVERO / DOMINATOR PS Produced in Germany CROP TIGER PS Produced in India 5

6 CLAAS Business Unit Grain CLAAS Selbstfahrende Erntemaschinen GmbH Harsewinkel OOO CLAAS Krasnodar Krasnodar CLAAS of Omaha Ltd. Omaha CLAAS Hungaria Kft. Törökszentmiklos CLAAS India Pvt. Ltd. Chandigarh 6

7 Business Unit Grain Site Harsewinkel The CLAAS parent plant is the world s largest and most modern harvesting machine manufacturing facility. The harvester LEXION, TUCANO, AVERO and DOMINATOR combine harvester models, plus JAGUAR forage harvesters and XERION 4x4 large tractors are manufactured at the plant on four assembly lines. 7

8 CLAAS Strategic growth markets Russia North America Asia 8

9 AGENDA 1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results 9

10 CLAAS Group Strategy Process Strategic Planning A Group Strategy Meeting B BU Strategy meeting C Finalisation bottom-up MTP D Approval E Annual Budget Input Target setting 10

11 Exercise: International management, here: Strategy meeting Situation: Every year there is a strategy meeting for the BU Grain. This year it will take place in India with focus on Asia. The output of the strategy meeting will be the base for the 5-yearsbudget for the whole BU Grain and is therefore an important input/milestone to secure growth for CLAAS. The meeting goes over 5 days. In general there are 2 CEO from each factory plus some experts from product management, R+D, production and sales. Topic 1: a. You are responsible for the organization of the strategy meeting. Please work out an agenda considering the main topics needed for the preparation of the 5-years-budget later on. Please give a rough time indication (in 1/2 days), no details regarding timeline necessary. b. What are key success factors for growth in emerging markets from a production company s point of view? 11

12 Exercise: International management, here: Strategy meeting Situation: Every year there is a strategy meeting for the BU Grain. This year it will take place in India with focus on Asia. The output of the strategy meeting will be the base for the 5-yearsbudget for the whole BU Grain and is therefore an important input/milestone to secure growth for CLAAS. The meeting goes over 5 days. In general there are 2 CEO from each factory plus some experts from product management, R+D, production and sales. Topic 2: a. How do you secure an efficient meeting with sustainable results? Please give 3 key points each for the preparation, execution and follow up of the stratey meeting. b. On top, please give us your ideas (at least 5 points) how to manage cultural diversity in order to build up a successful international management team for the BU Grain. 12

13 AGENDA 1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results 13

14 AGENDA 1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results 14

15 Documentation of results 15