The Business Opportunity

Transcription

1 The Business Opportunity Directors: Shelley Pearson Lisa Brice

2 What is the Social Intelligence Story? Social Intelligence was born in 2010 after the founders, Shelley Pearson and Lisa Brice, recognised a lack in an approachable service where business owners could not only learn about the social media revolution, but also absorb the vital value it can bring to day-to-day business and their bottom line. Lisa Brice (left) comes from a professional training and consultancy background and is highly qualified, skilled and experienced in relationship marketing, communication and rapport selling. Together with Shelley Pearson s (right) broad consultancy and operational background in franchise systems, business modelling, relationship management and social media integration, they formed a strong team to initiate and create the Social Intelligence Agency concept. Social Intelligence means: the concept of turning social media activities and data into actionable marketing and business strategy. For Shelley and Lisa, this includes creating intelligent social media strategies which engage audiences beyond the sell. What is the Social Intelligence Franchise Business Proposition? The Social Intelligence Social Media Specialist is a wholesome digital business offering where you will receive all the tools, training, know-how and resources to deliver: educational sessions directly to business owners and stakeholders social media strategy and policy consultancy sessions which align with business goals focussed 2hr workshop energy sessions with groups of local business owners one-to-one and group training social media account management You will also have the additional ability to offer related services around social media including (list is non-exhaustive): professional social media account set-up and design app planning and design blog writers and content curators social media marketing planning specialist event, campaign and product launch managed services

3 What Are the Benefits of Investing in This Franchise? Buying a Franchise doesn t mean you will sit on your hands, in fact you work just as hard as any other business owner or entrepreneur, but...with some vital jump-start advantages: existing professional branding with mission, vision and values flexible working hours a collaborative environment of co-franchisees who want to support you and share their knowledge and skills a strong platform of service propositions developed from experience and based on the client s needs and growth over time a proven pricing strategy clear client target market, with an actionable local and online marketing plan an integrated marketing, communication and social media strategy fully supported by the franchisor full training on how to run a business, as well as delivering all the services communication and relationship marketing training (including NLP techniques) access to a variety of professional solutions to related services and tools on-the-pulse industry updates from the franchisor s intelligence HUB (remember social media changes daily and it takes time to seek these out when the platforms do not generally announce them) What Kind of Franchisee Are We Looking For? Being a business owner within a franchise structure demands a certain type of entrepreneur, and working as a semi-virtual specialist in the world of social media also has its challenges. We are looking for individuals who display some or all of these characteristics: Hardworking ethos Attention to detail Consistently deliver the same great level of service Self-motivating (although enjoy collaboration) Eager to learn new things Comfortable with change Happy to work to a system Some of the key skills that are especially high on our list of the perfect franchisee are: Medium to high computer literacy Medium to high internet literacy Great communication skills Creative thinker (thinks outside the box or can think laterally) Basic project/time management skills (some will be taught)

4 What Does the Investment Entail? Franchising is a growth model and, as such, we have developed our Social Media Specialist offering with this clearly at the forefront of our minds. We fully expect you to get all the rewards for taking this opportunity, adding your personality and Joie de vive, to create a business that will grow from strength to strength year-on-year. Your Investment of 13,500 (includes VAT) Covers: 7 days of Induction Business Training and Train-The-Trainer Training 2 days of Social Media Account Management Training Key Skills Virtual Training through partner specialists Technology start-up pack (includes laptop) Marketing start-up pack Personalised webpage on the Social Intelligence website First year of virtual call answering service (trained staff to handle your enquiries for you) First year s membership to the Federation of Small Businesses (FSB) 5 year franchise term (renewable subject to the franchise agreement terms) Please Note: We estimate that you will need to allow for approximately 15,000 to 20,000 working capital for the first year. A 5 year projected earnings forecast is one of the elements you would be privy to in a confidential discussion with the franchisor What is the Next Step? We would love to hear from you! If you are interested in finding out more and possibly putting yourself forward for a meeting with us, all you have to do is complete the simple Registration of Interest form at the end of this prospectus and send it in via as soon as possible to: interested@mysocialintelligence.com We d be happy to answer your questions and obviously we will be asking you some too. It is very important to us that we bring on board the right franchisees that will not only love the dynamic working environment which social media and virtual working brings, but also thrive in the Social Intelligence ethos and brand. Please note that should you be seeking finance for purchasing a franchise, we highly suggest you investigate this before contacting us. If you would like to be fast tracked to the evaluation stage please call our franchise enquiry team on (local rates) between 9am and 5pm (Monday to Friday) and we will be able to help get things moving.

5 Registration of Interest Form The following information is being provided to Social Intelligence Limited, the franchisor of the "Social Intelligence" name. All data held by the company is handled according to the guidance provided under the Data Protection Act This franchise model works on the basis that you are solely working on this business for 35 to 40 hours per week. The applicant completes the below information with the understanding that this form does not constitute an obligation by either party to enter into a franchise agreement. The Franchisor will use this information to gauge suitability to provide the applicant with more information about the franchise opportunity. Personal Contact Details: Full Name: Title (delete appropriate): Mr./Mrs./Miss/Ms/Other: Residential Address: County: Postcode: Contact number (9am to 5pm): Contact number (5pm to 8pm): address (private): Questions regarding financial background (please tick answer): Will you require financing for the cost of the upfront franchise package? YES NO Will you require a bank to finance your working capital needs? YES NO Do you hold a full UK/EU driver s license? YES NO Have you ever undergone a HMRC investigation on a business you own/owned or have worked for? Do you hold any criminal convictions? YES NO Business experience (more detailed info will be required in our application process): Have you ever owned a business before? If yes to previous question: Please describe what industry/service/ product the business was in What attracts you to this particular franchise? (Please give a brief summary of your motivations for exploring this opportunity): YES NO

6 Continued... Are you currently employed? YES NO Please state a brief motivation for wanting to own your own business: Special Interest: How did you hear about us? Facebook Twitter LinkedIn Friend What is your preferred location to operate the franchise in? (Just note a town or general area at this point) What time frame do you have in mind to start your business (please tick answer): 1 st Choice: 2 nd Choice: 3 rd Choice: Other: ASAP In two months In three months Please note that all information will be kept private and confidential. This form stands as an initial registration of interest in the franchise opportunity. You will still be subject to an interview/meeting and application process, should the Franchisor be agreeable to progress this initial enquiry. You will receive a confirmation of receipt of this form upon submission, as well as a timeframe for when we will be in touch. By signing, I, the applicant, confirm that the above information is correct and true. Signed: Date: Please submit this form in one of two ways: 1. (Preferred): Completed and scanned, to be ed to: interested@mysocialintelligence.com with Interested in the Business Opportunity in the subject title 2. Completed and posted to: Business Opportunity Social Intelligence The Old Dairy Bunkers Hill Farm Moulton Rd Pitsford, NN6 9BB