Prof Maurits van Rooijen, Rector & Chief Executive Officer

Transcription

1 Executive Education Programme Prospectus 2016

2 Welcome At LSBF Executive Education, we aim to equip you with the tools and skills you need to build a successful career. Our classrooms are the ideal environment for you to engage in a vibrant exchange of knowledge, interests and experience, guided by our team of industry experts. Our courses provide a vibrant and multicultural atmosphere where you can nurture and hone your skill set while networking with like-minded entrepreneurial business professionals. Located in the heart of London, our campus creates the ideal environment to inspire you to strive for success you will be next to some of the UK s largest employers, and enjoy breathtaking views over the city s greatest landmarks from our campus. The city will be your classroom. Our Executive programmes have a practical approach, so you can put your new skills into practice through case studies and see the benefits these will bring. Every student has a unique journey and destination; together, we can gain a deeper understanding of ourselves, our businesses and the road to success. We look forward to meeting you soon. Prof Maurits van Rooijen, Rector & Chief Executive Officer 1

3 Contents About Executive Education 3 About LSBF Executive Education 4 Accreditation and Awards Executive and Professional Development Programmes 7 Executive and Professional 7 Development Programmes at LSBF 9 Summer and Winter Business School 11 Postgraduate Certificate Programmes 13 Postgraduate Certificate Programmes 13 (With Pathways to Masters or MBA) 15 Management Programmes 17 Financial Management Programme 19 Management Development Programme 21 Marketing Management Programme 23 Advanced Certificate Programmes 27 Financial Modelling Courses 29 Leadership Development Programme 31 minimba Executive Development Programme 33 Corporate Training 35 Meet some of our Faculty 37 How to apply? 38 FAQ 2

4 About LSBF Executive Education London School of Business & Finance (LSBF) was founded with one mission: to prepare the global business leaders of tomorrow for leadership, excellence and success. We have campuses across the UK, Asia and North America, and are backed by an awardwinning online learning platform, powered by InterActive. Executive and Professional Development Programmes We have developed a suite of Executive Education programmes geared towards the most driven, ambitious candidates from around the globe. We work following the newest trends in the corporate world to develop courses that reflect the needs of industry from an international perspective. Our Executive and Professional Development programmes reflect today s global business trends and support you in responding to the challenges at each level of your career progression. Our Teaching Faculty Our faculty come from a diverse range of backgrounds, with a perfect balance of industry experience as both practitioners and academics. This provides our teaching methods with solid foundations, allowing students to understand and apply knowledge through the experience of our faculty. Learning Culture and Environment LSBF s Executive Education programmes bring together delegates from diverse industries and nationalities to collaborate, network, develop their skills and refine business ideas together. We create an interactive and participative learning environment where students are able to share their own experiences and ideas, and participate in group discussions. All our programmes place emphasis on practical elements, applying theory to real life case studies. Programme Advisory Our dedicated team of advisors will provide extended support, ensuring the programme you choose matches your career ambitions. Our advisors will be on hand to provide you with all the information you require to make your choice of study as straightforward as possible. Student Support Our Student Support Team will be on hand to ensure your time on campus is enjoyable and the programmes run smoothly, allowing you to concentrate solely your studies. You will be assigned a team member, who will remain your point of contract throughout your time at LSBF. Career Services Our Careers Team is dedicated to helping you maximise your career potential. With their assistance, you will improve your chances of promotion within your organisation. You will also increase your marketability to potential employers. Networking and International Exposure Throughout your time at LSBF you will study alongside industry professionals from a wide range of different backgrounds and cultures. The programmes will enhance your communication and networking skills, and you will foster a global network of new contacts. Key Facts age mix Nationality mix % North America, Australia and Ocenia 13% 8% 52% % 7% 15% 28% Asia Pacific and Far East Africa Middle East 25% 17% 26% Latin America UK Europe 3

5 AccrediTation and Awards CPD UK membership for LSBF s Executive Education portfolio LSBF s range of Executive Education programmes offer CPD points upon completion. This contributes towards the professional accreditation of students by recognised industry bodies in the UK and ensures that students receive the highest level of teaching and development. LSBF Awarded the Queen s Award for Enterprise 2013 LSBF has been presented with the Queen s Award for Enterprise for its achievements in international trade. As the UK s highest and most prestigious business accolade, the awards are conferred by HM Queen Elizabeth II, on the advice of the Prime Minister, to organisations demonstrating outstanding performance in international trade, innovation and sustainability. LSBF s Executive Education courses have been validated by the International Telematic University (UNINETTUNO). UNINETTUNO, which was founded by Ministerial Decree of the Italian Republic in 2005, is a distance-teaching university that co-operates closely with other universities from Europe, Asia, and the United States. This means that their student base is truly global. Thanks to new technologies and a faculty of professors from some of the world s most prestigious universities, UNINETTUNO offers a unique experience based on quality, flexibility, and innovation. To find out more, visit: Our Royal Patron We proudly operate under the esteemed patronage of HRH Prince Michael of Kent GCVO. His Royal Highness has an exceptional track record across many different business fields throughout the world. He is also committed to encouraging the next generation of business leaders through the many scholarships and bursaries he provides to LSBF students. These include a special scholarship scheme to encourage the most promising students from emerging markets to study towards a master s degree. 4

6 Executive and Professional Development Programmes

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8 Executive and Professional Development Programmes at LSBF We have developed a suite of Executive Education programmes geared towards the most driven, ambitious candidates from around the globe. We follow trends in the corporate world to develop courses that reflect the needs of industry, supporting you in responding to the challenges at each level of your career progression. Summer and Winter Schools One to four-week programmes focused on global business and trading in the heart of central London. Postgraduate Certificate Programmes Highly customisable 12-week professional development courses tailored to meet your career aspirations in: Finance Financial Investments Finance and Management Management Brand Management Digital Marketing Advertising & Marketing UNINETTUNO PG Certs with Pathways to MBA/MA Each Postgraduate Certificate consists of three modules which, on completion, can lead to a master s or the Global MBA. PGCERT Project Management PGCERT Management Consulting PGCERT Global Marketing PGCERT Accounting and Financial Management Management Development Programme Four-week professional development course to enhance your competitiveness and leadership impact. Marketing Planning & Strategy Business Strategy Effective Management Techniques International Business & New Ventures Leadership Development Programme Discover your natural leadership and coaching skills and learn essential tools to improve your team s performance 7

9 Marketing Management Programme Four-week management development course to enhance your skills and knowledge within the marketing domain. Marketing Communications Strategic Digital Marketing Strategic Leadership and Change Digital Marketing and Social Media Strategic Brand Management Strategic Management In Oil and Gas Finance for Non-Finance Managers Marketing Planning & Strategy International Marketing Management Financial Management Programme Four-week management development course geared towards executives wishing to gain the confidence and competencies within several areas of finance: Accounting Planning and Strategy Corporate Financial Management Managerial Finance Financial Markets and Investments Financial Modelling Courses A range of financial modelling courses aimed to improve practical skills, and attain the best methods and techniquies. Introduction to Financial Modelling Advanced Financial Modelling Advanced Company Analysis, Valuation and Financial Modelling Advanced financial forecasting and modelling LBO Financial Modelling Advanced Project Finance Modelling Advanced Certificate Programmes Five-day accelerated programmes for in-depth knowledge and advanced skills development. minimba Executive Development Programme An innovative four-day course delivered in central London, for experienced executives. Innovation and Entrepreneurship Financial Planning and Analysis Management Consulting & Project Management Entry level guide for all programmes: Undergraduate Students University Graduates Early Career, Managers, MBA Students Mid Career, MBA Graduates Senior Management Level, Post MBA P R O G R A M M E S Summer/Winter Business School Postgraduate Certificates Advanced Certificates Management Development Programme Marketing Management Programme Financial Management Programme Leadership Development Programme Financial Modelling Courses minimba Executive Development Programme 8

10 summer and winter business school Entry Requirements Must be entering into or currently taking an undergraduate degree in any field, or have finished degree within the last 2 years Proof of English proficiency: IELTS 5.5 or equivalent. Otherwise an internal online assessment is available The LSBF Summer and Winter Business School offers intensive business courses aimed at university students from all around the world, exposing you to the challenges of the global marketplace. These courses fill the gaps that other programmes overlook, enhancing your employability. You will be taught by the same experts that lecture on our master s and MBA programmes, allowing you to gain insight and opinions on relevant topics. The classes are delivered through a combination of discussions, case studies and group projects, taking you closer to the real business environment. There is no formal assessment, although students will receive a certificate upon completion. Key Facts Duration: Winter Business School 3 weeks Each module 3 days Summer Business School 4 Weeks Each module 4 days Campus: London Study Mode: Full day Intakes: January and July Credits: 8 ECTS Summer Business School 6 ECTS Winter Business School 9

11 Marketing & Strategy Marketing success and business success are inseparably linked. Survival in the new media environment now puts even greater emphasis on intelligent use of essential marketing tools. Without agile strategies to implement these tools, most products and services fail. Throughout this module you will be introduced to the purpose, processes and methodologies of marketing strategy. Through presentations and discussions on examples of good practice, you will develop a more informed understanding of the purpose of marketing planning. You will also engage with a variety of underlying issues strategic, operational and tactical. Using a combination of academic theory, case study, group discussion and practical application, students will gain a critical appreciation of the importance of effective business strategy and the role marketing plays in achieving competitive advantage Students will learn about the effects consumer behaviour and globalisation have on modern commercial businesses, and how companies apply strategic thinking to keep up with industry changes New Media & Communication Names like Facebook and Twitter are part of our daily lives. The digital media s power and possibilities are endless. Whether used in sports, business or politics, the most appropriate strategies and digital platforms must be considered carefully. Using a variety of case studies you will examine different situations, products and services and their ultimate goals. You will analyse the pros and cons of various new media approaches, alongside ethical considerations and the future of new media itself. Understand and use the main approaches to internet marketing and e-promotion Understand and apply strategies, tools and development approaches for digital marketing Know the role that public relationship management and customer relationship management play online Be able to identify and apply techniques in search engine optimisation Identify current practices in social media marketing and its impact on digital marketing Global Business Environment To succeed in international business you need a thorough understanding of different markets and economies, and how people within them think and communicate. The success stories in this area (such as Zara, Shell, and Body Shop) have thrived due to accurate business sense, and also by knowing exactly how to tackle new international ventures. Throughout this module, you will examine case studies to develop your own critical thinking and analytical skills, as well as to expose you to new ideas. Understand the differences amongst cultures and their impact on doing business Understand how to evaluate different country parameters and choose the relevant criteria for international investments Understand the variety of global entry strategies and the ability to choose the right fit for a particular business. Analyse the international business environment Leadership & Organisation Are you a leader? Do you want to become a leader? Will you ever be a leader? Organisations spend thousands on training and seminars on leadership and management techniques. This part of business is clearly linked to its success, with bad management leading to bad business decisions. The importance of understanding the key factors relevant in business management will be explored through is module. Students will test different approaches, while real-life case studies will be used to illustrate different strategic scenarios and outcomes. Understand the various aspects of leadership and management by defining a leader and analysing how leadership affects change in organizations Generate core ideas for conceptualizing successful changes in the modern organization Learn how to implement successful strategies through leadership Understand and present the methods used in leader development 10

12 Postgraduate Certificate Programmes Entry Requirements Undergraduate degree or equivalent in any field English levels 5.5 IELTS (5.5 in all bands) or equivalent Students who do not meet academic requirements can be assessed on their relevant work experience (minimum of 5 years experience for mature study route) The LSBF Postgraduate Certificates help professionals and recent graduates develop an advanced understanding of key areas of finance, management, marketing, advertising and branding. The programmes will allow students to advance further within their chosen career path, and allow participants flexibility in designing their own curriculum by selecting modules from our portfolio. You can develop your knowledge and expertise without the commitment of a long-term degree, tailoring your mode of study to focus on the areas which are the most relevant to your career objectives. You will study alongside like-minded professionals and recent graduates whilst benefiting from the opportunity to network with peers from around the world. The programmes have a strong industry focus, using case study scenarios throughout. For those wishing to obtain awarding credits for our postgraduate programmes or specific modules, our esteemed education partner UNINETTUNO will certify and award the respective credits as shown in the following page. Key Facts Duration: 12 weeks Campus: London Study Mode: Weekly delivery Intakes: February, May and September Credits: 46 ECTS - Full Postgraduate Certificate 11.5 ECTS - Individual Modules 11

13 You can select the topics of your choice within the programmes. Additionally, we offer four financial courses available for study 100% online for even greater flexibility. For further information, please us at Postgraduate Certificate in Digital Marketing Marketing Strategies and Operations Content Marketing and SEO Digital Marketing and New Media Consumer Behaviour Postgraduate Certificate in Advertising & Marketing Marketing Strategies and Operations Content Marketing and SEO Digital Marketing and New Media Consumer Behaviour Postgraduate Certificate in Management Choose four from the list of the following courses: Strategic Business Management Management and Leadership Marketing Strategies and Operations Project Management International Business Accounting for Performance and Control Postgraduate Certificate in Brand Management Choose four from the list of the following courses: Marketing Strategies and Operations Strategic Business Management International Business Digital Marketing and New Media Luxury and Creative Brand Management Corporate Finance Project Finance Financial Markets: Trading and Analysis Risk Management Advanced Financial Modelling Accounting for Performance of Control Project Management International Business Strategic Business Management Marketing Strategies and Operations Management and Leadership Postgraduate Certificate in Financial Investments Choose four from the list of the following courses: Corporate Finance Financial Markets: Trading and Analysis Financial Markets: Trading Terminals Understanding Financial Statements Alternative Investments Portfolio Management Project Finance Postgraduate Certificate in Finance Choose four from the list of the following courses: Understanding Financial Statements Accounting for Performance and Control Corporate Finance M&A and Equity Valuation Project Finance Advanced Financial Modelling Financial Markets: Trading and Analysis Risk Management Postgraduate Certificate in Finance and Management Choose five from the list of the following courses: Understanding Financial Statements M&A and Private Equity The best time to plant a tree was 20 years ago, the second best time is now. Chinese Proverb 12

14 Postgraduate Certificate Programmes (With Pathways to Masters or MBA) Entry Requirements Undergraduate degree or equivalent in any field English proficiency level 5.5 IELTS (5.5 in all bands) or equivalent Students who do not meet academic requirements can be assessed on their relevant work experience (minimum of 5 years experience for mature study route) The LSBF Postgraduate Certificates Programmes (with Pathways) are designed for future business leaders who are considering taking their professional development further by working towards a master s degree or an MBA. This suite of programmes offers a springboard to these courses, providing a perfect way to sample the studying and how it fits into your working life without committing long term. The LSBF Postgraduate Portfolio has a wide variety of programme options to choose from. Validated and awarded by the International Telematic University UNINETTUNO, our postgraduate certificates are structured to give you an understanding of the most important concepts in management, consulting, marketing and finance. Each postgraduate certificate is made up of three mandatory modules which, upon completion, can form a pathway for further studies on our: MA in Strategic Marketing Global MBA MA in Finance and Investment Key Facts Duration: 12 weeks Campus: London Study Mode: Weekly delivery Intakes: February, May and September Credits: 45 ECTS - Full Postgraduate Certificate 15 ECTS - Individual Modules 13

15 You can select the topics of your choice within the programmes. Additionally, we offer four financial courses available for study 100% online for even greater flexibility. For further information, please us at Postgraduate Certificate in Accounting and Financial Management Governance and Ethics Advanced Corporate Reporting Performance Management and Control Postgraduate Certificate in Management Consulting Management Consultant Toolkit Cross Cultural Management Strategic Management and Leadership Postgraduate Certificate in Global Marketing Global Marketing Management Cross Cultural Management Project Management and Leadership Postgraduate Certificate in Project Management Project Management and Leadership Cross Cultural Management Strategic Management and Leadership Believe in yourselfand all that you are. Know that there is something inside you that is greater than any obstacle. Christian D. Larson PG Cert in Accounting and Financial Management One term 6 months on campus (1st term) 45 ECTS Research and online dissertation 30 ECTS MA Finance and Investment PG Cert in Project Management One term 6 months on campus (1st term) 45 ECTS Research and online dissertation 30 ECTS MBA Global, Pathway Project Management PG Cert in Management Consulting One term 6 months on campus (1st term) 45 ECTS Research and online dissertation 30 ECTS MBA Global, Pathway Management Consulting PG Cert in Global Marketing One term 6 months on campus (1st term) 45 ECTS Research and online dissertation 30 ECTS MA Strategic Marketing, Pathway Global Marketing 14

16 Management Programmes Provides career acceleration by teaching the latest management, finance and marketing concepts and practices in a global context Develops confidence and aptitude to take on new challenges Flexible, practical and thorough to meet participants learning interests and business schedules London School of Business and Finance has three specialist programmes designed especially for working professionals who desire career development. The skills and knowledge gained will allow executives to make more informed decisions, gaining a strategic business overview. These programmes will immerse you in a pragmatic and stimulating environment by introducing new techniques and approaches relating to core areas within management, finance and marketing. The professional experience of our faculty will guide you through new horizons and effectively combine theory with real life scenarios. You will leave the programme equipped with valuable practical tools that can be put into practice in your current or future work place. Management Programmes Financial Management Programme Management Development Programme Marketing Management Programme Corporate Financial Management Accounting Planning and Strategy Financial Markets and Investments Managerial Finance Business Strategy International Business and New Ventures Effective Management Techniques Marketing Planning and Strategy International Marketing Management Marketing Communications Strategic Digital Marketing Marketing Planning and Strategy 15

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18 Financial Management Programme Entry Requirements Undergraduate degree or equivalent in any field or relevant professional qualification Minimum 3 years work experience English proficiency level 5.5 IELTS (5.5 in all bands) or equivalent Students who do not meet academic requirements can be assessed on their relevant work experience (minimum of 5 years experience for mature study route) The Financial Management Programme (FMP) is a rigorous and comprehensive four-week programme, in a modular format, which will enhance the knowledge and skills of executives who are in the early stages of their careers, or who wish to pursue a position within finance. The programme will allow executives to gain confidence and competencies within areas of finance such as accounting and corporate finance, while exploring the fundamental decisions faced by managers in the financial world. Through the use of lectures, set reading, class discussions, group-work assignments, problem solving practical sessions and case studies, executives will become fully equipped with the knowledge and understanding necessary to apply in the world of business. Key Facts Duration: 4 weeks, full-time study Each module - 4 days Study Mode: Full day, modular Intakes: February, May and September Campus: London 17

19 Corporate Financial Management The aim of the module is to equip learners with the knowledge, skills, and competencies necessary to understand the importance of raising capital, measuring the return for investors and company costs, investment and financing decisions in the creation and capture of value, and the development and maintenance of sustainable competitive advantage. Understand how the finance function is organised, who the stakeholders are and what their objectives are Appreciate what sources and types of finance are available to businesses Determine how to estimate the cost of capital for a business Learn to apply techniques for appraising new investment decisions Understand application of investment appraisal techniques in a range of business situations Realise the importance of working capital and how the elements of working capital can be managed more efficiently Accounting Planning and Strategy This module focuses on the principal discipline of management accounting, within the financial control function. In a competitive environment within business management, management accounting fulfils a highly significant strategic role. Comprehend the processes of setting up a balance sheet, income and cash flow statement from a general ledger Understand how to analyse financial statements with respect to efficiency, liquidity, profitability and capital management Complete a cash flow statement Recognise and analyse fixed cost leverage Appreciate and analyse financial leverage Apprehend capital budgeting and how to assess the performance of a project using IRR, NPV and profitability ratios Financial Markets and Investments This module offers a full introduction to financial markets in a global setting. It will provide a strong understanding of the various products, and their practical application and pricing. Gain comprehensive overview of the structure of financial markets Acquire a technical understanding of the mechanics of the different segments of financial markets (equity, debt, FX, etc.) Gain a strong understanding of the current state of the financial markets and the drivers of the credit crunch Learn how best to interpret financial data and understand the financial press Managerial Finance This module will teach you about the key tools and techniques used to measure performance and make financial management decisions in an organisation, as well as financial reporting. Understand the role financial accounting plays in decision making for managers Learn how to prepare budgets and other budgetary control statements Understand the relationship between pricing and volume for managerial decision making Understand the mechanics of corporate financial analysis as it relates to valuing businesses Appreciate how the finance function is organised, who the stakeholders are and what their objectives are Learn the latest techniques for appraising new investment decisions 18

20 Management Development Programme Entry Requirements Undergraduate degree or equivalent in any field or relevant professional qualification Minimum 3 years work experience English levels 5.5 IELTS (5.5 in all bands) or equivalent Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years professional work experience minimum for mature study route) The Management Development Programme (MDP) is a fast-paced and intensive programme dedicated to the latest techniques and trends in the core areas of management and finance. It has been developed taking into consideration the new challenges of the corporate world, alongside the continuous evolution of the media and the rapidly increasing pace of business. This is a professional development programme created to enhance the skills required by major employers and increase career prospects. The MDP has been developed for executives who are still at an early stage of their careers, and have both the potential and the aspirations to take on the responsibility of management. It is an intense course, which is delivered in the style of an MBA, including the use of case study analyses and both individual and group presentations as key learning tools. The modules are structured to offer a good understanding of the newest and most relevant techniques in management, marketing, and finance. A combination of these topics provides the tools needed to tackle a wide range of challenges in the world of business. Key Facts Duration: 4 weeks, full-time study Each module - 4 days Study Mode: Full day, modular Intakes: February, May and September Campus: London 19

21 Business Strategy Strategy provides the backbone of an organisation, giving direction and outlining its plan for success in a competitive market. This module examines how to form effective business strategies, and the issues surrounding their implementation. Upon completion participants will be able to create high quality strategies using the latest business insights and the freshest perspectives. Recognise the importance of strategic processes within organisations Acquire the capability and skills to create and implement effective strategy Learn from case studies on some of the leading corporate organisations with award winning strategies Develop your ability to perform analyses across a range of organisations, industries and problem areas Gain the skills to devise and implement a corporate-level strategy within an organisation Marketing Planning and Strategy This module provides an introduction to the purpose, processes and methodologies of marketing management at strategic and operational levels. It explores campaign planning, as well as the strategic, operational and tactical issues that affect its ongoing success. Participants will also learn how to put traditional and digital marketing techniques into practice. Gain a comprehensive understanding of the overall function of marketing within a business Develop a solid overview of the considerations to be taken into account when developing a marketing plan Increase your ability to see the longer-term impact of campaigns on the business as a whole International Business and New Ventures This module explores the opportunities and risks that exist in launching a business abroad. Participants will learn about new markets, new business models, regional taxation, legislation and cross-cultural barriers. Working through case studies will ensure the necessary understanding of the practical issues involved in entering foreign markets, as well as the complexities and challenges of global expansion. Gain a deeper understanding of the impacts of globalisation and its effects on trading Develop the skills needed to draw up a strategy for expanding business ventures overseas Improve your knowledge of how to effectively work with different cultures in a global business environment Increase your confidence in trading on an international stage and understanding of international negotiation Effective Management Techniques This module is designed to equip participants with the knowledge, skills, and competencies to understand strategic planning and current thinking on leadership. It covers a number of aspects of management and leadership that will help participants gain a competitive advantage as a future manager or leader. Strong focus on the aspects of people management and the relationship between staff and leaders Forward-thinking approach to equipping students with key management and leadership skills Includes technology management Case studies and group exercises included in teaching methods 20

22 Marketing Management Programme Entry Requirements Undergraduate degree or equivalent in any field or relevant professional qualification Minimum 3 years work experience English levels 5.5 IELTS (5.5 in all bands) or equivalent Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years professional work experience minimum for mature study route) The Marketing Management programme has been designed for executives who wish to enhance their skills and knowledge within the marketing domain. This programme focuses on four specialist marketing modules, ranging from the key areas of strategic marketing, including traditional marketing methods still used today, through to new and innovative forms of digital marketing. The modules, once completed, will provide executives with a range of technical and transferable skills required in today s competitive world. Through the use of lectures, class discussions, group-work assignments and case studies, executives will be fully equipped with the knowledge and understanding necessary to progress in the world of business. Key Facts Duration: 4 weeks, full-time study Each module - 4 days Study Mode: Full day, modular Intakes: February, May and September Campus: London 21

23 Marketing Planning & Strategy This module provides an introduction to the purpose, processes and methodologies of marketing management at strategic and operational levels. Participants will explore campaign planning, as well as the strategic, operational and tactical issues that affect its ongoing success. Participants will also gain a general overview of how to put traditional and digital marketing techniques into practice. Gain a comprehensive understanding of the function of marketing within a business Develop a solid overview of the considerations to be taken into account when developing a marketing plan Increase your ability to see the longer-term impact of campaigns on the business as a whole International Marketing Management This module outlines the major themes and implications of international business strategy and delivers a deep understanding of changing business demands on a global scale. The module will also provide executives with a working knowledge of the themes of international business and marketing and the ability to translate theory into practice. Develop marketing plans that consider complex environments Understand macro and micro environmental factors that affect marketing and business Distinguish between B2B and B2C buyers, buyer behaviours and the DMU Undertake segmentation, targeting and positioning of products/brand To apply the marketing mix and extended marketing mix Evaluate the latest developments in marketing strategy and their relevance in application Marketing Communications This module targets the main marketing communication techniques. Participants will address the need for an appreciation of issues, concepts, and approaches for growing, managing and communicating brands and their equities in the context of globalisation. Identify and evaluate various approaches to the design of marketing communications strategies Contrast marketing communications strategies employed by organisations in different contexts Assess the importance of various marketing and integrated marketing communications approaches on development of brand equity Appraise brand strategies and apply the principles of brand valuation and analysis Strategic Digital Marketing This module will provide participants with everything they require to be able to create a successful digital marketing campaign. The topics covered will enable learners to build towards their own digital marketing strategy. Discuss the evolution of the internet and its impact on global business in the context of social, ethical and legal issues faced by digital marketers Contrast the nature of digital marketing to traditional marketing Explain the integration of digital marketing and social media into marketing strategy Assess communication theory, buyer behaviour and buyer demographics in a digital marketing context Review and understand the range of digital marketing tools and tactics available, such as SEO, content marketing, social media and their purposes for branding and PR 22

24 Advanced Certificate Programme Entry Requirements Minimum 3 years of business experience and the drive to develop your skills further English levels 5.5 IELTS (5.5 in all bands) or equivalent LSBF offers a portfolio of ten stand-alone Advanced Certificate programmes in a wide range of subject areas. Each course is five days long and offers you the opportunity to actively engage with more advanced subject knowledge and skills. Emphasis is placed upon equipping executives with the competencies required for success in particular disciplines. Delegates will study alongside like-minded business professionals and will benefit from the opportunity to network with peers from around the world. These programmes implement real-life case study scenarios and a strong industry focus throughout. They re ideal for those who are either looking for new challenges in their careers, seeking new roles or are looking to improve performance in their current position. Key Facts Duration: 5 days Campus: London Study Mode: Full day Intakes: Throughout the year 23

25 Management Consulting & Project Management This specialist course focuses on the practical application of management consulting and project management tools to resolve issues, generate value, maximise growth and improve business performance for clients and organisations. Learn how to engage in the management of consultancy projects and consultancy delivery Develop abilities to lead projects, design the project scope, estimate budget/project costs and apply risk management techniques Become confident in scheduling project networks as well as preventing project creep and project crashing Learn to estimate the duration and critical path of key projects Acquire the skills to effectively close out and terminate projects when necessary Strategic Management in Oil and Gas Our Strategic Management in Oil and Gas course will analyse the global oil and gas industry, focusing on strategic, financial and business aspects. The course will explore the major structural changes that are ongoing in the market, including environmental issues, best practices of marketing and the understanding of key accounting and finance practices. Analyse the global oil and gas industry focusing on strategic, financial and business aspects Understand applicable management techniques to help identify strategic options. Learn how to influence decision makers through various methods Explore the major structural changes that are ongoing in the market, such as environmental issues, best practices of marketing and key accounting and finance practices Share your thoughts and network with like-minded individuals in the same industry Strategic Leadership and Change This course will ensure delegates understand how to identify and develop the correct strategy in any given situation; understanding the theory of effective leadership and adapting management processes where appropriate. Delegates will learn various techniques to increase their ability to develop and build strategies and successfully lead and sustain high-performing teams, all whilst fostering a sustainable, innovative working environment to gain a competitive advantage. Learn to effectively carry out financial analyses, position audits and make strategic choices in developing and building business strategy Achieve your strategic goals by improving your persuasion and influencing skills Become skilled in the execution of business strategies Learn to confidently manage projects and execute business process changes, leveraging on information technology Acquire the skills to effectively manage people and organisations in a dynamic business environment Digital Marketing and Social Media The Digital Marketing and Social Media course focuses on the practical application of digital marketing and social media marketing tools to set up and maintain a presence in the digital and social world. Delegates will learn how to plan, coordinate, deliver, and test digital and social media marketing campaigns, setting targets to monitor their success. Develop integrated digital marketing strategies aligned with general marketing and business objectives Design and deliver a social media communication programme Implement digital marketing communication plans Analyse the performance of digital marketing channels and activities Understand and evaluate the complexities of planning, buying and executing a marketing campaign integrating traditional and digital marketing activities Strategic Brand Management This is a dedicated specialist course to foster strategic thinking and develop the skillset required to build, measure, and manage strong brands. This course aims to provide delegates with an in-depth insight into the importance of brand equity and the customer experience, and how best to maintain it. Develop and implement customer-based brand equity and brand positioning strategies Learn to effectively design and implement branding strategies, introducing and naming new products and brand extensions Learn how to choose the most appropriate, effective branding elements in order to build brand equity 24

26 Advanced Certificate Programme Continued Develop an assessment and management system for measuring sources of brand equity (capturing consumer mind-set) Learn to manage brands across market segments and geographic boundaries Innovation and Entrepreneurship This course will outline the tools required for identifying and evaluating the opportunities which can provide a vehicle for entrepreneurial start-ups. A key element of this hands-on course is a field trip to practice these skills, where delegates will develop their creative and innovative abilities through practical exercises, concluding with an elevator pitch at the end of the course. Understand and apply both the entrepreneurial and intrapreneurial processes in the relevant organisational contexts Develop networks by identifying appropriate partners for a creative and innovative journey Identify and develop sources of competitive advantage in potential opportunities to exploit new ventures Understand the various approaches to financing the business based on the business planning skills developed during the course Pitch a business concept effectively to potential investors and stakeholders Financial Planning and Analysis This course provides an in-depth understanding of how Financial Planning and Analysis (FPA) can be applied by companies to gain a competitive edge in terms of identifying cost patterns, uncovering savings and maintaining cash flow. reports for sustainable business use Prepare and present reports to senior management teams and boards of directors Finance for Non-Finance Managers This practical five-day advanced certificate in Finance for Non-Finance managers will develop delegates financial understanding, appreciation of how decisions can affect an organisation s financial performance and improve an organisation s financial performance. The course will clarify the jargon, explore key ratios, and examine key trends and areas for concern. There will also be an emphasis on identifying any future issues, threats and opportunities and how to plan and budget for them. Make better bottom-line decisions with a working knowledge of the numbers end of the business Gain a new sense of confidence when dealing with financial professionals Understand business dynamics and take initiatives that optimise results that are in line with short and long-term goals Take the guesswork out of your decision-making and deliver the results you need Cultivate proactive working relationships with financial professionals and enhance your value to the organisation Learn how to think finance and translate various measures of performance into financial terms Develop and apply financial models and analytical tools to support analysis for strategic initiatives such as budgeting, financial forecasting and operational planning Support senior management teams with in-depth analysis of financial information and reports to provide accurate financial recommendations to management Develop the knowledge and skills to monitor performance indicators, report on trends and analyse causes of unexpected variance Learn to implement intelligence tools and dashboard 25

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28 Financial Modelling Courses Financial modelling is a key analytical tool used to aid understanding and decision making in areas of planning, investment analysis, valuation and strategy. LSBF Executive Education offers a suite of financial modelling short courses to allow professionals to gain practical skills and attain best techniques and methodologies by applying them to different scenarios. These courses will give attendees the confidence and ability to develop sophisticated financial models. Introduction to Financial Modelling with Excel This three day course covers all of the essential points to allow you to use Excel for financial modelling efficiently and effectively. It shows you how to alter Excel s defaults to best suit the task in hand and goes through current best practice techniques, explaining the reason behind them and the benefits of using them. Build a model that follows current best practice techniques and is also simple, logical and powerful Know how to set a spreadsheet s default values to those most appropriate for a financial model Appreciate the difference between copy/paste and cut/paste and how to use these with absolute referencing to write similar blocks of calculation quickly and easily Demonstrate a full understanding of Excel s =IF function and knowledge of Excel s other logical functions Round numbers up, down, to the nearest whole number or to the nearest five Know the best way of adding scenarios to a model and using Excel s text functions to label each scenario clearly Advanced Financial Modelling This three day course develops your financial modelling skills, teaching you how to build an integrated income statement, balance sheet and cash flow for a single company, following current best practice techniques. You will also learn how to build models that contain no errors and be shown how to locate and correct any errors that may be present in a model. Calculate the cash balance and produce an accurate figure for the interest without using circular references Learn how to use Excel s text functions to echo input data, such as sensitivity analysis adjustments in the text descriptions of a calculation See how to use Excel s data tables to show how the overall value of a company is affected by changes to any of the 27

29 input data values and how these changes can be presented graphically Discover how to locate any errors within a spreadsheet model so that they can be corrected Advanced Company Analysis, Valuation and Financial Modelling This five day course looks at the most generally used company analysis techniques, teaching you how to calculate each figure and interpret the results. Calculate the ratios used to assess the performance of a company relative to its peers Interpret the meaning of those ratios Use ratios to value a company Build a financial model and use it to forecast results Calculate a discounted cash flow (DCF) valuation and compare it to the ratios valuation Add a surplus cash waterfall to model accelerated loan repayments Extend their models to include a leveraged buyout (LBO) valuation Compare the LBO valuation to the DCF valuation and the ratios valuation Use Excel as an efficient tool for further analysis and valuations Advanced Financial Forecasting and Modelling This five day course builds on the most commonly used DCF valuation techniques The course will show you how to calculate the weighted average cost of capital and use it as the appropriate discount rate in your DCF valuation. The course also covers modelling the refinancing of a company, adding the extra debt instruments that may be used. You are shown how to incorporate both scheduled debt repayments and accelerated repayments, which are made when a company generates surplus cash. Produce advanced DCF valuation that is more accurate and reliable Calculate the WACC figure in each year of the model s forecast and use it to discount that year s cash flow Model the effects of refinancing a company Add the option of making accelerated repayments of loans, in addition to the scheduled repayments, by using a cash waterfall Use switches to activate or deactivate the accelerated repayments LBO Financial Modelling This five day course covers leverage buy out modelling and compares this with discounted cash flow techniques. Before the LBO modelling can take place, you need to prepare your model for refinancing by incorporating two extra debt instruments. The course will also introduce participants to Excel s solver and to graphical methods of finding the maximum debt. Write an LBO model that calculates the LBO value of a company Compare an LBO valuation to a DCF valuation and explain the differences Gain a deeper understanding of private equity transactions, the types of models used, and their structure Learn how to translate key financial and commercial aspects into Excel Model debts with both scheduled and accelerated repayments Advanced Project Finance Modelling This five day course will show you how to write top quality project finance models that follow all the current best practice procedures, giving you models that are integrated and comprehensive whilst still being accurate and easy to use and maintain. The course will also focus on using debt for funding the whole project and the covenants that banks are likely to put on any loans they provide. Modelling uncertainty, particularly the uncertainty of the length of construction for a project, will also be explored during the course. You will learn how to: Build a project finance model, including construction and operating phases Model debts with both scheduled and accelerated repayments Add uncertainty into a project finance model to calculate the expected outcomes Interpret probabilistic results from a model 28