AREVOLUTIONIN COMPETITIVEINTELLIGENCE

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1 AREVOLUTIONIN COMPETITIVEINTELLIGENCE

2 JOI N THE REV OLUTI ON GAME-CHANGINGTECHNOLOGY Cipher's new Knowledge360? solution represents a transformative advance in competitive intelligence. We have revolutionized how companies gather, organize, and analyze information about their competitors. Gone are the days when CI practitioners spent hours and hours monitoring multiple news feeds, cutting-and-pasting together weekly newsletters, and scraping together competitive analysis after scouring multiple paid databases and endless hours on the internet. Knowledge360? is a turnkey solution. We've partnered with premium data providers to allow users to discover, organize, and analyze competitive information from multiple sources in one place and reduce their overall spend on data and tools by up to half. Knowledge360? is completely user-customizable. We've streamlined the user experience to allow each individual user to totally customize how they visualize and interact with their data. Knowledge360? is a powerful search tool. We've incorporated semantic search technologies and our entity-based architecture allows users to discover hidden relationships within their data. Knowledge360? is designed to make small CI teams "work bigger." Cutting edge collaborative technologies are built-in throughout the application. Knowledge360? is designed to fully automate the routine aspects of information collection and organization, thereby allowing CI practitioners to focus on what's really important by freeing them to spend their valuable time developing actionable insights that only a human brain can produce. We believe Knowledge360? is going to revolutionize the practice of competitive intelligence. Visit today to start your free trial and see for yourself!

3 THEBUSINESS CASEISCLEAR FOCUSONWHATMATTERS Think about it. Twice the value for less than half the cost. That's a pretty clear business case. Knowledge360? allows analysts to focus their time on developing actionable insights by reducing the amount of time they must spend collecting and organizing information. And you get access to competitive data and news about your competitors from the leading providers right through the platform, so you get all the information you need at a much, much lower overall cost! Total CI Spend (Cumulative) 4 5 % M ORE A NA LYSIS FOR LESS THA N HA LF THE COST OF TRA DITIONA L CI M ODELS! Based on purchase of Knowledge360? Professional Edition and SCIP Market Research and Competitive Intelligence Priorities Study, 2013.

4 DISCOVERNEWINSIGHTSFASTERANDMORE EFFICIENTLYTHANEVERBEFORE GETTHEWHOLECOMPETITIVEPICTUREINATURN-KEYSOLUTION Manage existing knowledge and augment it with external data and information to discover patterns across the entire CI space, enabling you to see the whole competitive picture in one place. Take advantage of K.360?s advanced search feature, which engages a semantic search function using our own proprietary algorithms to identify and search against metadata on both internal and external data and information. The advanced features also enable you to perform advanced Boolean searches as well as drill down on trends through layers of filters pre-loaded into the system, further expediting your information sorting and refinement process.

5 CRAFTANDDISSEMINATEADVANCED, PRESENTATION-READYREPORTSINMINUTES USEDRAG-AND-DROPFUNCTIONALITYTOBUILDCUSTOMREPORTTEMPLATES Drastically cut the amount of time your competitive intelligence team spends on basic, recurring tasks. Use the integrated, highly-intuitive, drag-and-drop report builder to create reuseable templates for recurring reports like newsletters and competitive updates. You can even build dynamic reports that will update automatically as new information comes in. Free up your CI human resources to focus on tasks that only humans can do, like developing complex competitive insights. Stop spending hours cutting-and-pasting together newsletters. Leave the easy, but time-consuming tasks like these to Knowledge360?.

6 KNOWLEDGEATYOURFINGERTIPS FORAFRACTIONOFTHECOST STOPBUYINGMOREDATATHANYOUNEED Traditionally, competitive intelligence professionals have been forced to buy expensive data? often from multiple vendors. Many times they have to buy the entirety of multiple datasets from several different vendors to get access to all of the relevant information they need about their competitors. Between trying to understand your competitors?financials, supply chains, distribution networks, acquisitions, R& D pipelines, and news releases, you?ve subscribed to more data sources than you can handle and you've got data about millions of companies, when you only really care about the few with which you compete. With Knowledge360?, we?ve solved these core CI problems by harnessing the best-in-breed data sources right within the application and allowing users to subscribe to only the pieces and parts of each dataset most relevant to them. Knowledge360? comes pre-populated with timely and accurate data and real-time news feeds already integrated. About Us AWARDWINNING COMPETITIVEINTELLIGENCE SOLUTIONSSINCE2001 Founded in 1996, Cipher is a full-service competitive strategy consultancy. Contact us to begin a conversation. [email protected] ALLYOURCOMPETITIVE INFORMATIONINONEPLACE YOUCONTROLHOWYOURINTELLIGENCEISORGANIZED Build and share customized dashboard views to see what?s most important to you, populated with the most up-to-date data and information. Subscribe to and monitor companies at the click of a button, seeing what matters most on one page. Take it a step further and toggle between your competitor overviews in one click. Knowledge360? lets every single user create their own custom dynamic dashboards and share those dashboards with any other member of the competitive intelligence team. Our flexible, widget-based framework puts the power to customize the application in your hands. Gone are the days of paying a vendor tens of thousands of dollars to customize your CI tool, and you no longer have to go back and pay the vendor more every time you want to make changes to the application as your CI capabilities grow and evolve.

7 MAKEYOURSMALLCOMPETITIVE INTELLIGENCETEAMWORKBIGGER INTEGRATEDCOLLABORATIONTOOLS Learn more about how Knowledge360? is revolutionizing competitive intelligence and sign up for a free trial at Share dashboard views, comment on news, research and analysis, and keep track of your team?s projects with a full suite of integrated collaboration tools. Knowledge360? provides tools that allow small, geographically dispersed CI teams that have to operate virtually and asynchronously to produce actionable insights to inform strategic decisions as well as a much larger, co-located team. Track the return on your CI investments by tracking and analyzing feedback from your stakeholders. Knowledge360? 's collaborative environment allows executives and other intelligence consumers to receive the latest competitive analysis and provide feedback in real-time. No other CI tool on the market offers such a robust set of collaborative features and functionality. BUILDDYNAMICANALYSESWITH DATATHAT'SALWAYSUPTODATE INSTANTLYSHAREANALYSISWITHTEAMMATES View, edit, create and share dynamic analysis all in one portal. Use the Knowledge360? chart builder to create the best visualization for your data and information, adjusting the chart type in one click. Then, as the underlying data is updated automatically within the system, your analysis will update seamlessly ensuring you're always looking at current insights. Spend less time creating the visualizations and more time conducting analysis on customers and competitors in this interactive module.

8 DISCOVERPREVIOUSLYHIDDEN RELATIONSHIPSBETWEENENTITIES ADVANCEDENTITY-BASEDARCHITECTURE Knowledge360? is designed on a cutting-edge, entity-based architecture. This back-end technology enables competitive intelligence professionals to discover hidden relationships between companies, people, products, and industries in completely new ways. Save more! ADDITIONALDISCOUNTS ANDPROMOTIONSARE AVAILABLE Visit today to learn more about current offers! DISCOVERRELEVANTCONTENT FASTERTHANEVERBEFORE ADVANCEDSEMANTICSEARCHFEATURES Knowledge360? offers enhanced search accuracy by understanding the contextual meaning of terms. Every piece of content? news, research, field intel, documents? is automatically tagged with every entity it contains. Users can quickly discover previously hidden relationships within their content.

9 DRIVEADOPTIONANDSAVEMONEY ONEXPENSIVEUSERTRAINING INTUITIVEDESIGNMAKESGETTINGSTARTEDEASY Learn more about how Knowledge360? is revolutionizing competitive intelligence and sign up for a free trial at We went to great pains in designing Knowledge360? to ensure that the user experience is seamless and intuitive. Users can be up and running in a matter of minutes with no formal training required. Access to the Knowledge360? user community and Cipher technicians is available right in the app. BECONFIDENTTHATYOUR SENSITIVEDATAISWELL-SECURED SECURECLOUDARCHITECTUREENSURESSECURITY Knowledge360? is a software-as-a-service (SaaS) application hosted in one of the most secure cloud environments available. Knowledge360? provides for full, system-wide auditability and offers both document- and user-level access controls to ensure your sensitive competitive information remains safe.

10 5EASYWAYSTOGETSTARTED Starter Professional Growth Elite Enterprise Cal l f or pricing $1,199/ mo $2,499/ mo $3,499/ mo $4,999/ mo (with annual contract) (with annual contract) (with annual contract) (with annual contract) - Up t o 5 users - Up t o 15 users - Up t o 50 users - Up t o 500 users - Unl imit ed users - Real -t ime dat a on - Real -t ime dat a on - Real -t ime dat a on - Real -t ime dat a on - Unl imit ed up t o 5 compet it ors up t o 10 up t o 25 up t o 50 real -t ime dat a on compet it ors compet it ors compet it ors compet it ors - Direct access t o Cipher's research - Direct access t o - Direct access t o - Direct access t o - Direct access t o and consul t ing Cipher's research Cipher's research Cipher's research Cipher's research t eams and consul t ing and consul t ing and consul t ing and consul t ing t eams t eams t eams t eams - Dedicat ed account - Dedicat ed account manager! e u l a V t s Be manager - Dedicat ed account manager - Dat a migrat ion services

11 Visit today to learn about additional discounts that may be available and to start your free, no risk 30-day trial!

12 STARTYOURFREETRIALTODAY We are excited about how Knowledge360? is going to revolutionize the practice of competitive intelligence. We think you will be too when you see it. So take the opportunity to explore this cutting edge application today by visiting To learn more about Cipher and our full-range of services and solutions, please visit or call us at