Vice President, Global Marketing Institutional & Insurance. (Los Angeles, CA)

Transcription

1 Vice President, Global Marketing Institutional & Insurance (Los Angeles, CA) Company Overview The Capital Group is one of the most experienced and successful Investment Management firms in the world earning the respect of millions of investors worldwide. For more than 80 years, Capital Group has applied a consistent philosophy and approach to generating impressive investment results for its clients. Capital Group manages the investments of individuals and large institutions through mutual funds, separately managed accounts, and pooled investment funds. With more than 7,000 associates, the organization is responsible for over $1 Trillion worth of investors assets. Company Operating Structure Capital Group breaks its business into four segments in the U.S., and operates in three additional regions around the globe. In the US, the business is broken into two lines that focus exclusively on the American Funds family of mutual funds Individual Investors and Retirement Plans. The third business line Institutional Investors offers both mutual funds (the American Funds) and separately managed accounts and mandates (under the Capital brand) to Institutions. Finally, Capital also offers investment management to the U.S. variable annuity/insurance industry. U.S. Business Segments Individual Investor business line (American Funds) Retirement Plans Business line (American Funds) Institutional Business line (American Funds and Capital) Insurance/Variable Annuities (American Funds Insurance series) Outside the U.S., Capital Group operates in three regions Canada, Europe and Asia under a variety of Capital branded entities, and offering a wide range of investment offerings. Global (non-u.s.) Regions Canada (Capital International Asset management) Europe (Capital International) Asia (Capital International) Capital s focus in these three regions is primarily Institutional, with some additional focus on the higher net worth individual market, and distributed in a largely wholesale fashion.

2 Capital Group ~ VP, Global Marketing Page 2 of 6 Capital Group - U.S. Institutional and Global Marketing (Overview) Up until now, the Marketing support for the Institutional business in the U.S., and the three markets outside the U.S., has been managed largely independently, utilizing mainly homegrown talent. Moving forward, there is a significant opportunity to manage the Marketing support for these businesses in a more coordinated fashion, gaining significant leverage and scale, presenting a stronger global brand, and better utilizing more sophisticated Marketing techniques. Collectively, these business units represent over $150 Billion of investor assets. Capital Group U.S. Insurance/Variable Annuity Marketing (Overview) Capital Group offers investment management services to the Insurance industry in the U.S. via a highly successful range of variable annuity funds, branded The American Funds Insurance Series. With assets under management of over $100 Billion, it represents one of the most successful business lines that the Capital Group offers on a sub-advised basis. Following the financial crisis of 2008, however, the Annuity marketplace and industry has undergone substantial change, representing both significant opportunities and threats to the Capital Group insurance business. Having previously managed this business-line from a Marketing perspective, in a relatively passive fashion, there is now a significant opportunity and a need to bring a more strategic Marketing focus to this effort, to work through the evolving nature of the marketplace, and to adapt the Capital Group s go-tomarket approach in order to gain further ground and share in this segment of the market. VP, Global Marketing Position Overview Relentless focus on advancing Capital s global brand, capabilities, reach, influence, and sales. Capital has identified the need and opportunity for greater global integration of its Marketing and Communications efforts, materials and resources across North America, Europe, and Asia for its institutional and global efforts. There is significant scope for increased efficiency and leverage, which calls for greater collaboration, accountability, and consistency across Capital s Institutional and global businesses, and in the process, growing the organization s presence, share and sales. The VP, Global Marketing is responsible for helping the organization think globally, act locally, and manage regionally. This senior executive must provide leadership and ownership of an Insurance Marketing strategy and execution plan to support the current and rapidly evolving insurance business line in the U.S. Scope of Responsibilities Regional Businesses Go-To-Market Plans The VP, Global Marketing will lead and manage the Regional Marketing Senior Managers (U.S Institutional, Europe, Canada and Asia) in order to develop and execute highly effective strategic Marketing support plans that deliver each of the regions business objectives and goals, with a particular emphasis on achievement of sales goals and relationship management support. To be effective, the VP, Global Marketing will need to deliver scaled global Marketing support that proves to be highly effective for each of the regions, and is valued by the regional business leaders.

3 Capital Group ~ VP, Global Marketing Page 3 of 6 Scope of Responsibilities continued Globally Integrated Marketing Strategy The VP, Global Marketing will work closely with the Regional Marketing Senior Managers in North America, Europe, and Asia to gain local market insights that will help shape Capital s global brand, thought leadership, and broader Communications strategy. The VP, Global Marketing is accountable for ensuring Brand consistency across regions, and for coordinating the development of common investment themes and sales support execution as part of the annual business planning process. Globally Integrated Communications Strategy In order to represent Capital in a clear and consistent manner, the VP, Global Marketing will work closely with the North American Institutional Communications Senior Managers and the Regional Marketing Senior Managers and hold them accountable for the development, execution, and leveraging of a consistent Brand positioning and global messaging strategy. This approach will include rationalizing the current disparate approaches to fund/mandate and market commentary across regions, as well as developing and overseeing the best approach to utilize Communications resources (including partnering with investment professionals) across the three regions. Additionally, the VP, Global Marketing will help design standards and common processes for agency engagement (PR, industry publications/events, Digital) in all three regions. Globally Integrated Technical Platform The VP, Global Marketing will act as a key member of a working group aimed at implementing a global, technical platform and process to effectively and quickly share data, materials, and ideas across regions. The working group will include members of Global Client Support, IT, and Marketing. Organization Development The VP, Global Marketing will be responsible for recruiting, building, and leading the Regional Marketing Senior Manager team, and will help them develop the skills and knowledge necessary to excel in Marketing at the regional and global level. The VP, Global Marketing will also cultivate relationships between the Regional Marketing Senior Managers, in order to foster stronger internal communications across North America, Europe, and Asia. To be successful, they will also need to develop strong working relationships with the senior business and sales leadership in each Region. Variable Annuity/Insurance Marketing Strategy & Plans The VP, Global Marketing will be responsible for identifying and building an effective and relevant Marketing strategy to support the American Funds Insurance series, and evolve the plan to introduce and grow potential new offerings within an emerging new distribution landscape in the U.S. To do so this role will work very closely with the new Senior Manager responsible for the U.S. Variable annuity/insurance business, along with the Head of Distribution for the US. Following the development of the new Marketing strategy, this role will oversee the execution of an annual Marketing plan to support the sales and commercial goals agreed for this business line. Insurance Firms Partner Marketing This role will be a key interface with the main insurance partner firms through whom distribution and Marketing is executed. This involves a Marketing business development approach requiring innovative ways to drive new Marketing programs through Capital s strategic distribution partners proprietary Marketing and sales departments.

4 Capital Group ~ VP, Global Marketing Page 4 of 6 Performance Measures (U.S Institutional/Global) Improved Marketing effectiveness (Retention, Revenue, Sales Support) Improved Capital Brand Health (Awareness, Clarity, Consistency - NA, Europe, and Asia) Development of standard Marketing processes (e.g., Strategic Planning; Measurement) Implement a common, global platform for sharing data, Marketing materials, and ideas Stronger internal Communications between regions (greater, more fluid collaboration) Better leveraging of our Investment Group and Investment Specialist intellectual property Ability to utilize non-cg channels to enhance Marketing and Communications effort (U.S. Insurance) Developing a Marketing strategy that drives growth of the Insurance/Annuity business Introduce an effective Marketing plan that achieves the 2013 business and sales goals Link AF Insurance Series, partner firm brands, and the emerging CG offerings Install Marketing infrastructure, resources and tactics to increase market share Defined Distribution strategy for Capital s Variable Annuity/Insurance business line Reporting Relationship The VP, Global Marketing will report to Mr. David Charlton, Head of Marketing for the Capital Group. He is based in Capital s Los Angeles office. Prior to joining Capital in 2001, David was Senior Vice President of Sales, Marketing and Business Development at Bravanta, an enterprise software company in San Francisco. For the previous 11 years, he was with British Airways, where he led a broad range of U.S. and European Sales, Marketing and Branding campaigns and eventually helped develop the airlines global e-commerce strategy. David has a bachelor s degree in geography from Durham University in England. Staff & Resources The Regional Marketing Senior Managers in (a) U.S. (Institutional) (b) Canada (c) Europe and (d) Asia will report directly to the VP, Global Marketing. The two current U.S. Insurance Marketing Associates will report to the VP, Global Marketing. This role will also work very closely with the Senior Communications Managers in North America. Key Operating Relationships US Institutional business and sales leadership Europe, Asia, Canada business and sales leadership Global Client Services Senior Managers, Communications American Funds Senior Marketing managers Insurance Business leadership American Funds Distribution EVP CG/American Funds digital senior management

5 Capital Group ~ VP, Global Marketing Page 5 of 6 Compensation & Benefits Competitive base salary Annual performance bonus 401K PTO/Vacation Comprehensive health care benefits Relocation assistance to the greater Los Angeles area Location & Travel This position and Mr. Charlton are based at Capital Group s headquarters in downtown Los Angeles, CA (333 South Hope St., Los Angeles CA, 90071). There will be some domestic and international travel required to Capital s offices in North America, Europe, and Asia. Experience Base Candidate Profile Institutional or Enterprise (B2B) Marketing (Required) Proven success and experience in Marketing to Institutional clients and prospects, or to an analogous highly technical and specialist professional buyer/intermediary and end corporate client. Experience must include deep knowledge of supporting a long, relationship-driven sales cycle, with an emphasis on large enterprise purchases that include a consultant as an intermediary. Global Marketing Leadership/Management (Required) Experience working within a global and regional Marketing structure, either centrally of in a significant region of a global organization. Knowledgeable and capable of working within a global structure that includes regional/local business and sales ownership and success metrics. Direct & Digital Marketing (Required) Understanding of Direct Marketing, with Marketing leadership experience from industries such as Financial Services, Information Services, Retail, Telecommunications, and Technology/E-Commerce. Relevant and practical experience with online/web-based Marketing (Display, Search, , Affiliates), and specifically, experience activating customer acquisition, retention/crm, and cross/up-sell. CPG/Brand Marketing (Ideal) Line Marketing/Brand Management experience from a leading, global CPG company and/or consumer orientated organization. Broad/deep experience across the entire Marketing mix Research, Segmentation, Consumer Insights, Innovation and New Product Development, Advertising and PR. Agency management experience, to include experience of global networks. Agency/Consulting (Ideal) Strategic consulting experience with one of the large, global firms (e.g., BCG, McKinsey, Bain, Accenture) in a Consultant or Associate capacity, or for a premium/specialized boutique firm (e.g., Cambridge, Mercer, Monitor), or for an Integrated Marketing Agency. Organizational Development (Required) Experience recruiting, hiring, managing, developing, motivating and promoting direct reports, and installing a Marketing/Brand-centric culture. This ability extends to external relationships too, with key Agency partners and suppliers.

6 Capital Group ~ VP, Global Marketing Page 6 of 6 Skill Set Listening (listen first, then respond) Intellectual horsepower (highly analytical & strategic) Strong relationship management and interpersonal savvy (high EQ) Influencing (proven ability to persuade others towards an idea or goal) Complex problem-solving (create options, then converge) Innovative and creative thinking (need fresh thinking) Highly resourceful (stretches people and money; compresses time) Organized and attention-to-detail approach (strong tactical execution) Team-Building (organizational development, recruiting and training) Global business knowledge Cross-cultural agility Personality Profile Self-directed/motivated Flexible and adaptable Enthusiastic, energetic Strong work ethic Results orientation High integrity and trustworthy Intellectually curious Professionally mature Demonstrates CG core values Search Contact David Wiser Principal Partner Cincinnati, OH Office [email protected] (M) File: Position Specifications/Capital Group/CG Global Mktg Director Spec ( F-DW)