Always On... A MESSAGE FROM THE PRESIDENT. America s First Korean channel

Transcription

1 Always On.

2 A MESSAGE FROM THE PRESIDENT Always On... America s First Korean channel To our loyal viewers who have supported our vision to bring our audiences the best of Korean television, I am delighted to share the news that TKC will be celebrating its 25th anniversary in As we approach this milestone, we pledge to continue providing you with the highest quality of programming in our efforts to serve you and our communities. On March 7, 1986, TKC made history by airing New York s first all Korean cable broadcast. Since then, TKC has proudly taken the responsibility of informing our Korean-American communities with the most current and entertaining programming selection in the New York tri-state area. TKC has always been a pioneer by evolving with the changing media trends and technology. We are committed to the role of an industry pioneer and will continue to bridge our two cultures responsibly. Everyone here at TKC would like to express our sincere gratitude to our advertisers and viewers for your continued interest and support. We are dedicated to you as America s first Korean channel. Best regards, Sam S. Han President & CEO

3 The Company Established in March 1986, TKC (The Korean Channel) is the first and foremost Korean language cable television network in New York. We provide a wide variety of programming including SBS dramas, entertainment shows, sporting events, news and documentaries to an increasingly global audience. Our award winning TKC Newsdesk covers daily events and highlights within the Korean-American community. We also produce local weekly information programs featuring businesses, religion, health, entertainment and technology. Currently, TKC is reaching more than 120,000 households through major U.S. cable service providers such as Time Warner Cable and Cablevision system operators in the New York metropolitan area, New Jersey, Connecticut and Pennsylvania. TKC strives to deliver the highest quality programming to Korean-Americans as well as people who want to better understand Korean culture around the world.

4 Our History Founder Mr. Sam (Sang Ki) Han creates America s first Korean cable channel dedicated to the Korean-American community in the New York City metropolitan area Live Korean presidential election coverage Live 1988 Seoul Olympic Games coverage TKC receives Third place award at the 10th Annual Ace Awards for the category Foreign Films and Documentaries Extended broadcasting hours to 18 hours a day Special Pay-Per-View broadcast of the 1990 World Cup Soccer Games Extended broadcasting hours to 24 hours a day Direct fiber optic link established to the BQ Cable Head-end Satellite equipment installed to facilitate live feeds from Korea Exclusive interviews with the three Korean presidential candidates Hosts the American regional contest for the First Asian Mega Model Contest Relocation to new corporate headquarters in Flushing, Queens to an upgraded high-tech broadcasting facility TKC receives the First place award at the 5th Annual Seoul Prize Awards, sponsored by KBS (Korean Broadcasting System) Live coverage of the 1997 Korean presidential election TKC goes digital through Time Warner s digital network allowing wider coverage

5 Enables live broadcasting of the major Korean TV programs exclusively from KBS and MBC TKC announces its new partnership with Korea s Arirang TV to broadcast English language Korean programs Korea s YTN network joins TKC to provide 24 hour news coverage Webcasting is enabled on TKC s new website: www. tkctv.com Named exclusive broadcaster of SBS from Korea Live coverage of New York City mayoral candidate debate Expanded coverage area to Bergen County, NJ through Cablevision (Ch. 950) Expanded coverage area to Hudson Valley, Rockland County, NY (Cablevision Ch. 118) NBC s Korean language coverage of the 2008 Beijing Olympics Games with NBC, Multicultural Radio Broadcasting and TKC Live exclusive access to New York City Elections in collaboration with WNBC and NY1 News and the Daily News Korean language broadcasting of the Vancouver Winter Olympics and World Cup Soccer games in South Africa with SBS

6 Programming TKC Newsdesk is broadcast throughout the entire tri-state area including all New York City boroughs, Upstate New York, Long Island, New Jersey, Connecticut and Pennsylvania. As America s first Korean-American television station, TKC is proud to be the most prominent Korean-American news provider in the nation. Our reporters and staff are dedicated to bringing the Korean-American community with the best and most current news locally and internationally. News and Information Start the day with up-to-date news around Korea and the world. Morning Wide, a live morning news show, delivers news from TKC and SBS News bureaus around Korea and the world. TKC Newsdesk is New York s prime time leader delivering up-to-minute news and information. TKC news center gathers complete and concise domestic news in depth, 24 hours a day, seven days a week. Drama TKC is the exclusive broadcaster of SBS dramas, bringing our viewers the best Korean TV dramas, from contemporary to traditional, suited for the different tastes of audiences. Considering that drama is the most watched genre by Korean viewers, more than 30 hours (18%) of hit dramas per week will satisfy the hunger for dramas of audiences. Out of all the networks in Korea, SBS tops the weekly rating chart with its drama programming, according to major media research companies.

7 Entertainment TKC brings its viewers laughter and joy through entertainment programs. Daily talk shows, such as Good morning and Kim s U, respectively take on their own unique entertainment show structure. They address familial issues, adolescence, relationships and celebrity gossip, which effectively attract the female demographic, ages 19 and over. Ya Sim Man Man, a landmark program without question, is by far the most watched celebrity talk show in Korea. Guests on the show are among the top A list celebrities and they reveal their secret lives behind the scenes. The phenomenal comedy program Ut Chat Sa ranks as the number one comedy program which appropriately airs on Sunday afternoon, is a family variety show that brings laughs to all generations. Sports TKC sports programs are full of excitement. SBS original golf programs are very popular among our viewers, since Korean golf demographic has grown along with world famous Korean golfers such as K.J. Choi, Se Ri Pak, and Y.E. Yang. With exclusive Korean language sports programming ranging from the Summer Olympics in Beijing to the World Cup Championship, TKC is looking to bring its audience into the global arena of sports.

8 Korean American Demographic Analysis Korean American Market - One of the fastest growing racial groups in the U.S. - 41% population growth since Highest median HHI greater than $9,000, ahead of Non-Hispanic White - Highest level of educational attainment: 44% BA or higher Source: Census 2000, US Economic Census 1997 City Population Households (4 people) Los Angeles 698, ,500 New York 504, ,000 Chicago 190,000 47,500 San Francisco 162,000 40,500 Seattle 151,000 37,750 Washington D.C. 137,000 34,250 Atlanta 110,000 27,500 Houston 101,000 25,250 Honolulu 45,000 11,250 Boston 34,000 8,500 Others 50,000 12,500 Total 2,182, ,500 Korean Television Environment Korean-language TV programming is reaching more audiences than ever before and available through satellite and cable providers, as well as on terrestrial TV. Los Angeles and New York City are the most developed Korean broadcast markets. TKC is currently providing the entire New York metropolitan area, New Jersey, Connecticut and Pennsylvania with service through Time Warner Cable and Cablevision systems.

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10 A partial list of our advertising clients McDonald s AT&T Verizon Bank Asiana Bank of America Citibank Flushing Bank HSBC J.P. Morgan Chase Nara Bank New Bank Shinhan America Wilshire Bank Woori America Central Intelligence Agency U.S. Census Bureau New York City Election Bureau Cesar s Casino and Resort, Atlantic City Foxwood Casino Harrah s Casino and Resort, Atlantic City Mohegan Sun Casino American Airlines Asiana Airlines Korean Airlines BMW Buick Hyundai Kia Motors MazdaMercedes Benz Toyota Volvo Con Edison Metropolitan Transit Authority Amore Anheuser-Busch Bridgestone Chivas Regal Rolex Shiseido Steinway Piano AXA Financial Metlife New York Hospital Queens New York Life Insurance Oxford Health Plan State Farm Insurance Fairleigh Dickinson University

11 The Korean Channel, Inc. New York st Street College Point, NY T. 718) F. 718) New Jersey 189 Homans Avenue Closter, NJ T. 201) F. 201)