Table of Contents.

Transcription

1 SEPT 25, 2015 LH

2 Table of Contents SECTION Newspaper Ad Sizes 11 Newspaper column sizes 11 Conversion chart 11 Standard Newspaper ad sizes 12 Advanced Newspaper formats 18 Doubletruck ad considerations 21 File Setup Creating ad for The Globe and Mail Newspaper 23 Ad layout 24 Software Specifications 24 Colour specifications 25 Total ink coverage specification (colour ads only) 25 Dot gain newspaper specifications 26 Image specifications 27 Line elements and logo specifications 28 Tint specifications 29 Text specifications Colour Profiling for the Newspaper 31 What is a profile? 32 Print characteristics encompassed in a profile 32 Downloading the profile Submission of Ad Material 33 Recommended File Formats 34 Compression of electronic material 34 Electronic ad delivery 35 Alternative delivery methods 35 Proof requirements 36 Types of proofs 36 Submission of proofs 37 Steps for uploading ads using AdForward 38 Steps for uploading ads using the FTP site 42

3 Table of Contents (continued) 5.0 Pubset Advertisements 43 Types of ads 44 Supplying image elements 44 Graphics and logos 45 Fonts and text Globe and Mail Print Details 46 Print Locations 47 Plate Production 47 Printing in Sections Glossary 48 Dot gain 49 Grey balance 49 Grey component replacement (GCR) 49 Knockout 50 Offset lithography 50 Overprint 50 Total ink density 51 Web printing 51 Contacts 52

4 IMPORTANT SPECIFICATION INFORMATION The Globe and Mail is printed using a combination of coldset and heatset/uv offset printing on newsprint and premium paper. The Globe and Mail has traditionally been printed using coldset offset printing, where the ink is allowed to dry naturally on the newsprint paper. Heatset/UV (premium paper) offset printing dries the ink with forced-air heat or with UV light to cure the inks. This book contains all necessary information to create an ad for reproduction in The Globe and Mail newspaper and is applicable for ads printed using both the traditional coldset and heatset (premium paper) methods. These specifications are vital for creating and submitting an ad and must be followed to ensure adequate time to process the material and ensure quality reproduction in the newspaper. It is the responsibility of the client to understand and adhere to all specifications for the proper creation and submission of ad material. For the latest version of this specification book, please visit our website: ISO STANDARDS The recommended standards found within this book are based on ISO quality standards. ISO stands for the International Standards Organization who is responsible for setting international quality standards, accepted and followed worldwide. Following these standards allows for defined process control enabling correct and superior reproduction. Achieving this high level of quality means higher efficiency, controlled and improved reproduction, and greater customer satisfaction. 4

5 Quick Reference Guide Advertising Column Sizes While all information contained in this spec book is vital, use this Quick Reference Guide for easy access to the most fundamental information. NOTE: It is the responsibility of the designer/client to understand and adhere to all newspaper specifications for the creation and submission of newspaper ad material. For the complete Newspaper Production Specifications Book, please visit Advertising Column Sizes & Conversion Chart COLUMNS WIDTH (inches) in in in in in in in in in in Conversion Chart CONVERSION CALCULATION inches to mm inches x 25.4 mm to inches mm 25.4 inches to picas inches x 6 picas to inches picas 6 mm to picas mm x picas to mm picas x 4.23 agates to inches agates 14 inches to agates inches x 14 5

6 Quick Reference Guide Material Submission & Proofs Material Submission Preferred Format: Preferred Method of Submission Alternative Method for Submission Contacts: PDF or EPS 266 dpi *NEW* With fonts fully embedded or outlined. In CMYK or Grayscale colour mode only. AdForward adforward.globeandmail.ca FTP site: adftp.globeandmail.ca username: anonymous password: (leave blank) directory: advertising-incoming Advertising Inquiries toll free: Ad Services Phone: Fax: NOTE: Instructional PDFs and Distiller job options can be downloaded at A PDF can be created by distilling an EPS or PS file using Adobe Distiller or Saving/Exporting a PDF from the software program the ad was created in. Saving a PDF from QuarkXPress is not recommended. Proofs All colour ads should be accompanied by a colour proof that simulates the intended colour reproduction. Without a colour proof, The Globe and Mail cannot ensure that the colour reproduces as the client intended or that it was prepared properly for newspaper reproduction. If a hard copy proof is supplied indicating the intended colour, The Globe and Mail will make colour adjustments if necessary in order to match the client s supplied proof. The exception to this is if the proof is clearly labeled For Content Only or Not for Colour. A printout or fax will be used to check content and layout only. Soft Proofs will not be used for colour. 6

7 Quick Reference Guide Software Specifications Supported Acrobat Distiller Adobe Illustrator Adobe InDesign Adobe Photoshop QuarkXPress Unsupported Adobe PageMaker CorelDRAW Macromedia Freehand Microsoft Powerpoint Microsoft Publisher Microsoft Word Word Perfect NOTE: If both a PDF and native files are submitted, the PDF will automatically be used unless the PDF is deemed incorrect for printing. Ad material should be created in a page layout program such as Adobe InDesign or QuarkXPress, or in a design program such as Adobe Illustrator. Material should not be created as all one image or in an image manipulation program such as Adobe Photoshop. Even though Adobe Photoshop is a supported software, it should be used for image manipulation only. If a Photoshop file is used, it must be submitted unflattened with supporting fonts included, otherwise the text will appear fuzzy with jagged edges, limiting the quality of the reproduction. Ad Sizing & Layout All ads should be supplied at 100% booked size. The ad size given is the final trim size. No bleed allowance is necessary. No trapping (chokes or spreads) should be used. Doubletruck Ad Considerations As a result of the printing process, setoff will occur along the gutter of a doubletruck ad. As a result, it is recommended that text and vital images be kept outside of the gutter space. To allot for this, approximately 28.4 mm of vertical space should be left free in the center of the ad. Ad Specifications Colour Modes Colour ads Black and White/ Grayscale ads Must be supplied in CMYK colour mode Must be supplied in Grayscale colour mode Ads not supplied in the appropriate colour mode will be converted without notice. The Globe and Mail is not responsible for any shifts in colour or shifts in grayscale tonal values as a result of having to convert to the appropriate colour mode. Total Ink Density Maximum Total Ink Density 240% 7

8 Quick Reference Guide Total Ink Density (continued) The maximum total ink density applies to all elements within an ad including images, text, tints and line elements. When the total ink density is above 240%,The Globe and Mail will adjust the ink density without notification by applying The Globe and Mail s ICC Profile. This profile can be downloaded for use at. Dot Gain Dot Gain 26% Use of The Globe and Mail s ICC Profile automatically adjusts colour images for dot gain. The PDF Guide to Correcting Grayscale Images can be used to adjust black and white images. Both PDFs can be downloaded at. Image Resolution Colour and Grayscale (Bitmap) Image Resolution Text/Lines/Tints/Logo Specifications Black Tints, Logos and LIne Elements Gray Tints, Logos and LIne Elements Monochrome Image Resolution 77Create as black only 77Set to overprint 77Lines should be no smaller than 0.5pt 266 dpi *NEW* 2400 dpi *NEW* 77Lines 2pt or larger can be white and set to knockout, or created using multiple colours. 77Should be created using black only. 77The use of four colour gray is not recommended. Text 77Black text should be created as black only and set to overprint. White/Knockout/ Reverse Type 77Four colour black is not recommended. 77If four colour black is required, create as 40% cyan, 40% magenta, 40% yellow, and 100% black. 77If text is larger than 24pt, text can be created using multiple colours. 77If text is smaller than 24pt, it should be created as black only and set to overprint. 77Serif Type (E): minimum of 14pt 77Sans Serif Type (E): minimum of 12 pt 77Set to knockout. 8

9 Final Inspection Checklist The following checklist should be used to perform a final inspection of advertisements before sending them to The Globe and Mail. Performing this final check reduces the errors that commonly occur in ad files. A copy of this checklist can be downloaded at:. Ad Layout The ad has been created to 100% of the final booked size, with no trim or bleed allowance. No trapping (chokes and spreads) has been applied. The border of the ad is within the live ad area. The ad is saved and submitted with a 0.5pt bleed to ensure the border or ad elements are not clipped. Material Submission & Accompanying Proof The file(s) have been created to The Globe and Mail specifications and will be submitted as a high resolution (266 dpi) PDF or EPS with fonts embedded in CMYK or Grayscale colour mode. Files not submitted as a PDF or EPS have been collected and compressed into a single archived file such as.zip or.sit including all images and fonts. Material will be submitted using one of the accepted Globe and Mail methods (ADFORWARD is preferred), accompanied by a HARD COPY PROOF showing the intended colour reproduction (or tonal gradations for Black and White ads). Ad Specifications Colour Modes For COLOUR ADS, all ad elements (text, tints, images, logos, etc.) have been created using cyan, magenta, yellow and/or black only. For BLACK AND WHITE ADS, all ad elements have been created as black and white only or in GRAYSCALE colour mode. If a SPOT or RGB colour has been used, it has been converted to the equivalent CMYK or black only values. Total Ink Density All elements within the ad text, lines, images, logos and tints, etc. have been created with a MAXIMUM INK DENSITY of 240%. Image Resolution COLOUR and GRAYSCALE Bitmap images are 266 dpi. MONOCHROME images (GRAPHICS/LINE ART) are 2400 dpi. Black/Colour Text Specifications All black text has been created as 100% BLACK ONLY and set to OVERPRINT. Four colour black is not recommended. All coloured text is 24pt or larger. White/Knockout/Reverse Text For a SANS SERIF font, all text is a minimum of 12pt. For a SERIF font, all text is a minimum of 14pt. White/Knockout/Reverse text should be set to KNOCKOUT. Gray Text/Tint/Logo/Line Elements All gray elements have been created using a percentage of BLACK ONLY. Four colour gray is not recommended. Black Tint/Logo/Line Elements All black tints, logos and line elements have been created as BLACK ONLY and set to OVERPRINT. Four colour black is not recommended. Line Elements All line elements have been created with a MINIMUM THICKNESS of 0.5 pt. 9

10 SECTION 1 Newspaper ad sizes Newspaper column sizes 11 Conversion chart 11 Newspaper ad sizes 12 Doubletruck ad considerations 21

11 Newspaper Ad Sizes Newspaper column sizes The following is a chart outlining the column sizes for production in The Globe and Mail newspaper. Standard Ad Sizes: COLUMNS WIDTH (inches) Classified Column sizes: in COLUMNS WIDTH (mm) WIDTH(inch) in in in in in in in in in Conversion chart CONVERSION CALCULATION inches to mm inches x 25.4 mm to inches mm 25.4 inches to picas inches x 6 picas to inches picas 6 mm to picas mm x picas to mm picas x 4.23 agates to inches agates 14 inches to agates inches x 14 11

12 Newspaper Ad Sizes 233 agates 8 columns Page Dominant 1 8 columns x 233 agates 200mm x 422mm 7.87" x 16.63" 194 agates 8 columns Page Dominant 2 8 columns x 194 agates 200mm x 351mm 7.87" x 13.86" 233 agates 6 columns Page Dominant 3 6 columns x 233 agates 149mm x 422mm 5.86" x 16.64" 176 agates 8 columns Page Dominant 4 8 columns x 176 agates 200mm x 319mm 7.87" x 12.57" 5 columns 8 columns 6 columns 6 columns 280 agates 140 agates 155 agates 118 agates Page Dominant 5 8 columns x 140 agates 200mm x 254mm 7.87" x 10.00" 1 3 Page 6 columns x 155 agates 149mm x 281mm 5.86" x 11.07" 1 4 Page 6 columns x 118 agates 149mm x 214mm 5.86" x 8.43" 1 2 Page 5 columns x 280 agates 123.5mm x 508mm 4.86" x 20.00" 5 columns 5 columns 5 columns 187 agates 140 agates 112 agates 93 agates 5 columns 1 3 Page 5 columns x 187 agates 123.5mm x 339mm 4.86" x 13.36" 1 4 Page 5 columns x 140 agates 123.5mm x 254mm 4.86" x 10.00" 1 5 Page 5 columns x 112 agates 123.5mm x 203mm 4.86" x 8.00" 1 6 Page 5 columns x 93 agates 123.5mm x 168mm 4.86" x 6.64" 12

13 Newspaper Ad Sizes 280 agates Standard Ad Sizes: Excluding Style section The following is a list of ad sizes for production in The Globe and Mail newspaper. All ads are to be supplied at 100% of the booked size. The ad size given is the final trim size. No bleed allowance is necessary. No trapping (chokes or spreads) should be used. NOTE: Ad material not sent in at the final size will float or scaled proportianately to fit within the ad space. 10 columns 210 agates 10 columns 187 agates 10 columns 140 agates 10 columns Full Page 10 columns x 280 agates 251mm x 508mm 9.88" X 20.00" 3 4 Page Horizontal 10 columns x 210 agates 251mm x 381mm 9.88" X 15.00" 2 3 Page Horizontal 10 columns x 187 agates 251mm x 339mm 9.88" X 13.36" 1 2 Page Horizontal 10 columns x 140 agates 251mm x 254mm 9.88" X 10.00" 10 columns 10 columns 112 agates 93 agates 70 agates 10 columns 47 agates 10 columns 2 5 Page Horizontal 10 columns x 112 agates 251mm x 203mm 9.88" X 8.00" 1 3 Page Horizontal 10 columns x 93 agates 251mm x 168mm 9.88" X 6.64" 1 4 Page Horizontal 10 columns x 70 agates 251mm x 127mm 9.88" X 5.00" 1 6 Page Horizontal 10 columns x 47 agates 251mm x 85mm 9.88" X 3.36" 13

14 Newspaper Ad Sizes 70 agates Standard Ad Sizes: Excluding Style section 5 columns 1 8 Page 5 columns x 70 agates 123.5mm x 127mm 4.86" x 5.00" 47 agates 5 columns 1 12 Page 5 columns x 47 agates 123.5mm x 85mm 4.86" x 3.36" 117 agates 4 columns 1 6 Page 4 columns x 117 agates 98mm x 212mm 3.85" x 8.36" 87 agates 4 columns 1 8 Page 4 columns x 87 agates 98mm x 157mm 3.85" x 6.21" 3 columns 103 agates 1 9 Page 3 columns x 103 agates 72.5mm x 186mm 2.85" x 7.36" 70 agates 4 columns 1 10 Page 4 columns x 70 agates 98mm x 127mm 3.85" x 5.00" 54 agates 4 columns 1 13 Page 4 columns x 54 agates 98mm x 97mm 3.85" x 3.86" 47 agates 4 columns 1 15 Page 4 columns x 47 agates 98mm x 85mm 3.85" x 3.36" 4 columns 2 columns 39 agates 1 20 Page 4 columns x 39 agates 98mm x 70mm 3.85" x 2.79" 39 agates 1 35 Page 2 columns x 39 agates 47mm x 70mm 1.85" x 2.79" 14

15 Newspaper Ad Sizes 280 agates Section Specific Ads: Style section 10 columns Full Page 10 columns x 280 agates 251mm x 508mm 9.88 x agates 10 columns 1 2 Page Horizontal 10 columns x 140 agates 251mm x 254mm 9.88 x agates 10 columns 1 3 Page Horizontal 10 columns x 93 agates 251mm x 168mm 9.88 x agates 5 columns 1 4 Page 5 columns x 140 agates 123.5mm x 254mm 4.86 x columns 47 agates 5 columns 5 columns 47 agates 10 columns 70 agates Vertical Panel 4 columns x 280 agates 98mm x 508mm 3.85" x Page Horizontal 10 columns x 47 agates 251mm x 85mm 9.88 x Page 5 columns x 93 agates 123.5mm x 168mm 4.86 x /8 Page 5 columns x 70 agates 123.5mm x 127mm 4.86" x 5.00 PLEASE NOTE: In addition to our 30 standard advertising formats, the ad sizes on pages 8 and 9 are available in the sections noted. 15

16 Newspaper Ad Sizes 38 agates Section Specific Ads F & D Marketplace 2 columns x 38 agates 75mm x 154mm 2.94 x agates 2 columns At the Galleries 2 columns x 55 agates 47mm x 99mm 1.85 x 3.93 additional travel section formats 25 agates 2 columns Travel Section Option 1 2 columns x 25 agates 47mm x 45mm 1.85 x agates 2 columns Travel Section Option 2 4 columns x 25 agates 98mm x 45mm 3.85 x agates 2 columns Travel Section Option 3 4 columns x 30 agates 98mm x 54mm 3.85 x 2.14 additional globe drive formats *conditions apply 6 columns 8 columns 30 agates Globe Drive Option 1 6 columns x 30 agates 149mm x 54mm 5.86 x agates Globe Drive Option 2 6 columns x 50 agates 149mm x 90mm 5.86 x agates Globe Drive Option 3 8 columns x 60 agates 200mm x 108mm 7.87 x

17 Newspaper Ad Sizes section front banner Position Specific Ads 44 agates 10 columns Premium Inventory Banner * 10 columns x 44 agates 251mm x 79mm 9.88 x 3.14 Page 2 Front News columns x 92 agates 81mm x 167mm 3.18 x 6.57 Earlug 60mm x 19mm 2.36 x 0.75 * To find out which Premium Inventory Banners are available, speak with your sales rep. 17

18 Newspaper Ad Sizes 280 agates 280 agates Advanced Ad Formats 21 columns Double Page Truck 21 columns x 280 agates 530.4mm x 508mm x columns 10 columns 280 agates 280 agates 4 columns 4 columns Bookends LHP: 4 columns x 280 agates 98mm x 508mm 3.85 x RHP: 4 columns x 280 agates 98mm x 508mm 3.85 x agates 9 columns 280 agates 280 agates 5 columns Sideways T-Spread LHP: 5 columns x 280 agates 123.5mm x 508mm 4.86 x RHP: 11 columns x 68 agates 279.4mm x 123mm x columns 11 columns 68 agates 184 agates Full Facing Vertical (left or right) LHP: 4 columns x 280 agates 98mm x 508mm 3.85 x RHP: 10 columns x 280 agates 251mm x 508mm 9.88 x columns 70 agates 21 columns Upside Down T-Spread top: 9 columns x 210 agates 224.4mm x 381mm 8.83 x bottom: 21 columns x 70 agates 530.4mm x 127mm x columns 4 columns Tunnel 13 columns x 184 agates 326.4mm x 333mm x columns 280 agates 70 agates 210 agates 21 columns 210 agates 168 agates 10 columns 112 agates Centre Pillar 9 columns x 280 agates 224.4mm x 508mm 8.83 x NOTE: Any double page spread advertising that is not the full width of both pages must be approved prior to booking. All double page spread advertising in the Globe Style section must be approved prior to booking, regardless of size. Racetrack Sixty - Forty LHP/RHP: 4 columns x 210 agates 98mm x 381mm 3.85 x SIXTY: 10 columns x 168 agates bottom: 21 columns x 70 agates 530.4mm x 127mm x mm x 304mm 9.88 x 12 FORTY: 10 columns x 112 agates 251mm x 203mm 9.88 x 8 All advanced ad formats are subject to availability. 18

19 Newspaper Ad Sizes 140 agates Advanced Ad Formats 280 agates Consecutive Right Page EACH AD: 4 columns x 280 agates 98mm x 508mm 3.85 x columns 4 columns 4 columns 4 columns 8 columns 10 columns 140 agates 280 agates 280 agates 140 agates 70 agates 210 agates 138 agates 6 columns Fireplace 6 columns x 138 agates 149mm x 250mm 5.86 x columns 10 columns 93 agates 93 agates 47 agates 10 columns 1 3 Floating Banner 10 columns x 93 agates 251mm x 166mm 9.88 x columns 10 columns Consecutive Page Build 4 columns x 140 agates 98mm x 254mm 3.85 x columns x 140 agates 200mm x 254mm 7.87 x columns x 140 agates 251mm x 254mm 9.88 x L-Shaped top: 2 columns x 210 agates 47mm x 381mm 1.85 x bottom: 10 columns x 70 agates 251mm x 127mm 9.88 x 5.00 Top and Bottom top: columns x 47 agates 251mm x 83.5mm 9.88 x 3.36 bottom: 10 columns x 93 agates 251mm x x columns 280 agates NOTE: Must purchase a minimum 10x93 lines at the bottom of the page when purchasing the 10x47 banner at the top of the page. Minimum 3 insertion buy in required. All advanced ad formats subject to availability. Towers EACH AD: 3 columns x 280 agates 72 mm x 508 mm 2.85 x 20 19

20 Newspaper Ad Sizes Gatefolds 1/2 Page Gatefold 4.75" x 20" 120.6mm x 508mm 3/4 Page Gatefold 7.75" x 20.00" mm x 508mm French Door Fold Section Wraps/Spadea Section Wrap 9.88" x 13.36" 251mm x 339mm Design Considerations French Door OUTSIDE: 10 columns x 44 agate lines 3.14" x 9.88" 79mm x 251mm French Door Inside OPTION 1 INSIDE FLAP (left and right): 4.65" x 20.00" 118mm x 508mm INSIDE FULL PAGE: 9.88" x 20.00" 390mm x 508mm French Door Inside OPTION 2 (DPS) INSIDE LEFT FLAP: 4.65" x 20.00" 118mm x 508mm INSIDE FULL PAGE + RIGHT FLAP: 15.38" x 20.00" 390mm x 508mm FRENCH DOOR FRONT OPTION 1 OPTION 2 77Black type is to be black only. No 4 colour black type. 77Images should be US Sheetfed Coated v2 and 300 dpi. 77Please do not run text or images down the gutter of the French Door. The product is sheared down the center, and a small gap may occur between the two flaps. 77Create the French Door as one PDF, the printer will shear the ad down the center. 77The French Door Inside Spread as must be supplied as 3 seperate pdfs. NOTE: All advanced ad formats are subject to availability. Please speak with your Globe and Mail representative for details. 20

21 Newspaper Ad Sizes Doubletruck ad considerations Special consideration should be given to the elements such as text and images running through the gutter for a doubletruck ad. When the newspaper is folded down the center, rollers press along the length of the page, causing ink to setoff directly in the center/gutter. For quality reproduction it is recommended that text and vital images be kept outside of the gutter space. To allot for this, 28.4 mm of space should be left free in the center of the ad. The Globe and Mail is not responsible for poor reproduction due to setoff as a result of elements within the gutter of a doubletruck ad. It is more difficult to limit the amount of setoff for text and images in the gutter. Symmetrical elements or lighter tints in the background for example, make it easier to limit the amount of setoff in the gutter. Recommended Text Text Text GUTTER 28.4mm space for gutter Text Text Text Text Text Text Text Text Text Text Text Text In the example to the left, 28.4 mm of space has been left free of the major elements in the doubletruck ad. This ensures that setoff will be very minimal through the gutter when it is printed. Not Recommended no space for gutter Text Text Text Text Text Text Text Text Text Text Text Text In the eample to the left, the main heading and image have been placed directly in the center of the doubletruck. Because the 28.4 mm gutter space was not left free, setoff will occur in the gutter area. 21

22 Newspaper Ad Sizes File setup 77The front panel (outside) of a section wrap should be created as 1 file. 77The inside spread of a wrap should be created as a second, separate file. All material should be supplied at 100% of the booked size. The ad size given is the final trim size. No bleed allowance is necessary. No trapping (chokes or spreads) should be used. * Inside of a wrap can be created to go through the gutter, however please see wrap considerations in this section for information on what elements can go through the gutter and what elements should be kept free of the gutter. Wrap (folded) Outside (flat) - 1 file Inside (flat) - 2nd, separate file 22

23 SECTION 2 Creating Ads for The Globe and Mail Newspaper Ad layout 24 Software Specifications 24 Colour specifications 25 Total ink coverage specification (colour ads only) 25 Dot gain newspaper specifications 26 Image specifications 27 Line elements and logo specifications 28 Tint specifications 29 Text specifications 29

24 Design Specifications This section contains all design guidelines for creating an ad for quality reproduction in The Globe and Mail. Artwork must be created to follow these guidelines. NOTE If these specifications are not adhered to, The Globe and Mail cannot guarantee quality reproduction. Ad Layout Ad Sizing Must be created at 100% final booked size Ad material not sent in at the final size may be floated within the ad space or scale to fit. Bleed The given ad size is the final trim size. Trapping No bleed allowance No trapping, chokes or spreads, should be used Trapping refers to the spreading or choking of elements within an ad in order to limit the visual effects of misregister. Software Specifications Ad Material should be created in a page layout (ie. Adobe InDesign or QuarkXPress) or in a design program such as Adobe Illustrator. Material should not be created as all one image or in an image manipulation program such as Adobe Photoshop. Even though Photoshop is a supported software, it should be used for manipulating images only. It is not recommended that Adobe Photoshop be used to layout an entire ad. Text within a Photoshop file becomes rasterized and may appear fuzzy or jagged around the edges. If an Adobe Photoshop file is used, it must be submitted unflattened with supporting fonts included. The following is a list of supported and unsupported software programs for The Globe and Mail: Supported Acrobat Distiller Adobe Illustrator Adobe InDesign Adobe Photoshop QuarkXPress Unsupported Adobe PageMaker CorelDRAW Macromedia Freehand Microsoft Powerpoint Microsoft Publisher Microsoft Word Word Perfect 24

25 Design Specifications Colour specifications Colour ads Black and white/grayscale ads Must be supplied in CMYK colour mode Must be supplied in Grayscale mode NOTE Colour ads in a colour mode other than CMYK will automatically be converted. Black and white/grayscale ads in a colour mode other than Grayscale will automatically be converted. NOTE Any ads containing spot colours or in RGB colour mode will automatically be converted to CMYK for colour ads or to Grayscale for black and white/grayscale ads. The Globe and Mail is not responsible for any shifts in colour or shifts in grayscale tonal values as a result of having to convert to the appropriate colour mode. Total ink coverage specification (colour ads only) Maximum total ink coverage 240% Maximum Total Ink Coverage applies not only to images, but also to tints, graphics, and text within a file. NOTE When the total ink coverage of an image is above 240%, The Globe and Mail will adjust the ink density without notification, by applying a profile specific to The Globe and Mail s presses and print environment in order to meet the 240% specification. This is essential for The Globe and Mail in order to limit ink offsetting onto other pages. Text and tints within the ad that are above the 240% standard will not necessarily be automatically changed, but will be flagged to the Sales Rep/Advertising Services Rep. For more information regarding total maximum ink coverage and The Globe and Mail s ICC Profile, used for lowering total ink density, please refer to the Colour profiling for the newspaper section on page 22. Instructional PDFs on the use of the profile can also be downloaded from the AdForward website: 25

26 Design Specifications Dot gain newspaper specification Dot gain Midtone gain, 26% Refer to the chart below for the approximate dot gain in various dot percentages, based on ISO specifications. This chart should be used as a guide for the necessary adjustments of images, for newspaper reproduction. For instructional PDFs on dot gain and how to adjust images, please refer to our AdForward website: When creating text and tints, the dot gain of the given dot percentage should also be considered, please refer to the table below. Using the Globe and Mail's ICC colour profile automatically adjusts a colour image for dot gain. In order to adjust black and white images appropriately, download The Guide to Correcting Greyscale Images at Dot gain guide (based on 26% midtone gain) DOT PERCENTAGE AMOUNT DOT WILL GAIN BY PRINTED DOT SIZE 10% +11% =21% 20% +19% =39% 30% +24% =54% 40% +26% =66% 50% +26% =76% 60% +24% =84% 70% +20% =90% 80% +14% =94% 90% +7% =97% 26

27 Design Specifications Image specifications Bitmap image resolution (Colour and Grayscale images) Monochrome image resolution (Colour and Grayscale, graphics and line art) 266 dpi *NEW* 2400 dpi *NEW* Instructional PDFs detailing how to correct colour and grayscale images based on the following specifications can be downloaded at the AdForward website: Colour mode for images Colour ads Black and white ads CMYK mode Grayscale mode NOTE Colour images in any mode other than CMYK will automatically be converted. Black and white images in any mode other than Grayscale will automatically be converted. The Globe and Mail is not responsible for any shifts in colour or shifts in grayscale tonal values as a result of having to convert to the appropriate colour mode. Dot gain Midtone gain, 26% Please refer to the Dot gain newsprint specification at the beginning of this section. Using the Globe and Mail's ICC Profile automatically adjusts colour images for dot gain. In order to adjust black and white images, download the Guide to Correcting Grayscale images from Adforward.globeandmail.ca Maximum total ink coverage 240% Please refer to the Total ink coverage specification at the beginning of this section. Reproducible dot sizes Maximum reproducible dot Minimum reproducible dot Recommended GCR 93% (Any dot larger than 93% will fill into a solid) 3% (Any dot smaller than 3% may be lost) Maximum GCR Black ink limit 95% Scaling and cropping of images In native application program NOTE Scaling and cropping should always be done in the image program, such as Adobe Photoshop, and not in the layout program, such as QuarkXPress. If cropping or scaling is done in the layout program, this can cause delays in processing the file and problems at the RIP. 27

28 Design Specifications Image specifications (continued) Sharpening images Recommended settings in Photoshop for newsprint 77Amount % (depending on desired result) 77Radius 1 77Threshold 3-5 NOTE Images must be sharpened at their final size. Duotone images Recommend unsharp masking tool in Photoshop Must be in CMYK colour mode Duotone images must be created out of CMYK (not RGB or Spot colour). If not, they will automatically be converted to CMYK. The Globe and Mail is not responsible for any shifts in colour as a result of this conversion. Images tagged with an ICC Profile Attaching an ICC profile to an image gives our preflight staff a good understanding of how you prepared it. This will help our Preflight Department to validate the colours in the image and guide them in preparing it for optimal reproduction in The Globe and Mail newspaper. If a supplied proof is in conflict with the reproduction of the colours, based on The Globe s own simulated proof, the images will be matched to the supplied proof. Line elements + logo specifications Minimum line thickness 0.5 pt The use of hairlines within an ad is not recommended. Hairlines may not reproduce when printed. All lines must be a minimum of 0.5 pts. Minimum line thickness when coloured or reversed/knocked-out of solid background 2 pt White/reverse/knockout lines and logos should be set to knockout. Black lines and logos Create as black only and set to overprint Lines with a thickness greater than 2 pt can be created out of multiple colours, as listed above. Grey lines and logos Create as black only Maximum total ink coverage of lines + logos 240% Depending on the percentage values used, the total ink coverage may exceed 240%. Please refer to the Total Ink Coverage specifications at the beginning of this section. 28

29 Design Specifications Tint specifications Minimum tint percentage 5% It is not recommended that a tint be created below 5% as it may not be distinguishable from the newsprint itself. Dot gain of tints Consideration should be given to the amount of dot gain a tint will have at the specified percentage. Refer to the Dot gain newspaper specifications at the beginning of this section. Colour mode for tints Colour ads Black and white ads CMYK mode Grayscale mode NOTE Colour tints in any colour mode other than CMYK will automatically be converted. Black and white tints in any mode other than Grayscale will automatically be converted. The Globe and Mail is not responsible for any shifts in colour or shifts in grayscale tonal values as a result of having to convert to the appropriate colour mode. Maximum total ink coverage of tints 240% Depending on the percentage values used to create the tint, the total ink coverage may exceed 240%. Please refer to the Total ink coverage specification at the beginning of this section. Black tints Create as black only and set to overprint If a four colour black is desired, use the following recommended percentages: 40% cyan, 40% magenta, 40% yellow, 100%black. Percentages above this are not recommended and may cause reproduction issues. Grey tints A four colour gray is not recommended. Create as black only Text specifications Colour mode of text Colour ads CMYK mode Black and white ads Grayscale mode NOTE Colour text in any mode other than CMYK will automatically be converted. Black and white text in any mode other than Grayscale will automatically be converted. The Globe and Mail is not responsible for any shifts in colour or shifts in grayscale tonal values as a result of having to convert to the appropriate colour mode. 29

30 Design Specifications Text specifications (continued) Minimum size of black text on plain newsprint and knockout text on a black solid 6 pts A minimum size is suggested in order to maintain the readability of the text. Minimum size for knockout/reverse/white text These minimum sizes apply to all text knocking out of 2 or more colours. Sans serif type (such as E) Serif type (such as E) 12 pts 14 pts Knockout/reverse/white text should be set to knockout. Tint percentage required for white reverse type 50% or higher Contrast between tones is not as clear on newsprint as it is on white paper. For this reason, text knocking out of light tints can become difficult to read. Minimum size for black and coloured text Create as black only Black text should be set to overprint. 24 pts or smaller Coloured text 24 pts or larger It is recommended that black text be created as black only. If the text is 24 pts or larger and a four colour black is desirable, use the following percentages: 40% cyan, 40% magenta, 40% yellow, and 100% black. Grey text A four colour gray is not recommended. Create as black only Maximum total ink coverage of coloured text 240% If coloured text is created out of 4 colours, there is the potential for the total ink coverage to be above 240%. Text also created as Registration black, which is not recommended, would also be above the 240% standard Please refer to the Total ink coverage specification at the beginning of this section. Text created/used in a vector program Convert to Outlines Adobe Illustrator is an example of a vector program. Converting to Outlines will avoid any font issues with the ad itself. Inclusion of fonts within the ad Include or Embed All Fonts Fonts must be included or embedded in order to be part of the file. If the fonts are not part of the supplied file(s), they will not appear in the ad and will not print. Do not use artificial type styles. 30

31 SECTION 3 Colour profiling for the newspaper What is a profile? 32 Print characteristics encompassed in a profile 32 Downloading the profile 32

32 Globe ICC Colour Profile What is a profile? A profile is a file that will proportionately adjust an image based on press and printing characteristics to allow for better reproduction on press, while maintaining the relationship between colours and tones. The Globe and Mail uses a specific ICC profile based on a coldset web offset printing process using direct-to-plate technology with specific dot gain, ensuring the highest quality reproduction. When the profile is applied, the image is automatically adjusted so that the colour and resulting ink levels are better suited to newsprint. The result is an image that will have more accurate and vibrant colour, improved contrast, and better detail. Print characteristics encompassed in a profile The profile compensates for several important print characteristics, including: 7726% dot gain 773% highlight dot and 93% shadow dot 77Total ink density of 240% 77Maximum GCR 77Black ink limit of 95% 77Gray balance 774-colour black breakdown of: 59% cyan, 45% magenta, 41% yellow, and 95% black. The profile also has a saturation enhancement which boosts the saturation in the colours to compensate for the dulling effect newspaper has on colour. All of these characteristics need to be compensated for to ensure quality reproduction. NOTE The profile is for colour images ONLY and is based on ISO specifications. Downloading the profile The Globe and Mail highly recommends the use of the profile for colour images printed in the newspaper. The Globe and Mail profile and instructions for use of the profile can be downloaded for use at: Instructional PDFs such as Steps to correct colour images can also be downloaded at this website. 32

33 SECTION 4 Submission of Ad Material Recommended File Formats 34 Compression of electronic material 34 Electronic ad delivery 35 Alternative delivery methods 35 Proof requirements 36 Types of proofs 36 Submission of proofs 37 Steps for uploading ads using AdForward 38 Steps for uploading ads using the FTP site 42

34 Ad Submission Recommended File Formats 77PDF *Preferred* 77EPS 77PostScript 77Native files with supporting images and fonts PDF/EPS (preferred) A PDF or EPS is the most common and most accepted way to submit ad material. If submitting a PDF or EPS, ensure the material is saved as a high resolution file (266 dpi) that is fully embedded or outlined in CMYK or Grayscale colour mode only. To ensure you are creating an acceptable PDF for reproduction in The Globe and Mail, please visit our AdForward website:. Steps for creating a PDF using Acrobat Distiller and Distiller Job Options can be downloaded here. SUBMISSION OF PDF VS NATIVE FILES NOTE: If both a PDF and native files are submitted to The Globe and Mail, the PDF will automatically be used unless the PDF is deemed unsuitable for printing. It is assumed that native files are submitted as a back-up and will be used only if required. If the PDF file is for proofing only, please ensure that it is clearly indicated. A PDF for proofing will be used for layout/position only. It will not be used as a reference for colour. Please see the specifications on Proofs found within this section. CREATING A PDF/EPS A PDF can be created by distilling an.eps or.ps using Adobe Distiller or by saving/exporting a PDF from the software program the ad was created in. Regardless of how you create the EPS or PDF, it is important that the correct settings be used for submission to The Globe and Mail. Visit our AdForward website for detailed instructions on creating a PDF:. QUARKXPRESS PDF/EPS Saving a PDF from QuarkXPress is not recommended as it creates an unstable PDF file. An EPS file can be saved out of QuarkXPress however the fonts must then be embedded before submitting the EPS to the Globe and Mail. Compression of electronic material Files submitted electronically should be contained within a single file folder. This folder should then be compressed for submission to The Globe and Mail. Most often this is a.zip or.sit file extension. 77Common compression applications are Zip-It for PCs and Stuff-It for Mac platforms. NOTE Compressing a single folder that contains the ad file and potentially all supporting elements will help to avoid files becoming corrupt or lost when submitted electronically. 34

35 Ad Submission Electronic ad delivery There are two ways to submit files electronically to The Globe and Mail: 77AdForward (preferred method) 77FTP site NOTE A hard copy proof must accompany all ad material, including ads submitted electronically. Please see the section on Proofs for more information. AdForward (Preferred) AdForward is the preferred method for submitting ads electronically to The Globe and Mail. Files of any size may be submitted using AdForward. 77AdForward is the preferred method because of the efficiency and accuracy it allows in tracking ad material. 77AdForward provides important ad information to our Preflight Department, allowing the material to be identified more readily and moved through the production workflow faster. 77Please see Steps for submitting ads using the AdForward found within this section for further information. Server name: User name: Password: Directory: FTP LOG IN INFO FTP Site adftp.globeandmail.ca anonymous (leave blank) advertising-incoming While the FTP site is an acceptable method for submitting ads electronically, it is a secondary method compared to AdForward because of the lack of tracking information it provides. 77An must be sent to adservices@globeandmail.com in addition to uploading the material to the ftp site. This will provide the necessary contact and ad information that would normally be missing, helping to ensure that the material is identified correctly and moved through the production workflow for placement in the newspaper. 77The should contain the following information: 77Company name the ad is for. 77Run date. 77Filename of the file on the ftp site. 77Description of the file, such as whether the ad is colour versus black and white, any headlines or slogans found within the ad to help distinguish between multiple ads for a single advertiser. 77Sales Representative or Advertising Service Representative (ASR). 77Contact information of the person/company uploading the material. 77Please see Steps for submitting ads using the FTP site found within this section for further information. Alternative delivery methods Material may also be submitted on DVD, CD or disc. 77Please ensure that a hard copy proof accompanies all material submitted on a DVD, CD or disc. 77DVDs, CDs, or discs should be submitted directly to the Cut Room in Production. 77For more information, please refer to the Proofs section. 35

36 Ad Submission Proof requirements IMPORTANT The Globe and Mail requires that a hard copy proof accompany all artwork, whether for black and white or colour ads. Why a hard copy proof is required A proof is essential in order to not only check for consistency in the layout and positioning of elements, but to ensure the accurate reproduction of colour or black and white tones as intended by the advertiser and creative agency. A proof helps to ensure that the colour will reproduce correctly based on The Globe and Mail presses. If no proof is supplied, colour accuracy and reproduction cannot be guaranteed. NOTE If a hard copy proof is supplied, indicating the intended colour or tonal values and contrast for black and white material, The Globe and Mail will make colour adjustments if necessary in order to match to the client s supplied proof. The exception to this is if the proof is clearly labeled For Content Only or Not for Colour. Types of proofs The ability to accurately match the colour to the proof depends on the type of proof supplied. The type of proof and stock used can greatly affect the appearance of colour and reproduction of grayscale tones.while white paper makes colours appear bright and intense, newsprint has a dulling effect and reduces the intensity that can be achieved for bright colours. Newsprint or simulated newsprint stock A proof on newsprint or simulated newsprint stock is the best type of proof to supply. Proofs printed on newsprint or simulated newsprint stock provide the closest match between the client s intended colours and the actual achievable reproduction on a coldset newspaper press. It is important to note however, that proofs supplied on newsprint or simulated newsprint stock may still differ from the actual reproduction. Coated or uncoated white paper If newsprint or simulated newsprint stock cannot be used, it is still necessary to supply some form of proof. Whether on coated or uncoated paper, these types of proofs will still provide an idea of the desired colour or tones (grayscale material). NOTE The Globe and Mail is not responsible for any differences in colour as a result of proofs supplied on white paper. (continued) 36

37 Ad Submission Black and white printouts/faxes Types of proofs (continued) A printout or fax, if provided for colour or black and white material will be used for checking layout/position only. A high quality black and white printout may be more useful for black and white material, used for indicating the degree of contrast and light or darkness desired in the ad. Please note that a black and white printout will still differ in appearance from the actual printed ad. NOTE If a black and white printout is not of acceptable quality to indicate the intended reproduction of a black and white ad, it will be used for layout and positioning of elements only. Soft/screen proofs Soft proofs are not acceptable for matching colour or tonal gradation in black and white material. Soft proofs will not be used because calibration of monitors varies for all clients and will not give a true indication of the printed result on newsprint. This means that if a file is submitted and labeled for reference as a proof only, the proof will be used to check content and layout only, with the consideration that text and ad elements may not appear in the proof onscreen. This can occur for various reasons. A file also labeled for proof may be proofed out and used to check for content and layout only, however text and ad elements may also not appear/print on the proof. NOTE The Globe and Mail is not responsible for any errors that occur as a result of misrepresentative proofs. Submission of proofs Hard copy proofs should be sent to The Globe and Mail at: The Globe and Mail 444 Front Street West Toronto, Ontario M5V 2S9 Proofs should be sent to the attention of the Sales Representative or Ad Services Representative (ASR). 37

38 Ad Submission Steps for submitting ads using AdForward New User Registration STEP 1 Connect to the Internet and type in the AdForward address: This will bring you to the AdForward login page, as seen on the left. STEP 2 Select New User Registration, located at the bottom of the screen. STEP 3 As a new user, you will only have to register once. To register, fill out the form (shown on the left) and enter the username and password you wish to use. If you enter a username currently being used, a notification will alert you. STEP 4 Once the registration form has been filled out, select Register Me. 38

39 Ad Submission Steps for submitting ads using AdForward (continued) STEP 5 A second page, Revise Your Profile, will be brought up. This window can be seen on the left. Fill out the remaining user information to complete your user profile. STEP 6 Select Submit. After you have registered, you will automatically be logged in and your Customer Profile (Home) page will be brought up. From this menu you can toggle between Home (your Customer Profile page), updating your profile information, and uploading ad material. STEP 7 To exit the AdForward site, be sure to select Logout from the menu. When returning to the site in the future, follow the steps for Returning User, outlined on the following page. 39

40 Ad Submission Steps for submitting ads using AdForward (continued) Returning User Login STEP 1 Connect to the Internet and type in the AdForward address: This will bring you to the AdForward login page, as seen on the left. STEP 2 Enter your username and password into the appropriate fields and select Login. Once your are logged in, your Customer Profile (Home) page will automatically be brought up, as shown on the left. On this page your basic user information is listed along with a record of previous delivered ad material. From this page you can toggle between Home (your Customer Profile page), updating your profile information, and uploading ad material. STEP 3 To exit the AdForward site, be sure to select Logout from the menu. Uploading Ad Material STEP 1 Connect to the AdForward address: and enter your username and password to login. This will bring up your Customer Profile (Home) page. STEP 2 From the menu select Upload New Material. The screen on the following page will then be displayed. 40

41 Ad Submission Steps for submitting ads using AdForward (continued) STEP 3 Fill out the delivery form, making sure to include all important information. 77Ad Start Date Enter the date the ad is to appear in the newspaper. 77Globe Representative Name Select the Sales Reps name from the list. If your rep s name is not found within the list, select Unknown. 77File Description include pertinent information here such as colour ad versus black and white ad, company name the ad is for, and any key headlines or slogans found within the ad that will make it easier to identify it correctly. 77File Click the Choose File button to locate and select the appropriate file. 77Special Instructions Enter here any further instructions you wish to be conveyed. STEP 4 Select Upload to begin uploading the file. An is then automatically sent to our Preflight Department as well as the Sales Rep alerting that the material has been received. Once uploading is finished, you will be returned to your Customer Profile (Home) page which now displays a log of the material recently uploaded. An example is shown on the right. STEP 5 To exit the AdForward site, be sure to select Logout from the menu. NOTE A hard copy proof must accompany all ad material, including ads submitted electronically. Please see the Proofs section for more information. 41

42 Ad Submission Steps for submitting ads using the FTP site NOTE When submitting an ad through the FTP site, file transfer software such as Fetch or Leech is required. AN EXAMPLE OF THE FTP SITE WINDOW. STEP 1 Open the file transfer software and enter the following information to connect to The Globe and Mail s ftp site. 77 Host/Server name: adftp.globeandmail.ca H If using a web browser, enter the website as: ftp://adftp.globeandmail.ca 77 User ID/Username: anonymous 77 Password: (leave blank) 77 Directory: Ensure you are within the directory folder advertising-incoming STEP 2 To upload your file, select Upload or Put. STEP 3 Select the file to be uploaded. When uploading your file, if available, select Binary for the Mode. If Binary is not selected, it is likely that errors will occur. Select Upload/Put. Your file will now be uploaded and received by The Globe and Mail. STEP 4 Once the file has been uploaded, an must be sent to The Globe and Mail at: adservices@globeandmail.ca The should contain important information to help identify the material and match it with the booked ad. Such information includes: 77Company name the ad is for 77Run date 77Filename of the file on the ftp site 77Description of the file, such as whether the ad is colour versus black and white, any headlines or slogans found within the ad to help distinguish between multiple ads for a single advertiser. 77Sales Representative or Advertising Service Representative (ASR) 77Contact Information of the person/company uploading the material 77Any other information to be conveyed. NOTE A hard copy proof must accompany all ad material, including ads submitted electronically. Please see the Proofs section for more information. 42