Conducting a Marketing Concept - Coporate Identity 1

Transcription

1 5 Design etc. Paper 5 The Logic of Identity Concepts and Communication Lines for Coporate Identity From a marketing concept 1

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3 If one as consumer let the daily advertisement and marketing outpour wash over oneself, often a nightmarish feeling of blankness and discomfort creeps over one in the face of the pointlessness and the visual environmental pollution of many conceptions. Even on the level of a professionel and specific marketing this impression can t be pushed out. There are more calamitous parameters to add as fashionable attitudes, loud and vociferous barkeries and far-fetched connotations. In opposition to this, there is a marketing strategy and an identity, which results from the own personality and of the own story of the business, the product, the organisation or the event. For this, a honest survey and a visionary aim is needed, from whose substance a positioning and an image transfer can be derived from. Attached to this is the finding of the form that what we experience from a trademark visually and that what is peculiar about a new identity In this process of image transfer StolzDesign is a competent partner for content, form and realisation. 3

4 In the beginning was the word the system of wordmarks for international events of Messe Frankfurt 4

5 3292 dunkelgrün / dark green 294 blau / blue 285 blau / blue 285 blau / blue 246 purpur / purple 246 purpur / purple 246 purpur / purple 180 rot / red 299 blau / blue 299 blau / blue 299 blau / blue 299 blau / blue 299 blau / blue 299 blau / blue 299 blau / blue 300 blau / blue 299 blau / blue 246 purpur / purple 285 blau / blue 299 blau / blue 555 dunkelgrün / dark green 3292 dunkelgrün / dark green 142 gelb / yellow 246 purpur / purple 3292 dunkelgrün / dark green 555 dunkelgrün / dark green 142 gelb / yellow 555 dunkelgrün / dark green 299 blau / blue 555 dunkelgrün / dark green 3292 dunkelgrün / dark green 142 gelb / yellow 180 rot / red 3292 dunkelgrün / dark green 295 blau / blue 3292 dunkelgrün / darkgreen 072 blau / blue 40% schwarz / 40% black Consumer products trade fairs Technical trade fairs 2767 dunkelblau / dark blue 268 dunkelpurpur / dark purp 268 dunkelpurpur / dark purp 268 dunkelpurpur / dark purp 268 dunkelpurpur / dark purp 268 dunkelpurpur / dark purp 268 dunkelpurpur / dark purp 431 grau/ grey 123 gelb / yellow 429 grau / grey 1797 dunkelrot / dark red HKS 16 Messe Rot / Messe red HKS 72 Messe Ocker / Messe ochre HKS 35 Messe Blau / Messe blue HKS 92 Messe Grau / Messe grey 431 dunkelgrau / darkgrey 429 grau / grey 2718 blau / blue 295 blau / blue 299 blau / blue Textile trade fairs Further trade fairs 5

6 Mobility needs a new drive... Concept for the improvement of the image of public transport in Frankfurt am Main Marketing strategy 6

7 Media design Media plan 7

8 Presentation for precicion tools Sales promotion with good role models for first-class products in the field of building and trade Advertisements in specialised press 8

9 Catalogue and product information Illustrationen deutscher Städte 9

10 A region is forming up Design basics for a strong communication of a initiative of an urban agglomeration Logo-Konzept concept 1 FankfurtRheinMain Wirtschaftsinitiative Das The Logo logo für fort die he Region region FankfurtRheinMain FrankfurtRheinMain Wirtschaftsinitiative economy ist initiative inhaltlich is ein a variables logo Logo. regarding Die the Wortmarke content. The beteht wordmark aus drei Zeilen: is composed Vorzeile, of three der Hauptzeile lines: the und preline, der the Der Unterzeile. mainline and Je nach the Kommunikationsaspekt on the wechselt communicational die Vorzeile. aspect Damit wird the subline. Depending der preline komplexen is changing. Eigenart Thus, der Region the complex entsprochen. character of the region is reflected. Formally, handelt this logo es sich is bei a wordmark, diesem Logo um which eine may Wortmarke, not be remade, die in seiner but Art is nicht provided nachgesetzt in all medias werden in darf, digital sondern form. für alle Medien in digitaler Form zr Verfügung gestellt wird. Wirtschaftsinitiative Metropolitana FrankfurtRheinMain e.v Holzhausenstraße Frankfurt Telefon +49 (0)69 / Telefax +49 (0)69 /

11 Wirtschaftsinitiative Metropolitana FrankfurtRheinMain e.v. Holzhausenstraße Frankfurt Telefon +49 (0)69 / Telefax +49 (0)69 / Dipl. Wirtschaftsingenieur Geschäftsführer Wirtschaftsinitiative Metropolitana FrankfurtRheinMain e.v. Holzhausenstraße Frankfurt Telefon +49 (0) 69 / Telefax +49 (0) 69 / hj.weiss@wifrm.de Wirtschaftsinitiative Metropolitana FrankfurtRheinMain e.v. Holzhausenstraße Frankfurt Wirtschaftsinitiative Metropolitana FrankfurtRheinMain e.v. Holzhausenstraße Frankfurt Telefon +49 (0) 69 / Telefax +49 (0) 69 / Präsidium: Dr. Wilhelm Bender (Vorsitzender) Dr. Joachim von Harbou (stv. Vors.) Klaus Wächter (Schatzmeister) Prof. Herbert Beck Harald C. Bieler Dr. Walter Ebbinghaus Hans-Ludwig Grüschow Dr. Jochen Klein Geschäftsführer: Dr. Heinz-Jürgen Weiss VR-Nummer Eine Initiative der Region RheinMain Extracts of the design manual Logo-Freiräume 3 FankfurtRheinMain Wirtschaftsinitiative Claim 7 FankfurtRheinMain Wirtschaftsinitiative Variable Logo-Versionen 2 FankfurtRheinMain Wirtschaftsinitiative Konstante Um eine optimale Lesbarkeit zu gewährleisten, stehen für spezielle Anwendungen Logos mit angepassten Schriftgrößen zur Verfügung. Der Claim: M i t t e n i n E u r o p a. Logos mit großer Unterzeile Dateiname: Logos_1 wird in der Regel im unteren Bereich der Gestaltung angeordnet und in der vorgebenen Schreibweise und Farbigkeit eingesetzt. M i t t e n i n E u r o p a. Logos mit angepasster Unterzeile: Logos_2 Mindestfreiräume und Proportionen Weitere Versionen sind möglich Claim 7 FankfurtRheinMain Wirtschaftsinitiative Logo-Farben 6 FankfurtRheinMain Wirtschaftsinitiative Logo-Freiräume 4 FankfurtRheinMain Wirtschaftsinitiative 4C Pantone RGB Web Orange 100m 60y Orange 021 U 250R 81G 5B FF9933 Der Claim: Rot 100m 199 y Red 032 U 223R 39G 62B FF3333 M i t t e n i n E u r o p a. Schwarz 100k wird in der Regel im unteren Bereich der Gestaltung angeordnet und in der vorgebenen Schreibweise und Farbigkeit eingesetzt. M i t t e n i n E u r o p a. Logo-Varianten_1 Anzeige 8 FankfurtRheinMain Wirtschaftsinitiative Visitenkarten 10 FankfurtRheinMain Wirtschaftsinitiative Geschäftspapier 9 FankfurtRheinMain Wirtschaftsinitiative Wir begrüßen die S p o r t l e r d e r W e l t. Dr. Heinz-Jürgen Weiss M i t t e n i n E u r o p a. M i t t e n i n E u r o p a. M i t t e n i n E u r o p a. 11

12 Follow this sign and you will reach your destination for sure Communication line and media for a public project Logo development 12

13 Conception for visual media 13

14 Good to see a new identiy for a specialised trade chain 14

15 Logo definition Advertisement conception Outdoor advertising Website Newsletter 15

16 If one has to get a picture of something one has to know, how one is looked at Communication line for tourism and conventions in Frankfurt part 1 Definition of the markets 16

17 Marketing modules Media design 17

18 The power of the pictures shapes the identity of the city Communication line for tourism and conventions in Frankfurt part 2 18

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20 Office stories Advertisement concept for an office house 20

21 StolzDesign designs corporate design marketing concepts information systems webdesign... forms the design of newspapers company reports product information advertisements StolzDesign s performance volume for a conceptual design of corporate identity processes: Analysis describing the actual situation formulating the aimed vision identifying the strategy... draws illustrations technical instructions maps plans Image transfer providing a market positioning defining a personality/story finding forms and media... produces for service industry trade industry local authorities Marketing preparing a media plan acquiring the implementation drawing up a cost schedule 21

22 If you want to know what matters for us right now, visit our website: StolzDesign Schulstraße Rodgau Phone +49 (0) Fax +49 (0) ISDN +49 (0)

23 How to find us: Take expressway A3 Frankfurt/Würzburg, exit no. 54 or 55, direction Rodgau via B 45 until exit Babenhausen/Nieder-Roden or Nieder-Roden Süd/Rollwald to the old part of Nieder-Roden: Schulstraße 28 (behind the church) Or take the S-Bahn from Frankfurt Line S1, direction Ober-Roden: stop Nieder-Roden/Bahnhof. Exit Darmstadt Exit 23

24 Passenger related orientation system Project Compass Terminal 1, Airport Frankfurt Graphic works for a trade fair enterprise From a marketing concept 1 DB Corporate design for a local traffic enterprise Illustration for a product presentation Design etc. Paper 1 1from A to B Orientation Systems in a Complex World Design etc. Paper 1 From A to B Design etc. Paper 2 2A Question of personality Corporate design for enterprises, products and events Design etc. Paper 2 A Question of Personality... Orientation Systems in a Complex World Corporate Design for Enterprises, Products and Events 1 1 Design etc. Paper 3 3Print and more... Publishing for Enterprises, Brands and Markets Conception, Design, Production Design etc. Paper 3 Print and more Publishing for Enterprises, 4Design etc. Paper 4 A Picture Tells more than Thousand Words Illustrations: Technical, Constructive or Figurative Design etc. Paper 4 A Picture Tells more than Thousand Words Brands and Markets Conception, Design, Production ICE DR Illustrations: Technical, Constructive or Figurative Design etc. Paper 5 The Logic of Identity Design etc. Paper 5 The Logic of Identity Concepts and Communication Lines for Coporate Identity Concepts and Communication Lines for Coporate Identity 1 24