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1 PORTFOLIO of Sina Otto Störtebekerstraße 10, Minsen Telefon: 04426/1311, Telefax: 04426/ Sina Otto

2 PROJECTS 03 UNIVERSITY OF VIENNA identity 13 FRAU WAGNER identity 18 ALTE SCHULE identity 22 F&P FIBONET identity 26 IKEA exhibition catalogue 28 THE ATLANTIC TIMES Berlin Special - newspaper 34 INTO TOWN book (graduation work) 38 BRITISH GRAPHIC DESIGN book (research project) 44 TYPECOOKER type design (self-initiated) Sina Otto

3 identity for UNIVERSITY OF VIENNA

4 UNIVERSITY OF VIENNA identity official logo offizielles Logo Since 2005, the word image mark University of Vienna exists with the word mark set in Optima and the (historic) Sapientia seal. The university commissioned the agency Bluetango in Vienna to analyze the view towards the brand and to make recommendations regarding the vision and mission. Excerpt from the briefing: In the year 2015, the University of Vienna celebrates its 650th anniversary. By then, the brand University of Vienna should appear stronger from the outside and more confident on the inside.. Bluetango hired the art director Lo Breier, who took me on board, to guide the visual communication Sina Otto

5 UNIVERSITY OF VIENNA brand development My work began with an extensive research on visual appearance of universities all over the world. The visual appearance should become more modern, more likeable and more visible taking into account the values tradition, innovation and diversity. The choice of colours was determined quickly. The new tones should have a festive and elegant connotation. As its basis, I took the trefoil that can be found in the historic symbols of the university. Triangles unfold from the resulting grid, that then indicates an omitted V for Vienna Sina Otto

6 UNIVERSITY OF VIENNA brand development You can also see open books in the triangles and rhombuses which frame the V. The logo appears cheerful, innovative, light and playful, whereupon the elements are held together in conjunction with the lettering and are highly recognizable. As far as the type is concerned, the choice fell on the font family Fedra (by Peter Bilak, 2002 resp. 2004) that appears very modern, serious and strong and that is also multilingual. Furthermore, the serif-version can be combined with the sans serif Sina Otto

7 UNIVERSITY OF VIENNA brand development Sina Otto

8 UNIVERSITY OF VIENNA brand development Over the following months we developed various applications (for example, we designed the the website) and it went through presentations in different committees. In the meantime, poster series with the present logo were implemented. In August 2013, the implementation of the new brand was refused by the senate Sina Otto

9 UNIVERSITY OF VIENNA redesign offizielles Logo offizielles Logo Zeichnung: Lo Breier Zeichnung: Lo Breier drawing: Lo Breier offizielles Logo After the new design for the brand University of Vienna was off the table, the agency Bluetango was commissioned to rework the seal. We reduced the seal and implemented the historic trefoil. Furthermore, we changed the typeface for the ring into Fedra. For months, small details were discussed. Then the client decided to apply more elements from the old seal Sina Otto

10 UNIVERSITY OF VIENNA redesign For the year 2014, a timetable was set for the introduction in any kind of media. Eventually, the implementation of a new seal and new typeface was overturned. Lo Breier and I also continued working on a typographic solution for the associations of the university Sina Otto

11 UNIVERSITY OF VIENNA redesign Sina Otto

12 UNIVERSITY OF VIENNA jubilee brand In celebration of the 650th anniversary of University of Vienna in the year 2015, I created a logo. The word Jahre (years) appears with the logotype, and both are set in the font Optima. The jubilee brand was released in November Sina Otto

13 identity for FRAU WAGNER fashion design

14 FRAU WAGNER identity Over two years I was responsible for the web and print material of fashion label and designer Frau Wagner. In a redesign process we defined the basic elements: We chose black and white because contrast is a core value of her philosophy. The logo remained in its original form of font on a white rectangle. The typeface is Avenir. Beside presentations and invitations Susanne Wagner and I designed the website One year later, we created the online shop Sina Otto

15 FRAU WAGNER website Sina Otto

16 FRAU WAGNER shop Sina Otto

17 FRAU WAGNER Shop Sina Otto

18 identity for ALTE SCHULE country hotel in Minsen

19 ALTE SCHULE identity The owners of the country hotel Alte Schule, which is located on the north sea, asked me to work on their visual appearance. As the house used to be a school, it s on the dice that elements were inspired by that subject. So the green of a board was added. The website ought to be responsive. Unfortunately the design wasn t implemented, because an old template was used due to cost concerns Sina Otto

20 ALTE SCHULE website Sina Otto

21 ALTE SCHULE lettering As far as the logotype was concerned, we agreed that it should have script character, and they were pleased with my first layout. In the end, the client decided on a common script type for their logo Sina Otto

22 identity for F&P FIBONET communication technology and safety engineering

23 F&P FIBONET Basiselemente The two partners wished their logogram (F&P) to be converted into a symbol that could stand alone. It was clear that it had to be dynamic, technical, stimulating, functional and friendly. It was a long processs and a great number of versions were presented. One of my designs in particular appealed to the client (see above). It was finalised by a colleague. I chose the typeface Conduit for the logotype that additionally became the corporate font Sina Otto

24 F&P FIBONET Weihnachtskarte (A6) A further element of the corporate design is an artistic illustration, which I adapted to the applications. Letters were set in outline open to the top and down to indicate the cable they are working with and to obtain a fresh look Sina Otto

25 FIBONET Broschüre Sie planen die Erweiterung oder den Neubau eines Kommunikationsnetzes? Sie möchten einen kompetenten Partner an Ihrer Seite? Leistungen Engineering Die F&P FiboNet GmbH ist Ihnen gerne behilflich bei der Planung, Organisation und Durchführung Ihrer Ideen! Wir unterstützen Sie mit Fachwissen und Ideenvielfalt! Nutzen Sie unsere langjährige Erfahrung in allen Bereichen der Netzwerktechnologie! Wir realisieren für Sie Teil- oder Komplettintegrationen: Von einfachen PC-Netzwerken bis hin zu komplexen Netzwerkstrukturen mit höchsten Anforderungen. Unser Know-how und unsere Leistungsstärke kombinieren wir optimal, um unseren Kunden maßgeschneiderte Pakete anbieten zu können: Analyse des vorhandenen Netzwerks Sicherheitstechnik, Kamerasysteme, Zutrittskontrollen Audio- und Videosysteme Bestandsaufnahme von vorhandenen Infrastrukturen, z.b. Kabel- und Rohrtrassen, Rohr- und Kabelortung, Planung und Durchführung von Tief- und Erdbauarbeiten für den Kabelbau unter Berücksichtigung spezieller Baugrund-Eigenschaften Rückbau, Demontage und Recycling von Altanlagen Projektkoordination Dokumentation von vorhandenen Infrastrukturen, von System- Erweiterungen und Neuanlagen Wir planen zukunftsorientiert mit leistungsstarken Produkten. Beside this information brochure, I designed vehicle lettering Sina Otto

26 exhibition catalogue for IKEA home furnishing products

27 IKEA Ausstellungskatalog I was commissioned to produce a catalogue for the IKEA PS design collection (46 products by 20 designers), which was exhibited in a gallery in Hamburg the only requirement being the use of the corporate font. To direct one s attention to the products and to give it an exclusive and a classical (you can even say magical) aspect, no colour was added just black and white. I neatly arranged the pages, but I kept it vibrant as these IKEA furnishing products have a playful touch and they are inspired by nature Sina Otto

28 Berlin Special THE ATLANTIC TIMES Times Media GmbH

29 THE ATLANTIC TIMES Berlin Special newspaper To mark the occasion the 25th anniversary of the fall of the Berlin wall, Atlantic Times published a special edition. The monthly newspaper mainly addresses the readers in the US and is available at authorities, such as embassies and the White House. The Berlin Special was created in a small team under the direction of Walter Mayer within two weeks. Apart from high-profile editors, the authors also included well-known people like Roland Jahn, Wolfgang Joop and Katja Eichinger. Many conversions were necessary because texts were delivered at last minute, the number of pages were increased and more ads came in on the final evening. The 16-sided special edition is published in US american broadsheet forma is published as supplement of the Atlantic Times in US american broadsheet format (in 318 x 578 mm). Upon completion it was adapted to half Nordisch format ( mm) Sina Otto

30 THE ATLANTIC TIMES Berlin Special newspaper Sina Otto

31 THE ATLANTIC TIMES Berlin Special newspaper Sina Otto

32 THE ATLANTIC TIMES Berlin Special newspaper Sina Otto

33 THE ATLANTIC TIMES Berlin Special newspaper Sina Otto

34 book (graduation work) INTO TOWN corporate identity for municipalities

35 INTO TOWN book (graduation work) More and more municipalities change their visual appearance. For a professional approach of their corporate identity however, there are insufficient funds available, indicating a lack of understanding in its value. A manual in broadsheet clearly illustrates the complexity of the theme and includes theory, four case study reviews and the representation of logotypes. The book won a design award of DDC (Deutscher Designer Club) Sina Otto

36 INTO TOWN book (graduation work) Sina Otto

37 INTO TOWN book (graduation work) Sina Otto

38 book (research project) BRITISH GRAPHIC DESIGN compendium

39 BRITISH GRAPHIC DESIGN book (research project) The project started as a part of a course at the University of Applied Sciences in Mainz In 2009, Sita and me decided to resume the work: I talked with art directors in London. On of them (Harry Pearce, Partner of Pentagram) suggested to divide it into decades. So it became abstracts of designers, studios, then specific topics such as publications and other important phenomenons running to 468 pages Sina Otto

40 BRITISH GRAPHIC DESIGN book (research project) Sina Otto

41 BRITISH GRAPHIC DESIGN book (research project) Sina Otto

42 BRITISH GRAPHIC DESIGN book (research project) Sina Otto

43 BRITISH GRAPHIC DESIGN book (research project) Sina Otto

44 typeface development (self-initiated) TYPECOOKER

45 TYPECOOKER typeface development A lecture of the illustrator and font designer Martina Flor, known for her script family Supernova, inspired me. I got Martina as a teacher for a private lettering-course. In 2013/14 we met regulary in a group of five persons in my studio. One of the tasks was to create letters based on a list of requirements generated with TypeCooker. Martina Flor helped us to improve our results Sina Otto

46 TYPECOOKER typeface development At the end of the project, we were asked to create our own typeface out of one design. This is a work in progress. On the next page you can find the overview in Glyphs Sina Otto

47 TYPECOOKER typeface development Sina Otto

48 Sina Otto Studio Gerichtstraße 35 D Berlin M +49 (0)176 / hello@sina-otto.com

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