>Challenges faced by the travel and transportation industry

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2 >Challenges faced by the travel and transportation industry Competition Passenger Satisfaction Chart 2

3 >Challenges faced by the travel and transportation industry Economic instability and uncertainty Difficulty creating accurate forecasts Increased fuel costs Increased customer expectations and choices Difficulty gaining real-time supply chain visibility Need to optimize asset utilization and efficiency Chart 3

4 >Aviation Industry Megatrends Technology Internet of Things Network Convergence Big Data / Cloud / Mobility, BYOD Economic Extreme Sensitivity to Economic Cycles Budget Airlines Boom High Fuel Costs and Need to Green Up Policy Global Complexity Airline Ownership and Control Govt.-subsidized National Airlines Chart 4

5 >New Technology enables new Insights and Opportunities Example 1: Revenue Accounting Example 2: Market Sensitive Forecaster Currently: Maximum Size: 1 month of revenue data Compute Time: 3-10 min Compute Time with HANA: 1 month of revenue data 2-7 s 24 month of revenue data 2 min Currently: Compute Time for Extensive Forecast Querry 42 hours Compute Time with HANA: 2min 44s Chart 5

6 >New Technology enables new Insights and Opportunities Chart 6

7 >On-Board Internet & Engagement Platform Crew and Maintenance Panel Passenger Electronic Devices In-flight Internet Satellite or Air-to-Ground Link Wireless Access Point Server incl. 3G/4G Modem Chart 7

8 >On-Board Internet & Engagement Platform Engagement Application Entertainment (i.e. Audio Video on Demand, Gaming) Shopping Flight Info In-flight Connectivity Chat Survey Flight Attendant Device & Application Flight Info / Flight Briefing Crew Info / Crew Briefing Passenger Info In-flight Shopping (i.e. Food&Beverage, DutyFree) Medical Emergency Support Passenger Cockpit Cabin crew Aircraft Maintenance Operational Excellence Navigational Charts Airport Charts NOTAMs Briefing Documents eteclog Weather Info Continuous Monitoring Sensor Data Acquisition Collection and Analysis Trend Monitoring Chart 8

9 >Airline business: New fields to make the difference? Business / leisure Low cost carrier / alliance carrier Comfort Seat size Service Catering Connectivity Entertainment How to win the battle for the passenger? Chart 9

10 >Airline Business: Passenger Business Focus on Touch Points Are passengers really flying because of the flying experience? What is a passenger really looking for? Airport Lounge/Gate How/Why do passengers choose an airline? Is our focus right? Chart 10

11 >Airline Business: Passenger Business Focus on Touch Points? Is an airline not ultimately a means to an end Primarily for a passenger being in a different place? Airport?? So, are we really focusing on the right issues? Or, alternatively, are airlines not leaving a huge space unaddressed and are therefore vulnerable? Chart 11

12 >Airline Business: Traveler Business Inspiration Planning Experience Inspiration Experience Planning Planning: Hotel, Car Rental, Things to Do, Places to Go To Recommendation, Tips & Tricks Experience: Restaurants, Events Guidance, Navigation Inspiration: Entice Craving for the next Travel Passenger Loyalty & Ancillary Revenue Chart 12

13 >Digital Transformation in the Airline Industry Chart 13

14 >Analytics: From Hindsight to Foresight CIO s indicate that business analytics is the top technology priority in 2015, moving from diagnostic analytics to predictive analytics 2015 CIO Agenda: A Transportation Perspective; Gartner Chart 14

15 >Five Guiding Principles of Digital Disruption Innovation is more than ideation Context is king If it doesn t work on mobile it doesn t work Real Time is too late Data is everywhere, insights are scarce Chart 15

16 Die digitale Revolution verändert Gesellschaft und Alltagsleben mindestens so nachhaltig wie zuvor die industrielle Revolution. Zero G ist der Zustand der Schwerlosigkeit. Der Punkt, an dem das Kraftfeld des Gewohnten und Gewöhnlichen nicht mehr wirkt. Der Punkt, an dem man Distanz gewonnen hat und die Einflussphäre überkommener Lösungen und obsoleter Technologien hinter sich gelassen hat. So befreit, öffnet sich der Blick für das wahrhaft Neue. Der nächste Impuls ist Ihre Startrampe in Richtung Zukunft. wir sind #ZEROG. Für mehr Informationen zum Thema digitale Transformation im Aviation Bereich besuchen Sie unsere Website