2008 Median Household Income Map by Census Tract Prepared by Ryan McDaniel, PDS Comprehensive Planning March 12, 2009

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1 2008 Median Household Income Map by Census Tract Prepared by Ryan McDaniel, PDS Comprehensive Planning March 12, 2009 About Your Map... This map shows 2008 Median Household Income Map by Census Tract. The map divides the range of values into equal-sized categories. This method is best applied to familiar data ranges such as percentages ESRI On-demand reports and maps from Business Analyst Online. Order at or call Page 1 of 1

2 2008 Population Density Map by Census Tract Prepared by Ryan McDaniel, PDS Comprehensive Planning March 12, 2009 About Your Map... This map shows 2008 Population Density Map by Census Tract. The map divides the range of values into equal-sized categories. This method is best applied to familiar data ranges such as percentages ESRI On-demand reports and maps from Business Analyst Online. Order at or call Page 1 of 1

3 Household Budget Expenditures Demographic Summary Population 241, ,964 Households 98, ,982 Families 61,334 68,886 Median Age Median Household Income $60,926 $73,524 Spending Average Potential Amount Index Spent Total Percent Total Expenditures 102 $72, $7,085,023, % Food 103 $8, $837,972, % Food at Home 101 $4, $487,075, % Food Away from Home 104 $3, $350,897, % Alcoholic Beverages 106 $ $62,215, % Housing 104 $20, $2,049,263, % Shelter 104 $16, $1,593,981, % Utilities, Fuel and Public Services 102 $4, $455,281, % Household Operations 105 $1, $149,320, % Housekeeping Supplies 102 $ $76,347, % Household Furnishings and Equipment 99 $2, $224,781, % Apparel and Services 88 $2, $232,872, % Transportation 103 $11, $1,086,433, % Travel 103 $1, $190,598, % Health Care 99 $4, $396,256, % Entertainment and Recreation 103 $3, $375,480, % Personal Care Products & Services 103 $ $79,231, % Education 109 $1, $147,508, % Smoking Products 101 $ $44,640, % 1 Miscellaneous 101 $1, $130,600, % Support Payments/Cash Contributions/Gifts in Kind 103 $2, $231,485, % Life/Other Insurance 101 $ $56,920, % Pensions and Social Security 105 $7, $713,094, % Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. 1 Miscellaneous includes lotteries, pari-mutuel losses, legal fees, funeral expenses, safe deposit box rentals, checking account/banking service charges, cemetery lots/vaults/maintenance fees, accounting fees, miscellaneous personal services/advertising/fines, finance charges excluding mortgage & vehicle, occupational expenses, expenses for other properties, credit card membership fees, and shopping club membership fees. Source: Consumer Spending data are derived from the 2004 and 2005 Consumer Expenditure Surveys, Bureau of Labor Statistics. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 1 of 1

4 House and Home Expenditures 2008 Housing Summary 2008 Demographic Summary Housing Units 103,211 Population 241, Percent Change 14.09% Households 98,241 Percent Occupied 95.2% Families 61,334 Percent Owner HHs 67.9% Median Age 34.9 Median Home Value $217,882 Median Household Income $60,926 Spending Average Potential Amount Index Spent Total Owned Dwellings 103 $12, $1,187,906,444 Mortgage Interest 107 $4, $459,723,512 Mortgage Principal 105 $2, $212,733,446 Property Taxes 99 $2, $213,054,312 Homeowners Insurance 101 $ $47,451,422 Ground Rent 100 $62.36 $6,126,722 Maintenance and Remodeling Services 100 $2, $202,652,219 Maintenance and Remodeling Materials 97 $ $39,544,790 Property Management and Security 98 $67.39 $6,620,021 Rented Dwellings 109 $3, $362,132,539 Rent 109 $3, $351,125,954 Rent Received as Pay 103 $57.51 $5,649,484 Tenant Insurance 110 $13.06 $1,282,963 Maintenance and Repair Services 97 $31.22 $3,067,211 Maintenance and Repair Materials 91 $10.25 $1,006,927 Owned Vacation Homes 98 $ $34,227,963 Mortgage Payment 101 $ $11,919,134 Property Taxes 93 $81.35 $7,991,619 Homeowners Insurance 100 $8.89 $873,555 Maintenance and Remodeling 100 $ $12,119,575 Property Management and Security 96 $13.48 $1,324,080 Housing While Attending School 113 $98.89 $9,715,012 Household Operations 105 $1, $149,320,288 Child Care 115 $ $46,304,947 Care for Elderly and Handicapped 76 $39.11 $3,842,209 Appliance Rental and Repair 102 $24.67 $2,423,433 Computer Information Services 105 $ $22,581,555 Home Security System Services 112 $26.74 $2,626,553 Non-apparel Household Laundry/Dry Cleaning 97 $27.57 $2,708,464 Housekeeping Services 103 $ $13,671,603 Lawn & Garden 99 $ $41,324,737 Moving/Storage/Freight Express 106 $55.27 $5,429,429 PC Repair (Personal Use) 104 $6.95 $682,528 Reupholstering/Furniture Repair 104 $12.21 $1,199,137 Termite/Pest Control 110 $25.70 $2,524,603 Water Softening Services 85 $4.57 $449,204 Internet Services Away from Home 106 $5.72 $561,960 1 Other Home Services 100 $30.43 $2,989,926 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Source: Consumer Spending data are derived from the 2004 and 2005 Consumer Expenditure Surveys, Bureau of Labor Statistics. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 1 of 3

5 House and Home Expenditures Spending Average Potential Amount Index Spent Total Utilities, Fuels, Public Services 102 $4, $455,281,617 Bottled Gas 71 $51.38 $5,047,400 Electricity 102 $1, $165,597,689 Fuel Oil 73 $78.50 $7,711,994 Natural Gas 102 $ $67,278,126 Telephone Services 103 $1, $154,268,078 Water and Other Public Services 106 $ $53,599,292 Coal/Wood/Other Fuel 69 $18.11 $1,779,038 Housekeeping Supplies 102 $ $76,347,472 Laundry and Cleaning Supplies 102 $ $21,017,368 Postage and Stationery 101 $ $23,155,334 2 Other HH Products 102 $ $32,174,770 Household Textiles 104 $ $14,281,210 Bathroom Linens 106 $19.54 $1,919,324 Bedroom Linens 104 $69.25 $6,803,451 Kitchen and Dining Room Linens 102 $3.67 $360,766 Curtains and Draperies 104 $29.37 $2,885,482 Slipcovers, Decorative Pillows 103 $5.85 $574,761 Materials for Slipcovers/Curtains 99 $15.73 $1,545,132 Other Linens 102 $1.96 $192,294 Furniture 108 $ $69,621,457 Mattresses and Box Springs 106 $88.12 $8,657,356 Other Bedroom Furniture 109 $ $14,028,239 Sofas 108 $ $15,935,833 Living Room Tables and Chairs 105 $99.61 $9,785,664 Kitchen, Dining Room Furniture 107 $72.57 $7,129,457 Infant Furniture 108 $13.45 $1,321,173 Outdoor Furniture 103 $26.30 $2,583,917 3 Wall Units, Cabinets and Other Furniture 110 $ $10,179,818 Major Appliances 100 $ $29,618,326 Dishwashers and Disposals 99 $23.97 $2,354,743 Refrigerators and Freezers 101 $84.73 $8,324,248 Clothes Washers 99 $46.49 $4,567,054 Clothes Dryers 101 $33.75 $3,315,551 Cooking Stoves and Ovens 96 $53.00 $5,206,677 Microwave Ovens 103 $14.71 $1,444,778 Window Air Conditioners 92 $6.89 $676,836 Electric Floor Cleaning Equipment 102 $23.54 $2,312,868 Sewing Machines and Miscellaneous Appliances 102 $14.41 $1,415,571 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Source: Consumer Spending data are derived from the 2004 and 2005 Consumer Expenditure Surveys, Bureau of Labor Statistics. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 2 of 3

6 House and Home Expenditures Spending Average Potential Amount Index Spent Total Household Items Floor Coverings 104 $ $9,863,689 Housewares 99 $93.92 $9,226,532 Small Appliances 100 $35.13 $3,451,616 Window Coverings 103 $43.51 $4,274,282 Lamps and Other Lighting Fixtures 107 $28.84 $2,833,504 Infant Equipment 84 $13.72 $1,347,786 Rental of Furniture 102 $3.98 $391,446 Laundry and Cleaning Equipment 102 $24.52 $2,409,081 Closet and Storage Items 59 $14.03 $1,378,422 Luggage 108 $10.83 $1,064,404 Clocks and Other Household Decoratives 79 $ $20,805,707 Telephones and Accessories 87 $37.56 $3,690,183 Telephone Answering Devices 103 $1.37 $135,064 Outdoor Equipment 63 $30.17 $2,963,445 Power Tools 86 $56.00 $5,501,275 Hand Tools 104 $9.51 $933,952 Office Furniture/Equipment for Home Use 109 $20.83 $2,046,613 Computers and Hardware for Home Use 107 $ $22,196,579 Software and Accessories for Home Use 109 $31.37 $3,081,637 4 Other Household Items 106 $ $13,664,838 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of Other Home Services includes miscellaneous home services and small repair jobs not already specified. 2 Other HH Products includes paper towels, napkins, toilet tissue, facial tissue, and miscellaneous household products, such as paper, plastic and foil products. 3 Wall Units, Cabinets and Other Furniture includes modular wall units, shelves or cabinets, and other living room, family or recreation room furniture including desks. 4 Other Household Items includes the purchase/rental of smoke alarms and detectors for owned and rented homes, other household appliances for owned and rented homes, curtain and drapery hardware, rope, portable ladders, sheds, non-permanent shelves and and shelving, Personal Digital Assistants, and miscellaneous household equipment and parts. Source: Consumer Spending data are derived from the 2004 and 2005 Consumer Expenditure Surveys, Bureau of Labor Statistics. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 3 of 3

7 Demographic and Income Comparison Profile 2000 Summary Population 212,917 Households 83,750 Families 54,145 Average Household Size 2.49 Owner Occupied HUs 56,107 Renter Occupied HUs 27,643 Median Age Summary Population 241,502 Households 98,241 Families 61,334 Average Household Size 2.41 Owner Occupied HUs 66,711 Renter Occupied HUs 31,530 Median Age Summary Population 272,964 Households 111,982 Families 68,886 Average Household Size 2.39 Owner Occupied HUs 74,588 Renter Occupied HUs 37,395 Median Age 35.5 Trends: Annual Rate Population 2.48% Households 2.65% Families 2.35% Owner HHs 2.26% Median Household Income 3.83% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 1 of 5

8 Demographic and Income Comparison Profile 2000 Households by Income Number Percent < $15,000 9, % $15,000 - $24,999 11, % $25,000 - $34,999 11, % $35,000 - $49,999 14, % $50,000 - $74,999 18, % $75,000 - $99,999 9, % $100,000 - $149,999 6, % $150,000 - $199,000 1, % $200,000+ 1, % Median Household Income $44,528 Average Household Income $57,400 Per Capita Income $22, Households by Income Number Percent < $15,000 7, % $15,000 - $24,999 8, % $25,000 - $34,999 9, % $35,000 - $49,999 13, % $50,000 - $74,999 21, % $75,000 - $99,999 18, % $100,000 - $149,999 11, % $150,000 - $199,000 3, % $200,000+ 3, % Median Household Income $60,926 Average Household Income $75,737 Per Capita Income $31, Households by Income Number Percent < $15,000 6, % $15,000 - $24,999 5, % $25,000 - $34,999 8, % $35,000 - $49,999 13, % $50,000 - $74,999 23, % $75,000 - $99,999 25, % $100,000 - $149,999 16, % $150,000 - $199,000 5, % $200,000+ 7, % Median Household Income $73,524 Average Household Income $92,607 Per Capita Income $38,417 Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 2 of 5

9 Demographic and Income Comparison Profile 2000 Population by Age Number Percent , % , % , % , % , % , % , % , % , % , % , % 85+ 2, % 2008 Population by Age Number Percent , % , % , % , % , % , % , % , % , % , % , % 85+ 4, % 2013 Population by Age Number Percent , % , % , % , % , % , % , % , % , % , % , % 85+ 4, % Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 3 of 5

10 Demographic and Income Comparison Profile 2000 Race and Ethnicity Number Percent White Alone 196, % Black Alone 1, % American Indian Alone 1, % Asian Alone 4, % Pacific Islander Alone % Some Other Race Alone 3, % Two or More Races 4, % Hispanic Origin (Any Race) 9, % 2008 Race and Ethnicity Number Percent White Alone 219, % Black Alone 2, % American Indian Alone 1, % Asian Alone 6, % Pacific Islander Alone % Some Other Race Alone 5, % Two or More Races 5, % Hispanic Origin (Any Race) 12, % 2013 Race and Ethnicity Number Percent White Alone 246, % Black Alone 2, % American Indian Alone 2, % Asian Alone 7, % Pacific Islander Alone % Some Other Race Alone 6, % Two or More Races 6, % Hispanic Origin (Any Race) 15, % Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 4 of 5

11 Demographic and Income Comparison Profile 4 Trends Annual Rate (in percent) Area State U.S. 0 Population Households Families Owner HHs Median HH Income 16 Population by Age Percent Household Income 2008 Population by Race $75K-99K (19.0%) $100K-$149K (11.4%) $ K+ (3.8%) $200K+ (3.8%) $50K-74K (22.2%) <$15K (7.5%) $15K-$24K (8.2%) Percent $25K-34K (10.1%) 10 $35K-$49K (13.9%) 0 White 0.9 Black 0.7 Am. Ind. 2.6 Asian 2008 Percent Hispanic Origin: 5.3% 0.2 Pacific 2.1 Other 2.4 Two+ Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2008 and Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 5 of 5

12 Market Profile 2000 Total Population 212, Group Quarters 4, Total Population 241, Total Population 272, Annual Rate 2.48% 2000 Households 83, Average Household Size Households 98, Average Household Size Households 111, Average Household Size Annual Rate 2.65% 2000 Families 54, Average Family Size Families 61, Average Family Size Families 68, Average Family Size Annual Rate 2.35% 2000 Housing Units 87,512 Owner Occupied Housing Units 64.1% Renter Occupied Housing Units 31.6% Vacant Housing Units 4.3% 2008 Housing Units 103,211 Owner Occupied Housing Units 64.6% Renter Occupied Housing Units 30.5% Vacant Housing Units 4.8% 2013 Housing Units 117,758 Owner Occupied Housing Units 63.3% Renter Occupied Housing Units 31.8% Vacant Housing Units 4.9% Median Household Income 2000 $44, $60, $73,524 Median Home Value 2000 $120, $217, $224,128 Per Capita Income 2000 $22, $31, $38,417 Median Age Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 1 of 8

13 Market Profile 2000 Households by Income Household Income Base 83,826 < $15, % $15,000 - $24, % $25,000 - $34, % $35,000 - $49, % $50,000 - $74, % $75,000 - $99, % $100,000 - $149, % $150,000 - $199, % $200, % Average Household Income $57, Households by Income Household Income Base 98,241 < $15, % $15,000 - $24, % $25,000 - $34, % $35,000 - $49, % $50,000 - $74, % $75,000 - $99, % $100,000 - $149, % $150,000 - $199, % $200, % Average Household Income $75, Households by Income Household Income Base 111,983 < $15, % $15,000 - $24, % $25,000 - $34, % $35,000 - $49, % $50,000 - $74, % $75,000 - $99, % $100,000 - $149, % $150,000 - $199, % $200, % Average Household Income $92, Owner Occupied HUs by Value Total 56,090 <$50, % $50,000-99, % $100, , % $150, , % $200,000 - $299, % $300, , % $500, , % $1,000, % Average Home Value $142, Specified Renter Occupied HUs by Contract Rent Total 27,615 With Cash Rent 97.5% No Cash Rent 2.5% Median Rent $555 Average Rent $584 Data Note: Income represents the preceding year, expressed in current dollars. Household income includes wage and salary earnings, interest, dividends, net rents, pensions, SSI and welfare payments, child support and alimony. Specified Renter Occupied HUs exclude houses on 10+ acres. Average Rent excludes units paying no cash rent. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 2 of 8

14 Market Profile 2000 Population by Age Total 212, % % % % % % % % % % % % % 2008 Population by Age Total 241, % % % % % % % % % % % % % 2013 Population by Age Total 272, % % % % % % % % % % % % % 2000 Population by Sex Males 49.7% Females 50.3% 2008 Population by Sex Males 49.5% Females 50.5% 2013 Population by Sex Males 49.5% Females 50.5% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 3 of 8

15 Market Profile 2000 Population by Race/Ethnicity Total 212,918 White Alone 92.4% Black Alone 0.7% American Indian Alone 0.7% Asian or Pacific Islander Alone 2.2% Some Other Race Alone 1.7% Two or More Races 2.3% Hispanic Origin 4.4% Diversity Index Population by Race/Ethnicity Total 241,503 White Alone 91.1% Black Alone 0.9% American Indian Alone 0.7% Asian or Pacific Islander Alone 2.8% Some Other Race Alone 2.1% Two or More Races 2.4% Hispanic Origin 5.3% Diversity Index Population by Race/Ethnicity Total 272,964 White Alone 90.4% Black Alone 1.1% American Indian Alone 0.7% Asian or Pacific Islander Alone 3.1% Some Other Race Alone 2.3% Two or More Races 2.4% Hispanic Origin 5.8% Diversity Index Population 3+ by School Enrollment Total 203,816 Enrolled in Nursery/Preschool 1.6% Enrolled in Kindergarten 1.4% Enrolled in Grade % Enrolled in Grade % Enrolled in College 5.9% Enrolled in Grad/Prof School 1.2% Not Enrolled in School 71.6% 2008 Population 25+ by Educational Attainment Total 158,244 Less than 9th Grade 1.5% 9th - 12th Grade, No Diploma 5.8% High School Graduate 22.1% Some College, No Degree 27.7% Associate Degree 8.1% Bachelor's Degree 23.7% Graduate/Professional Degree 11.1% Data Note: Persons of Hispanic Origin may be of any race. The Diversity Index measures the probability that two people from the same area will be from different race/ ethnic groups. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 4 of 8

16 Market Profile 2008 Population 15+ by Marital Status Total 193,577 Never Married 27.3% Married 54.1% Widowed 4.7% Divorced 13.9% 2000 Population 16+ by Employment Status Total 164,647 In Labor Force 72.5% Civilian Employed 69.2% Civilian Unemployed 2.9% In Armed Forces 0.4% Not in Labor Force 27.5% 2008 Civilian Population 16+ in Labor Force Civilian Employed 96.6% Civilian Unemployed 3.4% 2013 Civilian Population 16+ in Labor Force Civilian Employed 96.6% Civilian Unemployed 3.4% 2000 Females 16+ by Employment Status and Age of Children Total 83,784 Own Children < 6 Only 8.6% Employed/in Armed Forces 5.1% Unemployed 0.3% Not in Labor Force 3.1% Own Children < 6 and 6-17 Only 5.8% Employed/in Armed Forces 3.5% Unemployed 0.1% Not in Labor Force 2.2% Own Children 6-17 Only 18.5% Employed/in Armed Forces 14.3% Unemployed 0.5% Not in Labor Force 3.7% No Own Children < % Employed/in Armed Forces 40.3% Unemployed 1.6% Not in Labor Force 25.2% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 5 of 8

17 Market Profile 2008 Employed Population 16+ by Industry Total 125,358 Agriculture/Mining 0.7% Construction 7.9% Manufacturing 10.6% Wholesale Trade 3.0% Retail Trade 12.8% Transportation/Utilities 3.5% Information 2.5% Finance/Insurance/Real Estate 9.0% Services 43.4% Public Administration 6.4% 2008 Employed Population 16+ by Occupation Total 125,359 White Collar 68.9% Management/Business/Financial 16.7% Professional 25.5% Sales 12.2% Administrative Support 14.5% Services 14.6% Blue Collar 16.5% Farming/Forestry/Fishing 0.3% Construction/Extraction 6.0% Installation/Maintenance/Repair 2.5% Production 4.2% Transportation/Material Moving 3.4% 2000 Workers 16+ by Means of Transportation to Work Total 113,202 Drove Alone - Car, Truck, or Van 80.6% Carpooled - Car, Truck, or Van 10.1% Public Transportation 1.1% Walked 2.1% Other Means 2.2% Worked at Home 3.9% 2000 Workers 16+ by Travel Time to Work Total 113,200 Did Not Work at Home 96.1% Less than 5 minutes 2.5% 5 to 9 minutes 11.9% 10 to 19 minutes 44.3% 20 to 24 minutes 19.1% 25 to 34 minutes 12.9% 35 to 44 minutes 1.5% 45 to 59 minutes 1.6% 60 to 89 minutes 1.2% 90 or more minutes 1.1% Worked at Home 3.9% Average Travel Time to Work (in min) Households by Vehicles Available Total 83,732 None 5.2% % % % 4 4.3% % Average Number of Vehicles Available 1.9 Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2008 and ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 6 of 8

18 Market Profile 2000 Households by Type Total 83,751 Family Households 64.7% Married-couple Family 51.3% With Related Children 25.3% Other Family (No Spouse) 13.4% With Related Children 9.3% Nonfamily Households 35.3% Householder Living Alone 26.4% Householder Not Living Alone 8.9% Households with Related Children 34.6% Households with Persons % 2000 Households by Size Total 83,750 1 Person Household 26.4% 2 Person Household 34.6% 3 Person Household 16.3% 4 Person Household 13.9% 5 Person Household 5.7% 6 Person Household 2.1% 7+ Person Household 1.1% 2000 Households by Year Householder Moved In Total 83,733 Moved in 1999 to March % Moved in 1995 to % Moved in 1990 to % Moved in 1980 to % Moved in 1970 to % Moved in 1969 or Earlier 4.7% Median Year Householder Moved In Housing Units by Units in Structure Total 87,488 1, Detached 67.1% 1, Attached 5.2% 2 3.7% 3 or 4 5.4% 5 to 9 3.6% 10 to % % Mobile Home 4.7% Other 0.2% 2000 Housing Units by Year Structure Built Total 87, to March % 1995 to % 1990 to % 1980 to % 1970 to % 1969 or Earlier 31.6% Median Year Structure Built 1977 Source: U.S. Bureau of the Census, 2000 Census of Population and Housing ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 7 of 8

19 Market Profile Top 3 Tapestry Segments 1. Milk and Cookies 2. Aspiring Young Families 3. Up and Coming Families 2008 Consumer Spending shows the amount spent on a variety of goods and services by households that reside in the market area. Expenditures are shown by broad budget categories that are not mutually exclusive. Consumer spending does not equal business revenue. Apparel & Services: Total $ $232,872,810 Average Spent $2, Spending Potential Index 88 Computers & Accessories: Total $ $25,278,216 Average Spent $ Spending Potential Index 108 Education: Total $ $147,508,215 Average Spent $1, Spending Potential Index 109 Entertainment/Recreation: Total $ $375,480,102 Average Spent $3, Spending Potential Index 103 Food at Home: Total $ $487,075,694 Average Spent $4, Spending Potential Index 101 Food Away from Home: Total $ $350,897,248 Average Spent $3, Spending Potential Index 104 Health Care: Total $ $396,256,321 Average Spent $4, Spending Potential Index 99 HH Furnishings & Equipment: Total $ $224,781,048 Average Spent $2, Spending Potential Index 99 Investments: Total $ $105,965,741 Average Spent $1, Spending Potential Index 106 Retail Goods: Total $ $2,664,606,110 Average Spent $27, Spending Potential Index 100 Shelter: Total $ $1,593,981,958 Average Spent $16, Spending Potential Index 104 TV/Video/Sound Equipment: Total $ $146,667,474 Average Spent $1, Spending Potential Index 104 Travel: Total $ $190,598,745 Average Spent $1, Spending Potential Index 103 Vehicle Maintenance & Repairs: Total $ $100,412,642 Average Spent $1, Spending Potential Index 103 Data Note: The Spending Potential Index represents the amount spent in the area relative to a national average of 100. Source: Expenditure data are derived from the 2004 and 2005 Consumer Expenditure Surveys, Bureau of Labor Statistics. ESRI ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 8 of 8

20 Retail MarketPlace Profile Summary Demographics 2008 Population 241, Households 98, Median Disposable Income $49, Per Capita Income $31,220 Industry Summary Demand Supply Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Total Retail Trade and Food & Drink (NAICS 44-45, 722) $2,920,727,909 $3,034,410,945 $-113,683, ,126 Total Retail Trade (NAICS 44-45) $2,485,371,060 $2,586,496,061 $-101,125, ,549 Total Food & Drink (NAICS 722) $435,356,849 $447,914,884 $-12,558, Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $624,237,974 $640,800,976 $-16,563, Automobile Dealers (NAICS 4411) $516,359,231 $538,064,946 $-21,705, Other Motor Vehicle Dealers (NAICS 4412) $54,338,321 $48,347,033 $5,991, Auto Parts, Accessories, and Tire Stores (NAICS 4413) $53,540,422 $54,388,997 $-848, Furniture & Home Furnishings Stores (NAICS 442) $130,191,444 $141,905,653 $-11,714, Furniture Stores (NAICS 4421) $89,567,751 $79,021,349 $10,546, Home Furnishings Stores (NAICS 4422) $40,623,693 $62,884,304 $-22,260, Electronics & Appliance Stores (NAICS 443/NAICS 4431) $98,498,126 $96,309,860 $2,188, Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $102,735,821 $136,004,709 $-33,268, Building Material and Supplies Dealers (NAICS 4441) $85,273,423 $119,778,133 $-34,504, Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $17,462,398 $16,226,576 $1,235, Food & Beverage Stores (NAICS 445) $378,737,073 $305,475,417 $73,261, Grocery Stores (NAICS 4451) $352,882,534 $258,187,784 $94,694, Specialty Food Stores (NAICS 4452) $5,639,451 $3,328,408 $2,311, Beer, Wine, and Liquor Stores (NAICS 4453) $20,215,088 $43,959,225 $-23,744, Health & Personal Care Stores (NAICS 446/NAICS 4461) $74,839,675 $122,500,434 $-47,660, Gasoline Stations (NAICS 447/4471) $345,406,043 $310,048,400 $35,357, Clothing and Clothing Accessories Stores (NAICS 448) $136,457,996 $114,063,052 $22,394, Clothing Stores (NAICS 4481) $109,710,599 $92,623,966 $17,086, Shoe Stores (NAICS 4482) $12,512,462 $12,332,997 $179, Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $14,234,935 $9,106,089 $5,128, Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $47,617,904 $90,687,933 $-43,070, Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $30,847,491 $61,194,838 $-30,347, Book, Periodical, and Music Stores (NAICS 4512) $16,770,413 $29,493,095 $-12,722, Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. ESRI uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. Source: ESRI and infousa 2008 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 1 of 3

21 Retail MarketPlace Profile Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses General Merchandise Stores (NAICS 452) $426,770,974 $516,482,770 $-89,711, Department Stores Excluding Leased Depts.(NAICS 4521) $175,044,696 $216,770,254 $-41,725, Other General Merchandise Stores (NAICS 4529) $251,726,278 $299,712,516 $-47,986, Miscellaneous Store Retailers (NAICS 453) $49,479,057 $63,759,391 $-14,280, Florists (NAICS 4531) $3,334,823 $5,017,539 $-1,682, Office Supplies, Stationery, and Gift Stores (NAICS 4532) $29,527,675 $27,979,293 $1,548, Used Merchandise Stores (NAICS 4533) $2,272,125 $4,216,962 $-1,944, Other Miscellaneous Store Retailers (NAICS 4539) $14,344,434 $26,545,597 $-12,201, Nonstore Retailers (NAICS 454) $70,398,973 $48,457,466 $21,941, Electronic Shopping and Mail-Order Houses (NAICS 4541) $20,500,173 $7,568,497 $12,931, Vending Machine Operators (NAICS 4542) $13,289,582 $3,955,692 $9,333, Direct Selling Establishments (NAICS 4543) $36,609,218 $36,933,277 $-324, Food Services & Drinking Places (NAICS 722) $435,356,849 $447,914,884 $-12,558, Full-Service Restaurants (NAICS 7221) $220,369,167 $225,965,553 $-5,596, Limited-Service Eating Places (NAICS 7222) $166,506,382 $184,443,568 $-17,937, Special Food Services (NAICS 7223) $17,476,238 $16,813,770 $662, Drinking Places - Alcoholic Beverages (NAICS 7224) $31,005,062 $20,691,993 $10,313, Motor Vehicle & Parts Dealers Leakage/Surplus Factor by Industry Subsector Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores NAICS Industry Subsector Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places < Surplus Leakage > Source: ESRI and infousa 2008 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 2 of 3

22 Retail MarketPlace Profile Leakage/Surplus Factor by Industry Group Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores NAICS Industry Group Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Sporting Goods/Hobby/Musical Instrument Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Full-Service Restaurants Limited-Service Eating Places Special Food Services Drinking Places (Alcoholic Beverages) < Surplus Leakage > Source: ESRI and infousa 2008 ESRI On-demand reports and maps from Business Analyst Online. Order at or call /12/2009 Page 3 of 3

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