Enterprise Architecture for Digital Business

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2 Enterprise Architecture for Digital Business Dave Chappelle Enterprise Architect Global EA Program October 26, 2015

3 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 3

4 Program Agenda Digital Disruption Digital Transformation Reference Architecture Getting Started 4

5 Technology Wave: Smaller, Faster, Better, Cheaper Business Computers Business Efficiency Microprocessor Advertizing Disruption Business Disruption Business Machines Internet Sales Disruption Marketing Disruption Personal Computers Social Networking Computing Disruption Mobile Devices (phone, , SMS) Mobile Services Cloud Services Product Disruption Occupation / Workforce Disruption Mobile Devices (browser) Mobile Devices (mobile apps) Digital Disruption Service Disruption Behavior Disruption Smart Devices (high value) Personal Disruption Technology Acceptance Smart Devices (medium value) Sense of Normalcy Smart Devices (low value) 5

6 IT Glossary Gartner Digital Business 101 Digital business is specifically focused on the peer exchange and communication between business (including process and information), people and physical things as equal entities. SOURCE: GARTNER (JANUARY 2015) Digital business is the creation of new business designs by blurring the physical and digital worlds A digital business must include the connection or integration with assets (business, people and things) beyond IT and beyond the control of any one company. Source: Gartner / Source: Gartner 6

7 Why is this important? Digital Business Incompetence Will Cause 25 Percent of Businesses to Lose Competitive Ranking by 2017 We are entering a new digital industry economy where everyone will be a technology company. - Gartner Digital disruptors are particularly dangerous because they grow enormous user bases seemingly overnight, and then are agile enough to convert those users into business models that threaten incumbents in multiple markets. Global Center for Digital Business Transformation Digital tools and platforms are reducing the barriers to entry in every industry, in every aspect of every business, you are about to face on onslaught of competitors operating at least a tenth the cost - James McQuivey, Forrester 7

8 Program Agenda Digital Disruption Digital Transformation Reference Architecture Getting Started 8

9 Key Factors Driving Transformation Internet of Things Evolution. Today s sensors are 1 billion times better (1000x lighter, 1000x cheaper and 1000x the resolution) than only 40 years ago. (SAP) Growth. By 2020, estimated billion intelligent things connected to the Internet (Gartner, Cisco) Furthermore, by 2030, 100 trillion sensors could be operational worldwide. (SAP) Source: i-scoop.eu 9

10 Key Factors Driving Transformation Internet of Things Mobile Computing Transformation from browser-based application access to siloed local apps to interconnected local and remote apps. Trending In. Worldwide, the number of mobile users overtook the number of desktop users. Contextual. Location-based services(last known location), known destination, calendar, etc. increase value and enrich the user experience. Source: 10

11 Key Factors Driving Transformation Internet of Things Mobile Computing Social Networking Consumer-driven sales. Compare the impact of what consumers have to say about a product or service as compared to what a vendor has to say. Social networking. Effective channel for learning about new products and services. Social presence. Interests, likes, and dislikes help target customers more intelligently. Real-Time Marketing. Listening and responding. Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks this year, according to new figures from emarketer, a 33.5% increase from By 2017, social network ad spending will reach $35.98 billion source: emarketer.com Facebook reaches 1 million active advertisers June 18, 2013 Facebook now has 2 million active advertisers Feb 24, 2015 Facebook grows to 2.5 million active advertisers Sept 27,

12 Key Factors Driving Transformation Internet of Things Mobile Computing Social Networking Big & Analytics Volume. According to IDC statistics, from 2005 to 2020, the global volume of data the digital universe will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, or 40 trillion gigabytes - IDC Value. Early adopters of Big analytics have gained a significant lead over the rest of the corporate world. - Bain & Company report Source: marketingland.com The new IP. How does the emergence of -asa-service providers changed the landscape with respect to the value of internal data vs. external data in terms of intellectual property? 12

13 Key Factors Driving Transformation Internet of Things Mobile Computing Social Networking Big & Analytics Cloud Computing Time to market. No more long lead times required to provision hardware and software. Barrier to Entry. Much less capital required to enter a new market when your approach is to leverage existing capabilities and create an advantage via software, social marketing, and convenience. Growth on Demand. No need to accurately forecast load, growth rates, and uneven capacity demands. 13

14 Key Factors Driving Transformation Internet of Things Mobile Computing Social Networking Big & Analytics Cloud Computing In Addition: Plethora of Online Services Lower Barrier to Entry Available Technical Expertise Options to Secure Funding Location, Traffic, Weather, Purchases, Likes, Connections, Software-driven businesses, mobile app-centric solutions Java, C/C++, Python, C#, SOAP, REST, XML, JSON, Linux, ios, Hadoop, Angel investors, VCs, Crowd funding, Cash reserves 14

15 Digital Transformation for Business Common Strategies Things to Ponder Customer Experience How customers find you What they learn about your products and services How you compare to your competitors How easy and convenient it is to do business with you Stickiness Online presence Self service Automatic residuals Operational Efficiency Employee efficiencies Manufacturing processes Warehouse management Inventories Deliveries Sales and marketing strategies Asset maintenance New Opportunities Evolutionary Revolutionary Business Related Unrelated 15

16 Digital Transformation for IT Common Objectives Connected Enterprise User Interaction Mobile Interaction Device Interaction Social Interaction Situational Intelligence Real-Time Stream Processing Universal Integration Analytics Embedded Intelligence Integrated Processes Service-Oriented Architecture Partner & Cloud Integration Business Process Orchestration Sense and Response 16

17 Program Agenda Digital Disruption Digital Transformation Reference Architecture Getting Started 17

18 Reference Architecture Establish Architecture Principles Secure, Standards-Based Integration Contextual Awareness People-Centric Interaction Cloud-First Implementation Adopt common standards for integration with external services, devices, and partners Ensure all interfaces follow security protocols for access control and information privacy Establish architecture best practices and governance processes to facilitate compliance Acquire and leverage user context data, e.g. location, environment, activity, time Factor contextual data into processing decisions and interactions Develop an understanding of normal conditions, activities, tendencies, and outcomes Provide user access via most appropriate and convenient channels and devices Design interfaces that effectively balance ease-of-use with robustness Support personalization such that it entices even greater adoption and user affinity Initiate large scale solutions via incremental pay-as-you-grow cost strategy (e.g. Big ) Support bursty solutions without having to build to worst-case load specifications Enable fastest time-to-market by leveraging ready-made service environments 18

19 Development Integration Reference Architecture Reference Model to Organize Capabilities Web Mobile Social Internet of Things Service Providers Business Partners Many types of reference models available On-Premise Interaction Application Information Infrastructure Security Cloud TOGAF TRM TRM Custom Variations (NSPIS, CISITAF) Application Cloud Computing SOA Industry 19

20 Connected Enterprise Logical View Monitor & Manage Social Presence Social / Remote Identity Validation Services Mobile IoT Web Partners Services Social Mobile Device API Services Interaction Web Interaction Direct Application Access Integration Messaging Mobile Interaction Service/API Interaction Brokered / Mediated Application & Information Access Service Mediation Direct Information Access Connectivity Social Interaction Device Interaction Security Mobile Security API Security Federation WS Security Access Control Transport Security Application & Process Integration Information Services & Movement Identity Application Business Applications Social Marketing & Analysis Information 20

21 Connected Enterprise Implementation View Mobile Oracle Mobile Security Device Oracle IoT Cloud Mobile Interaction Mobile Interaction Oracle Mobile Cloud IoT Social Interaction Oracle Social Cloud Web Device Interaction Oracle IoT Cloud Partners Services Web Interaction Oracle Java Cloud Oracle WebCenter Social Service/API Interaction Oracle SOA Cloud Oracle API Gateway Security Mobile Security Oracle Mobile Security API Security Oracle SOA Cloud Oracle API Gateway API Oracle SOA Cloud Oracle API Catalog, Oracle API Manager Services Oracle Enterprise Repository Integration Service Mediation Oracle SOA Cloud Oracle SOA Suite Messaging Oracle Messaging Cloud Oracle WebLogic Server Connectivity Oracle Integration Cloud Oracle SOA Suite Identity Federation Oracle Access WS Security Oracle SOA Cloud Oracle SOA Suite Access Control Oracle Access Transport Security Application Business Applications Social Marketing & Analysis Oracle Social Cloud Information (all Oracle Products) Identity Oracle Identity Governance Suite Oracle Confidential Internal/Restricted/Highly Restricted 21

22 Situational Intelligence Logical View Application Analytic Applications Interaction Mobile Interaction Web Interaction Device Interaction Service/API Interaction Mobile Web Development Application Development BI Asset Development Modeling Exploration Intelligence-Driven Applications Shared Analysis Assets EPM Applications Custom Applications Analysis Services Analysis Tools Business Analytics Information Application Access Information Access Internal Acquisition Integration Information Access Quality In-base Analytical Processing Staging Reservoir Federation Batch Real-Time Continuous / Stream Processing Historical Service Mediation Migration External Acquisition In-Memory Analytical Processing Analytical Connectivity Bulk Incremental Replication Movement Ingestion Discovery Structured Unstructured Multi-Faceted Metadata Content Organization Internal-External Interaction & Integration External DaaS Feeds IoT Services Partners Social Security Firewall & Auditing Access Control Storage Encryption Redaction Label Security Separation of Duties Information Security 22

23 Situational Intelligence Implementation View Interaction Mobile Interaction Device Interaction Web Interaction Service/API Interaction EPM Applications Oracle EPM Cloud Oracle EPM Application Analytic Applications Oracle Analytics Cloud Oracle Analytic Applications Development Application Development Oracle Developer Cloud Oracle JDeveloper BI Asset Development Oracle BI Cloud Oracle BI Foundation Suite Custom Applications Oracle Java Cloud Oracle WebLogic Suite Intelligent Applications Business Analytics Oracle BI Cloud Oracle BI Foundation Suite Modeling Oracle SQL Developer & Modeler Exploration Oracle Big Discovery Cloud Oracle Big Discovery, Oracle Endeca Information Discovery Integration Service Mediation Connectivity Information Movement Oracle Big Preparation Cloud, Oracle Integrator, Oracle GoldenGate, Oracle Big Appliance Quality Oracle Enterprise Quality Oracle base Organization Cloud, Oracle Big Cloud, Oracle NoSQL base Cloud Oracle base, Oracle base Appliance, Oracle Big Appliance, Oracle NoSQL base, Oracle Essbase, Oracle Exalytics Federation Oracle BI Cloud, Oracle Big Cloud, Oracle Big SQL Cloud Oracle BI Foundation Suite, Oracle base Gateways, Oracle Big SQL, Oracle Big Connectors, Oracle WebCenter Content Processing Oracle Big Cloud, Oracle Big Preparation Cloud, Oracle SOA Cloud Oracle Big Appliance, Oracle Endeca, Oracle SOA Suite In-base Analytical Processing Oracle base Cloud* Oracle base* (*Advanced Analytics, OLAP options) In-Memory Analytical Processing Oracle Exalytics In-Memory Machine Metadata Oracle Enterprise Metadata Mgmt Web Services Mobile IoT Security Firewall & Auditing Oracle Audit Vault & base Firewall Partners Social Storage Encryption Oracle base Cloud* Oracle base* (*Advanced Security option) Redaction Oracle base Cloud* Oracle base* (*Advanced Security option) Label Security Oracle base Cloud* Oracle base* (*Label Security option) Separation of Duties Oracle base Cloud* Oracle base* (*base Vault option) 23

24 Integrated Processes Logical View Mobile Apps & Users Web Users Social Sites Business Partners Cloud Apps, External Services Devices Hybrid Cloud Device & API Interaction Mobile Interaction Service/API Interaction Web Interaction Device Interaction Business Interaction Personal Interaction ( , SMS) Integration Messaging Service Mediation Connectivity Services Application Rules Process Digital Business Applications & Services Application CX SCM HCM ERP Shared Business Application Customizations Services Business Rules Business Processes B2B Choreography Business Process Orchestration Service Orchestration Business Analytics Triggers & Alerts Decision Optimization Event Processing Business Activity Monitoring Information Monitoring Sense & Response Capabilities Development Process Composition Information Security Access Control Identity Context Federation Single Sign-On Application Security API Security WS Security 24

25 Integrated Processes Implementation View Application & Hybrid Cloud Oracle Enterprise Manager Mobile Apps & Users Web Users Social Sites Business Partners Cloud Apps, External Services Devices Device Oracle IoT Cloud API Oracle SOA Cloud Oracle API Catalog, Oracle API Manager Interaction Mobile Interaction Service/API Interaction Web Interaction Device Interaction Business Interaction Personal Interaction ( , SMS) Integration Service Mediation Oracle SOA Cloud Oracle SOA Suite Messaging Connectivity Services Oracle Enterprise Repository Rules Oracle SOA Cloud Oracle SOA Suite Process Oracle Process Cloud Oracle BPM Suite Service Orchestration Oracle SOA Cloud Oracle SOA Suite Application Application Customizations Oracle Java Cloud Oracle WebLogic Suite Business Rules Oracle SOA Cloud Oracle SOA Suite Business Process Orchestration Oracle Process Cloud Oracle BPM Suite Digital Business Applications Oracle Cloud SaaS applications (CX, SCM, HCM, ERP, ) Oracle Applications (E-Business Suite, PeopleSoft, JD Edwards, Siebel, ) Business Analytics Oracle BI Cloud Oracle BI Foundation Suite Sense & Response Oracle BI Cloud Oracle SOA Cloud Oracle BI Foundation Suite Oracle SOA Suite Oracle Real-Time Decisions Development Process Composition Oracle Process Cloud Oracle BPM Suite Information Security Access Control Oracle Access Identity Context Oracle Access Federation Single Sign-On API Security WS Security Oracle Confidential Internal/Restricted/Highly Restricted 25

26 Development Integration Application Development BI Asset Development Process Composition Modeling Exploration Service Mediation Messaging Connectivity Federation Movement Reference Architecture Capability Reference Model Web Mobile Social Internet of Things Service Providers Business Partners High level view of all important capabilities related to the digital business initiative Capabilities and usage scenarios can be further detailed in the reference architecture Interaction Web Interaction Mobile Interaction Device Interaction Service/API Interaction Application Information Quality Behavioral Server-Based Computing Mobile Computing Onboard Computing Edge Computing Infrastructure Business Applications Social Media Applications Service Orchestration Staging Reservoir Device Social Interaction Virtualization & Provisioning Historical Social Business Interaction Business Services Business Rules User Cloud Infrastructure Alerts/Notifications Business Analytics Business Process Orchestration Analytical Acquisition & Organization Contextual Discovery Sense & Response Processing Operational Traditional Infrastructure Information Security Mobile Security Identity Security Application Security Transport Security API & SOA Security Application Mgmt Process Mgmt Mobile Mgmt Device Mgmt Services Mgmt Cloud Mgmt API Mgmt Rules Mgmt On-Premise Cloud 26

27 Cloud, or No Cloud? Functional Capabilities Qualities of Service Security Governance, Risk, & Compliance IT Strategy Architecture Principles Local Affinity? 27

28 Connected Enterprise Cloud View Web Browser-based Interactions Web Users Service Providers Business Partners Social Interactions Social Experience Internet of Things Mobile Interaction Device Interaction Social Networking Service & Partner Interaction Oracle Social Clouds Social Marketing Connectors Custom APIs Security Device Communications Service Mediation API & Service Engagement & Monitoring Oracle Mobile Cloud Platform APIs Notifications Storage User Offline Analytics Oracle IoT Cloud Stream Processing Oracle SOA Cloud Service Orchestration Event Processing B2B Interaction Custom Java EE Apps Device Oracle Java Cloud Custom SaaS Extensions REST, WS-*, JMS, RMI, HTTP/S, SQL, security protocols, etc. Applications Web Access Oracle SaaS Clouds Oracle & Analytics Clouds Oracle Messaging Cloud Point-to-Point Center / Cloud Integration JMS Publish / Subscribe On Premises IT Assets Mobile Security & Mgmt Messaging & Mediation Mobile Platforms Application Integration Pre-Built Integrations Oracle Integration Cloud Connectors Recommendations Dashboard Analytics Security API & Service Information On Premises Interactions Oracle Confidential Internal/Restricted/Highly Restricted 28

29 Firewall Firewall Firewall Connected Enterprise Center View Cloud Service Interactions Interaction, Messaging, Mediation, & Integration Cloud Services FW Web Users Service Providers Browser-based application and content access DMZ Web Server Access Control TLS Request Redirect SSO Enterprise Applications, Processes, & Services Application & Information Domains Information & Analytics Mediation & Message Handling Business Partners Social Experience Internet of Things Mobile Platforms Tunneled mobile communications Access point for all external APIs & services External identity validation, Security token federation, Mobile device lock, wipe Mobile Security Access Server SSL Tunneling Protocol Conversion Access Control TLS, API Key Filtering Authentication & SSO API Gateway Message Validation REST SSO Threat Prevention Throttling API & Service Service Mediation Policy Attachment & Enforcement Service Bus Access Control Location Transparency & Routing Adapters & Connectors Message Security & TLS Service Versioning Messaging System Subscription Distribution Filtering & Transformation Security & Governance Security Domain Access Control Social AuthN Mobile Security WS Security Federation Id Mgmt Oracle Confidential Internal/Restricted/Highly Restricted

30 Situational Intelligence Cloud View Oracle DaaS Clouds Oracle Analytics Cloud CRM Analytics ERP Analytics Subscription Oracle IoT Cloud Device & Events Oracle Mobile Cloud Mobile & Events SCM Analytics HCM Analytics SaaS & Process Clouds Structured Oracle Big Preparation Cloud Ingestion Enrichment Publishing Governance Authoring Cloud-Based Organization Oracle NoSQL base Cloud Key-Value Storage Oracle Big Cloud Organization Storage Processing Analytics SQL, Hive, & JSON Support Transactional, Highly Available, & Secure Oracle base Cloud Relational Storage Exadata Option Transactional, Highly Available, & Secure Integration & Migration Oracle Big Discovery Cloud Cataloging Browsing Exploration Transformation Composition Analysis Collaboration Oracle Big SQL Cloud Publishing Federated SQL Queries across Oracle DB, NoSQL, and Hadoop Smart Scan for Hadoop Loading Preparation Mobile Interaction Oracle BI Cloud Interactive Dashboards Collaboration & Sharing Analysis Library Oracle Developer Cloud Platform for Software Development Oracle SOA Cloud Service Mediation Oracle Java Cloud Platform for Custom Applications Planning & Budgeting Oracle EPM Cloud Performance Reporting On-Premises to Cloud Migration BI Asset Development On-Premises to Cloud Service Integration Modeling & Exploration Integration & Migration Application & BI Development Quality Modeling & Exploration Organization Intelligence-Driven Applications Analysis Tools & Platforms Information Security Federation & Mediation On Premises IT Assets 30

31 Situational Intelligence Center View Application Development Intelligence-Driven Applications BI, OLAP, & Reporting Performance Forecasting & Simulation Embedded Analysis Application Customization Guided Navigation Reporting & Dashboards Query & Search Analysis Services Summary Aggregation Visualization, Presentation BI Asset Development Analysis Platforms & Tools SOA Cloud Virtualization Mediation Federation DaaS Clouds IoT Cloud Subscription Device & Events Mobile Cloud Mobile & Events SaaS Clouds Application Events Other Sources Other External External Feeds On Premises - Cloud Integration Integration & Migration Ingestion Methods Continuous / Stream Incremental Batch Replication Cloud-Based Organization Shared Analysis Assets Filtering Scheduling ETL / ELT Map/Reduce Connectivity Internal Feeds Operational Systems, etc. In-Memory Analytical Processing Query Processing Caching OLAP Staging Reservoir Temporary Cleansed Erroneous Quality Discovery Lab Parsing & Standardization Historical Immutable Process-Neutral Lowest Granularity In-base Analytical Processing &Text Mining Statistics OLAP User-Managed User-Defined Models Match / Merge Profiling & Auditing Analytical Interpretable Usage-Specific Formats Access & Performance Rules & Standards Organization (Local) SQL Firewall Information Security Auditing Label Security Redaction Storage Encryption Separation of Duties Modeling Exploration 31

32 Integrated Processes Cloud View Internet of Things Mobile Platforms Social Experience Business Partners Service Providers Web Users Oracle CX Cloud Marketing Commerce Sales Service CPQ Other Applicable SaaS Clouds Oracle SCM Cloud Oracle IoT Cloud Oracle Mobile Cloud Oracle Social Clouds Oracle ERP Cloud Hybrid Cloud Integrated Business Processes & Services Integrated Devices Integrated Mobile Apps & Alerts Integrated Social Marketing Oracle HCM Cloud Integrated Customer Experience Oracle Java Cloud (Application Customization) Integrated Applications Web & Browser-Based Integration On Premises IT Assets Information & Analytics Sense & Response Oracle Integration Cloud Pre-Built Integrations Recommendations Oracle Messaging Cloud Point-to-Point API Service Mediation Services & Rules Oracle SOA Cloud Integration Services Connectors Dashboards Publish / Subscribe Business Activity Monitoring Cloud to On Premises Service-Based Integration Event Processing B2B Interaction Messaging & Mediation Process Composition Process Enterprise Applications, Processes, & Services BPM Integration Oracle Process Cloud Composition Process Execution & Monitoring Task Oracle BI Cloud Triggers & Alerts Proactive Detection Decision Optimization Sense & Response Oracle Clouds Oracle Confidential Internal/Restricted/Highly Restricted 32

33 Firewall SQL Firewall Firewall Firewall Integrated Processes Center View Mobile IoT Services Web Partners Social Web & Browser- Based Integration SaaS Clouds IoT Cloud Mobile Cloud Social Clouds Other Clouds Proxy Servers, Internet-Facing Services Web Server API Gateway , SMS Hybrid Cloud SOA, Messaging, & Integration Clouds Cloud to On Premises Service-Based Integration Firewall Mediation & Message Handling Service Bus Sense & Response Messaging System Service Orchestration Engine Alerting Topics Subscriptions Push Notifications Omni-Channel Delivery Oracle Cloud Services Process & Rules Process Composition Enterprise Applications, Processes, & Services Custom & Packaged Applications Shared Services Business Services Information Services Device Services Business Rules Business Processes Orchestration Information Access Federation Organization Application Security Access API & WS Security API & WS Security SSO & Id Federation Event Processor Pattern Recognition Correlation Distribution Business Activity Monitor Message Capture Query Reporting Information Monitor Query Scheduling Applied Analysis Guided Response Decision Optimizer Rules Evaluation Predictive Models Collection Oracle Clouds Analytical Processing Integration & Migration Firewall Integration

34 Hybrid IT for Digital Business 3 rd Party Services Mobile Applications Cloud Computing Users Devices (Possible Onboard Computing) Device Communications Local Device Environment Local Applications Local Services (Varied & Optional) Device Config/Control Collection & Storage Access Software Update Store & Forward Message Filtering Event Detection & Alerts Analysis Rules Processing Remote Communications Gateway Security Network Interact ion Functionality on premise or in the cloud Service Mediation Integration Enterprise IT Environment Cloud Services You Manage Cloud Applications Cloud Platform Cloud Infrastructure Security Enterprise Applications Acquisition Security Information Hybrid IT End-to-end Security Analytics Edge / Fog Computing Private Cloud & Traditional Computing 34

35 Program Agenda Digital Disruption Digital Transformation Reference Architecture Getting Started 35

36 Begin Your Transformation Incubate business ideas Capture ideas in journey maps, storyboards, etc. Develop business strategy Review governance, risk, and compliance Assess your IT capabilities Cloud computing, SOA, Mobile, Big, Security, etc. Develop your architecture & roadmap Develop EA to address your business initiative Repeat Journey Map Capability Assessment Heat Map EA Roadmap Target Architecture Capabilities 36

37 Engage With Oracle Oracle Products Oracle Consulting Architecture Online Business Context Change Roadmap Oracle Architecture Development Process Vision Current State Future State Oracle Public Cloud Oracle Hardware Oracle Software Digital Business Architecture Development Process Consulting Services IT Strategies and Architecture from Oracle (ITSAO) 37

38 Keep Learning with Oracle University Classroom Training Learning Subscription Live Virtual Class Training On Demand Cloud Technology Applications Industries education.oracle.com 38

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