As much fun as spectacle is, no one is impressed anymore. No one flinches. It is easy to get caught up in spectacle, but story is timeless.

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1

2 @justinogarrity

3 Storycode

4 As much fun as spectacle is, no one is impressed anymore. No one flinches. It is easy to get caught up in spectacle, but story is timeless. Story is everything. JJ Abrams

5 Storycode deepens the relationship between brands and their audience through powerful mobile experiences with an emphasis on great storytelling.

6 FreeRange Storycode = Storycode Inc

7 Portland London New York LA

8 230 Apps 3 Platforms 1 Million App Opens a Day 324 Million Stories Read a Month 1.25 Million Users a Month

9 StoryRank Technology Curation Engine Content Aggregate Organize Optimize Intelligence Curated App Organization Category Order Stream Sequence Dynamic (Analytics) Trending from website Socially active on Facebook / Twitter Behavior from all mobile users Personal (Behavior) User preferences User patterns Keyword Searches

10

11

12

13 Agency

14 bitly.com/mickandkeith

15 1. Get Small

16 Team Roles Project Manager Graphic Designer Advertising Coord. App Store Coord. Analytics Coord. ios Dev. Android Dev. BlackBerry Dev. Technical Services Backend Dev. Account Manager QA / Tester Provision Manager Dev Manager Customer Support

17 Actual Challenges with Large Team 1.App store coordinator cannot submit app without screenshots from graphic designer 2.QA tester needs to have a ticket to test the latest fix 3.Technical Services engineer pulls app from store because analytics is not included

18 Characteristics of Large Team 1.Process 2.Documentation 3.Ticketing and 4.Meetings. Lots of meetings. 5.Vacation/personal time is always a problem 6.Limited ability to contribute

19 Team Roles for a Single App Project Manager Graphic Designer Advertising Coord. App Store Coord. Analytics Coord. ios Dev. Android Dev. BlackBerry Dev. Technical Services Backend Dev. Account Manager QA / Tester Provision Manager Dev Manager Customer Support

20 Revised Team Roles PM/AM/ Designer ios Dev. Android/BB Dev. Technical Services Backend Dev. QA / Tester

21 Characteristics of Small Team 1.Process Finished App 2.Documentation Prototypes 3.Ticketing & Chat 4.Meetings. Lots of meetings. Collaborative work 5.Vacation/personal time Redundant Skills 6.Limited ability to contribute Constant Ideation

22 2. Increased Efficiency does not equal Customer Experience

23

24 It doesn t work Are you using Wi-Fi Is this a new ipad XID8374 What does it say? Let me check No Oh, that is new Here is a test build Says it won t install No What s the UDID Try this new test build Mon Tues Wed Thurs Fri Deadline

25 Here is a test build It doesn t work Here is a test build Awesome! (a er call) try it now It works. Thur Fri Sat Sun Mon Deadline

26 Sample App 1.All Platforms (ios, Android, BlackBerry) 2.Push Notifications? (Urban Airship) 3.Provisioning for ios 4.Analytics Package 5.Ad Network

27

28 13 Original Graphics 211 Optimized Graphics

29

30 3. Romney vs Obama is a more moderate debate than HTML5 vs Native

31

32

33 Native Native HTML Native

34

35

36 Time spent with mobile apps vs mobile web among US Android and ios users, March March 2012 Apps Web billions of minutes per month Mar 2011 Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2012 Feb Mar Source: Nielsen as cited by All ingsd, May 16, 2012

37

38

39 fresh start up open article refresh tab change rotation HTML Native IOS USA Today LinkedIn

40 fresh start up open article refresh tab change rotation HTML Native IOS USA Today LinkedIn Hybrid Beta

41 4. Don t Underestimate the Power of the Apple App Store

42 Previous Business Model 1.Free or next to free app 2.Simple design, easy for customer to update 3.Enable Our Ad Server Account 4.Optimize ad networks 5.Ad revenue share 6.As adoption grows ad revenue grows 7.Our incentive is ad revenue

43

44

45 New Business Model 1.Charge full price for app 2.On brand design - more sophisticated 3.Enable Their Ad Server Account 4.Encourage and help set-up campaigns 5.Fee for services based on users 6.Client receives 100% ad revenue 7.Our incentive is app adoption and engagement

46

47 5. Without an Interface, ere is no Platform

48

49

50

51 Publishing Platform Architecture Native App Package Mobile App Web Service Build Management Content Configuration Optimized Content 3rd Party Services Brand Assets Style Sheet Feeds API Webpages Media App Framework Content 2011 FreeRange360, All Rights Reserved

52

53 Actual Requests 1.Can we add a texture to the header? 2.Can we make the app universal iphone/ipad? 3.Can we move our app to Newsstand? 4.Can we change the layout to be more like Flipboard? 5.Can we set up push messages? 6.Can we use Google DFP for our ad server?

54 Actual Response 1.It s on our roadmap.

55 Template Design & Design & Features Features Content Content Platform Platform

56 StoryRank Technology Storycode IP Content Aggregate Organize Optimize Intelligence Curated App Organization Category Order Stream Sequence Dynamic (Analytics) Trending from website Socially active on Facebook / Twitter Behavior from all mobile users Personal (Behavior) User preferences User patterns Keyword Searches

57

58 What story does your app tell?

59

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HOSPIRA (HSP US) HISTORICAL COMMON STOCK PRICE INFORMATION 30-Apr-2004 28.35 29.00 28.20 28.46 28.55 03-May-2004 28.50 28.70 26.80 27.04 27.21 04-May-2004 26.90 26.99 26.00 26.00 26.38 05-May-2004 26.05 26.69 26.00 26.35 26.34 06-May-2004 26.31 26.35 26.05 26.26

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