FORMAT PROPOSALS FOR ONLINE EDUCATION AND PROFESSIONAL EDUCATION

Transcription

1 FORMAT PROPOSALS FOR ONLINE EDUCATION AND PROFESSIONAL EDUCATION Name of the online/prof. ed project: Faculty name: Name of proposer: Date of submission: Target group Target group Which target group(s) (type of students/ organisations) is the faculty aiming for with its online/professional education product(s)? What is the level of the target group? (Precollege to BSc, current BSc students, BSc graduates, MSc students, Postinitial/Professional) What are the entrance requirements for students? Indications of interest from the target group. Please provide supporting information about the market potential to identify whether the new courses will attract sufficient feepaying students. If the online education entails 30 ECTS or more, a marketanalysis is required. The faculty can receive assistance from the O2E programme in identifying market potential. PR & Marketing How will students be recruited? Indicate which concrete activities the faculty (with or without other parties) intends to undertake to reach its target group. How many students is the faculty aiming to recruit (spread over the first few years after implementation)? Don t forget to involve your faculty s communication manager(s) Who and why? Faculty and programme Indicate whether this project is part of a BSc, MSc or postinitial programme. 1

2 Is it an existing programme that is being made available online, or is a new programme being devised? What is being developed? International reputation Distinctive character Aim(s) Choice of online elements Didactics and materials Main elements of didactic structure Evaluation of new education Reuse of open materials The assessment framework for a new programme should be used for both new and existing programmes that are being put online. This is because online education reaches a wider target group than existing campus education. X number of Online Course(s)* X number of professional education course(s)* X number of Online Series (max. 10 ECTS)* X number of Online Module(s) (max. 30 ECTS)* X number of Online Programme(s) (120 ECTS)* *Cross out anything that does not apply and state the numbers (more options are possible). What kind of reputation does the faculty and/or responsible course manager have in the field concerning the subject of the project? Is there any competition and if so, from whom? What makes your education unique, what are the Unique Selling Points (USP s)? How can the target group tell that this is a TU Delft programme? What precisely does the faculty hope to achieve by offering this project? e.g. growth, quality improvement, higher rate of study success and/or corporate organizations (e.g. employees), please answer as specific as possible. Which courses (from the curriculum) are being made available online and why have these been chosen? Indicate the number of ECTS per course. How will the contact hours be compensated in online delivery, e.g. practical lessons, tutorials, exams? Think about not only replaceming with online elements but also about developing other learning activities to compensate for the lack of face to face contact How will the new online education be evaluated and what sort of useful information will this provide? How is/are open educational resources and/or courses incorporated into the online education being developed? (open) education material (OER/OCW) Online Courses MOOC 2

3 Open sharing Course Contents Proctored exams Production/development Production period Activities + planning Project results Opportunities for reuse Other, please specify From: Own faculty, Other faculty Other university Other, please specify Sharing a substantial part of your course contents under an open license (Creative Commons BYNCSA, via is required. Please explain which elements will (not or cannot) be shared openly and why How is assessment, examination and if applicable certification arranged? Start and finish date Which activities will be undertaken in which phases? Which project results (deliverables) are expected when? Refer to the chosen phasing. How do you expect to reuse the digital teaching material developed for this online education elsewhere in the curriculum or for other target groups? Delivery: (preferred) start date of your course Organisation Project manager Project participants Dean and Director of Education Name, position + input Name, position + role in the project + input Dean and Director of Education in charge of the project. Support Which form of central support do you think you will need to realise the project? For instance: help with market research, help with marketing, educational support, technical support, etc. How will structural support be organised within the faculty (for students, technical aspects etc.)? Alliances Is the online education being developed and/or implemented in association with other institutes or companies? Implementing online education Describe what is needed to implement online education (capacity, specific expertise, coping with different time zones, providing information to the 3

4 Financial target group etc.) Cost benefit analysis (steady state) Which parts of the costs incurred (for developing and providing the education) are covered, and with which income? (attach analysis as appendix) Total costs + budget for development phase How much funding is being requested via this tender and how does the faculty intend to allocate it? (Attach budget as appendix) Risks Which risks does the faculty recognise in the development and implementation phase? How does the faculty intend to deal with these risks? When will the faculty consider online education to be a success? Appendices Relevant documents Consider capacity, cooperation from lecturers, etc. At least the following documents must be included: Declaration with signatures of the Dean and Director of Education, approving the project Costbenefit analysis (indication) Budget Market research (if available and necessary) ASSESSMENT FRAMEWORK BLENDED EDUCATION General tender criteria: The chosen type of education will result in an accredited certificate, diploma, etc or a ProfEd credit. The Dean and Director of Education approve the project. A clear goal has been formulated and substantiated. The target group is clear and in line with the aims of the extension school (see under heading 'Target group'). PR & Marketing activities have been modified to suit the target group (see under heading PR & Marketing). A good financial case has been made for the development and implementation (budget and costbenefit analysis, see under heading 'Financial'). 4

5 There is a clear link between the online education and the other O2E education products in the faculty. The chosen (didactic) organisation is in line with the aims of the extension school. There is a sound evaluation plan, which will provide useful information for the ongoing development of online education at TU Delft. The pros and cons of reusing existing (online) material for the online education that is being developed have been thoroughly weighed up. The faculty has clearly indicated the aspects that require central support from the O2E organisation, during the development period. A realistic plan for the development period (project period) has been drawn up. The plan indicates what is needed to implement online education (also see under heading 'Organisation') The faculty has clearly indicated the professional training requirements for its staff (also see under heading 'Organisation') Target group The focus is clear: Level Geographical scope: The Netherlands, Europe, outside Europe, specific countries if applicable. Working professional, type(s) of organisation(s), age group, etc Substantive background/interests Is this a new target group? The entrance requirements have been specified. How will previous diplomas and certificates be verified? The numbers are realistic and comply with the guidelines: The specified minimum number of students complies with the TU Delft requirements concerning the chosen type of education. What is the maximum number of students per semester, taking organisational aspects and staffing into account? Distinctive character The competition has been clearly identified. The USPs are clear. The new range of online courses fits in with the education portfolio that the portfolio committee envisages for the extension school. PR & Marketing The faculty has a realistic PR & Marketing strategy with concrete activities designed to attract the minimum number of students. The capacity (staffing) is sufficient to carry out the activities. 5

6 How will students be recruited? How does the faculty know that this will be a successful strategy? Who is responsible for carrying out the activities? Does the faculty have previous experience with the chosen PR & Marketing activities? Organisation Sufficient relevant knowledge and capacity is available during the development and implementation period to ensure that the start date can be met and the education can be implemented and provided correctly. The knowledge and/or capacity that still needs to be acquired or developed has been identified (emoderators, for example), and the faculty knows how to go about this. There is a professional training plan for the staff concerned. There is a clear strategy for involving future students and professionals in the ongoing development of online education. The extra time needed by lecturers and support staff to implement online education has been taken into account in a clear way. The faculty has specified how it will arrange certain organisational aspects for the target group, such as the introduction programme, study support, lab experiments, etc. The (international) organisations helping to organise and implement the programme have been clearly specified, and the reasons for choosing them have been endorsed. The proposal shows how the support offered to online students will be organised in such a way as to take account of the time zones in which they live. Financial The budget for the development period is realistic and has been substantiated. The figures and relevant previous experience on which the budget was drawn up have been clearly specified. The budget is in accordance with the agreed hourly rates. Has the extra capacity that may need to be allocated (permanently or temporarily) been taken into account? SCORE CARD The proposal must at the very least satisfy the general tender criteria before scores can be given for the other categories. Target group Distinctive character PR & Marketing Organisation Financial TOTAL UNWEIGHTED TOTAL WEIGHTED Score (mark 110) Weighting 25 % 15 % 20 % 10 % 30 % 6

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