Logotyp, Grafiska element, typsnitt, profilprogram Presentation Celiakiförbundet 26 november 2009
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1 Logotyp, Grafiska element, typsnitt, profilprogram Presentation Celiakiförbundet 26 november 2009
2 SYMBOL Renritad symbol svart/vit Förenklad ram kring symbol Extra»glossy«version av svart/vit symbol
3
4 LOGOTYPE Uppdaterad symbol Typografi i text Gotham Book - för professionellt, tydligt och vackert grafiskt uttryck Tillägg för föreningsnamn Tillägg (ej nytt designelement) för»överkänsliga av...«
5 SVENSKA
6 SVENSKA Celiakiföreningen i Skåne län SVENSKA Celiakiföreningen i Helsingborg, Höganäs och Bjuv
7 SVENSKA För överkänsliga mot gluten, laktos, mjölk och soja
8 Gotham book ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåöä Jag var inte helt och hållet nöjd med graden av vithet i mitt liv. Mitt sovrum är vitt: vita väggar, isblanka speglar. vita lakan och vita örngott, vita persienner. Det var det bästa jag kunde åstadkomma. Jenny Diski, inledningen till På tunn is. Gotham medium ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåöä Jag var inte helt och hållet nöjd med graden av vithet i mitt liv. Mitt sovrum är vitt: vita väggar, isblanka speglar. vita lakan och vita örngott, vita persienner. Det var det bästa jag kunde åstadkomma. Jenny Diski, inledningen till På tunn is. Gotham bold ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåöä Jag var inte helt och hållet nöjd med graden av vithet i mitt liv. Mitt sovrum är vitt: vita väggar, isblanka speglar. vita lakan och vita örngott, vita persienner. Det var det bästa jag kunde åstadkomma. Jenny Diski, inledningen till På tunn is. Gotham. What letters look like. Every designer has admired the no-nonsense lettering of the American vernacular, those letters of paint, plaster, neon, glass and steel that figure so prominently in the urban landscape. From these humble beginnings comes Gotham, a hardworking typeface for the ages. Gotham celebrates the attractive and unassuming lettering of the city. Public spaces are teeming with handmade sans serifs that share the same underlying structure, an engineer s idea of basic lettering that transcends both the characteristics of their materials and the mannerisms of their craftsmen. These are the cast bronze numbers outside office buildings that speak with authority, and the engravings on cornerstones whose neutral and equable style defies the passage of time. They re the matter-of-fact neon signs that announce liquor stores and pharmacies, and the proprietors names painted majestically on the sides of trucks. These letters are straightforward and non-negotiable, yet possessed of great personality, and always expertly made. And although designers have lived with them for half a century, they remarkably went unrevived until 2000, when Hoefler & Frere-Jones introduced Gotham. Gotham is that rarest of designs, the new typeface that somehow feels familiar. From the lettering that inspired it, Gotham inherited an honest tone that s assertive but never imposing, friendly but never folksy, confident but never aloof. The inclusion of so many original ingredients a lowercase, italics, and a comprehensive range of weights enhances these forms plainspokenness with a welcome sophistication, and brings a broad range of expressive voices to the Gotham family.
9 DESIGNELEMENT»Maten är vår medicin«
10
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12 PROFILPROGRAM A4 Brevpapper Visitkort Korrkort Etiketter
13 HELEN SPALDING KOMMUNIKATÖR SVENSKA För överkänsliga mot gluten, laktos, mjölk och soja SVENSKA VÄSTRA VÄGEN 5 B SOLNA TEL: MOBIL: E-POST: HELEN.SPALDING@CELIAKI.SE HELEN SPALDING KOMMUNIKATÖR SVENSKA För överkänsliga mot gluten, laktos, mjölk och soja SVENSKA VÄSTRA VÄGEN 5 B SOLNA TEL: MOBIL: E-POST: HELEN.SPALDING@CELIAKI.SE HELEN SPALDING KOMMUNIKATÖR SVENSKA För överkänsliga mot gluten, laktos, mjölk och soja SVENSKA VÄSTRA VÄGEN 5 B SOLNA TEL: MOBIL: E-POST: HELEN.SPALDING@CELIAKI.SE
14 SVENSKA För överkänsliga mot gluten, laktos, mjölk och soja PRESSMEDDELANDE Svenska Celiakiförbundet lorep ipsum. Pudande am doloressed quis aut dolupta tiatum nisitia doluptius nonsequ atataturere prorrum et modit, officit volore rehenih illacid que poritio officatem faciis moleste que volorest, es nectotatem quamus. NY MÄRKNING I EU Tum, optur sa is ium dolupta dolupta dolorias provid ullabor eicipient laudi ratiber ibusape ruptat earum sundaeperum quidunt voluptibusda iduciis nis enia comnis etur? Quis ipsapid mos es eveliquia eiumentus apere con nimus reculla dolum venti illiquibus dit incipsusti to exerum adis eniet maiorese pel magnimaxim aut lit hitam qui doluptas adita dolo dolor rae lab ipsae eum a non reris re nos dolorec tionsecus. Quid ute volo comniscitet lateniscil iscipicipis sunt as elessita que veliquam assimo quia velit lab inciae eum eosserr untotatiunt aut di omnis volor accus aut expliqu atemodi catquia quassim velique ipienihil et, occum la dem dem quias pel modis PRESSBILDER Ab inulpa voluptaquo ommolor atioreperum consequ atures apienis ea qui offictotae. Ratem fuga. Quiatiorerum ut aut fugiat fugit omnim adi ulloribus.
15 SVENSKA För överkänsliga mot gluten, laktos, mjölk och soja SVENSKA SVENSKA VÄSTRA VÄGEN 5 B, SOLNA SVENSKA VÄSTRA VÄGEN 5 B, SOLNA TEL:
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