EVENT DETAILS: 7 REASONS TO ATTEND & MORE

Size: px
Start display at page:

Download "EVENT DETAILS: 7 REASONS TO ATTEND & MORE"

Transcription

1 EVENT DETAILS: 7 REASONS TO ATTEND & MORE CONTENTS 7 Reasons to Attend Past Event Attendees Pre-Summit Workshop Testimonials Location Information Reservation Form

2 7 Reasons to Attend Optimization Summit 2011 The Optimization Summit is laser-focused on helping marketers discover what really works in optimization and how to apply the science of optimization to their specific marketing needs. To meet this lofty goal and provide you the best possible Summit, we ll rely on case studies from your peers and the extensive MarketingSherpa and MarketingExperiments research libraries, which include more than: 20 years of optimization experiments 10,000 land pages tested 1,000 marketing case studies $10 million in optimization marketing research Listen, learn and interact with marketing experts over three days on how to measure, test and optimize your efforts for maximum results. Attend this Summit and you will learn how the new science of optimization can dramatically impact your financial performance. The MarketingSherpa and MarketingExperiments teams have spent countless hours meticulously reviewing speaker applications to verify that the content presented is relevant to your needs, practical to implement and proven in the real world. Here are just 7 reasons to attend the first-ever Optimization Summit: Years of Optimization Laboratory Research MarketingSherpa and MarketingExperiments have more than 20 years of scientific research spanning 1,300 plus experiments, including more than 1 billion s and 10,000 landing pages. At the Summit you ll learn from the world s largest library of case studies and research available, designed to help you measure what matters, test your mission-critical activities and optimize your conversion processes. 2

3 2. New Research on Optimization from MarketingSherpa Attendees will receive benchmarks and analysis from MarketingSherpa s first ever Landing Page Optimization Benchmark Report. This new research will be presented for the first time at the Summit and will arm you with the data and insight necessary to make the best possible decisions for your optimization strategy. 3. Multiple Case Studies from Marketers (not vendors and consultants) The Summit will include war stories and lessons learned by your marketing peers and mentors. While other events feature presentations by vendors, this event features case studies from actual marketers your own peers. MarketingSherpa reporters have researched and written more than 1,000 marketing case studies. When we program the Summit, we'll use this extensive experience to determine which case studies are presented at the Summit, providing marketers with the information they need and want. 4. No Sales Pitches from the Podium The speakers at Optimization Summit are just like you marketers responsible for optimizing websites, testing, launching new products and marketing metrics for , search, social marketing, lead generation or lead nurturing. You won t hear any sales pitches about companies or the services they provide just the information you need to succeed. 5. One-to-One Coaching Clinics We ve assembled a team of industry experts that can help you with your unique set of circumstances. This is your chance to get one-to-one advice about your analytics program, your data, your testing platform and your landing pages. We urge everyone to take advantage of this incredible opportunity. These clinics are not cleverly disguised sales pitches. They are designed to address your challenges and leave you with actionable ways to improve your marketing efforts. 3

4 6. Pre-Summit Workshop: Landing Page Optimization Certification Attend the Pre-Summit workshop, taught by Dr. Flint McGlaughlin and learn the metatheory of landing page optimization that has been proven to work in thousands of experiments. Taught for eight years, to thousands of marketers from companies like Google, Cisco, Oracle, Verizon, Vocus and more, this hands-on training course offers you real examples, step-by-step instruction, and insights on how you can optimize your landing pages for maximum conversion. 7. Add Optimization Certification to Your Professional Resume At the end of the Pre-Summit Workshop, all attendees will take the exam to receive their Landing Page Optimization Certification. The workshop will teach you what is needed to pass the test to receive your professional certification. What else can you expect at Optimization Summit 2011? Learn from interactive panel discussions Get face-to-face networking opportunities with seasoned optimization professionals Interact with colleagues sharing successful optimization strategies Engage with Best of Class vendors that provide analytics and testing tools, optimization services and more at the Summit Exhibit Hall Benefit from the convenient and low-cost location of Atlanta, GA. The Atlanta airport services more than 2,700 flights per day, providing the most non-stop flight options in the U.S. Plus, the Westin Peachtree Plaza Hotel is providing attendees the low rate of $119 per night. 4

5 Past MarketingSherpa Summit Attendees Include: AAA National Office Acxiom Corporation ADP, Inc AETN Affinity Allstate Insurance Company AMF Bowling Centers, Inc. Apsis Ascend One Corporation Ascentive Software Aspen Marketing Services Associated Press Blue Cross Blue Shield of Michigan Bronto Software CA Technologies Cambria Cove CarMax ClickBank Comcast-Spectacor Constant Contact Cornerstone Publishing Group, Inc. CPE Link Crocs Data Foundry, Inc. Digital Evolution Group Digital Works Direct Financial Solutions e-dialog EF Englishtown efax Marketing, Toronto Star Emfluence EMS Technologies, Inc. etale BVBA Exact Target Fiserv Footage Firm Gaylord Hotels GEICO GetResponse Hyatt Hotels & Resorts Hyland Software, Inc. HyperDrive ihire LLC Infogroup Interactive Inquiry Management Systems ipost ITM Consultants Jackson River, LLC JobsInSports.com Kaiser Permanente Liberty Mutual Lincoln Electric Company LiveOps Macmillan Marketo Marriott International McAfee, Inc. Microsoft National Instruments POP Multimedia Principal Financial Group Progressive Insurance Radiant Systems redbox Responsys Return Path, Inc. RightNow Technologies Sage Software SAS Institute Inc Savings.com Science Magazine Shopzilla Silverpop StrongMail The New England Journal of Medicine Thomson Reuters TRowe Price Underline Communications Verizon VerticalResponse VisitorTrack from netfactor Vitacost, Inc. Wasp Barcode Wells Real Estate Funds XanEdu Publishing Xcel Energy Yale Appliance 5

6 Pre-Summit Workshop Landing Page Optimization Certification Attend the Pre-Summit workshop on June 1, taught by Dr. Flint McGlaughlin, and learn the meta-theory of landing page optimization that has been proven to work in thousands of experiments. During this hands-on training course, you ll get real examples, step-by-step instruction, and insights on how you can optimize landing pages for maximum conversion. Add Optimization Certification to Your Professional Resume At the end of the workshop, all attendees will take the Landing Page Optimization test to receive their Landing Page Optimization Certification. The workshop will teach you what is needed to pass the test to receive your professional certification. You'll learn proven techniques you can begin implementing immediately, including how to: Prioritize messages and optimize your own landing pages using our patent-pending conversion formula Identify and express an effective value proposition that motivates your page visitors toward the desired action Reduce your website abandon rate by minimizing Friction and overcoming the remaining Friction through effective incentives Increase page relevance and reduce visitor anxiety Design landing pages to hold the attention of your readers Test and track metrics to improve results Added Bonus All attendees will receive access to the Landing Page Optimization online course, providing 24/7 access to course material. This added bonus allows you to refresh what you learned during the live workshop at your convenience. 6

7 Here s What Past MarketingSherpa Summit Attendees Have Said "I m always impressed with the breadth and scope of MarketingSherpa s coverage. In the first hour of the Summit alone I have gained invaluable takeaways to help me achieve better responses to our campaigns. Sherpa always provides me with golden nuggets of information that I can put into practice right away. Thanks!" Tom Ehart, Online Marketing Manager BNA Tax & Accounting "MarketingSherpa promised that the Summit sessions would be presented by marketers, not vendor salespeople. Having been to enough conferences where that occurred, I wasn t sure if they d actually make true on that promise but, without a doubt, they did! The presentations covered a wide variety of & social media topics, presented by speakers ranging from hard-charging entrepreneurs, to expert-voice PHD s to softspoken, confident lead gen specialists. That mix, and the new inclusion of separate B2B and B2C tracks, made the Summit a great event for me. The Summit was one of the best conferences I ve ever been to, and I look forward to attending again next year!" Kyle Rohde, Account Executive ER Marketing "As a second year participant of the MarketingSherpa Summit, it has provided my operation with competitive insight and research analytics, to help us guide our Clients with the best e-marketing solutions. Additionally, as a result of attending the conference, my company has gained strategic business relationships to help us benchmark Client results. I highly recommend attending this conference, to stay on the cutting edge of technology" Lisa S. Jones, CEO Ey Inc. "The MarketingSherpa Summit is a "must attend" if you are a marketer - for many reasons. The conference provides an excellent opportunity to learn the most current research, hear about other marketers successes and challenges, network with conference attendees and finally see many the industry providers in one place. There is something for everyone at this conference." Joyce Persofsky Creative Services 7

8 Where to Stay When You Attend Optimization Summit 2011 Location: Westin Peachtree Plaza Hotel 210 Peachtree St. Atlanta, GA Map Phone: Fax: (404) (404) Room: Plaza Ballroom Discounted Room Rates: $119 for singles $119 for doubles $139 for triples $159 for quads Rates End: 5:00 p.m. on May 18th 8

9 Reservation Form Learn how the right metrics, the right experiments and the right strategy can completely change the playing field for you and your organization. Pre-summit workshop that will teach you the meta-theory of optimization How-to presentation from experts in the online marketing industry Powerful case studies from marketing professionals Private coaching clinics to help kick-start your new marketing initiatives Yes! I want practical training, research and case studies with actionable advice on how to improve my optimization marketing efforts. Sign me up for MECLABS Optimization Summit 2011 in Atlanta, GA June 1-3. Special Offer: Optimization Summit 2011 is $995 (a $700 Saving from the regular price). Payment VISA M/C AMEX Discover Name Card Number Print Card Holder s Name Signature Exp. Date Company Name/Title Address City / State / Zip Telephone (in case of questions) (we respect your privacy) Reserve Your Ticket Today at: 9

10

Marketing Analytics. To improve messaging for increased conversion, look for why so instead of just how much.

Marketing Analytics. To improve messaging for increased conversion, look for why so instead of just how much. Marketing Analytics To improve messaging for increased conversion, look for why so instead of just how much. J. David Green Director, Strategic Partnerships MECLABS Institute October 23, 2014 Why do people

More information

BENCHMARK REPORT. 2011 Social Marketing. New research and insights on the monetization of social marketing for ROI. sponsored by EXCERPT

BENCHMARK REPORT. 2011 Social Marketing. New research and insights on the monetization of social marketing for ROI. sponsored by EXCERPT BENCHMARK REPORT 2011 Social Marketing New research and insights on the monetization of social marketing for ROI sponsored by EXCERPT 2011 Social Marketing Benchmark Report New research and insights on

More information

Improving Utility Call Centers

Improving Utility Call Centers CONFERENCE Improving Utility Call Centers Realigning Services with Customer Expectations Hyatt Regency Atlanta on Peachtree Street EUCI is authorized by IACET to offer 1.0 CEUs for the conference. 1 Overview

More information

WRITING RIGHT FOR THE WEB WORKSHOP: IMPROVING YOUR INSTITUTION S WEB CONTENT. May 24-25, 2012 Atlanta, GA

WRITING RIGHT FOR THE WEB WORKSHOP: IMPROVING YOUR INSTITUTION S WEB CONTENT. May 24-25, 2012 Atlanta, GA WRITING RIGHT FOR THE WEB WORKSHOP: IMPROVING YOUR INSTITUTION S WEB CONTENT May 24-25, 2012 Atlanta, GA OVERVIEW Clean and simple content based on the top tasks your visitors want to accomplish online

More information

2011 B2B Marketing BenchMark Report

2011 B2B Marketing BenchMark Report EXCERPT Special Rate Sponsor: 2011 B2B Marketing BenchMark Report Practical instructions to generate, Research and Insights on Elevating qualify and nurture new business Marketing Effectiveness from Lead

More information

PLANNING & GROWING ONLINE LEARNING INITIATIVES. October 25 26, 2010 Atlanta, GA

PLANNING & GROWING ONLINE LEARNING INITIATIVES. October 25 26, 2010 Atlanta, GA PLANNING & GROWING ONLINE LEARNING INITIATIVES October 25 26, 2010 Atlanta, GA OVERVIEW Many institutions wanting to improve student access and increase degree completion rates are looking to online programs

More information

Sin #1 - Not Establishing a Clear and Realistic Goal

Sin #1 - Not Establishing a Clear and Realistic Goal A s a B2B lead generation tool, search engine marketing (SEM) is all the rage everyone wants a piece of the pie. Unfortunately, countless companies lose time and money trying to cash in on the alluring

More information

Maximise event marketing performance with IP tracking

Maximise event marketing performance with IP tracking Maximise event marketing performance with IP tracking EVENT MARKETING IN 2013 Is event marketing outdated in the era of all things digital? Stats from the Marketingsherpa reports that 72% of B2B marketers

More information

Stop reporting. Start improving.

Stop reporting. Start improving. Stop reporting. Start improving. The days of "launch it and leave it" are over. Project development, media buying and website and campaign launches are merely the first steps to achieving success with

More information

Marriott Courtyard Philadelphia Airport November 6 & 7, 2014

Marriott Courtyard Philadelphia Airport November 6 & 7, 2014 ADVANCING INTERACTION, DIALOGUE AND ACCELERATING DECISIONS Marriott Courtyard Philadelphia Airport November 6 & 7, 2014 ADVANCED SALES TRAINING Presented by Brennan Sales Institute Authors of McGraw Hill

More information

Enjoy! The Vocus Team

Enjoy! The Vocus Team Vocus believes in the power of email marketing to engage and retain customers and prospects. As email marketing continues to mature, however, the competition for attention in already-crowded inboxes is

More information

$295 BENCHMARK REPORT. 2012 Website Optimization. Keys to Developing an Effective Optimization Program In Your Organization EXCERPT

$295 BENCHMARK REPORT. 2012 Website Optimization. Keys to Developing an Effective Optimization Program In Your Organization EXCERPT $295 BENCHMARK REPORT 2012 Website Optimization Keys to Developing an Effective Optimization Program In Your Organization EXCERPT 2012 Website Optimization Benchmark Report Keys to an Effective Optimization

More information

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 A Publication of THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 CALLS-TO-ACTION THAT

More information

Online Course Design. August 2 4, 2010 Denver, CO

Online Course Design. August 2 4, 2010 Denver, CO Online Course Design August 2 4, 2010 Denver, CO An excellent study of the elements that must be considered when conceptualizing, executing, and revising course content. Thomas Friedmann, Instructional

More information

CAMP BOOT. BASIC TRAINING FOR LAWYERS Get the Skills You Need to Successfully Compete in Today s Challenging Market

CAMP BOOT. BASIC TRAINING FOR LAWYERS Get the Skills You Need to Successfully Compete in Today s Challenging Market 14 BOOT CAMP BASIC TRAINING FOR LAWYERS Get the Skills You Need to Successfully Compete in Today s Challenging Market Tuesday, September 30, 2014 - and - Thursday, October 2, 2014 Presented by Committee

More information

How to Create Engaging Content for Successful Lead Generation. Sponsored by:

How to Create Engaging Content for Successful Lead Generation. Sponsored by: How to Create Engaging Content for Successful Lead Generation Sponsored by: Welcome. INTRODUCTIONS AND EXPECTATIONS Introductions and expectations Jen Doyle, Senior Research Manager, MarketingSherpa @JenLDoyle

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

How To Choose A Search Engine Marketing (SEM) Agency

How To Choose A Search Engine Marketing (SEM) Agency How To Choose A Search Engine Marketing (SEM) Agency Introduction During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa

More information

Undoing mediocre marketing

Undoing mediocre marketing Undoing mediocre marketing IT S TIME TO REVOLUTIONIZE YOUR EMAIL PROGRAM By: Tim Kachuriak SVP, Innovation and Optimization 5151 Belt Line Road Suite 900 Dallas, Texas 75254 214-866-7700 Revolutionizing

More information

RAW FOOD COACH Training Prospectus 2015. For those who are ready to change the world by promoting the wonders of raw food nutrition and lifestyle

RAW FOOD COACH Training Prospectus 2015. For those who are ready to change the world by promoting the wonders of raw food nutrition and lifestyle RAW FOOD COACH Training Prospectus 2015 For those who are ready to change the world by promoting the wonders of raw food nutrition and lifestyle Karen Knowler is unquestionably leading the world s raw

More information

Optimizing Landing Pages: 3 Keys to Increasing Conversion Rates

Optimizing Landing Pages: 3 Keys to Increasing Conversion Rates Optimizing Landing Pages: 3 Keys to Increasing Conversion Rates Introductions Todd Lebo, Senior Director of Content & Business Development MarketingSherpa @ToddLebo Dr. Charles W. Coker, Director of Training

More information

$447 BENCHMARK REPORT. 2012 Lead Generation. Key industry trends for generating leads of the highest quality. sponsored by EXCERPT

$447 BENCHMARK REPORT. 2012 Lead Generation. Key industry trends for generating leads of the highest quality. sponsored by EXCERPT $447 BENCHMARK REPORT 2012 Lead Generation Key industry trends for generating leads of the highest quality sponsored by EXCERPT Improve quality through lead generation strategies This report is the most

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

RECRUITING TIPS SCRIPTS. Tom Ferry - Your Coach 888.866.3377 tomferry.com

RECRUITING TIPS SCRIPTS. Tom Ferry - Your Coach 888.866.3377 tomferry.com RECRUITING TIPS & SCRIPTS 1 & WHAT TO SAY TO NEW EXPERIENCED AGENTS table of contents Attracting New Agents Key Tips for Speaking with New Agents Interviewing a New Agent Inviting a New Agent to a Career

More information

Healthcare Internet Conference

Healthcare Internet Conference Leading The Digital Transformation 19th Annual Greystone.Net Healthcare Internet Conference ORLANDO November 9-11, 2015 The Omni Orlando Resort at ChampionsGate www.hcic.net CALL FOR SPEAKERS Organized

More information

Want to brush up on your embalming skills? Would you like to compare notes with embalmers from all over North America?

Want to brush up on your embalming skills? Would you like to compare notes with embalmers from all over North America? Want to brush up on your embalming skills? Need some CEUs? Would you like to compare notes with embalmers from all over North America? yes If you answered to any of these questions, then join us in Las

More information

2011 Email Marketing Benchmark Report

2011 Email Marketing Benchmark Report EXCERPT Special Rate Sponsor: 2011 Email Marketing Benchmark Report Practical instructions to generate, New Research and Insights for qualify and nurture new business Accelerating Email Performance leads

More information

$445 Detailed charts on responses from 1,372 marketers Page 36 Page 72 Page 138

$445 Detailed charts on responses from 1,372 marketers Page 36 Page 72 Page 138 $445 Detailed charts on responses from 1,372 marketers Page 36 Page 72 Few marketers track mobile adoption Speed and efficiency are of top importance for mobile marketers Page 138 Mobile is proven effective

More information

May 14, 2015. Women in Banking Day. Kellogg Hotel and Conference Center, Michigan State University, East Lansing

May 14, 2015. Women in Banking Day. Kellogg Hotel and Conference Center, Michigan State University, East Lansing May 14, 2015 Kellogg Hotel and Conference Center, Michigan State University, East Lansing MAY 14, 2015 Kellogg Hotel and Conference Center, East Lansing About Devoted to the development of women s leadership.

More information

$447 BENCHMARK REPORT. 2012 Lead Generation. Key industry trends for generating leads of the highest quality. sponsored by EXCERPT

$447 BENCHMARK REPORT. 2012 Lead Generation. Key industry trends for generating leads of the highest quality. sponsored by EXCERPT $447 BENCHMARK REPORT 2012 Lead Generation Key industry trends for generating leads of the highest quality sponsored by EXCERPT Improve quality through lead generation strategies This report is the most

More information

EFFECTIVE EMAIL STRATEGIES FOR TRAVEL MARKETING

EFFECTIVE EMAIL STRATEGIES FOR TRAVEL MARKETING EFFECTIVE EMAIL STRATEGIES FOR TRAVEL MARKETING EMAIL MARKETING IN THE TRAVEL INDUSTRY If you are a travel marketer, you are always looking for better ways to reach your customers in a unique and effective

More information

Service Managers Training Program

Service Managers Training Program Mechanical Service Contractors of America April 4-7, 2016 Royal Sonesta Harbor Court Baltimore, MD 1385 Piccard Drive Rockville, MD 20850 P: 301-869-5800 F: 301-990-9690 W: www.msca.org The is a four-day

More information

Forums. Bank Security Officer Forum

Forums. Bank Security Officer Forum 2012 Forums Forums Bank Security Officer Forum The MBA Bank Security Officer Forum provides an opportunity for bankers interested in bank security to discuss important issues critical to their bank s protection.

More information

INBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads

INBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads INBOUND MARKETING 101: 5 Things Your Website Must Have to Start Generating Leads Introduction to Inbound 311 Marketing Million ESTIMATED US POPULATION 164 Million ESTIMATED US ADULT INTERNET USERS Did

More information

The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads

The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads The Data-Driven Marketer s Guide to Interactive Content and Event Data 8 Tips to Attract, Engage, and Convert More Event Leads Events are about more than just the planning of logistics. Events are about

More information

College- and Career-Readiness Standards Networking Conference. Gaylord Opryland Resort & Convention Center Nashville, Tennessee July 14-16, 2014

College- and Career-Readiness Standards Networking Conference. Gaylord Opryland Resort & Convention Center Nashville, Tennessee July 14-16, 2014 College- and Career-Readiness Standards Networking Conference Gaylord Opryland Resort & Convention Center Nashville, Tennessee July 14-16, 2014 About the Networking Conference This conference can benefit

More information

Team One/Summit Systems Finance and Insurance Masters Program

Team One/Summit Systems Finance and Insurance Masters Program Team One/Summit Systems Finance and Insurance Masters Program Thank You for your inquiry regarding the Team One/Summit Systems Masters program We are confident that this will be the most productive training

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

2015 Presentation Catalog

2015 Presentation Catalog 2015 Presentation Catalog Pam Nintrup, PMP, CSSMBB, CPC Project and Process Professionals, LLC pnintrup@ppprofs.com 513-519-1392 Page 2 of 16 Table of Contents Art of Project Management... 5 Building Better

More information

SALES TRAINING WORKSHOPS MORE SALES PERFORMANCE LOOKING TO GROW SALES...? WE HAVE 100% SUCCESS IN GROWING SALES FOR NORTH EAST BUSINESSES

SALES TRAINING WORKSHOPS MORE SALES PERFORMANCE LOOKING TO GROW SALES...? WE HAVE 100% SUCCESS IN GROWING SALES FOR NORTH EAST BUSINESSES SALES TRAINING WORKSHOPS 2014 MORE SALES PERFORMANCE LOOKING TO GROW SALES? WE HAVE 100% SUCCESS IN GROWING SALES FOR NORTH EAST BUSINESSES INDEX INTRODUCING MORE, THE NORTH EAST S SALES PERFORMANCE SPECIALISTS

More information

SPONSORS PACKAGES AND BENEFITS

SPONSORS PACKAGES AND BENEFITS SPONSORS PACKAGES AND BENEFITS Sponsorship benefits: Reinforce your brand Establish trust with customers and prospects Establish brand loyalty What we offer: Media exposure: we will mention you during

More information

DIGITAL MARKETING TECH EVENTS & WEBCONGRESS OFFICIAL GUIDE

DIGITAL MARKETING TECH EVENTS & WEBCONGRESS OFFICIAL GUIDE 2015 DIGITAL MARKETING TECH EVENTS & WEBCONGRESS OFFICIAL GUIDE ABOUT WEBCONGRESS WebCongress is a leading source for digital marketing strategies, business and new trends in the tech industry. With a

More information

Internet and Digital Marketing Certificate

Internet and Digital Marketing Certificate Internet and Digital Marketing Certificate This program focuses on helping marketers build and sustain successful, integrated digital media marketing programs, an indispensable part of effective marketing.

More information

Measuring and Evaluating Results

Measuring and Evaluating Results Introduction Measuring and evaluating results will provide you and your associates with the vital information you need for making key strategic and tactical decisions prior to, at and after the trade shows,

More information

MEDICAL TOURISM UNIVERSITY

MEDICAL TOURISM UNIVERSITY TM MEDICAL TOURISM UNIVERSITY BRANDING GLOBAL EXCELLENCE MEDICAL TOURISM MARKETING PROFESSIONAL Medical Tourism Association ABOUT THE MEDICAL TOURISM ASSOCIATION The Medical Tourism Association is a global

More information

MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015

MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP

More information

Best Practices for Relationship Marketing

Best Practices for Relationship Marketing WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle

More information

How to Build Better and More Interactive Online Sales Training Programs. Copyright 2013 - www.mindtickle.com

How to Build Better and More Interactive Online Sales Training Programs. Copyright 2013 - www.mindtickle.com How to Build Better and More Interactive Online Sales Training Programs About MindTickle MindTickle enables businesses, trainers and individuals to transform their existing online content (PPTs, Videos,

More information

Business Forecasting and Analytics Forum

Business Forecasting and Analytics Forum #JPKGroup Business Forecasting and Analytics Forum Financial Forecasting and Planning Finance Transformation S&OP and Demand Forecasting Sales and Market Forecasting and Analytics Collaborative Forecasting

More information

Leads Marketing Guide. The Steps You Can Apply To Grow Your Business With Daily Leads. YOUR LOGO

Leads Marketing Guide. The Steps You Can Apply To Grow Your Business With Daily Leads. YOUR LOGO The Steps You Can Apply To Grow Your Business With Daily Leads. YOUR LOGO Contents Thanks! Letter from Glenn The Tools Mindset Apply To Almost Everything Bonus #1 - Marketing Bonus #2 More Leads Tips Contact

More information

Building Business Advantage with Customer Data and Analytics

Building Business Advantage with Customer Data and Analytics EXECUTIVE SUMMIT Building Business Advantage with Customer Data and Analytics Don t miss this opportunity! A focused, interactive event to help you develop the best strategy for turning customer data into

More information

PROJECT PORTFOLIO MANAGEMENT

PROJECT PORTFOLIO MANAGEMENT COURSE PROJECT PORTFOLIO MANAGEMENT Hyatt Regency Louisville EUCI is authorized by IACET to offer 1.0 CEUs for the course. 1 OVERVIEW Many organizations struggle with limited resources and too many projects

More information

$295 BENCHMARK REPORT. 2012 Website Optimization. Keys to an Effective Optimization Program in Your Organization EXCERPT

$295 BENCHMARK REPORT. 2012 Website Optimization. Keys to an Effective Optimization Program in Your Organization EXCERPT $295 BENCHMARK REPORT 2012 Website Optimization Keys to an Effective Optimization Program in Your Organization EXCERPT 2012 Website Optimization Benchmark Report Keys to an Effective Optimization Program

More information

SMSS. Social Media Strategies summit. Social and Digital Marketing Strategies that Drive Results. 888.409.4418 www.socialmediastrategiessummit.

SMSS. Social Media Strategies summit. Social and Digital Marketing Strategies that Drive Results. 888.409.4418 www.socialmediastrategiessummit. SMSS Social Media Strategies summit Social and Digital Marketing Strategies that Drive Results October 21-22, 2015 Royal Sonesta Boston, MA @SMS_summit 888.409.4418 www.socialmediastrategiessummit.com

More information

Be our guests on a journey of discovery at IMEX

Be our guests on a journey of discovery at IMEX Frankfurt 19 21 April 2016 Be our guests on a journey of discovery at IMEX @IMEX Let s meet! INSPIRATION ON EVERY CORNER The worldwide exhibition for incentive travel, meetings and events. Why come to

More information

The Art & Science of Buyer Personas

The Art & Science of Buyer Personas The Art & Science of Buyer Personas What is a buyer persona? is a question we often field at D Custom. Buyer persona development is shaping the future of content marketing today. However, many CMOs and

More information

Project Prioritization and Utility Project Portfolio Management

Project Prioritization and Utility Project Portfolio Management COurse Project Prioritization and Utility Project Portfolio Management Denver Marriott Tech Center EUCI is authorized by IACET to offer 1.2 CEUs for the course. 1 Overview As utilities face increasing

More information

BRIAN WRIGHT. Senior Director of Communications Visit California

BRIAN WRIGHT. Senior Director of Communications Visit California BRIAN WRIGHT Senior Director of Communications Visit California GLOBAL EARNED MEDIA MOMENTUM $500 million $400 million $300 million Paid Ad Value $200 million $100 million $ million Source: Visit California

More information

Welcome to the Science of Management Consulting. Careers for Experienced Professionals

Welcome to the Science of Management Consulting. Careers for Experienced Professionals Welcome to the Science of Management Consulting Careers for Experienced Professionals Exploring a new world of possibilities Welcome to the Science of Management Consulting Experienced Professional Management

More information

Chicago Marriott Downtown

Chicago Marriott Downtown March 29 31, 2007 AMERICAN ASSOCIATION of ADVERTISING AGENCIES PRESENTS 2007 QUANTITATIVE RESEARCH FOR PLANNERS With Jane Newman, Merry Baskin and Robin Hafitz Thursday, March 29 Saturday, March 31 If

More information

Should We or Shouldn t We? Considerations for Marketing Automation

Should We or Shouldn t We? Considerations for Marketing Automation Should We or Shouldn t We? Considerations for Marketing Automation Marketing automation may be in your future, but there are solutions that can fill your current needs with fewer challenges A E-Book Sponsored

More information

2010 Social Media Marketing

2010 Social Media Marketing EXCERPT 2010 Social Media Marketing Benchmark Report Data and Insights for Mapping an Effective Social Marketing Strategy Note: This is an authorized excerpt from the full MarketingSherpa 2010 Social Media

More information

Focused Outreach Lead Generation

Focused Outreach Lead Generation Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What

More information

Information Security Forum Sponsorship Programs

Information Security Forum Sponsorship Programs Information Security Forum Sponsorship Programs About IANS IANS is an information security advisory and consulting firm, serving Fortune 1000 information security professionals with in-depth insights and

More information

www.implantseminars.com 305.944.9636 800.561.3065

www.implantseminars.com 305.944.9636 800.561.3065 Are you interested in placing or restoring dental implants? Or do you want to enhance your current implantology skills? If Yes, Dr. Garg s Implant Dentistry Continuum is PERFECT for you. In four, 2-day

More information

Google Adwords Training

Google Adwords Training Google Adwords Courses Google Adwords Digital Marketing Courses Google Adwords Courses Google Adwords Our expert AdWords Courses have been designed by our marketing specialists to help you get the most

More information

Make Analytics Pervasive in Your Organization

Make Analytics Pervasive in Your Organization Make Analytics Pervasive in Your Organization A focused, interactive event to help you expand the impact of analytics across your enterprise and fuel data-driven innovation. February 1 2, 2016 Learn Discover

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

How-To Guide: Email Marketing. Content Provided by

How-To Guide: Email Marketing. Content Provided by How-To Guide: Email Marketing Content Provided by Why Email Marketing? With all the channels available, why use email to market? It s powerful. Every $1 spent on email marketing has a $40 return, according

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Optimizing the Lead A data-driven optimization process that reduced cost-per-lead by more than 60% in one month

Optimizing the Lead A data-driven optimization process that reduced cost-per-lead by more than 60% in one month Optimizing the Lead A data-driven optimization process that reduced cost-per-lead by more than 60% in one month Brian Carroll Nicolette Dease MECLABS Today s speaker: Brian Carroll Brian Carroll is Executive

More information

Beyond the Click : The B2B Marketer s Guide to Display Advertising

Beyond the Click : The B2B Marketer s Guide to Display Advertising Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Fundamentals Every B2B Marketer Must Know

Fundamentals Every B2B Marketer Must Know Account-Based Marketing: Fundamentals Every B2B Marketer Must Know Demandbase.com Introduction If you re a B2B marketer today, you re in a tough spot. You d love to be an innovative marketer who impresses

More information

www.rims.org RIMS Products & Services Catalogue An at-a-glance guide for members to browse RIMS most popular products and services.

www.rims.org RIMS Products & Services Catalogue An at-a-glance guide for members to browse RIMS most popular products and services. www.rims.org RIMS Products & Services Catalogue An at-a-glance guide for members to browse RIMS most popular products and services. All that matters is value the ultimate value of what one does. James

More information

Community Content Collaboration

Community Content Collaboration 2015 Community Content Collaboration Conferences Meetings Training Marketing Trade Shows Government Fund-Raising Business Entertaining Destination Management Incentive Entrepreneurs Wedding & Social Corporate

More information

InstructIonal strategies for Blended & online. December 9 11, 2009 Scottsdale, AZ

InstructIonal strategies for Blended & online. December 9 11, 2009 Scottsdale, AZ InstructIonal strategies for Blended & online learning December 9 11, 2009 Scottsdale, AZ overview To teach well in the online environment, instructors need to explore new pedagogical options and craft

More information

Sponsorship & Marketing

Sponsorship & Marketing Sponsorship & Marketing Create awareness, drive attendees to your booth! uctonline.com SPONSORSHIP AND MARKETING OPPORTUNITIES Your booth at the Underground Construction Technology International Conference

More information

Introducing a fresh approach to health care. Healthy Blue HSA MEMBER GUIDE

Introducing a fresh approach to health care. Healthy Blue HSA MEMBER GUIDE Introducing a fresh approach to health care. Healthy Blue HSA MEMBER GUIDE fresh {fresh} Exciting or refreshingly different HealthEquity, Inc. is an independent company partnering with Blue Cross Blue

More information

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery & The Lead Nurturing 5 & 10 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success i The Lead Nurturing 5 & 10 Five Reasons You Can t Ignore Lead Nurturing; Ten Fundamentals for Your

More information

Innovation Challenge Programme

Innovation Challenge Programme Innovation Challenge Programme The Innovation Challenge Programme is a proven method of building your organisation s innovation capability. It uses a competition framework to teach 10 to 50 participants

More information

MARKETING AUTOMATION:

MARKETING AUTOMATION: MARKETING AUTOMATION: A Proven Way to Become Indispensable TABLE OF CONTENTS MARKETING GETS A MAKEOVER... 4 AUTOMATION IN ACTION... 4 ADVANCING MARKETING AUTOMATION TO THE HIGHER UPS... 5 MONEY TALKS...

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

Contact Center TotalCare Enhanced Services

Contact Center TotalCare Enhanced Services ASSESS. PLAN. OPTIMIZE. Contact Center TotalCare Enhanced Services The Exceptional Customer Experience Customers have more options than ever and retaining or losing valued business is often a click away.

More information

and Analytics Summit

and Analytics Summit Data Intelligence and Analytics Summit #JPKGroup Data Foundation & Information Delivery Predictive Modeling & Decision Making Customer Insights & Analytics Driving Innovation through Insights Data Science

More information

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and sales world for

More information

January 21, 2010 MarketingExperiments Journal

January 21, 2010 MarketingExperiments Journal January 21, 2010 MarketingExperiments Journal Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain If these three email messages came across your desk, what would you

More information

Increasing Response to your B2B Email Marketing Programs. A Marketo Best Practices ebook

Increasing Response to your B2B Email Marketing Programs. A Marketo Best Practices ebook Increasing Response to your B2B Email Marketing Programs A Marketo Best Practices ebook The Problem with Lead Generation As B2B marketers, we spend a lot of time and money generating leads to create a

More information

BIZNESS WEB Sales Handbook. Table of Contents

BIZNESS WEB Sales Handbook. Table of Contents Reseller HANDBOOK BIZNESS WEB Sales Handbook The purpose of this guidebook is to provide concise, step-by-step directions on how to maximize your sales efforts selling websites and mobile websites to business

More information

Examination Review Course

Examination Review Course BOARD OF GOVERNORS Examination Review Course Your Next Step to Becoming Board Certified in Healthcare Management and a Fellow of the American College of Healthcare Executives Review key knowledge areas

More information

REACH. CONNECT. ENGAGE.

REACH. CONNECT. ENGAGE. REACH. CONNECT. ENGAGE. POSITION YOUR COMPANY WITH CONFIDENCE. B2B PUBLICATIONS Print & Online Advertising INDUSTRY EVENTS Sponsorship & Exhibitor Opportunities MARKETING SERVICES Creative, Responsive

More information

SHOW2013 BUSINESS EXHIBITOR INFORMATION PACK LOCAL OVER 90. www.southamptonbusinessshow.co.uk. exhibitors SOUTHAMPTON. 7 November 2013 Ageas Bowl

SHOW2013 BUSINESS EXHIBITOR INFORMATION PACK LOCAL OVER 90. www.southamptonbusinessshow.co.uk. exhibitors SOUTHAMPTON. 7 November 2013 Ageas Bowl OVER 90 LOCAL exhibitors SOUTHAMPTON BUSINESS SHOW2013 7 November 2013 Ageas Bowl Running alongside Marketing South 2013 EXHIBITOR INFORMATION PACK www.southamptonbusinessshow.co.uk CONTENTS Introduction

More information

April 28-30 Charlotte, NC

April 28-30 Charlotte, NC April 28-30 Charlotte, NC 2013 CUPA-HR Southern Region Conference Sponsors CUPA-HR Mary Ann Wersch Premier Partners: CUPA-HR Distinguished Partners: Aetna PeopleAdmin Transamerica Retirement Solutions

More information

SOCIAL MEDIA & THE JOB SEARCH. Using Today s Most Popular Online Communities for Job-Hunting

SOCIAL MEDIA & THE JOB SEARCH. Using Today s Most Popular Online Communities for Job-Hunting SOCIAL MEDIA & THE JOB SEARCH Using Today s Most Popular Online Communities for Job-Hunting Facebook and the Job Search Facebook is the most popular social network, in the U.S. and internationally. In

More information

TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES

TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES TSN TEAM Thank you for taking the time to read this marketing and communications solutions document. I look forward to bringing our

More information

Your Medicare Options

Your Medicare Options H H FOR GUIDE ESSENTIAL AN H H AN ESSENTI Your Medicare Options H MEDICARE BENEFICIARIES IN ALABAMA RIES IN ALABAMA Y0106_GBKLT_15 Accepted Thank you for your interest in Blue Cross and Blue Shield of

More information

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking. Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,

More information

On the fence about whether the AA-ISP 2015 Leadership Summit is for you?

On the fence about whether the AA-ISP 2015 Leadership Summit is for you? On the fence about whether the AA-ISP 2015 Leadership Summit is for you? We re here to help! The 2015 Leadership Summit is not just a run-of-the-mill sales conference, but don t just take our word for

More information