19:00 22:00 Gala Dinner and Keynote Speech. Day Two November 17 th 07:00 08:00 Breakfast and Registration

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "19:00 22:00 Gala Dinner and Keynote Speech. Day Two November 17 th 07:00 08:00 Breakfast and Registration"

Transcription

1 Next Generation Digital Leaders Program Day One November 16 th 16:30 18:00 Roundtable 1: Split-Streams Track 1: Analytics & Attribution Get the edge by Strengthening your Data Capabilities Moderated by: Dr JT Kostman, SVP and Chief Data Officer, Time Inc Track 2: Omni-Channel Integration Ensuring the Seamless Experience Moderated by: Ben Parr, Author of Captivology Track 3: Marketing Strategies Growing Globally Through Digital innovation Moderated by: Digital Clarity Group 18:00 19:00 Cocktail Reception 19:00 22:00 Gala Dinner and Keynote Speech Day Two November 17 th 07:00 08:00 Breakfast and Registration 08:10 08:50 Session 1 Driving Digital Scale Leader: Matthew Pritchard, Global Head of Digital, GSK Consumer Health Synopsis: Change in consumer engagement is only increasing in scale, breadth & speed. How can a business capitalize on this and ensure its brands maintain relevance with its consumers all at a time where scale and efficiency are paramount. Clearly one of the biggest challenges the marketing organization today, Matt Pritchard - Global Leader, Digital Marketing for GSK Consumer Healthcare will share how they are embracing change in this new world of consumer engagement through their digital transformation program. Key Takeaways: 1. How to drive the change to digital through inspired action 2. How to create and plan at a global level & activate locally to drive scale, effectiveness & efficiency 3. How to implement a program of managed learning to drive digital innovation 08:55 09:35 Session 2 Omni-Channel Marketing: The Customer-First Approach As digital channels have grown to exist alongside traditional ones, organizations are struggling to put the customer at the center of their efforts. As different teams often own the experience for individual channels, the customer receives a disjointed experience and the value proposition and brand experience are compromised. The new-age organization needs to develop a systematic approach to gather and

2 analyze feedback from customers, develop a core value proposition and deliver on it flawlessly through all interactions. As there is a proliferation of channels especially with social, digital and mobile channels the move toward an interconnectedness among touch-points is of paramount importance and can become a competitive advantage. Key takeaways: Develop an understanding of your customer experience across multiple channels Invest in developing a core value proposition Analyze customer pain points and develop solutions to address them How to drive organizational change around a Customer-First mindset - Aligning process, policy and capability investments to drive customer impact 09:40 10:20 Session 3 Captivology: The Science of Capturing People's Attention Leader: Ben Parr, Author In today s information-overloaded society, attention is the modern currency, Ben explains in his new book Captivology. And since getting that attention is rare and elusive, Parr decided to delve into the deep science of attention, talking with experts on how and why our minds pay heed to some events or people instead of others. In this workshop Parr, will share key findings on how to leverage credibility and capture an audience s attention. Speaking to a crowd of 70 C-level digital and marketing executives from some of North America s leading brands, Parr will reveal three stages of attention (immediate, short, long) and these seven attention triggers. 10:25 11:05 Session 4 Building Your Customer Experience Culture All the technology platforms, tools and marketing strategies in the world won't create great experiences for your customers if your organization fails to deliver. Much as like Dan Pink discusses Intrinsic Motivation, you as a leader need to empower your believers and inspire your doubters. Creating an organization and culture that will understand and obsess on delivering your customers great experiences. Key takeaways: Your belief System Sentence. Customer journey design tools for your organization. Converting the doubters, amplifying the evangelizers. Prioritized Customer Outcomes.

3 Organization User Stories with Measurement Tactics. 11:10 11:50 Session 5 Session TBC 11:55 12:35 Keynote Personalization: The New Big Data The level of interest in big data analytics has surged significantly in recent years, leading to a previously unobtainable competitive edge for those organizations able to harness this disruptive innovation. Innovative organizations are developing personalization strategies that transform business and stay ahead of technology trends. Clearly those who know how to harness actionable data to improve digital marketing and put analytics behind the development of a personalized customer experience are now at an advantage. This session will assist any organization regardless of your current analytical sophistication, a framework that will accelerate the move toward analytical innovation. Key Takeaways: 1) Harnessing actionable data for actionable insight 2) Approach for creating an effective personalization strategy via big data analytics 3) Key big data methods that drive business performance 12:40 13:50 Lunch 13: Session 6 Traveling the Digital Customer Journey Across Channels. Thinking Multichannel Understanding the big picture. Consumers don t think about businesses as silos, and neither should we. Understanding the role various channels play in the customer journey is critical to delivering a seamless experience across channels that engages customers where, when, and how they want to be engaged. In this workshop we ll explore the value of influenced engagement, sales, and a customer-managed relationship. As marketers, integrated digital strategies are imperative to the Customer journey. Linking disparate systems between social, mobile, advertising, marketing, and communications has become increasingly important. Collaboration is needed across screens, channels and VOC to deliver ONE experience for customers no matter where they are along the customer journey. Key takeaways: Explore how traditional marketing can support your digital strategies Best Practices for CRM integration Effective Multi-channel marketing; know your ambiguous customer

4 14:40 15:20 Session 7 Leader: Parin Kothari, SVP Digital Strategy & Communications, TD Bank Synopsis: Customer experience is fast becoming the key differentiator between brands within & outside the financial industry. However quantifying the experience still eludes most companies. From NPS to Customer Experience Index, indirect high level measurements are starting to be baked into the performance scorecards, but the rank & file team members are unclear as to which of their actions and strategies have what degree of impact on these high level measurements. Parin Kothari, a leader in digital strategy at TD Bank Group, will take you through a framework that breaks down the concept of CX into measurable modules, and provide best practices across industries. Key Takeaways: 1. How to engage customers in a dialogue about experience? 2. How to analyze customer feedback into coherent themes? 3. Across people, process & products, how to build strategies aligned to make an impact? 15:25 16:05 Session 8 Meetings & Networking 16:10 16:50 Session 9 Leader: Jon Potter, CMO & EVP Brands, Moet Hennessy As CMO & EVP of Brands for Moët Hennessy, Jon is responsible for many of the most iconic brands in the premium spirits industry -- Hennessy, Moet & Chandon, Veuve Clicquot, Dom Perignon, Krug, and Belvedere. Prior to joining Moët Hennessy, Jon s 25+ year career spanned a series of senior global leadership positions across consumer goods companies including Nestle, United Biscuits and Diageo where he was President, Guinness Global Marketing; President, Global Marketing Vodka and Rum; and CMO for North America. Jon won Olympic Gold (1988) and Bronze (1984) medals for Great Britain. 16: Session 10 Social Media Monitoring Tools & Techniques Synopsis: Marketers know that social media is an integral part of the marketing mix, but have difficulty measuring and monitoring the ROI of social media. Brands can develop social media presence by focusing on the cultural model of the brand, conversational programming and social topic mix. But how does a company insert themselves into the conversational environment and then measure its impact? By zeroing in on a small but mighty group of digital influencers - the alwaysconnected social super-users with well-cultivated credibility and direct access to the target audience.

5 Key takeaways: Identify your audience and find the most powerful voices in the crowd - and keep them well-fed Build a 360-degree, stereo-surround-sound, all-switches-turned-on digital campaign that considers all channels and touch-points Optimize your social channels for lead generation Likes, Retweets & Followers: Can you show their value Understand Customer Intent to Develop great content 18:30 19:30 Cocktails and Networking 19:30 22:00 Gala Dinner 07:00 08:00 Breakfast Day Three November 18 th 8:10 8:50 Session 11 Leader: Darren Jex, Global Head of Digital Operations, Whirpool Synopsis: TBC 08:55 09:35 Session 12 The Leading Edge of Modern Marketing Leader: Dr JT Kostman, SVP, Chief Data Officer, Time Inc Synopsis: Marketing has undergone a more radical transformation over the past few years than at any time in history. Social Media Analysis, Big Data Analytics, Cognitive Behavioral Targeting, Personalized Messaging at Scale the combination of new capabilities has proven to be game-changing for consumers and advertisers alike. Working at the intersection of Data Science, Mathematics and Psychology, the analysts at Time Inc. are reinventing marketing and developing tools to provide advertisers with previously impossible abilities to understand, predict, and influence consumer behaviors. Join us for a first glimpse into a suite of capabilities that are changing the way some of the most successful companies across a widerange of industries are informing, driving, and radically improving their ad campaigns. 09:40 10:25 Roundtable 2: Split-Streams Track 1: Analytics & Attribution Get the edge by Strengthening your Data Capabilities Moderated by: Dr JT Kostman, SVP and Chief Data Officer, Time Inc Track 2: Omni-Channel Integration Ensuring the Seamless Experience Moderated by: Ben Parr, Author of Captivology

6 Track 3: Marketing Strategies Growing Globally Through Digital innovation Moderated by: Digital Clarity Group 10:30 11:10 Session 13 Content TBC 11:15 11:55 Keynote 12:00 13:00 Lunch 13:05 13:45 Session 14 Revamping Loyalty 13:50 14:30 Session 15 Summit Wrap Up Modern day Loyalty programs began in the 1980 s. Since then, competition has grown, attaining & retaining has been more challenging than ever, and customers are demanding more. 1. -How to retain enough value to keep your customers coming back 2. -Offering actual value to the program 3. -VIP Status, Tiered Systems, non-monetary programs, games, competition, prizes What Works? 4. -Partnering-Can coalition programs work for you?

Day Two June 2 nd. Key takeaways: Best practices on utilizing brand ambassadors

Day Two June 2 nd. Key takeaways: Best practices on utilizing brand ambassadors Day One June 1 st 16:30 18:00 Roundtable 1: Split-Streams Track 1: Analytics & Attribution Track 2: The Omni Channel Approach Track 3: Marketing Strategies 18:00 19:00 Cocktail Reception 19:00 22:00 Gala

More information

October 19 th Day 1. 4:30pm 6:00pm Exclusive Roundtable Session. Marketing Strategies: Tackling the Hyperconnected Era

October 19 th Day 1. 4:30pm 6:00pm Exclusive Roundtable Session. Marketing Strategies: Tackling the Hyperconnected Era October 19 th Day 1 4:30pm 6:00pm Exclusive Roundtable Session Marketing Strategies: Tackling the Hyperconnected Era - How brands are increasingly becoming mobile first - Context is the NEW KING - Social

More information

MONDAY MAY 4 TH DAY 1

MONDAY MAY 4 TH DAY 1 MONDAY MAY 4 TH DAY 1 4:30pm-6pm Roundtable Sessions Innovate or Perish Moderator: Wade Allen VP Customer Engagement & Digital Innovation, Brinker International Trends - threats to the status quo and/or

More information

Customer. Forum. March 13-15, 2016 The Biltmore Miami Coral Gables 1200 Anastasia Avenue Coral Gables, FL 33134 biltmorehotel.com

Customer. Forum. March 13-15, 2016 The Biltmore Miami Coral Gables 1200 Anastasia Avenue Coral Gables, FL 33134 biltmorehotel.com Ask us about Consero s new membership model. Customer March 13-15, 2016 1200 Anastasia Avenue, FL 33134 biltmorehotel.com consero.com What separates a good brand from a great brand? A highly effective,

More information

Research. Pre-Sales Content Marketing Trends 2013

Research. Pre-Sales Content Marketing Trends 2013 Research Pre-Sales Content Marketing Trends 2013 Rethinking Pre-Sales Content Marketing Survey Report May 2013 2013 Pre-Sales Content Marketing Trends Rethinking Content Marketing; Survey Report Q2 2013

More information

Melissa Musgrove VP, Head of Social Media REGIONS FINANCIAL. Mike Linton Chief Marketing Officer Farmers Insurance Group

Melissa Musgrove VP, Head of Social Media REGIONS FINANCIAL. Mike Linton Chief Marketing Officer Farmers Insurance Group Anthony Vitalone Head of Digital Marketing & Social Media DEUTSCHE ASSET & WEALTH MANAGEMENT Eric Barba AVP, Digital Acquisitions BARCLAYCARD US Alex Sion President & Managing Director Moven Melissa Musgrove

More information

The Customer Experience:

The Customer Experience: The Customer Experience: The Holy Grail of Competitive Advantage. 1 A great customer experience has emerged as the holy grail of competitive advantage. Providing a great customer experience has emerged

More information

A Strategic Approach to Customer Engagement Optimization. A Verint Systems White Paper

A Strategic Approach to Customer Engagement Optimization. A Verint Systems White Paper A Strategic Approach to Customer Engagement Optimization A Verint Systems White Paper Table of Contents Introduction... 1 What is customer engagement?... 2 Why is customer engagement critical for business

More information

[ know me ] A Strategic Approach to Customer Engagement Optimization

[ know me ] A Strategic Approach to Customer Engagement Optimization [ know me ] A Strategic Approach to Customer Engagement Optimization A Verint and KANA White Paper Table of contents Introduction... 1 What is customer engagement?... 2 Why is customer engagement critical

More information

THOUGHT LEADERSHIP & INNOVATIVE SOLUTIONS FOR B2B MARKETERS

THOUGHT LEADERSHIP & INNOVATIVE SOLUTIONS FOR B2B MARKETERS 25-27 May 2016 Sydney Australia THOUGHT LEADERSHIP & INNOVATIVE SOLUTIONS FOR B2B MARKETERS Partnership Prospectus www.b2bmarketingleaders.com.au CONTENT ABOUT 3 WHY THIS EVENT 4 EXPERT ADVISORY BOARD

More information

DRAWING CUSTOMERS INTO THE COKE ZONE

DRAWING CUSTOMERS INTO THE COKE ZONE DRAWING CUSTOMERS INTO THE COKE ZONE How Aimia helped the world s leading beverage brand build relationships By Aimee Bryan Regional Knowledge Director 02 / Drawing Customers Into the Coke Zone Summary

More information

Customer Experience Data Survey

Customer Experience Data Survey Customer Experience Data Survey Facts & Analysis TM 2015 Consero Group. Reproduction Prohibited. INTRODUCTION Customer Experience Data Survey The increase of multichannel marketing in customer care has

More information

Our Client pain points

Our Client pain points Capability Overview Our Client pain points Siloed solutions How to integrate technical platforms across multiple vendors? Inconsistent customer experience How to represent your brand in a consistent and

More information

How Mobile and Social are Changing Consumer Engagement and the Future of Customer Service

How Mobile and Social are Changing Consumer Engagement and the Future of Customer Service How Mobile and Social are Changing Consumer Engagement and the Future of Customer Service Introduction Frost & Sullivan recently invited a select group of organizations to participate in a unique thought

More information

Put the R Back in CRM with a Customer Experience Platform

Put the R Back in CRM with a Customer Experience Platform Put the R Back in CRM with a Customer Experience Platform An Ovum White Paper Sponsored by Publication Date: October 2015 Introduction In today s highly competitive market, businesses need to have their

More information

June 15 th -17 th, 2015 Optimizing Operations in the Ever-Changing Environment of Healthcare Providers

June 15 th -17 th, 2015 Optimizing Operations in the Ever-Changing Environment of Healthcare Providers 4:30pm 6:00pm June 15 th -17 th, 2015 Optimizing Operations in the Ever-Changing Environment of Healthcare Providers Roundtable Sessions Track 1: Achieving Goals: Patient Engagement Track 2: Managing the

More information

Agenda Overview for Customer Experience, 2015

Agenda Overview for Customer Experience, 2015 G00270544 Agenda Overview for Customer Experience, 2015 Published: 22 December 2014 Analyst(s): Jake Sorofman Customer experience has emerged as a top priority for marketers. This overview summarizes how

More information

Healthcare Internet Conference

Healthcare Internet Conference Leading The Digital Transformation 19th Annual Greystone.Net Healthcare Internet Conference ORLANDO November 9-11, 2015 The Omni Orlando Resort at ChampionsGate www.hcic.net CALL FOR SPEAKERS Organized

More information

THE 7 STEPS TO A SUCCESSFUL CRM IMPLEMENTATION DEPLOYING CRM IN THE NEW ERA OF CONNECTED CUSTOMERS

THE 7 STEPS TO A SUCCESSFUL CRM IMPLEMENTATION DEPLOYING CRM IN THE NEW ERA OF CONNECTED CUSTOMERS THE NEW ERA OF ABOUT THE AUTHOR Paul Rogers is the Head of Customer Experience and CRM within HCL s Applications Division. Based in London, Paul is responsible for leading HCL s CRM consulting and technology

More information

DIFFERENTIATING YOUR CONTENT MARKETING THROUGH AUDIENCE & COMMUNITY ENGAGEMENT

DIFFERENTIATING YOUR CONTENT MARKETING THROUGH AUDIENCE & COMMUNITY ENGAGEMENT THE CMO SOLUTION GUIDE TO DIFFERENTIATING YOUR CONTENT MARKETING THROUGH AUDIENCE & COMMUNITY ENGAGEMENT PRESENTED BY: IN PARTNERSHIP WITH DIFFERENTIATE YOUR CONTENT MARKETING STRATEGY Customer engagement:

More information

Employee Engagement Drives Client Satisfaction and Employee Success in Professional Services

Employee Engagement Drives Client Satisfaction and Employee Success in Professional Services Employee Engagement Drives Client Satisfaction and Employee Success in In professional services, business success is achieved through employee success. Organizations that prioritize top talent gain competitive

More information

ROADMAP TO 2020 ROADMAP TO 2020

ROADMAP TO 2020 ROADMAP TO 2020 ROADMAP TO 2020 ROADMAP TO 2020 ROADMAP TO 2020 THE YEAR 2020. In saying it, we tend to picture a time much further in the future. In reality, however, the time will pass in the blink of an eye. Just

More information

A Quick Guide to Social Customer Service: Measure, Refine & Scale

A Quick Guide to Social Customer Service: Measure, Refine & Scale A Quick Guide to Social Customer Service: Measure, Refine & Scale Measuring how well your Social Customer Service program is working for both your customers and your business is not easy. For the last

More information

INSERT COMPANY LOGO HERE

INSERT COMPANY LOGO HERE 2013 2014 INSERT COMPANY LOGO HERE 20142013 North North American American Interactive SSL Certificate Voice Response Product Market Leadership Leadership Award Award Frost & Sullivan 1 We Accelerate Growth

More information

Marketing Report 2015

Marketing Report 2015 The State of Marketing Report 2015 TABLE OF CONTENTS EXECUTIVE SUMMARY KEY FINDINGS DETAILED INSIGHTS 2 3 6 Meeting Consumer Needs Consumer Channel Preference Marketers Current Workflow How Marketers Workflow

More information

CUSTOMER ENGAGEMENT 2014. Rosetta Consulting s Customer Engagement Survey Part 1: The Marketer s Perspective

CUSTOMER ENGAGEMENT 2014. Rosetta Consulting s Customer Engagement Survey Part 1: The Marketer s Perspective CUSTOMER ENGAGEMENT 2014 Rosetta Consulting s Customer Engagement Survey Part 1: The Marketer s Perspective WELCOME TO THE EMPOWERED AGE Welcome to the first in a series of three white papers on Customer

More information

7 Ways Predictive Intelligence Can Elevate Your Email Marketing

7 Ways Predictive Intelligence Can Elevate Your Email Marketing 7 Ways Predictive Intelligence Can Elevate Your Email Marketing Email is the cornerstone of digital marketing. In fact, 68% of marketers say that email is core to their business 1. With competition for

More information

ENABLING THE BUSINESS WITH SOCIAL RELATIONSHIP PLATFORMS

ENABLING THE BUSINESS WITH SOCIAL RELATIONSHIP PLATFORMS WHITE PAPER ENABLING THE BUSINESS WITH SOCIAL RELATIONSHIP PLATFORMS AN EASY WIN FOR STRATEGIC CIOs THE ROLE OF THE IT LEADER IS CHANGING. CIOs must shift their focus from keeping the lights on to enabling

More information

Leverage Insights. Ignite Brand Engagement.

Leverage Insights. Ignite Brand Engagement. Leverage Insights. Ignite Brand Engagement. Connect with Your Customers through Individualized Insights from the Teradata Integrated Marketing Cloud. We power marketing. 86% of Customers Say Relevant Offers

More information

November 7-9, 2016 CALL FOR SPEAKERS. Where Digital Insight and Execution Converge. www.hcic.net #HCIC16. THE COSMOPOLITAN of LAS VEGAS. greystone.

November 7-9, 2016 CALL FOR SPEAKERS. Where Digital Insight and Execution Converge. www.hcic.net #HCIC16. THE COSMOPOLITAN of LAS VEGAS. greystone. Where Digital Insight and Execution Converge November 7-9, 2016 THE COSMOPOLITAN of LAS VEGAS www.hcic.net #HCIC16 CALL FOR SPEAKERS Organized by: g greystone.net Call 20th for Speakers Annual The 20th

More information

2015 South African Cloud Based Solutions to the Contact Centre Product Leadership Award

2015 South African Cloud Based Solutions to the Contact Centre Product Leadership Award 2015 2015 South African Cloud Based Solutions to the Contact Centre Product Leadership Award Contents Background and Company Performance... 3 Industry Challenges... 3 Implementation Excellence... 4 Product

More information

The 2014 State of Enterprise Social Marketing Report

The 2014 State of Enterprise Social Marketing Report The 2014 State of Enterprise Social Marketing Report Results from Q1 2014 Commissioned study conducted by Forrester Consulting on behalf of Spredfast. Executive Summary In Q1 of 2014, Spredfast commissioned

More information

Customer Experience: Essential Requirements for Company Profitability and Competitive Success

Customer Experience: Essential Requirements for Company Profitability and Competitive Success Customer Experience: Essential Requirements for Company Profitability and Competitive Success By Dr. Natalie Petouhoff TABLE OF CONTENTS Executive Summary...1 Economic Imperative of Focusing on the Customer

More information

Uncover the Best Ideas

Uncover the Best Ideas Uncover the Best Ideas Table of Contents: overview 2-4 [INNOVATION] overview 5 picture this 6 roi metrics 7-8 [EMPLOYEE NETWORKS] overview 9 picture this 10 roi metrics 11-12 [CITIZEN RELATIONSHIPS] overview

More information

mobile Trends and Insights

mobile Trends and Insights 2015 mobile Trends and Insights The vibration you felt? It wasn t just from your smartphone. It was the combined reverberation of the billions of mobile devices disrupting our industry faster than you

More information

Summit: NG Healthcare 18. Day One June 8 th 2016

Summit: NG Healthcare 18. Day One June 8 th 2016 Summit: NG Healthcare 18 Day One June 8 th 2016 13:00 17:00 Summit registration & onsite app activation 16:00 16:25 Summit welcome & your itinerary explained 16:30 17:00 Solution provider briefing 16:30

More information

2014 2014 NNBS BS Co Consul nsultiting G ng r G oroup, up, Inc I. nc. Te Tell:: 415.309. 415. 7017 309.7017

2014 2014 NNBS BS Co Consul nsultiting G ng r G oroup, up, Inc I. nc. Te Tell:: 415.309. 415. 7017 309.7017 2014 2014 NBS NBS Consulting Consulting Group, Group, Inc. Inc. Tel: Tel: 415.309.7017 415.309.7017 Customers are constantly re-framing how they interact with you based on: how well you fit their evolving

More information

Customer Experience Summit 2015 Brand strategies for facing the challenge of the all-powerful consumer

Customer Experience Summit 2015 Brand strategies for facing the challenge of the all-powerful consumer Business Reporter Inner Circle presents: Customer Experience Summit 2015 Brand strategies for facing the challenge of the all-powerful consumer February 23 rd -24 th, Gouman Tower, Tower Bridge, London

More information

Five steps to improving the customer service experience

Five steps to improving the customer service experience Five steps to improving the customer service experience Metrics, tips, and tools for utilizing customer feedback An Ovum White Paper Sponsored by Publication Date: January 2012 INTRODUCTION As the use

More information

LionShare knows the Landscape

LionShare knows the Landscape LionShare knows the Landscape LionShare has a long-standing commitment to the health care industry. For more than 20 years we have partnered with hospitals and health systems across the country to make

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

Adobe Campaign Touchpoint Marketing Guide

Adobe Campaign Touchpoint Marketing Guide Adobe Campaign Touchpoint Marketing Guide Touchpoint Marketing Guide Table of contents 3 Introduction to touchpoint marketing 5 The art and science of inspiring the customer 6 The science of acquiring

More information

Event Marketing Best Practices that Drive ROI. Brian Ludwig September 9, 2014

Event Marketing Best Practices that Drive ROI. Brian Ludwig September 9, 2014 Event Marketing Best Practices that Drive ROI Brian Ludwig September 9, 2014 Agenda The Importance of Events Event Marketing Best Practices Ensuring Event Effectiveness and ROI Case Study: Moody s Analytics

More information

Gain a new perspective on your digital customer experience and get closer to what matters

Gain a new perspective on your digital customer experience and get closer to what matters Gain a new perspective on your digital customer experience and get closer to what matters Redesigning the way companies work and engage customers and employees in the digital world. What if you could actually

More information

EXECUTIVE EDUCATION PROGRAMS 2015-2016

EXECUTIVE EDUCATION PROGRAMS 2015-2016 EXECUTIVE EDUCATION PROGRAMS 2015-2016 www.execed.ie.edu Today s challenges, tomorrow s opportunities INDEX IE Business School 03 Recognition 04 Designed for Driven Professionals & Business Leaders 05

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

Bringing Clarity to the Digital Marketing Landscape

Bringing Clarity to the Digital Marketing Landscape Bringing Clarity to the Digital Marketing Landscape Why the biggest digital innovation since your website could be your website. Learn what s possible with today s sites, who s in charge, and why dynamic

More information

ONLINE MARKETING FUNDAMENTALS

ONLINE MARKETING FUNDAMENTALS ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing

More information

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One USE CASES Ensighten Activate Ensighten One Ensighten Pulse Use Case: On-Site Targeting based on Off-Site Display Ad Deliver relevant content to customers after they viewed or clicked through an Off-Site

More information

Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack

Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack Signal Cross-Channel Marketing and Technology Survey September 2014 Page 3 Page 4 Page 5 Page 6 Page 15 Page 18 Page

More information

getting Digital right 2015 DEVELOPING BEST-IN-CLASS MARKETING IN A DIGITAL WORLD

getting Digital right 2015 DEVELOPING BEST-IN-CLASS MARKETING IN A DIGITAL WORLD getting Digital right 2015 DEVELOPING BEST-IN-CLASS MARKETING IN A DIGITAL WORLD YOu re EithEr getting Digital right Or getting MarkEting WrOng let s FaCE it digital has become a part of everyday life

More information

Connected CRM. An interactive discussion with the Insurance & Wealth Management team

Connected CRM. An interactive discussion with the Insurance & Wealth Management team Connected CRM An interactive discussion with the Insurance & Wealth Management team Agenda Introductions Session Format Connected CRM Framework Table Discussions Customer Strategy Experience Delivery Financial

More information

How Predictive Marketing Analytics Boosts B2B Business Performance

How Predictive Marketing Analytics Boosts B2B Business Performance A Forrester Consulting Thought Leadership Paper Commissioned By EverString December 2015 How Predictive Marketing Analytics Boosts B2B Business Performance Table Of Contents Executive Summary... 1 Marketing

More information

CMO Digital Summit 2016 Day 2-9 sessions Day 3 6 sessions

CMO Digital Summit 2016 Day 2-9 sessions Day 3 6 sessions CMO Digital Summit 2016 Day 2-9 sessions Day 3 6 sessions Day One 13:00 17:00 Summit Registration & Onsite App Activation 16:15 -- 16:25 Welcome & Itinerary Explained 16:25 16:35 Solution Providers Briefing

More information

2013 North American Omni-Channel Customer Engagement Company of the Year Award

2013 North American Omni-Channel Customer Engagement Company of the Year Award 2013 2013 North American Omni-Channel Customer Engagement Company of the Year Award 2013 Frost & Sullivan 1 We Accelerate Growth Company of the Year Award Omni-Channel Customer Engagement North America,

More information

Razorfish Intelligent Platforms Series: Business Transformation Through Software Innovation

Razorfish Intelligent Platforms Series: Business Transformation Through Software Innovation Razorfish Intelligent Platforms Series: Business Transformation Through Software Innovation 02 Business Transformation Through Software Innovation Business Transformation Through Software Innovation The

More information

NPS2. Reaching the Next Level of Customer Experience Leadership. By Deborah Eastman

NPS2. Reaching the Next Level of Customer Experience Leadership. By Deborah Eastman NPS2 Reaching the Next Level of Customer Experience Leadership By Deborah Eastman Overview Get an introduction to NPS2, the next generation of the groundbreaking Net Promoter methodology. Find out how

More information

Get Your Share of The Market!

Get Your Share of The Market! 5th Annual TM Oct. 31 - Nov. 2, 2016 Atlanta, GA Help Utilities Leverage Analytics To Unlock New Growth, Profitability & Performance Get Your Share of The Market! EXCEPTIONAL SPONSORSHIP OPPORTUNITIES

More information

Multichannel vs. Omnichannel

Multichannel vs. Omnichannel Multichannel vs. Omnichannel Understanding the CX World s Most Elusive Buzzwords An InMoment White Paper Copyright 2015 InMoment Inc. All rights Reserved Multichannel vs. Omnichannel An InMoment Whitepaper

More information

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME.

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. 2 THE MARKET HAS CHANGED. DOES YOUR FIRM HAVE THE TOOLS TO KEEP UP? Person-to-person contact with

More information

MARTECH. Transforming Marketing through Technology

MARTECH. Transforming Marketing through Technology MARTECH Transforming Marketing through Technology Foreword Welcome to our point of view on the amplifying role of technology in the marketing function and the current standing and future potential play

More information

IBM Executive Point of View: Transform your business with IBM Cloud Applications

IBM Executive Point of View: Transform your business with IBM Cloud Applications IBM Executive Point of View: Transform your business with IBM Cloud Applications Businesses around the world are reinventing themselves to remain competitive in a time when disruption is the new normal.

More information

The New Global Customer Experience Management Mandate

The New Global Customer Experience Management Mandate The New Global Customer Experience Management Mandate SECTION 1: INTRODUCTION AND OVERVIEW Introduction Customers, along with technology, have evolved in the information age. As individuals, they expect

More information

3 Step Approach to Improving Customer Experience and Driving Engagement

3 Step Approach to Improving Customer Experience and Driving Engagement 3 Step Approach to Improving Customer Experience and Driving Engagement 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered

More information

GOOD CALL: How to position telemarketing at the heart of. your multichannel marketing to drive revenue. In association with:

GOOD CALL: How to position telemarketing at the heart of. your multichannel marketing to drive revenue. In association with: GOOD CALL: How to position telemarketing at the heart of your multichannel marketing to drive revenue In association with: multichannel marketing to drive revenue CONTENTS Good Call: How to position telemarketing

More information

Introduction. External Document 2015 Infosys Limited

Introduction. External Document 2015 Infosys Limited Digital Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action, and digital program execution for superior ROI. Introduction

More information

Connecting the Dots on the Omnichannel Customer Journey

Connecting the Dots on the Omnichannel Customer Journey A new e-book from TeleTech for sales, marketing, and customer care leaders. Connecting the Dots on the Omnichannel Customer Journey Everybody s talking about omnichannel these days. But what is omnichannel

More information

Agenda Overview for Digital Commerce, 2015

Agenda Overview for Digital Commerce, 2015 G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.

More information

How Big Data is Transforming Marketing into a Strategic Function

How Big Data is Transforming Marketing into a Strategic Function How Big Data is Transforming Marketing into a Strategic Function The challenges are equal only to the opportunities. Savvy companies that capitalize on big data and change the way they sell can earn more

More information

CATEGORIES MAKING A CHOICE

CATEGORIES MAKING A CHOICE UK Digital Experience Awards 2015 See our Website for more detailed information : www.d-x-a.co.uk, contact us on lisa.harmer@awardsinternational.eu or call 01223 911755. CATEGORIES MAKING A CHOICE WHAT

More information

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015 STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third

More information

EMPLOYER BRAND. THREE EMPLOYER BRAND IMPERATIVES TO STRENGTHEN YOUR EMPLOYER BRAND. strengthen employer brand engage people cut the cost of talent

EMPLOYER BRAND. THREE EMPLOYER BRAND IMPERATIVES TO STRENGTHEN YOUR EMPLOYER BRAND. strengthen employer brand engage people cut the cost of talent EMPLOYER BRAND. THREE EMPLOYER BRAND IMPERATIVES TO STRENGTHEN YOUR EMPLOYER BRAND. strengthen employer brand engage people cut the cost of talent Authenticity is the new paradigm. Authenticity is the

More information

Cross-Channel Attribution Is Needed to Drive Marketing Effectiveness

Cross-Channel Attribution Is Needed to Drive Marketing Effectiveness A Forrester Consulting Thought Leadership Paper Commissioned By Google May 2014 Cross-Channel Attribution Is Needed to Drive Marketing Effectiveness Table of Contents Executive Summary...1 Advanced Measurement

More information

Measuring How. with Your Brand: Brand Engagement Monitor. A Database Marketing Agency

Measuring How. with Your Brand: Brand Engagement Monitor. A Database Marketing Agency Measuring How Consumers Interact with Your Brand: Brand Engagement Monitor M er kl e Tho u g ht L eader s hip S e r i e s A Database Marketing Agency Executive Summary: Marketers face a challenging new

More information

BUILDING BRIDGES TO THE PROMISED LAND: Big Data, Attribution & Omni-Channel. A CMO Perspective. A Joint Study by The CMO Club and Visual IQ, Inc.

BUILDING BRIDGES TO THE PROMISED LAND: Big Data, Attribution & Omni-Channel. A CMO Perspective. A Joint Study by The CMO Club and Visual IQ, Inc. BUILDING BRIDGES TO THE PROMISED LAND: Big Data, Attribution & Omni-Channel A CMO Perspective A Joint Study by The CMO Club and Visual IQ, Inc. Driving Brilliant Cross Channel Performance TM TABLE OF CONTENTS

More information

LISTEN TO THE VOICE OF CUSTOMER EXPERIENCE

LISTEN TO THE VOICE OF CUSTOMER EXPERIENCE LISTEN TO THE VOICE OF CUSTOMER EXPERIENCE The Four Essentials of a Customer Experience Program www.nice.com WHERE CX PROGRAMS STUMBLE Many companies recognize the value of a customer experience (CX) program,

More information

INSERT COMPANY LOGO HERE

INSERT COMPANY LOGO HERE 20132014 INSERT COMPANY LOGO HERE 2014 North 2013 American North American Inbound SSL Contact Certificate Center Routing Product Market Leadership Leadership Award Award Frost & Sullivan 1 We Accelerate

More information

Key Industry Challenges addressed by Superior Customer Offerings

Key Industry Challenges addressed by Superior Customer Offerings Customer Value Enhancement Award Mobile Marketing North America, 2011 Frost & Sullivan s Global Research Platform Frost & Sullivan is in its 50th year in business with a global research organization of

More information

The Essential CMO Guide to an Agile B2B Marketing Plan

The Essential CMO Guide to an Agile B2B Marketing Plan The Essential CMO Guide to an Agile B2B Marketing Plan Executive Brief 7600 N. Capital of Texas Hwy Bldg C, Ste 250, Austin, TX 78731 877.402.9199 Fax: 512.652.2558 Executive Brief The Essential CMO Guide

More information

Agenda Overview for Social Marketing, 2015

Agenda Overview for Social Marketing, 2015 G00270737 Agenda Overview for Social Marketing, 2015 Published: 19 December 2014 Analyst(s): Julie Hopkins Social marketing programs are maturing; executives increasingly expect ROI to follow social marketing

More information

Digital Strategy. How to create a successful business strategy for the digital world.

Digital Strategy. How to create a successful business strategy for the digital world. Digital Strategy How to create a successful business strategy for the digital world. Digital Strategy Overview Every business today needs a digital strategy. Products and services need to be digitally

More information

Foreword. info@sonata-software.com. www.sonata-software.com

Foreword. info@sonata-software.com. www.sonata-software.com Foreword Retail industry is currently going through a once-in-a-generation transformation, primarily driven by more evolved shoppers and technological innovations. This has resulted in a structural shift

More information

The Connected RetAil Experience. Empowering Employees, Reinventing Customer Interactions

The Connected RetAil Experience. Empowering Employees, Reinventing Customer Interactions The Connected RetAil Experience Empowering Employees, Reinventing Customer Interactions Retail will change more over the next five years than the last 50 years. Source: Operating Seamlessly: Integrating

More information

Thought Leadership Selling

Thought Leadership Selling Thought Leadership Selling How to execute sales programs that engage your customers and differentiate your sales experience with education, ideas and insights The Emergence of Thought Leadership as a Sales

More information

THE CONTACT CENTER S CONTRIBUTION TO CEM LEVERAGE DATA TO BREAK DOWN THE BARRIERS TO CUSTOMER-CENTRIC CHANGE.

THE CONTACT CENTER S CONTRIBUTION TO CEM LEVERAGE DATA TO BREAK DOWN THE BARRIERS TO CUSTOMER-CENTRIC CHANGE. feature / june 2014 THE CONTACT CENTER S CONTRIBUTION TO CEM LEVERAGE DATA TO BREAK DOWN THE BARRIERS TO CUSTOMER-CENTRIC CHANGE. By Susan Hash, Contact Center Pipeline Pipeline Articles www.contactcenterpipeline.com

More information

[ know me ] A Strategic Approach to Customer Engagement Optimisation

[ know me ] A Strategic Approach to Customer Engagement Optimisation [ know me ] A Strategic Approach to Customer Engagement Optimisation A Verint and KANA White Paper Table of contents Introduction... 1 What is customer engagement?... 2 Why is customer engagement critical

More information

WHITE PAPER. Digital transformation for insurers

WHITE PAPER. Digital transformation for insurers WHITE PAPER Digital transformation for insurers Introduction The insurance industry today is at a transformative stage, where it is witnessing an unrelenting march of digitization and a proliferation of

More information

TOP 8 B-TO-B CMO MARKETING CHALLENGES OF 2015

TOP 8 B-TO-B CMO MARKETING CHALLENGES OF 2015 TOP 8 B-TO-B CMO MARKETING CHALLENGES OF 2015 Gleaned from research and assessment of reports from Gartner, Forrester, IBM, Forbes, Altimeter, LinkedIn, CMO.com, AAMA, Harvard Business Review, McKinsey,

More information

Information technology (IT) function Finance function Sales function Human capital function Operations function

Information technology (IT) function Finance function Sales function Human capital function Operations function Introduction These are exciting times for wholesaler-distributors seeking to capitalize on opportunities in e-commerce, mobility, and social networking; embrace the full potential of advanced analytics;

More information

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 Research Report - Feb 2015 WHO WE SPOKE TO To understand the state of metrics & analytics in B2B marketing today, we spoke to directors and senior executives

More information

Accelerate your success with a trusted partner

Accelerate your success with a trusted partner FAST TRACK SERVICES Accelerate your success with a trusted partner Our team of world-class professionals have completed over 500 projects worldwide. Grow your Total Community with a trusted partner with

More information

IBM s State of Marketing Survey 2012

IBM s State of Marketing Survey 2012 IBM Software Enterprise Marketing Management Marketers biggest challenges and opportunities reveal the rise of the empowered customer 2 Contents 2 Leading the customer experience 4 Removing silos and integrating

More information

Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Customer

Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Customer A Forrester Consulting October 2014 Thought Leadership Paper Commissioned By Oracle Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Customer Table Of Contents

More information

Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform

Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform Marketing Automation 2.0 Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform 4 Contents 1 Executive Summary 2 Defining Marketing Automation 2.0 3 Marketing Automation 1.0:

More information

Report on the Agency-Advertiser Value Survey

Report on the Agency-Advertiser Value Survey Report on the Agency-Advertiser Value Survey Study conducted by Ignition Consulting Group on behalf of American Association of Advertising Agencies Association of National Advertisers August 2007 Results

More information

BRIDGING THE DIGITAL DISCONNECT:

BRIDGING THE DIGITAL DISCONNECT: BRIDGING THE DIGITAL DISCONNECT: HOW OUTSOURCING DIGITAL MARKETING CREATES A UNIFIED MARKETING STRATEGY In today s fragmented digital landscape, marketing executives must bridge the gap between instant,

More information

Drive your audience development with ADvance

Drive your audience development with ADvance Audience Development Drive your audience development with ADvance The internet, ipads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity

More information

NG Healthcare Payers June 10 th 12 th, 2015 JW Marriott Miami, Florida Day One June 10 th. Day Two June 11 th

NG Healthcare Payers June 10 th 12 th, 2015 JW Marriott Miami, Florida Day One June 10 th. Day Two June 11 th NG Healthcare Payers June 10 th 12 th, 2015 JW Marriott Miami, Florida Day One June 10 th 16:30 18:00 Roundtable 1: Split-Streams Track 1: Healthcare becoming a Digital Business Track 2: Transformation

More information

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 EXECUTIVE SUMMARY In this digital age, social media has quickly become one of the most important communication channels. The shift to online conversation

More information

Customer Relationship Management:

Customer Relationship Management: Customer Relationship Management: Making the Most of Your CRM Investment A Healthcare MarTech Workshop from: g greystone.net September 29 30, 2015 The Catalyst Ranch Chicago, Illinois Overview of the Conference

More information