1 EXECUTIVE EDUCATION SALES, STRATEGY AND LEADERSHIP: Advanced Sales Programme European Business Schools, ranking: 1. IE Business School, Madrid 1. HEC, Paris 3. London Business School 4. Esade Business School Source: Financial Times
2 IE Business School. The no. 1 Business School in Europe The Financial Times ranking of European business schools measures quality and breadth of the combined performance of executive education, MBA, EMBA and masters in management. European Business Schools, ranking: 1. IE Business School, Madrid 1. HEC, Paris 3. London Business School 4. Esade Business School Source: Financial Times 2013 You will be awarded with a certificate from IE Business School The programme is in English 2
3 The programme in brief The Advanced Sales Programme is a 3 module programme on MBA level focusing on 3 core topics: 1. Sales strategy The overall direction 2. Sales leadership Implementing the sales strategy 3. Sales based on trust Securing the sales Sales strategy Sales leadership Sales and trust > You will be able to communicate and discuss on a high strategic level with top management and board members > You will become a world class sales leader enabling your organization to focus on customers and sales > You will develop an up-dated sales strategy during the programme 3
4 IE The leading Business School in Europe IE Business School was founded in 1973 under the name Instituto de Empresa. IE Business School runs MBA, Executive MBA, master s degree programs in finance and management, executive education programs, PhD and DBA programs. Approximately 1,900 students from 90 countries undertake degree programs at IE each year. IE Business School is recognized as one of the leading business schools in the world. The Financial Times has ranked it as the best Business School in Europe in 2012 and 2013, and the school s International MBA, Global MBA, and Executive MBA programs have consistently ranked in the top tier of global business programs. IE Business School is centrally situated in Madrid s financial district (Barrio de Salamanca). 4
5 World class Sales Programme THINK STRATEGY 1 st MODULE - 2 DAYS: IBC Innovation Factory in Kolding DESIGN LEADERSHIP 2 nd MODULE - 2 DAYS: IE Business School in Madrid EXECUTE SALE 3 rd MODULE - 2 DAYS: IE Business School in Madrid 5
6 Venue: IBC Innovation Factory 1 st Module: Sales strategy The 2 days will be divided into 4 sessions: Session 1: Powering Growth as the mission of sales Session 2: Mastering the key drives of value creation Session 3: Customer Value and customer equity Session 4: Momentum of the sales organisation Faculty: World class professors.
7 IE Business School Madrid 2 nd Module: Sales leadership Companies with a highly engaged workforce are more innovative and productive and they sell more! Leaderhip is the key to making this happen. Module 2 will provide the sales leaders with: > Understanding of their own unique set of strenghts, performance risks and sources of purpose > Excellence in Leadership and management > Tools for inspiring their team to exceptional performance Faculty: World class professors from IE Business School.
8 THINK STRATEGY 1 st MODULE - 2 DAYS: Sales Strategy DESIGN LEADERSHIP 2 nd MODULE - 2 DAYS: Sales Leadership EXECUTE SALE 3 rd MODULE - 2 DAYS: Sales based on trust
9 IE Business School Madrid 3 rd Module: Sales based on trust Do you buy from a person that you do not trust? An excellent sales leader will be able to provide trust internally in the organisation with the CEO, the board, collegues and the sales teams. You will learn how to create trust through storytelling and understanding your customer. You will get momentum in your sales, customers will recommend you and trust based selling will become a new and succesfull habit. Faculty: World class professors from IE Business School.
10 Why sign up? Boost your sales and your carreer with the Advanced Sales Programme from IE Business School. > You will get the latest tools enabling you to become a world class Sales Leader > You will be awarded with a certificate from the leading business school in Europe according to financial times ranking 2013 Sales is about mastering strategies, tactics and market understanding. 10
11 Sign up Sign up for world class instruction during three modules in Madrid and Kolding. Contact us at or at or visit our website for more information. Acceptance is on a first come, first served basis for all participants meeting the acceptance criteria. 25% of the tuition fee must be settled within 14 days and 75% 2 months before start-up. Accommodation and meals can average up to 250 Euro per day. CANCELLATION POLICY: 60 days notice: 25 % days notice: 50 % Less than 30 days: 100 % Certificate requires attendance and participation. The price is: Euro Fees and all teaching materials are included. 11
12 About Nordic Executive Academy Nordic Executive Academy is an independent organization that provides world-class education for ambitious and open-minded leaders. Together with top-ranked institutions and universities we believe in the importance of breaking new ground and introducing applicable, result-driven knowledge. Our aim is to empower leaders to see things differently, to create, and to do new things that will have a lasting impact on business and life. nexamy.com IBC Innovation Factory Birkemosevej Kolding Denmark Tel
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