Online Communities WHY THE CURRENT MODEL OF FINANCIAL MARKETING IS BROKEN AND HOW ONLINE COMMUNITIES CAN HELP FIX IT. DIGITAL COMMUNICATIONS

Size: px
Start display at page:

Download "Online Communities WHY THE CURRENT MODEL OF FINANCIAL MARKETING IS BROKEN AND HOW ONLINE COMMUNITIES CAN HELP FIX IT. DIGITAL COMMUNICATIONS"

Transcription

1 DIGITAL COMMUNICATIONS Online Communities WHY THE CURRENT MODEL OF FINANCIAL MARKETING IS BROKEN AND HOW ONLINE COMMUNITIES CAN HELP FIX IT. Hazel McHugh

2

3 Executive Summary This white paper is designed for financial advisors who realise that the wealth management industry faces unprecedented challenges from regulatory change, shrinking margins and spiralling costs. It explores digital solutions to restore lost trust, combat increased competition and self-service advice and meet the demands of web-savvy clients. It describes the shift in control that has placed the customer firmly in charge and explains why online communities offer a cost effective alternative to the diminishing impact of old media. It offers some suggestions on how to engage with new and existing clients and underlines the powerful impact of online word of mouth. Kurtosys believe that the winners who emerge from these turbulent times will share three attributes: They will use technology to enhance performance, cut costs and drive efficiency. They will put clients in control, engaging them via digital conversations. They will use social customers to combat the decline in advertising effectiveness. We believe that an online community can deliver all three. Our experience tells us that customer forums not only attract or retain clients but build loyalty and advocacy that money can t buy. The current model of financial marketing is broken. We believe it takes a community to fix it, after all we are stronger than me. CUSTOMERS WHO JOIN IN WITH ONLINE COMMUNITIES: 76% Feel more positive about the company 82% Are more likely to recommend the business to others 54% Spend more than non-community members 89% Believe that the company is concerned about what they have to say 91% Think the community helps them give candid feedback 50% Remain customers for 50% longer than non-community users (Sources: 1-5, Communispace/Harvard Business Review; 6: AT&T,2002) Online Communities 3

4 Introduction: Online communities & the demands of the social customer Virtual communities have been around for as long as people could write and send letters to one another. The internet has made it quicker and easier to share information but really, the desire to connect with people is as old as time itself. As everyday life becomes more pressured and the time for nurturing relationships declines, people are relying on social networks to engage with each other. These social customers expect brands and businesses to do the same. Customers no longer want to merely listen, they want to talk, to create, to collaborate and they want to feel valued as individuals. Online communities can meet these demands. Collaboration is a powerful new lever to cut costs, innovate faster, cocreate with customers and usher organisations into the 21st century business environment. Don Tapscott/Anthony Williams, Wikinomics New or potential customers Brand or business Customer An online community can create a powerful triangle of interaction in which a business, its customers and potential new clients can engage with each other, stimulate debate and share valuable content. 4 Online Communities

5 Financial marketing: A broken model AS the financial sector faces unprecedented change, power has shifted to the consumer Turbulent times are ahead If ever an industry needed to re-build its image, it s the financial sector. RDR, a loss of consumer trust and confidence and increased choice and competition have combined to create the perfect storm. Old media has lost its touch On average, people recall 4% of advertising from the last TV show they watched [i] and 55% of us prefer to watch catch up TV without ads. [ii] Just 22% of organisations think direct mail is a powerful way to communicate. [iii] In other words, old media that targets many customers with one, broad message is losing its effectiveness. Social media is about sharing highly personalised messages interactively and it is here to stay. Power has shifted to the consumer. But there s a mismatch between what customers want and what IFAs provide 27% of IFAs don t have a website Less than 10% of IFAs send an newsletter Less than 10% of IFAs write a blog Less than 1% have a YouTube channel Yet 77% of people see the internet as the best way to research financial products. [iv] Yet B2C marketers report an average 256% ROI from this tactic. [v] Yet companies that blog generate 67% more leads per month than those who don t. [vi] Yet over 3 billion videos are watched each day. [vii] Online Communities 5

6 The new rules of customer engagement Most customers now start their search for financial advice online Considering three quarters of us (73%) rely on online health advice [viii], it s no surprise that clients expect the internet to solve their financial queries too. Consumers trust online forums and older, wealthy prospects represent the largest growth area for online social networking. What s more, the 50+ segment use the web to forge deeper connections where financial advice becomes a powerful agent in decision making. 77% 43% 39% of consumers now see the internet as the best way of researching financial advice. think financial discussion boards are a valuable source of info. think the web is a good place to get a second opinion after seeking financial advice It s not B2B, B2C but B2Human that matters Word of mouth: Powerful and free 93% 70% 76% 94% of customers think word of mouth is the best, most reliable source for information about products and services. (source: NOP World) of word of mouth conversations have an impact on brand purchase (Source: Keller Fay) of consumers believe that companies don t tell the truth in advertising (Source: Yankelovioch) of customers regularly give and seek information about products (Source: emarketer) People are suspicious when brands or businesses talk about themselves. People like people and they want recommendations from trusted sources to help them choose products and services. Customer want, and need, to feel the human touch. Word of mouth is one of the most powerful marketing methods in existence and the great news is that digital technology amplifies it, all at virtually no cost. 6 Online Communities

7 Reaching new and existing customers takes the 7 C s of communication All of this means that customers are waiting for you to reach out to them online. They crave interaction and the ability to ask questions of you and each other, to review the service you offer and to help shape the way you communicate with them. The social customer demands: conversation Customers want to engage in an ongoing, 2-way dialogue that is not transaction based. community Customers want to feel part of something that matters and to connect with one another and you. collaboration Clients want to contribute to the debate, add opinion or advice, rate and review products and services and help answer each other s questions. commitment credibility character Consumers want to feel valued for the long term, not treated like a oneoff cash cow Peer to peer advice has become the most trusted way of recommending a product or service. New and potential clients want to get to know you, see what you look like and make a connection... all before they pick up the phone. controversy Customers want to complain in public and it s how you deal with it that will set you apart from the crowd. Turning unhappy clients into brand ambassadors is immensely valuable. Online Communities 7

8 The virtuous circle of online communities Customer access valuable content Participation grows and more valuable content is created An online community can sustain itself cost effectively, generating earned rather than paid for advertising. Positive W.O.M attracts new clients Feedback is acted on/ customers feel valued Customers create new content & leave feedback Meeting the demands of the social customer may sound difficult, but in truth, an online community can become its own self-sustaining virtuous circle where participation breeds participation and both you and your clients feel valued, rewarded and engaged. Engagement drives loyalty, advocacy and retention whilst reducing churn, servicing costs and complaints meaning that an online community is not just a marketing strategy, it s a strategy for improving and growing your entire business. 8 Online Communities

9 What is an online community and what can it do? An online community or forum is a space customers can visit to ask questions (Q&A), rate and review products or services, leave feedback and comments, participate in research and development or simply connect with other users and/or experts. What can an online community do for my clients? Answer questions Offer real-time advice Show reviews of products & services Provide a way to take part Build trust Connect customers with you and each other Distribute valuable content Drive an ongoing conversation that is not about transactions of promotional gimmicks. What can an online community do for my business? Generate positive word of mouth Reduce marketing costs Deal promptly with complaints Retain / upsell / cross sell Differentiate you Provide a compliant way to take part in social networking Reduce customer support costs Attract an ongoing pool of new leads and potential new clients Why build your own community? Given the size and influence of social networking giants such as Facebook or Twitter, you might ask why should an IFA build their own online community? There are a whole host of reasons why creating your own forum is more effective, but here three of the most important: 49% of people never read and research on social networks like Facebook or Twitter when planning purchases. [ix] Although people love connecting with friends and family via Facebook, when it comes to products and services, they prefer to go direct to the provider s website. Building your own online community puts you in control of design, costs and compliance. Social networks are constantly vying for supremacy. Creating your own community means you can focus only on that, rather than constantly having to get to grips with the next big thing. Online Communities 9

10 Conclusions and taking the next step The financial sector is facing unprecedented challenges on every front. Failure to respond is not an option; social customers demand change or vote with their feet. Online influencers are controlling the purchase decisions of 74% of the population [x], a customer community can make you part of those conversations. Word of mouth is the most trusted form of marketing and it is virtually free. Building an online community is more than a marketing strategy; it s a strategy for improving and growing your entire business. About Kurtosys Kurtosys is a global provider of digital technology to the financial sector. Since 2002, our team of industry experts have been using digital media to transform the way that financial information is shared and consumed. Headquartered in London, Kurtosys has offices in New York, San Francisco, Cape Town, Gurgaon (India) and Manila. Our presence spans five continents and our clients include some of the world s largest asset managers. About the author Hazel McHugh spent 10 years in financial services marketing for Santander before becoming a freelance writer. She can also be found contributing regularly to the Kurtosys blog. 10 Online Communities

11 Sources: [i] Newspaper Bureau Association [ii[ YouGov research, June 2011 [iii] Marketing Sherpa, Mar 1, 2011 [iv] [v] [vi] Hubspot, State of Inbound Marketing Lead Generation Report, 2010 [vii] YouTube press statistics: [viii] LSE report for Bupa health pulse 2010: [ix] E-tailing 2011 online shopping survey [x] Gartner report that one fifth of consumers now influence the purchasing behaviour of 74% of people. com/social-media-news/majority-of-consumers-use-social-networks-to-inform-buying-decisions-says-study-2/

12 POWERING SOCIAL COMMUNITIES THAT ANSWER THE WORLD S QUESTIONS. Claim your free community at DIGITAL COMMUNICATIONS Tuition House, St Georges Road London SW19 4EU, United Kingdom Switchboard: +44 (0)

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

MARKETING. What is Online Reputation Marketing? Why is ORM Important to your Business? Netforce Performance Marketing - Call Us Today!

MARKETING. What is Online Reputation Marketing? Why is ORM Important to your Business? Netforce Performance Marketing - Call Us Today! ONLINE REPUTATION MARKETING Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be posted

More information

Digital Marketing Practices

Digital Marketing Practices SURVEY Digital Marketing Practices at Asset Management Firms SUMMER 2015 Copyright 2015. Kurtosys. All rights reserved Executive Summary Introduction In 2012, Kurtosys conducted a survey amongst investors

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

HOW CONTENT MARKETING FILLS THE SALES FUNNEL

HOW CONTENT MARKETING FILLS THE SALES FUNNEL HOW CONTENT MARKETING FILLS THE SALES FUNNEL Are you driving enough prospects into your sales funnel? Are you qualifying enough prospects as sales leads? Are you converting qualified leads into customers?

More information

ONLINE REPUTATION MANAGEMENT

ONLINE REPUTATION MANAGEMENT ONLINE REPUTATION MANAGEMENT Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be

More information

Customer Experience Management

Customer Experience Management Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction

More information

B2B Marketing Outlook Australia 2011 A research report exploring B2B marketing usage, intentions and directions

B2B Marketing Outlook Australia 2011 A research report exploring B2B marketing usage, intentions and directions B2B Marketing Outlook Australia 2011 A research report exploring B2B marketing usage, intentions and directions March 2011 Research conducted by: Research supported by: 2011 Green Hat Marketing Pty Ltd.

More information

ONLINE REPUTATION MANAGEMENT

ONLINE REPUTATION MANAGEMENT What is Online Reputation Management? Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand s good standing. This

More information

CONTENT MARKETING FOR ASSOCIATIONS. Roslyn Atkinson Head of Client Services, Mahlab Media

CONTENT MARKETING FOR ASSOCIATIONS. Roslyn Atkinson Head of Client Services, Mahlab Media CONTENT MARKETING FOR ASSOCIATIONS Roslyn Atkinson Head of Client Services, Mahlab Media 12 MONTHS FROM NOW Imagine it s a year from now. Your annual report has just come out. What does it say? At the

More information

GUIDE Wealth Management. 9 Social Media Guidelines for Wealth Management Firms

GUIDE Wealth Management. 9 Social Media Guidelines for Wealth Management Firms GUIDE Wealth Management 9 Social Media Guidelines for Wealth Management Firms Wealth Management 9 Social Media Guidelines for Wealth Management Firms Wealth management firms that embrace social media can

More information

Strategic Sourcing Outlook: Emerging Techniques and Media

Strategic Sourcing Outlook: Emerging Techniques and Media Strategic Sourcing Outlook: Emerging Techniques and Media www.chandlermacleod.com Social Media The Future of Strategic Sourcing? It s often tempting to stick with the tried and true and focus simply on

More information

Outbound Marketing in the Content Era Delineo June 2013

Outbound Marketing in the Content Era Delineo June 2013 Outbound Marketing in the Content Era Delineo June 2013 Outbound marketing in the content era! The findings in this report highlight that content marketing is now an important marketing strategy due to

More information

TURN YOUR WEBSITE INTO A PROFIT ENGINE

TURN YOUR WEBSITE INTO A PROFIT ENGINE TURN YOUR WEBSITE INTO A PROFIT ENGINE Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising

More information

INBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads

INBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads INBOUND MARKETING 101: 5 Things Your Website Must Have to Start Generating Leads Introduction to Inbound 311 Marketing Million ESTIMATED US POPULATION 164 Million ESTIMATED US ADULT INTERNET USERS Did

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

Social Media: Reaping the Rewards of the Next Revolution in Customer Experience

Social Media: Reaping the Rewards of the Next Revolution in Customer Experience : Reaping the Rewards of the Next Revolution in Customer Experience Business Brief: In today s digital world, businesses must find new ways to engage current and potential customers, extending the dialogue

More information

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet 83% of uk franchise professionals said they re using social media but could do better especially with monetising Franchise Intelligence, 2015 (*Franchise Intelligence webinar poll responses by franchise

More information

IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR

IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR Contents Executive Summary 3 How to Use Social Media 4 Define Your Goals and Objectives 4 Understand What Platforms Your Audience

More information

Download: Best Practices for Successful Partnerships

Download: Best Practices for Successful Partnerships Download: Best Practices for Successful Partnerships Introduction You finally have the product or solution that you have been pouring your heart and soul into finished and market ready. You now need to

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

%&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$

%&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$ $%&'()*+',-$(./%0'-1 "# %&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$ +2344567"8977'8#9:89#$3:;9#"8

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS By Debra Chin Senior Vice President Palmer Research EXECUTIVE SUMMARY There is some good news for marketers today: budgets and staffing are on the rise

More information

Guerrilla Marketing Tactics

Guerrilla Marketing Tactics Guerrilla Marketing Tactics multiply@multiplymarketing.co.uk Guerrilla marketing is what Multiply Marketing does best; Low Cost-High Impact Marketing strategies & tactics for use by small businesses and

More information

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing

More information

The ROI of Energizing Brand Advocates

The ROI of Energizing Brand Advocates The ROI of Energizing Brand Advocates Zuberance Report, October 2010 The ROI of Energizing Brand Advocates By Rob Fuggetta, Founder & CEO, Zuberance This whitepaper from Zuberance shows why getting your

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Customers for Life: Developing Loyalty Through Email Marketing. Wendy Lowe Regional Development Director Protus

Customers for Life: Developing Loyalty Through Email Marketing. Wendy Lowe Regional Development Director Protus Customers for Life: Developing Loyalty Through Email Marketing Wendy Lowe Regional Development Director Protus Agenda What is loyalty marketing? The importance of loyalty to your business. Loyalty driving

More information

BEAT THE ELITE HOW TO USE CRM TO OUT COMPETE YOUR RIVALS.

BEAT THE ELITE HOW TO USE CRM TO OUT COMPETE YOUR RIVALS. BEAT THE ELITE HOW TO USE CRM TO OUT COMPETE YOUR RIVALS. 1 CONTENTS INTRODUCTION 2 ACHIEVE TARGETED MARKETING 6 CUSTOMER SERVICE AND SATISFACTION 3 EMPOWER STAFF WITH MOBILE CRM 7 DON T RELY ON SPREAD

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Social Media Strategy Wheel

Social Media Strategy Wheel The aim of the Social Media Strategy (SMS) Wheel framework is to provide a simple template for marketing professionals and business owners to develop an effective social media strategy for their company

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

ENGAGEMENT USING INTERACTIVE CONTENT AND SOCIAL MEDIA TO DRIVE CUSTOMERS LOVE INTERACTIVE CONTENT CUSTOMERS LOVE INTERACTIVE CONTENT CONTENT:

ENGAGEMENT USING INTERACTIVE CONTENT AND SOCIAL MEDIA TO DRIVE CUSTOMERS LOVE INTERACTIVE CONTENT CUSTOMERS LOVE INTERACTIVE CONTENT CONTENT: USING INTERACTIVE CONTENT AND SOCIAL MEDIA TO DRIVE ENGAGEMENT CUSTOMERS LOVE INTERACTIVE CONTENT Engaging your customers is different than talking to them, or offering content they can download or read.

More information

The 4 Ways To Grow Your Business

The 4 Ways To Grow Your Business The 4 Ways To Grow Your Business 4 WAYS TO GROW YOUR BUSINESS It may sound simplistic but basically there are four ways to create a more profitable and valuable business: Increase the number of customers

More information

The Surprising ROI of Email Marketing

The Surprising ROI of Email Marketing ENERGIZE YOUR EMAIL MARKETING The Surprising ROI of Email Marketing Head-Turning Results from Tiny Investments Norma Rickman 2013 N O R M A R I C K M A N. C O M The ROI of Email Marketing We live in a

More information

B2B VS B2C-2. sides of the same coin

B2B VS B2C-2. sides of the same coin B2B VS B2C-2 sides of the same coin INDEX 1. What is B2B marketing? 2. Different types of B2B marketing techniques 3. Significance of Online B2B marketing 4. How to stay on top of the game 5. B2B marketing

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience

More information

Content Is Still King: How content marketing enables businesses to differentiate, lead and succeed

Content Is Still King: How content marketing enables businesses to differentiate, lead and succeed Content Is Still King: How content marketing enables businesses to differentiate, lead and succeed A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com As marketing

More information

SageCRM. The Benefits of Email Marketing as a Cost Effective Marketing Tool

SageCRM. The Benefits of Email Marketing as a Cost Effective Marketing Tool SageCRM The Benefits of Email Marketing as a Cost Effective Marketing Tool If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations

More information

Driving greater loyalty in Europe. What consumers want and where brands are failing to deliver

Driving greater loyalty in Europe. What consumers want and where brands are failing to deliver Driving greater loyalty in Europe What consumers want and where brands are failing to deliver Research commissioned with consumers in France, Germany and Switzerland Executive summary Fast-changing technology,

More information

How To be Found Online for your top Keyword Phrases.

How To be Found Online for your top Keyword Phrases. Buyers Provider Referrals Co- Marketing & Co-Selling Industry Expertise Alliances Strategies for Growth in 2012 ebook: Community Leaders Partners Influence Advocate How To be Found Online for your top

More information

A hands on guide including an action sheet

A hands on guide including an action sheet Developing a social media marketing strategy A hands on guide including an action sheet Brought to you by w w w.socialemailmarketing.eu W elcome to this first guide and action sheet about social media

More information

10 Social and Digital Marketing Trends Impacting Retirees and Baby Boomers Buying Behavior

10 Social and Digital Marketing Trends Impacting Retirees and Baby Boomers Buying Behavior CEA Marketing Group Inc. 2233 Nursery Rd. Clearwater, FL 727.523.8044 877.669.6630 info@ceamarketing.com 10 Social and Digital Marketing Trends Impacting Retirees and Baby Boomers Buying Behavior Presented(by(Kelly(Bose/(

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

Exhibiting at a Trade Show? Use this digital engagement checklist for greater success

Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Negotiating, Closing and Announcing

More information

WHITE PAPER Social Media In Technology. A Unified Strategy for Success

WHITE PAPER Social Media In Technology. A Unified Strategy for Success WHITE PAPER Social Media In Technology A Unified Strategy for Success Social Media In Technology A Unified Strategy for Success Technology companies pride themselves on being early adopters of the newest

More information

How to Attract More Customers Using the. Power of Online Marketing

How to Attract More Customers Using the. Power of Online Marketing How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Engagement Marketing Corissa St.Laurent, Constant Contact

Engagement Marketing Corissa St.Laurent, Constant Contact Engagement Marketing Corissa St.Laurent, Constant Contact Email & Social Media Differences Email Marketing Trust and Authority Personal, Relevant, Anticipated Top of Mind Awareness Social Media Marketing

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

Content Creation for Content Marketing. Chris Bagnall EMEA Managing Director DWA

Content Creation for Content Marketing. Chris Bagnall EMEA Managing Director DWA Content Creation for Content Marketing Chris Bagnall EMEA Managing Director DWA 1 Content marketing is the creation and distribution of educational and/or compelling content in multiple formats to attract

More information

Content Strategy. Frokostmøte Oslo Trondheim 02.10.2014

Content Strategy. Frokostmøte Oslo Trondheim 02.10.2014 Content Strategy Frokostmøte Oslo Trondheim 02.10.2014 Customer Decision Journey Customer Decision Journey Create Awareness Influence Consideration Drive Sales Grow Loyalty Customer Decision Journey Create

More information

Effective B2B social media marketing:

Effective B2B social media marketing: Effective B2B social media marketing: Driving traffic, leads & sales Written by Martin Broadhurst Martin Broadhurst Certified by market leading inbound marketing software provider HubSpot, Martin leads

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Reinventing retail: What Businesses Need to. Walker Sands 2014 Future of Retail Study

Reinventing retail: What Businesses Need to. Walker Sands 2014 Future of Retail Study Reinventing retail: What Businesses Need to Know for 2014 Walker Sands 2014 Future of Retail Study Walker Sands 2014 Future of Retail Study examines changing trends and consumer behaviors in retail. Based

More information

the social media ecosystem

the social media ecosystem the social media ecosystem contents the social media ecosystem the fundamentals the social media inferno reach and influence the new breed of e-consumers rules of engagement levels of engagement our approach

More information

The Convergence of IT Big Data & Marketing. Regis McKenna 2014 Alliance of Chief Executives

The Convergence of IT Big Data & Marketing. Regis McKenna 2014 Alliance of Chief Executives The Convergence of IT Big Data & Marketing Regis McKenna 2014 Alliance of Chief Executives 1 2 Technology Marketing 3 Major Technologies Driving Marketing Mass Production & Mass Media Mainframe computer

More information

THE BENEFITS OF ONLINE COMMUNITIES WHITEPAPER PRESENTED BY SHARETRONIX

THE BENEFITS OF ONLINE COMMUNITIES WHITEPAPER PRESENTED BY SHARETRONIX THE BENEFITS OF ONLINE COMMUNITIES WHITEPAPER PRESENTED BY SHARETRONIX ONLINE COMMUNITIES ARE A COMMON STARTING POINT DURING THE BUYING JOURNEY TODAY, AS PEOPLE CONDUCT RESEARCH, READ PRODUCT REVIEWS,

More information

Website Improvements for More Successful E-Commerce

Website Improvements for More Successful E-Commerce Website Improvements for More Successful E-Commerce FROM LANDING PAGE TO SHOPPING CART Reminders for Today s Webinar Webinar recording & slides: will be emailed to you within 48 hours after the event Discussion:

More information

SPECIAL REPORT: Preparing for Tomorrow s Real Estate Consumer

SPECIAL REPORT: Preparing for Tomorrow s Real Estate Consumer SPECIAL REPORT: Preparing for Tomorrow s Real Estate Consumer Dominion Enterprises Homes.com /v Two revolutions are reshaping real estate In real estate, there s no such thing as business as usual. Real

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

State of Social Customer Service

State of Social Customer Service State of Social Customer Service 2012 NM Incite s 2012 State of Social Customer Service Report With the explosion of social media prompting a dramatic change in how people interact with each other and

More information

Written by: Cheryl Baldwin, Director of Marketing Communications

Written by: Cheryl Baldwin, Director of Marketing Communications Written by: Cheryl Baldwin, Director of Marketing Communications The continual expansion and competitive advantage of any company, regardless of its size or industry, relies solely on two things: lead

More information

Business and Process Improvement Specialists. Ai Virtual Assistant Sourcing and Operational Delivery. Sales & Service Centre Efficiency & Performance

Business and Process Improvement Specialists. Ai Virtual Assistant Sourcing and Operational Delivery. Sales & Service Centre Efficiency & Performance DELIVER GREAT SERVICE THAT COSTS LESS Business and Process Improvement Specialists Ai Virtual Assistant Sourcing and Operational Delivery Sales & Service Centre Efficiency & Performance Working in Partnership

More information

RESEARCH REPORT January 2012 Pitney Bowes Software

RESEARCH REPORT January 2012 Pitney Bowes Software RESEARCH REPORT January 2012 Pitney Bowes Software Table of Contents Executive Summary...3 Customer Communications and Channels...4 Approaches to Customer Segmentation...5 Incorporating Social Media...6

More information

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to

More information

Improving customer experience in the hospitality industry

Improving customer experience in the hospitality industry Improving customer experience in the hospitality industry Brought to you by A customer experience is an interaction between an organisation and a customer as perceived through a customer s conscious and

More information

White paper. CRM with Big Data

White paper. CRM with Big Data White paper CRM with Big Data Big data is one of the latest buzzwords in the technology lexicon. The potential, reach and impact of big data technologies is the subject of much debate, and the hero in

More information

B2B Social Media Marketing

B2B Social Media Marketing B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing

More information

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015 STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

THE NEW RULES OF RECRUITING. Capturing the attention and loyalty of today s job seeker

THE NEW RULES OF RECRUITING. Capturing the attention and loyalty of today s job seeker THE NEW RULES OF RECRUITING Capturing the attention and loyalty of today s job seeker Brought to you by: 2011 Survey Report Employees today As the U.S. recovers from its latest recession, the national

More information

THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY

THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY Welcome to a world in which shoppers aren t just disrupting your brand conversations; they re having them without involving you. Retailers are no

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Genius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel

Genius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel : Hospitality Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel Everyday Business Email Unlock the marketing, sales and branding potential

More information

Attendee Acquisition Best Practices Study - 2013

Attendee Acquisition Best Practices Study - 2013 P.O. Box 44047 Baltimore, Maryland 21236 (410) 256-2206 Attendee Acquisition Best Practices Study - 2013 Introduction Jacobs Jenner & Kent Market Research (JJ&K) conducted an Internet study among association

More information

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and

More information

AND THE SME MARKET? IMPROVING THE CUSTOMER EXPERIENCE COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

AND THE SME MARKET? IMPROVING THE CUSTOMER EXPERIENCE COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. AND THE SME MARKET? IMPROVING THE CUSTOMER EXPERIENCE SHOULD SERVICE PROVIDERS PUT MORE FOCUS ON THE SME MARKET? Service providers are focused on the highly competitive consumer market or very large enterprises.

More information

report in association with: The State of B2B

report in association with: The State of B2B 2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Today s Presentation

Today s Presentation Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson

More information

HOW TO USE ONLINE VIDEO TO. grow your business. Tel:: 01905 672593. Email: helpdesk@planetstream.net. Visit: www.planetstream.net

HOW TO USE ONLINE VIDEO TO. grow your business. Tel:: 01905 672593. Email: helpdesk@planetstream.net. Visit: www.planetstream.net HOW TO USE ONLINE VIDEO TO grow your business Tel:: 01905 672593 Email: helpdesk@planetstream.net Visit: www.planetstream.net grow your business The Internet has forever changed our world from a culture

More information

Vodafone Red Paper Getting closer to your customers Issues Change Solution

Vodafone Red Paper Getting closer to your customers Issues Change Solution Issues Change Solution How to get closer to your customers Communicating with customers on their terms Every channel available The Internet enables easier comparison of companies, particularly of price,

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

Engagement: Measuring the Impact of Social Media

Engagement: Measuring the Impact of Social Media Engagement: Measuring the Impact of Social Media Laura Ramos Vice President, Principal Analyst Forrester Research June 3, 2009 Social media will change how marketing engages with customers and demonstrates

More information

The SaaS Marketing Formula

The SaaS Marketing Formula The SaaS Marketing Formula How to make your SaaS business take off By Heather Baker In this book you will learn 1. How SaaS marketing differs from traditional B2B technology marketing 2. How to implement

More information

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo 1 CONTENTS 1. Introduction 3 2. Call tracking Case Study Abbott Moore 4 3. Call Tracking tools For Financial Services 6 4. Testimonials 9 5. The Mediahawk Experience 10 6. conclusion 12 7. Request a Demo

More information

How to Create an Amazingly Successful Physician Marketing Plan & Budget

How to Create an Amazingly Successful Physician Marketing Plan & Budget Online Marketing Suite How to Create an Amazingly Successful Physician Marketing Plan & Budget www.practicedock.com Ph. 877-886-7731 How to Create an Amazingly Successful Physician Marketing Plan and Budget

More information

B2B Social Media Marketing LeadFormix Best Practices

B2B Social Media Marketing LeadFormix Best Practices Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER

SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER The world s top brands are using social media as a meaningful way of deepening relationships with their customers. Is it now time for Sport Clubs to join in? WHAT IS SOCIAL? According to the Chartered

More information