1. Data Centre Environment Why focus on Data Centres? Hitachi Eco-Friendly Data Centre Solutions

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1 Hitachi Eco-Friendly Data Centre Solutions Why are efficient data centres a necessity and how can they be delivered 24 th September Data Centre Environment Why focus on Data Centres? Why are Data Centres at the forefront of environmental conversations? In 2005, 1% of the entire world s electricity consumption was attributed to data centres alone. - EcoWorldly By 2020 the carbon footprint of the computers that run the Internet would be larger than that of air travel. - McKinsey study Data centres account for almost a quarter (23 per cent) of the 580 million tonnes of CO2 released annually by the production and use of computer systems, according to the latest research from analyst Gartner. Gartner study warns of a 1600% increase in data centre energy costs between 2005 and The world s data centres are responsible for the same volume of carbon emissions as the average European country, and more than double those of Finland and Portugal. Why do data centres consume so much power? Organisations are growing their infrastructure exponentially and emissions from data centres are expected to double by 2012 Power-hungry hardware and lack of floor space -which increases cooling requirements -are key factors in spiralling energy consumption. 2

2 1. Data Centre Environment Current efficiency initiatives What is being done to improve ICT s carbon footprint? As a result of current and planned power consumptions the ICT and supporting industries are employing new products, technologies and methodologies to address growing concerns. Examples include, but are not limited to the following: Products Efficient Chillers, Room Oriented, Rack Type, and Door Mounted cooling systems Best in breed Transformers e.g. Amorphous Transformer Diesel Rotary Uninterruptable Power Supplies (DRUPS) Technologies Virtualisation aimed at improving server capacity management Methodologies Use of free cooling in cooler climates can reduce and almost eliminate the need for legacy cooling equipment The use of wind farms are being considered Different technology companies have been in news for their varied attempts to use nature s bounties to their benefit. Google s sea-faring solution Fujitsu s hybrid cooling approach in Sydney. Hewlett-Packard s Dynamic Smart Cooling initiative. Many others have sought cooler climates to render cooling-costs zero 3 2. Current Green IT Challenges New DC Power Efficiency Benchmarks INDUSTRY EXAMPLE DATA CENTRE POWER USAGE EFFICIENCY (PUE) METRICS Source: Metrrics to Characterize Data centre & IT Equipment Energy Use (C Malanoe and C Belady) Power Usage Effectiveness (PUE) is a standard developed by The Green Grid consortium to provide a clear answer to the primary issue surrounding energy efficiency within the data centre which is how much power is devoted to driving the actual computing/it components (servers, for example) versus the ancillary support elements such as cooling and lighting. 4

3 3. Hitachi s Environmental Track Record Harmonious Green Plan Plans for IT products power-saving technologies Power-saving technologies for IT products CoolCenter50 Reduce Data Center power consumptions by 50% in 5 years Application Operation Device Component Air-Conditioner UPS Transformer Reduce CO 2 emission by 330K tons over 5 years 5 3. Hitachi s Environmental Track Record Cool Centre 50 State of Art Power Efficiency 6 Artist Impressions of Exterior and Interior Components of Yokohama Data Centre COOL CENTRE 50 Yokohama 3, the new state-of-the-art data center brings together the collective product innovations of the Hitachi Information & Technology Systems Group (ITSG) companies to achieve a 1.6 PUE (Power Usage Effectiveness) rating by The Green Grid The 10,750 square meter green facility is rated as being as robust and reliable as a Tier IV data centre which according to the Uptime Institute is the current highest level of availability This sophisticated architecture is designed to offer the highest levels of energy efficiency and reduce carbon emissions by 20 percent, while also lowering IT management costs. Optimized to deliver even greater power efficiencies, the facility also features cutting-edge Hitachi products: Thermal hydraulic cooling devices Uninterruptible power supply (UPS) systems Highly advanced power supply converters are designed to work in concert to contribute significant power savings Leading-edge patented Hitachi Finger Vein authentication and other RFID technologies Hitachi Adaptable Modular Storage and Workgroup Modular Storage midrange systems delivery breakthrough Power Savings capabilities (20% cost of operation advantage against competitors)

4 3. Hitachi s Environmental Track Record CoolCenter50 Forecast 50% Reduction Others Power supply Cooling system IT equipment Cooling Simulation Efficient Air Conditioning Virtualization Technologies IT-Linked Air Conditioning Control % 80 [[[ % 20 0 Present (2007) Air Conditioning Improved Optimized (2012) 7 4. Achieving the Eco Data Centre Holistic vision of data centre function Optimization of operational environment Low-power equipments/system Virtualization technology utilization IT-linked air conditioning control Efficient air conditioning system Cooling simulation New energy, natural energy utilization Server Rooter/ switch Storage Efficient transformer/ups Equipment/control in equipment, racks System management software Operation/ management Air conditioning/ airflow analysis Building/ power supply Hitachi: Information and Telecommunication Systems Hitachi: Power Systems/ Urban Planning and Development Systems 8

5 4. Achieving the Eco Data Centre Energy Saving Technologies No. Category Technology Examples Hitachi Products 1 Server Utilization of energy-saving parts, server cooling technology, server integration technology by virtualization BladeSymphony, Virtage 2 Middleware Monitoring, displaying, and control of energy by operation management software linked to the IT equipments JP1 3 Storage Virtualization of storages, HDD power control, and utilization of energy-saving memory media Universal Storage Platform Storage Array 4 Rooter/ Switch Centralized engine method highly integrated to LSI and reduction of heat generating parts AX Series 5 Air Conditioner 6 Transformer 7 UPS High sensible heat/high COP* air conditioners optimized for data center High lamination factor winding wire technology, improvement/downsizing of coil shapes, and optimized design of iron cores Improvement of scalability by efficient equipments and these parallel connections FMACS, Natural Circulation Rack & Rear Door Mounted Super Amorphous/ Top runner Series UNIPARA UPS 9 5. Data Centre products availability in Europe Infrastructure products Eco-friendly air-conditioning equipment for DC environment Hitachi Modular Data Centre Inverter PAC(FMACS) SAMURAI Chiller PDU Hot aisle Cold aisle Hot aisle cooling rear door Server Storage Rack type air-con Although US vendors are developing similar systems, European market is still yet to come More environment friendly and improvement in TCO by adding free cooling function PAC for newly developed DC Inverter control realizes less TCO compared to chillers and free cooling which are major in Europe More value added by IT/air-con linkage control option General-purpose chiller made in Europe Ready to enter market 10 Refrigerant Natural Circulation Technology Local cooling unit Server rack Refrigerant cooling tower Cooled water-refrigerant Heat exchanger Refrigerant R134a Cool water Refrigerant natural circulation Local cooling unit High efficient heat source Server rack IT/Air-con Linkage Control System IT/Air-con Linkage Control System IT operation management software (JP1) Dynamic zone control AC IT IT Temp.sensor Cool air flow Server load schedule Control software Optimum operation pattern calculation Prototype built in European demo-room 20% energy conservation according to Central Research Lab Developed as main project within the YUGO-HON framework Need to be packaged which can be coordinated with partners both in function/performance aspect Samurai Chiller currently available; all other products available during 2010

6 Thank you Creating A Better World Through Corporate Social Responsibility 11

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