bluepointsolutions.com
|
|
- Ariel Welch
- 8 years ago
- Views:
Transcription
1 WHITE PAPER: THE FUTURE OF MOBILE BANKING JULY 2013 PAGE 1 White Paper: The Future of Mobile Banking by Andrew Tilbury managing content through innovation bluepointsolutions.com
2 The Future of Mobile Banking by Andrew Tilbury WHITE PAPER: THE FUTURE OF MOBILE BANKING JULY 2013 PAGE 2 Mobile banking has evolved considerably over the past several years. Changing consumer preference and behavior, differing approaches and solutions offered by solutions providers, and developing trends in mobile technology have considerably increased the value of mobile banking to both consumers and financial institutions. Two years ago, when the first version of this paper was published, mobile banking was still in its infancy. Mobile deposit was a new technology that was relatively untested. Mobile payments were still in the early development stage and not yet widely available. Very few financial institutions treated the mobile channel as the primary way they would engage their customers. Instead, they considered it to be an extension of online banking. Consumer use cases and pricing models for new features were not fully understood. Generally, there were strong indications that mobile banking was becoming a significant channel for financial institutions, but it was unclear what the ultimate impact would be on traditional banking models. From a technology perspective, WAP and SMS functionality were both seen as necessary components of a mobile channel that included native apps - usually called the mobile banking triple play. Smartphones were growing in popularity, but had not yet come to dominate the market for mobile devices. BlackBerry appeared capable of returning to a reasonable level of market share, even though it was clearly struggling to compete with Android and Apple ios. Tablets were new to the industry and seen by some as a game-changer, others a fad, others a PC replacement, and others the continuation of what had already begun with smartphones years before. From the perspective of the financial institution executive trying to understand the mobile channel, it was unclear what consumers expected and what the viable options were for delivering a product that addressed their needs. Would consumers widely adopt mobile banking or would it be specific to a particular demographic or income bracket? Would mobile banking replace online banking, or supplement it? What platforms, operating systems, and devices were going to survive and how many would need to be supported? Were WAP versions of existing online banking services sufficient, or were native apps specific to each operating system required? And, most importantly, what was the business case for the financial institution - cost savings, fee income generation, competitive necessity, or a blend of all the above? We now know that mobile banking appeals to all demographics and is augmenting existing online banking services rather than replacing them. The need for WAP and SMS solutions has given way to an overwhelming preference for native apps. And, the operating ecosystem which, a few years ago, had twice as many options, has been distilled into a two system world dominated by Google s Android and Apple s ios. Tablets have been firmly established as a new device category with a different value to consumers and are rapidly gaining adoption at about the same pace as smartphones during the same phase of their development more than a decade ago. Mobile banking is now as fundamental to the product offerings of financial institutions as debit cards, ATMs, and online banking and a clear separation Copyright Bluepoint Solutions Learn more / / bluepointsolutions.com
3 WHITE PAPER: THE FUTURE OF MOBILE BANKING JULY 2013 PAGE 3 exists between the institutions that understand the unique value to consumers and the institutions that are struggling to create a compelling mobile product offering. banks. i The rapid adoption of this feature alone demonstrates the speed with which mobile banking is evolving, creating an ongoing challenge for financial institutions to stay current with their products. Mobile banking is disrupting traditional banking models as it becomes a key driver behind new business models and modes of consumer engagement, particularly with the self-service channel. This paper identifies the key trends that have shaped mobile banking in the last several years and future developments that will continue to disrupt established banking models. It is meant as a framework for financial institutions that can be used to craft an intelligent mobile strategy. Mobile Banking: From Niche to Necessity Mobile banking is now widely available, widely used, and has become the cornerstone of self-service banking. Since 2011, there has been an 11% increase in the number of financial institutions that offer mobile banking. It As an increasing number of financial institutions are offering mobile banking products, consumer usage has similarly grown. In the last year, 28% of Americans have used mobile banking. However, in the coveted age range, usage was at 45%. ii The variation shows that as younger consumers age, they will demand a greater level of mobile engagement from their financial institutions. It also implies that future generations will have even more fluency with smart phones and mobile banking and financial institutions will need to connect with these future consumers where they spend most of their time: on their smartphones and tablets. This change will happen suddenly. Forrester research predicts that 108 million adults will be using mobile banking by 2017; which is equivalent to nearly half (46%) of the checking accounts in the country. iii US MOBILE BANKERS (MILLIONS) Actual Forecast is now offered by 81 of the 100 largest financial institutions in the U.S. Key features such as mobile deposit, person-to-person (P2P) payments, mobile bill pay, and personal financial management (PFM) differentiate products offered by different institutions and these are quickly becoming the benchmarks by which consumers judge and compare institutions. Mobile deposit, for instance, is now one of the most visible and cutting-edge features of mobile banking. In the short period of time since it was launched in 2009 by USAA, it is now a common feature in use by 64% of the 25 largest retail Source: Forrester Research Mobile Banking Forecast 2012 to 2017 (US)
4 WHITE PAPER: THE FUTURE OF MOBILE BANKING JULY 2013 PAGE 4 Credit unions have fallen behind. Nearly all of the nation s largest banks and 80% of the largest regional banks offer mobile banking, but only about 50% of the largest credit unions have a mobile banking product. iv Credit unions are now in a position of playing catch-up with their bank counterparts in order to stay current with their mobile services. Not only does this deficiency make credit unions as a whole appear technologically stagnant and out-of-touch with consumers and trends, but it poses an additional threat since they are almost always geographically based and limited by their branch and ATM networks. Mobile banking is a critical way to lessen these problems, yet many credit unions are not taking advantage of it. Internet Connectivity is Quickly Becoming Dominated by Mobile Devices The amount of time spent accessing the Internet on mobile devices could soon eclipse the amount of time spent on PCs. Consumers now spend 37% of their Internet-connected time on their smartphones rather than their PC. With an estimated 56% of US adults now owning smartphones and 34% owning tablets, the large-scale shift of eyes off of the computer monitor and onto the smartphone screen is revolutionizing how consumers access information, absorb content, and transact business including how they bank. v SHARE OF DIGITAL MEDIA TIME SPENT: DESKTOP COMPUTER VS. MOBILE TABLET AND SMARTPHONE OWNERSHIP % 56% 63% 37% 34% 35% 18% Desktop Mobile 8% Percentage of U.S. Adults TABLETS SMARTPHONES Pew Internet & American Life Project: Smartphone Ownership 2013; Pew Internet & American Life Project: Tablet Ownership, 2013 Source: comscore Media Metrix Multi-Platform (Beta), U.S., December 2012 There is no single way that a consumer uses a mobile device, but it is rather a customizable experience that each consumer creates by assembling an assortment of personalized apps from a limitless range of possibilities.
5 WHITE PAPER: THE FUTURE OF MOBILE BANKING JULY 2013 PAGE 5 This trend has affected how consumers engage with their financial institutions. The ability to access and conduct transactions at any time of day using any type of device has become the new normal for consumers. Advanced mobile banking applications have more features than their online counterparts. For instance, high-resolution cameras on smartphones enable mobile deposit and location-based services are unique to devices with GPS, just to name a few. Whereas mobile banking once appeared to be online banking-lite, it is now firmly situated as a unique product that offers greater benefits to many consumers than online banking. In 2012 alone, both Android and ios reported over 20 billion apps being downloaded from their respective app stores. For Android alone, this represented a doubling of download activity within a single year. To the smartphone user, apps are everything. To financial institutions, apps offer the ability to customize the user experience through the app that can be useful for building brand loyalty, reducing potential fraud, and marketing additional products to consumers. Using apps on smartphones also offers financial institutions the ability to see where, when, and how long users are logged into a mobile banking app. The Next Wave of Mobile Disruption Tablets have had a disruptive effect on the mobile industry, and as tablet adoption intensifies, they have the potential to impact banks and credit unions by forcing them to rethink online and mobile banking in the context of this new device category. The ipad launched in 2010 and 17 million tablets were shipped that year alone. In 2012, the number of tablets shipped grew to 121 million and are forecasted to reach 442 million by vi By the end of 2012, 25% of Americans over the age of 16 owned a tablet device such as an ipad or a Kindle. vii The early adopters of tablets are distinct from those of smartphones adopters in that they are older and more affluent. The highest penetration is among those aged and with annual incomes over $75,000. viii Not only are the user segments different from smartphones, but usage style differs as well. Tablets are designed to be sit-down devices, not on-the-go devices; 94% of Internet usage on a tablet is done over a Wi-Fi connection versus 42% on smartphones. ix And, most importantly, they can have up to three times more viewable surface area than smartphones. The differences in size, connectivity, and viewable area influence the types of activities that are performed on them. It is easier to look at a tablet screen for an extended period of time than it is a smartphone screen. The larger screen size encourages a longer, sit-down session that is usually not based on any immediate need (transferring funds, checking balances prior to purchase, seeing if a check has cleared), but instead based on research, consuming information, and performing more time-intensive transactions such as stock trading, applying for loans, or opening new accounts. This shapes not only the features of the app, but also their navigation structure and aesthetic design. The best apps are the ones designed specifically for each type of device, not the apps that are created for a smartphone and then simply enlarged for a tablet screen size. This creates a challenge for financial institutions to produce an entirely new suite of apps for tablet devices and maintain them as a separate and distinct product that is unique from smartphone apps.
6 WHITE PAPER: THE FUTURE OF MOBILE BANKING JULY 2013 PAGE 6 Financial institutions need to account for these differences when designing apps for tablets. A tablet is not simply a larger smartphone without a data plan; it is a completely different category of device. The most innovative financial institutions understand this and are already tailoring their apps for the different types of devices. This broadens the appeal to consumers looking for the best suite of apps for all of their devices and it creates a richer and more valuable overall user experience by providing the consumer with multiple options for them to engage with their institution. New Technology, New Competitors Mobile platforms present new opportunities for banks and credit unions, but they also present potential threats, such as non-financial institution entities that are using mobile apps as the core of a strategy to capture market share. The combination of superior mobile products and a general increase in the level of distrust with larger financial institutions has resulted in a willingness on behalf of consumers to look at alternative financial services providers as a replacement for traditional banks and credit unions. There are multiple players who are capitalizing on these trends and are positioning themselves as viable alternatives to traditional financial institutions PayPal, Simple, and American Express, just to name a few examples. American Express s Bluebird product, launched in October 2012, is one instance of a non-retail bank provider launching a product that competes with checking accounts and is based on a compelling mobile app that appeals to an underserved market segment. This prepaid card offering contains a suite of smartphone apps and a web platform that offers the purchasing ability and travel insurance of American Express combined with checking account-like attributes. With features such as direct deposit funding, free ATM withdrawals, remote deposit capture, P2P payments, and electronic bill payment, this product represents a serious threat to the more traditional checking accounts provided by banks and credit unions. It is products such as Bluebird that will be able to use a superior product offering to erode the customer base of banks and credit unions that are failing to connect with consumers through their mobile devices. Winning with Mobile The winners in mobile banking will be those institutions that approach their mobile channel as critical to their organizations - both internally and externally - as their core processing systems. Winners in mobile realize that the utility of their apps is not defined by the aggregate sum of their features, but by the overall experience of consumers who are using the apps. Utility is a function of experience and functionality - ease of use, accessibility across devices and platforms, reliability, the immediacy of performing critical activities, and other measures. It is not just a checkbox of functionality that can be easily copied by different financial institutions. The winners in mobile are making mobile technology a core competency, not an ancillary offering that they deploy simply to keep pace with competitors. They understand that designing a compelling user experience is not just about designing an app that looks good. To quote Steve Jobs, It s not just what it looks like and feels like. Design is how it works. x Utility is more defined by the experience itself, not just the functionality offered.
7 WHITE PAPER: THE FUTURE OF MOBILE BANKING JULY 2013 PAGE 7 Catering to this need to deliver a personalized user experience will force financial institutions to offer different apps for the smartphone and the tablet, and this will be substantially different from their online banking products. Each form of device offers different benefits that will shape how consumers perform their banking activities. This is shaped by device size, screen size, Internet connectivity, built-in features such as GPS, cameras, etc. There will be overlap in the activities that are performed on each type of device, but how those activities are accessed and performed will be different on each. The Future of Mobile Banking Expect More Disruptions, Faster The rate at which mobile technology is evolving is not slowing down; it is speeding up. New features are quickly becoming available that are driven both by hardware and software voice recognition within apps, higher resolution cameras, and faster data connectivity are just a few of the recent improvements that enable new features for mobile banking. One dramatic example that created a significant challenge for financial institutions is Android. The first Android-powered phone was shipped in 2008, and only five years later, Android is used more than any other operating system on any type of device that connects to the Internet - including smartphones, tablets, and PCs. Financial institutions need to stay aware of shifts like these to understand how they impact consumer behavior and expectations, and how to adapt to this changing landscape. Similar disruptions will undoubtedly occur in the future, but it is impossible to predict what they will be. Future adoption of HTML 5 standards and Firefox OS are just two examples of potential future developments that could have a profound impact on how banks and credit unions will need to approach mobile banking. Apps Designed for Individuals A good mobile banking strategy is one that allows consumers to customize the app itself. Analogous to the fact that smartphones allow the consumer to create an infinitely customizable interface through the selection and configuration of apps, mobile banking will morph into a personal financial services experience. Not every consumer has the same needs, will want the same product mix, nor will use the same feature set; in the future, mobile banking apps will need to be designed in a way to appeal to the consumer s craving for customization. One way that this can be done is by allowing the app user to prioritize their most frequently used features to help them get the most out of their app. Intelligent Data, not Just Big Data The opportunities for financial institutions to use big data in their mobile channel are significant. One opportunity is on the consumer side. The ability to capture and process data in real time will allow a bank or credit union to tailor the user experience to each individual member. Institutions will be able to use data for marketing purposes, for fraud prevention, and to give the consumer what they want almost before they know they want it. One example of this predictive ability already being used is Google s Google Now product. It uses information that Google knows about the user to create customized alerts and immediately accessible information that is
8 WHITE PAPER: THE FUTURE OF MOBILE BANKING JULY 2013 PAGE 8 relevant to that user s calendar, location, search history, and preferences. Banks and credit unions should be able to apply the same type of feature customized to a user s financial life. Mobile is the Future of Customer Engagement Mobile banking has become an essential component of financial services products. It is enabling institutions to engage with their customers in a flexible, personal channel based on convenience and on-demand access. It is creating new opportunities for customer engagement that can lead to greater wallet share, customer growth, and lower operating costs than branch and ATM networks. Mobile banking allows credit unions and community banks that have traditionally been limited by their geography to redefine themselves as full-service financial institutions that can move with their customers, instead of being replaced when their customers move. Any financial institution no matter the size, membership composition, or location will quickly find itself obsolete without a compelling mobile banking offering. i ii iii iv v vi vii viii ix x Javelin Strategy & Research, Mobile Imaging: Going Beyond Mobile Remote Deposit Capture to Bridge the Consumer Transaction Gap, February 2013 Board of Governors of the Federal Reserve System, Consumers and Mobile Financial Services, March 2013 Forrester Research, The State of Mobile Banking 2012, August 2012 Javelin Strategy & Research, Mobile Banking Leaders: Credit Unions Surpass Community Banks, December 2012 Pew Internet & American Life Project: Smartphone Ownership 2013; Pew Internet & American Life Project: Tablet Ownership 2013 Business Insider Intelligence, Tablet Owners: Who They Are and Where the Next Wave of Growth Will Come From, December 2012 Pew Internet & American Life Project: E-book Reading Jumps; Print Book Reading Declines, December 2012 Business Insider Intelligence, Tablet Owners: Who They Are and Where the Next Wave of Growth Will Come From, December 2012 comscore Media Metrix Multi-Platform (Beta), U.S., December 2012 Walker, Rob. November, 2003: The Guts of a New Machine, The New York Times
The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?
The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2
More informationWhite Paper. Exceeding the Mobile Adoption Benchmark: Effective Strategies for Driving Greater Adoption and Usage
White Paper Exceeding the Mobile Adoption Benchmark: Effective Strategies for Driving Greater Adoption and Usage The majority of financial institutions have yet to maximize adoption of mobile banking and
More informationMobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications
Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate
More informationMobileMetricsThatMatter: Ten Data Points That Will Define the Next Wave of the New Mobile Economy
MobileMetricsThatMatter: Ten Data Points That Will Define the Next Wave of the New Mobile Economy Rich Karpinski Senior Analyst, Yankee Group Carl Howe Vice President, Yankee Group Nov. 5, 2013 Page 1
More informationFriday, June 5, 2015 3:15 p.m.
MCUL & Affiliates 2015 Annual Convention and Exposition Mobile Payments Greatest Opportunity or Biggest Threat? Amy Smith, AAP, CAE President & CEO The Payments Authority Friday, June 5, 2015 3:15 p.m.
More informationMobile App Testing Guide. Basics of Mobile App Testing
2015 Mobile App Testing Guide Basics of Mobile App Testing Introduction Technology is on peek, where each and every day we set a new benchmark. Those days are gone when computers were just a machine and
More informationConsumer Mobile Web Banking
Consumer Mobile Web Banking Consumer Mobile Web Banking provides access to account balances, history, transfers, and bill pay from any phone with a browser. The easy-to-use UI applies the best in mobile
More informationU.S. Mobile Benchmark Report
U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral
More informationNext-Generation Mobile Apps 7 Critical Success Factors
Mobile marketing is still the new kid on the block. Some marketers have tried a variety of mobile tactics and found Next-Generation Mobile Apps 7 Critical Success Factors Introduction There are literally
More informationSixth Annual Billing Household Survey
Research Paper Sixth Annual Billing Household Survey: The Gen Y Effect and Explosive Growth of the Mobile Channel Fuel Need for Billers to Support More Payment Channels Than Ever Before Sixth Annual Billing
More informationMcAfee Enterprise Mobility Management Versus Microsoft Exchange ActiveSync
McAfee Enterprise Mobility Management Versus Microsoft Secure, easy, and scalable mobile device management Table of Contents What Can Do? 3 The smartphone revolution is sweeping the enterprise 3 Can enterprises
More informationConsumer Online Shopping and Payment Experience Shape In-store Expectations
Consumer Online Shopping and Payment Experience Shape In-store Expectations Cisco Internet Business Solutions (IBSG) Primary Research Introduction The retail banking payments industry is ripe for disruption.
More informationDriving loyalty and new customer acquisition with virtual assistants
Driving loyalty and new customer acquisition with virtual assistants How companies can address evolving consumer expectations for mobile and Web interactions with virtual assistants 1 Mobile consumer expectations
More information5 Hot Start-Up Industries
WWW.IBISWORLD.COM January 2014 1 Follow on head on Master page A April 2014 By Dmitry Diment Strong revenue growth, high technological change and limited barriers to entry will present prime opportunities
More informationImpact of Smartphone Smartphones on the Contact Center
The Impact of Mobile on Contact Centers Figures from the Pew Research Center released in June 2013 show that more than half of US adults now own a smartphone. This has grown considerably compared to two
More informationWhite Paper. Banking on the Tablet Channel
White Paper Banking on the Tablet Channel Banking on the Tablet Channel Industry estimates forecast that almost half of the U.S. Internet population will be using tablets by year-end. Tablets, with attributes
More informationThis is our best... YOUR best... Online Banking yet!
INTERNATIONAL FINANCE BANK CUSTOMER USER GUIDE MAKING BANKING A BREEZE! This is our best... YOUR best... Online Banking yet! Member FDIC New & Improved Online Banking Experience > IFB is proud to introduce
More informationEvolving Mobile Payments Industry Landscape
Evolving Mobile Payments Industry Landscape Mobile Banking: Can the Unbanked Bank on It? Sargent Shriver National Center on Poverty Law webinar August 16, 2012 Marianne Crowe Federal Reserve Bank of Boston
More informationWhen it comes to payments today, the customer rules. Simple. Personal. Everyday.
2015 North America Consumer Digital Payments Survey When it comes to payments today, the customer rules. Simple. Personal. Everyday. Toward a future of digital payments Digital is the most disruptive force
More informationSmartphones and ipads: mobility blessing or technology support curse?
Smartphones and ipads: mobility blessing or technology support curse? harris.com Smartphones and ipads: mobility blessing or technology support curse? An ipad and a smartphone walk into a building and
More informationThe digital customer experience
2014 Survey The digital customer experience Learn what consumers think and what companies still need to improve. Table of Contents Introduction....3 The digital customer experience overall....4 What the
More informationMobile banking A catalyst for improving bank performance
Mobile banking A catalyst for improving bank performance Contents Introduction mobile banking at the tipping point 1 A confluence of factors 2 The demographics of mobile banking 3 Opportunities for operational
More informationWhat is a Mobile Responsive
y and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business, brand, products and services. It involves the planning and execution of many
More informationPREPAID CARDS IN THE SMARTPHONE AGE: MOBILE STRATEGIES FOR CUSTOMER ENGAGEMENT
PREPAID CARDS IN THE SMARTPHONE AGE: MOBILE STRATEGIES FOR CUSTOMER ENGAGEMENT 2010 Mercator Advisory Group, Inc. Clock Tower Place, Suite 420 Maynard, MA 01754 phone: 1(781) 419-1700 e-mail: info@mercatoradvisorygroup.com
More informationGetting in the mobile game
THOUGHT LEADERSHIP Getting in the mobile game Billing and payment trends and best practices 1 Executive summary The mobile revolution is taking off. Consumers are increasingly using their mobile device
More informationDigital Banking More Essential to Consumers Than Ever Before. Insights From the 13th Annual Consumer Trends Survey
Digital Banking More Essential to Consumers Than Ever Before Insights From the 13th Annual Consumer Trends Survey Today s consumers are mobile, social and more connected than ever before. They want control
More informationMobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com
Mobile Devices & Behaviour How devices and operating systems influence the mcommerce journey Know your phone: the key to effective mobile commerce Mobile consumers are not created equal. If advertisers
More informationhttp://ubiqmobile.com
Mobile Development Made Easy! http://ubiqmobile.com Ubiq Mobile Serves Businesses, Developers and Wireless Service Providers Businesses Be among the first to enter the mobile market! - Low development
More informationMobile Games in the App World. Mobile Apps in the Game World
Mobile Games in the App World 1 What is an App: The term "app" has become popular over the years and in 2010 and was listed as "Word of the Year" by the American Dialect Society. App, in the sense that
More informationAdobe Experience Manager Apps
Adobe Experience Manager Apps Capability Spotlight Adobe Experience Manager Apps Enable marketing and development teams to collaborate and deliver more engaging mobile app experiences that drive higher
More informationAndroid, Tablets Dominate Q1 Mobile Market
Android, Tablets Dominate Q1 Mobile Market What a difference two years makes. Tablet usage increased 282% between Q1 2011 and Q1 2013, with the number of consumers in the 31 GlobalWebIndex markets using
More informationMeeting Today s Customer Needs with Internet Banking
Meeting Today s Customer Needs with Internet Banking 2011 First Data Corporation. All trademarks, service marks and trade names referenced in this material are the property of their respective owners.
More informationMobile vs. Desktop: A Survey of the Legal Community s Device Preferences
Mobile vs. Desktop: A Survey of the Legal Community s Device Preferences Introduction In the context of our evolving technological society, smartphones have expanded the utility of the Internet to an unimaginable
More informationWhite Paper. The Four Pillars of Mobile Payments Immediate Opportunities
White Paper The Four Pillars of Mobile Payments Immediate Opportunities The Four Pillars of Mobile Payments Immediate Opportunities As the trade media continues to focus on the still-fragmented activity
More information2014 Mobile Trends Report
2014 Mobile Trends Report 1 DEVICE LIFECYCLE IS SHRINKING 1 DEVICE LIFECYCLE IS SHRINKING Trend Overview Smartphones have the shortest product lifecycle of any product in consumer electronics: Shelf life
More informationMobility in Claims Management
January 2014 Mobility in Claims Management Aparna Krishnan, SENIOR BUSINESS ANALYST, BFSI-Insurance Practice 2 CONTENTS CLAIMS TRANSFORMATION IS THE WAY TO GO 3 BUSINESS DRIVERS FOR ADOPTING MOBILE SOLUTIONS
More informationThe Future of Account Opening
The Future of Account Opening Why Online Applicants Can Be Your Most Profitable Customers Table of Contents o o o o o Executive Summary: The Future of Retail Banking How Many Apply? The Scale of Online
More informationWhite Paper Bridging the Essential Gap between Continuous Quality and Crowd Based Testing
White Paper Bridging the Essential Gap between Continuous Quality and Crowd Based Testing 1 Contents Introduction... 3 Testing Lifecycle... 4 Testing typologies... 4 Functional Testing... 4 Manual vs.
More informationNew Channels Create New Growth Opportunities for Insurers. North American Insurance Distribution Survey Findings
New Channels Create New Growth Opportunities for Insurers North American Insurance Distribution Survey Findings Introduction After a period marked by disruption of the financial systems and heightened
More informationTable of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity
1 Table of Contents Living In A Mobile World 3 There s Always An App For That 4 The UX Challenge 6 The Facebook + Mobile Opportunity 7 Getting Started With Facebook Mobile Ads 8 The Future Of Facebook
More informationStatement of Direction
Mobile First: Taking Mobile CRM to the Next Level 1 January 2013 Mobile First: Taking Mobile CRM to the Next Level Whitepaper Mobile First: Taking Mobile CRM to the Next Level 2 Table of Contents Notes...
More informationAdobe 2012 Mobile Consumer Survey Results
Adobe 2012 Mobile Consumer Survey Results Using mobile sites, apps, and emerging technologies to get ahead Table of contents 1: Survey of mobile users 2: Key insights and findings 10: Conclusions 10: Best
More informationBest Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
More informationThe Business Case for PFM Services
The Business Case for PFM Services Introduction Analysts across the financial services industry from Gartner, Javelin and Aite to Forrester, Tower, Celent and Swimming Upstream have sounded the call for
More informationNews in a Mobile World
News in a Mobile World About This Series The business of news continues to change at an astonishingly rapid pace. Like our local news partners, CNN must stay ahead of evolving consumer preferences, new
More informationMobile Banking Changing the Way People Bank
Mobile Banking Changing the Way People Bank Mobilearth Life is mobile, and your financial institution should be too. Find out about the next level of banking in this white paper. White Paper January 2013
More informationMastering the Mobile Challenge
Enterprise Device Enablement Mastering the Mobile Challenge How enterprises and vendors can improve viability, applicability, and security of mobile deployments Introduction Welcome to the post-pc world,
More information2015 Survey: Managing Apple Devices in the Enterprise
2015 Survey: Managing Apple Devices in the Enterprise 2015 Survey: Managing Apple Devices in the Enterprise The annual JAMF Software Trends Survey uncovers trends associated with Apple adoption in business,
More informationState of Mobile Commerce. Q1 2015
State of Mobile Commerce. Q1 2015 MARCH 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is now 29% of ecommerce transactions in the US and 34% globally. Mobile shopping trends ecommerce
More informationMobile Advertising and Marketing Review
November 11, 2011 Managing Director Research Section 1: Executive Overview The mobile advertising and marketing industry is currently undergoing a period of rapid expansion, fundamental change, and ascendency
More informationProduct. Mobiliti Edge TM Accelerate Your Mobile Offering With a Future-Proof, Affordable Solution
Product Mobiliti Edge TM Accelerate Your Mobile Offering With a Future-Proof, Affordable Solution Product Deliver the full range of mobile financial services today s consumers demand quickly, securely
More informationHow Consumers Select and Purchase Financial Products "
How Consumers Select and Purchase Financial Products " What They Want " The constant question on the mind of financial marketers is, what do consumers want? To find out, Rob Rubin, managing director at
More informationThe Suitability of Native Application for University E-Learning Compared to Web-Based Application
The Suitability of Native Application for University E-Learning Compared to Web-Based Application Maya Novia Sari 1, Noor Azian Bt. Mohamad Ali 2 Department of Information Systems, Kulliyyah of Information
More informationCONSUMERLAB CONNECTED LIFESTYLES. An analysis of evolving consumer needs
CONSUMERLAB CONNECTED LIFESTYLES An analysis of evolving consumer needs An Ericsson Consumer Insight Summary Report January 2014 Contents INTRODUCTION AND KEY FINDINGS 3 THREE MARKETS, THREE REALITIES
More informationSUB-SAHARAN AFRICA ERICSSON MOBILITY REPORT
SUB-SAHARAN AFRICA ERICSSON MOBILITY REPORT NOVEMBER 2015 Market Overview Key figures: Sub-Saharan Africa 2015 2021 CAGR 2015 2021 Mobile subscriptions (million) 690 1,020 7% Smartphone subscriptions (million)
More informationThe Next Generation of Mobile Banking and the Return it Will Bring to Financial Institutions
The Next Generation of Mobile Banking and the Return it Will Bring to Financial Institutions sales@profitstars.com 877.827.7101 Contents Executive Summary 2 The Current Mobile Landscape 3 Keeping Mobile
More informationDeveloper Reference. A mobile loyalty platform for retailers. Document Number: 09720037
Developer Reference A mobile loyalty platform for retailers Document Number: 09720037 CONTENTS Guide Overview Description of this Guide... ix What s new in this guide...x Upgrade impact...xii 1. Getting
More informationseparate the content technology display or delivery technology
Good Morning. In the mobile development space, discussions are often focused on whose winning the mobile technology wars how Android has the greater share of the mobile market or how Apple is has the greatest
More informationFive Steps to Android Readiness
Five Steps to Android Readiness Android State of the Union Ready or not, Android is coming to the enterprise. The rise of Google s Android operating system has ushered a new wave of mobile devices and
More informationWhite Paper. Bridging the essential gap between Mobile Cloud and crowd based testing. 1. Introduction. 2. Testing Lifecycle
White Paper Bridging the essential gap between Mobile Cloud and crowd based testing 1. Introduction 2. Testing Lifecycle a. Testing typologies (Functional, Usability) b. Functional Testing: Manual
More informationPreparing for The Fourth Pillar of Mobile Payments: Payments to Merchants and Retailers
Point of View Preparing for The Fourth Pillar of Mobile Payments: Payments to Merchants and Retailers After years of hearing that the era of the mobile wallet has arrived, bankers have become weary of
More informationLeveraging the power of social media & mobile applications
Leveraging the power of social media & mobile applications Xoriant delivers an innovative solution blending mobile applications and web based social networking media for our client focusing on local marketing.
More informationWashington Goes Mobile Tax Rate Lookup App. Simplifying how businesses collect and track sales tax
Tax Rate Lookup App Simplifying how businesses collect and track sales tax The Tax Rate Lookup App Allows businesses to look up the sales tax rate and code for any location in Washington iphone app in
More information183 200% Driving Return on Mobility with Managed Services. million. 10.7 billion. internet usage on mobile devices has increased.
Driving Return on Mobility with Managed Services Mobility is transforming behavior and business The widespread adoption of mobile consumer devices and the public s familiarity with mobile technology is
More informationMobile Banking Apps Becoming Financially Involved
Research Paper Mobile Banking Apps Becoming Financially Involved By Joseph Majestic Mobile is one topic that continues to garner significant attention across the banking and payments industries. A quick
More informationState of Mobile Commerce Growing like a weed
State of Mobile Commerce Growing like a weed Q1 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is 29% of ecommerce transactions in the US and 34% globally. By the end of 2015, mobile
More informationMobile Device Management in the Systems Management Ecosystem. Katie Wiederholt, Dell Software
Mobile Device Management in the Systems Management Ecosystem Katie Wiederholt, The forces driving change in mobility Agenda The journey to MDM Where do we want to be and mobile security technologies 2
More informationRapidValue Enabling Mobility. How to Choose the Right Architecture For Your Mobile Application
RapidValue Enabling Mobility How to Choose the Right Architecture For Your Mobile Application Mobile Applications can Sell Products & Services, Raise Productivity, and Increase Awareness of Your Brand
More informationWhy Business Intelligence is Mission Critical for Winning Against Your Competition. By Stan Cowan Senior Solutions Marketing Manager
White Paper Business Intelligence Why Business Intelligence is Mission Critical for Winning Against Your Competition By Stan Cowan Senior Solutions Marketing Manager Why Business Intelligence is Mission
More informationWhy your hotel must go mobile
Why your hotel must go mobile www.guestu.com Table of Contents Introduction.3 pag Engage your clients.4 pag Why go mobile?.5 pag Mobile engagement with clients.8 pag Managing a mobile app.10 pag GuestU
More informationMobile Applications and OpenTravel Specifications
Mobile Applications and OpenTravel Specifications A G E N D A Introductions Is the Mobile channel important? USER EXPERIENCE What is the next generation of mobile applications? How do Open Standards come
More informationOVERVIEW OF MOBILE PAYMENT LANDSCAPE
OVERVIEW OF MOBILE PAYMENT LANDSCAPE NEACH FORUM September 10, 2014 Marianne Crowe Federal Reserve Bank of Boston Disclaimer: The views expressed in this presentation are those of the presenter and do
More informationOVERVIEW OF MOBILE PAYMENT LANDSCAPE Marianne Crowe Federal Reserve Bank of Boston NEACH September 10, 2014
OVERVIEW OF MOBILE PAYMENT LANDSCAPE Marianne Crowe Federal Reserve Bank of Boston NEACH September 10, 2014 Disclaimer: The views expressed in this presentation are those of the presenter and do not necessarily
More informationConsumerization. Managing the BYOD trend successfully. Harish Krishnan, General Manager, Wipro Mobility Solutions WWW.WIPRO.COM
Consumerization Managing the BYOD trend successfully WWW.WIPRO.COM Harish Krishnan, General Manager, Wipro Mobility Solutions Employees dictate IT Enterprises across the world are giving in to the Consumerization
More informationUsing Cloud Services for Building Next Generation Mobile Apps
Using Cloud Services for Building Next Generation Mobile Apps appcelerator.com Executive Summary Enterprises are in the midst of a major transformation as it relates to their interaction with customers,
More informationThe Goods, the Payment and the Mobile!
WHITEPAPER The Goods, the Payment and the Mobile! This whitepaper is an extract from: Mobile Payments for Digital & Physical Goods Analysis, Markets & Vendor Strategies 2011-2015... information you can
More informationSocial Media Marketing for Local Businesses
Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook
More informationThe Kahuna Mobile Marketing Index
The Kahuna Mobile Marketing Index A report on consumer engagement metrics and other key market insights Intro Mobile has fundamentally changed the way businesses acquire, engage and retain customers. Globally,
More informationHMI Mobility. A White Paper from InduSoft
HMI Mobility The benefits of remote access for manufacturing operations are widely known and accepted. This article details how modern SCADA systems are providing this access in a variety of ways to all
More informationMobile Marketing Strategy
New Tool in Town By Christina Stone and Sarah Goughnour Brought to you by Bizceos.com Visit: New Tool in Town Mobile devices are taking over computers, even laptops. They are more portable and easier to
More informationPersonalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14
Personalized User Journeys By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Table of Contents Omnichannel and Retail 2.0... 3 Moments of Truth (MOTs)... 4 ibeacons, MOTs, and Big Data... 5 Personalized
More informationSymantec Mobile Management 7.1
Scalable, secure, and integrated device management for healthcare Data Sheet: Industry Perspectives Healthcare Overview The rapid proliferation of mobile devices in the workplace is outpacing that of any
More informationMobile Banking Marketing Strategy
Mobile Banking Marketing Strategy Presented by January 24, 2012 1 We ll look at Marketplace Analysis & Potential Best Practices Marketing Campaigns Customer Care & Education Killer App What s next? 2 Got
More informationTHE MOBlLE APP. REVOLUTlON. 8 STEPS TO BUlLDING MOBlLE APPS FAST ln THE CLOUD
THE MOBlLE APP REVOLUTlON 8 STEPS TO BUlLDING MOBlLE APPS FAST ln THE CLOUD People use hand-held devices for everything from communicating and playing games to shopping and surfing the Internet. In fact,
More informationInside the Mobile Wallet: What It Means for Merchants and Card Issuers
Inside the Mobile Wallet: What It Means for Merchants and Card Issuers Welcome to the age of Universal Commerce commerce that is integrated, personalized, secure, open, and smart. The lines between in-store
More informationThe Impact of the Rapidly Changing Mobile Devices Market on e-learning in Higher Education
The Impact of the Rapidly Changing Mobile Devices Market on e-learning in Higher Education Dr. Daniel J. GUHR The Illuminate Consulting Group San Carlos, CA 94070, USA and Grace A. GAIR The Illuminate
More informationTurn every employee into the eyes and ears of the Revenue Protection Department
Turn every employee into the eyes and ears of the Revenue Protection Department SARPA Conference 2012 Content Various initiatives in place to address Revenue Protection, but sometimes it s simple ideas
More informationBeauty or the Beast: The tale of your mobile app. Rob Kwok, Crittercism
Beauty or the Beast: The tale of your mobile app Rob Kwok, Crittercism Introduction & Agenda Why mobile performance matters Why delivering a great mobile experience is hard to do What metrics should you
More informationBuild stronger customer relationships in the digital world
FusionBanking Essence PFM Software overview Build stronger customer relationships in the digital world Innovative, personalised digital banking solutions Personal Finance Management (PFM) functionality
More informationEnterprise Mobility in 2013. A Look Ahead
Enterprise Mobility in 2013 A Look Ahead 2012 was the year of enterprise mobility as more and more companies, big and small, across the globe, initiated adopting mobile solutions. There was clamor for
More informationInsights from McKinsey s Global iconsumer Research. The Young and the Digital: A Glimpse into Future Market Evolution
Insights from McKinsey s Global iconsumer Research The Young and the Digital: A Glimpse into Future Market Evolution iconsumer Maps Shifts in Digital Behavior Around the Globe This article is one of a
More informationHow To Get A Bank Account On A Mobile Device
As the popularity of mobile banking surges, financial institutions are rushing to develop appealing new enhancements. 16 ABA BANK MARKETING AND SALES JANUARY-FEBRUARY 2015 Mobile Banking: What s Next?
More informationMobile Application Testing
Mobile Application Testing Whitepaper Author: Scott Aziz Date: June 1, 2012 This whitepaper outlines the critical areas of testing needed to certify mobile enterprise applications Best practices from UST
More informationWhat is a Mobile Responsive Website?
More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,
More informationDeveloping Apps for Business
Developing Apps for Business There s an app for that is a phrase that has passed into general usage since the release of Apple s iphone in 2007. Since then the app market has exploded. Apple s ios and
More informationReshaping the Bank around Pervasive Service Design. IDC Banking Forum Milan, January 10th, 2015
Reshaping the Bank around Pervasive Service Design IDC Banking Forum Milan, January 10th, 2015 CUSTOMERS BEHAVIOURS HAS CHANGED Copyright 2012 NTT DATA Copyright 2014 NTT DATA Italia S.p.A. 2 Key Customers
More informationOptus Future of Business 2013. Mobility Insights Paper Maximise the potential of your mobile workforce
Optus Future of Business 2013 Mobility Insights Paper Maximise the potential of your mobile workforce Contents CONTENTS 01 Methodology 01 Executive summary 02 4G mobility enables new ways of working 03
More informationBusiness Value of Microsoft System Center 2012 Configuration Manager
Business Value of Microsoft System Center 2012 Configuration Manager Sponsored by: Microsoft Corporation Publish date: February 2013 Abstract: Microsoft System Center 2012 Configuration Manager ( Configuration
More informationFour Trends Shaping China s Retail Banking Landscape
Four Trends Shaping China s Retail Banking Landscape Results of the 2014 McKinsey Personal Financial Services Survey January 2015 Kenny Lam Jared Shu Elaine Huang 1 Four Trends Shaping China s Retail
More informationMobility Usage Statistics & Trends
Mobility Usage Statistics & Trends Presented by: RapidValue Solutions Date: 11 th August 2014 RapidValue Solutions Mobile Subscriptions RapidValue Solutions 2 Mobile Subscriptions Total mobile subscriptions
More information