C O M PA N Y P R O F I L E

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1 COMPANY PROFILE 2015

2 F R O M B E G I N N I N G S T O 2015

3 Who we are Henraux: The Origin in Pills Henraux Today and the Territory Henraux Foundation I N D E X 08 Start up of Luce di Carrara 19 Living Room Collection 12 Best Designer of the year: Wallpaper Adward Design Objects Collection 14 First step of Luce di Carrara: the Marble s Collection 21 The 4 Pillars of the Brand Luce di Carrara 16 Design of Luce di Carrara 22 The Limited Edition Collection 18 Bathroom Collection 21 Best grid of the year: Wallpaper Adward Luce di Carrara all over the World 26 The commercial Key point 26 New website of Luce di Carrara

4 WHO WE ARE From origin to 2015 RE-LAUNCHING OF SCULPTURE AND ARTISTIC MARBLE, THANKS TO THE VALORISATION OF THE HISTORICAL, CULTURAL AND PRODUCTIVE PATRIMONY PROMOTION OF YOUNG SCULPTORS AND DESIGNERS, CREATING NEW FORMS AND PROPOSAL OF MARBLE S USE Leader in the International marble industry for 2 over centuries: underlined by the 1821 Tradition in materials and production standards Promotion of innovite approaches to material production while maintaining only the highest standards of stone craftsmanship in the world Brand of the Henraux Group from 2013 Focus on Made in Italy: underlined by the name and designers Linked by Carrara: as promotion of the Territory and Area of the marble known all over the world Extremely design and designed COMPANY PROFILE_2015

5 HENRAUX The Origin in pills Mount Altissimo was explored by Michelangelo who discovered the richness of its marble Cosimo Medici I started the rst major excavations on the marble of statuary from Seravezza Thanks to the nephew, Mr. Bernard Sancholle, Henraux continued to grow in importance through its material and production, consolidating Serravezza s regional stone industry; after the World Word II, Henraux was involved in numerous important projects (Montecassino s Abbey with marble sculptures and architectural ornamentation; Saint Peter s Cathedral in Rome for the prestigious polychromatic marble oor) Henraux extended into the modern international art world through Henry Moore. After the work for Unesco headquarter in Paris, Moore provided Henraux with its contemporary forms of plastic research, bringing the company to be the point of reference for the best sculptors from all over the worl 1821 After that Marble excavation had long been suspended by the Medicis, Frenchman Jean Baptiste Alexandre Henraux (responsible for purchasing white marbles for the public monuments of France), set up with Marco Borrini an association to reopen and expand the stone quarries. Started the rapid and international success of the enterprise, thanks to many prestigious works (St. Isaac Cathedral in St. Peterburg) and artists exhibitions (Hiram Powers at the Metropolitan Museum in NY) 1962 Thanks to Mr. Erminio Cidonio, the actual company director of Henraux, started the development of contemporary sculpture in Querceta, bringing famous sculptures in the company as Jean Hans Arp, Juan Mirò, Isamu Nogushi, Giò Pomodoro, Leone Tommasi and Giannetto Salotti. Start the publication Marmo and the annual event Symposium 04/05

6 HENRAUX C O M PA N Y Today Henraux Company remains a signi cant leader in today s international marble industry; meanwhile, on a more regional level, it s involved in a broad project of re ning and strengthening existing production facilities while also helping to rezone and carefully re-plan large areas of otherwise neglected industrial property in Querceta. Henraux understands the importance of its relationship with the surrounding area and to give the something back to the region: this philosophy underscores why Henraux is today an engine of innovation and development, not only on terms of its own stone business, but also in terms of its regional advancement. One speci c outcome of this culturally inclusive approach is the development of the Henraux Foundation: an atelier consisting in sculptors, architects, designers; a specialization school for stone artisans ; a living museum of existing works and to be realized. Cava Cervaiole by Helene Binet C O M PA N Y P R O F I L E _

7 HENRAUX F O U N D AT I O N In pills ARRIVEDERCI E GRAZIE Fabio Viale - by Veronica Gaido 15th of April th of May 2011 The Foundation was born thanks to the President of Henraux, Mr. Paolo Carli, for Started Volarearte at Galileo Galileo airport of Pisa, an event showcasing the work of recuperating and giving continuity to the project and extraordinary experience of Erminio Giovanni Manganelli: his works were magni cently lays out in the park in front of the Cidonio. At the establishments in Querceta, he was able to organize an international airport, creating an water world, famous in Italy and all over the world centre of sculpture, with the presence of artists such as Henry Moore, Hans Arp, Henri Georges Adam, Isamu Noguchi, Francois Stahly, Emile Gilioli, Georges Vantongerloo, and many others, who began an artistic and cultural season of great vitality, which effects still last today in the sculpture laboratories and workshops of Seravezza and Pietrasanta Fondazione Henraux Award (biennial) is the world s only award, born to celebrate the tradition and art of marble. A special panel of judges appointed by the Foundation The Statute of the Henraux Foundation de nes the aims of the institution, already stated Board, chaired by Philippe Daverio, reviewed the project and select the 3 winners, that in its denomination: Henraux Foundation for the valorisation and the development of the will have the pleasure to use marble from Henraux, thanks also to the support of the district of the Apuan-Versilia marble. The Foundation non-pro t promotes, at a technicians and master stone dressers national and international levels, the valorisation and the development of the stony district through initiatives directed to the historical knowledge of the processes of cultivation of the quarries, of the work and use of the marble material; to the re-utilization and preservation of the structures, plants and machineries; to the cultural, artistic, and landscapes conservation of the working places; to the scienti c research, studies, and technological innovation applied to the marble manufacture and to its industrial, craftsman like, and artistic utilizations, enlarging the use of marble and of the products and services related to it. Fondazione Henraux means to pursue its own goals mainly by organizing initiatives, exhibitions and cultural events, playing a national and international artistic and cultural role H OT E L PRINCI PE, VIA LE MOR IN 67 F O RT E DEI MA RMI

8 START UP OF LUCE DI CARRARA Luce di Carrara was created at the beginning of 2000, based on the philosophy of the Made in Italy brand. This entailed combining the uniqueness of natural stones with design aptitude derived from a strong industrial tradition, in order to create a unique product of innate beauty, but also easy to use, versatile and reliable for contemporary design. The world of natural stone needed to change direction in order to allow anyone to create their own ideal marble and draw shapes, structures, architecture, without being in uenced by the sacred monumental nature of a marble block. MIRACLE CHIPS Designed by Michael Anastassiades The turning point for Luce di Carrara came in 2013, when the brand joined Henraux: this meant an industrial and technologically advanced heritage but also established working relations with architects, designers and artists, that have been able to transform marble into a exible material, capable of preserving its uniqueness yet, discovering new shape of expression. The interpreter of the new course of Luce di Carrara by Henraux was Michael Anastassiades, a Cypriot by birth with a Mediterranean culture, but a Londoner by adoption. An interest in the rich beauty and inherent qualities of marble, drive Anastassiades to explore the advanced technological facilities that the company has to offer and goes over: Miracle Chips were born. An interest in the rich beauty and inherent qualities of marble drew anastassiades to explore the advanced thecnological facilities the company has to offer and push the boundaries of this medium. It was from this encounter that the miracle chips were born. COMPANY PROFILE_2015

9 MIRACLE CHIPS Designed by Michael Anastassiades

10 MATERIALE_STATUARIO ALTISSIMO LIMITED EDITION COLLECTION The Miracle Chips COMPANY PROFILE_2015

11 10/11

12 Wallpaper Award 2014 BEST DESIGNER OF THE YEAR MIRACLE CHIPS, THE PIECE OF ART OF MICHAEL ANASTASSIADES WITH LUCE DI CARRAR, IN THE EXTRAORDINARY LOCATION OF MONTE ALTISSIMO, PIETRASANTA (TUSCANY) COMPANY PROFILE_2015

13 WALLPAPER Uscita agosto /13

14 FIRST STEP OF LUCE DI CARRARA The Marble s Collection First Step of Luce di Carrara: The Marble s Collection The rst collection in April 2013 dedicated to the materials and coordinated by Michael Anastassiades was an innovative idea: the selection of a colour pallet, inspired by the natural qualities and characteristics of the Marble in a unique thickness of 1.2 cm, for underlining the strength and modernity of a strong but exible material. CROMOLUCE II: marbles with alive, non-directional lines that offer variations of tone and colour in a different way of CromoLuce I. MATERIALUCE: a pallet of brous Travertine, concentric appearance and suggestive of rapid movement. Distinct Tonal and textural variations. MINIMALUCE: colour and tonal purity, absence of vein and direction. Calm, harmonious and neutral And dividing the colours by collection, giving unique names and meaning to each of all: BIANCOLUCE: the purest and most exclusive of marbles; a selection of a reach set of tones, that gives depth, glow, light and intensity to the pattern. CROMOLUCE I: a pallet of coloured tones that complete and are in the same time in contrast with BiancoLuce collection; the intense contrast between light background and strong veins create a re ned pattern. For each material in every single collection, the nishing has respected the nature of marbles: the nishes of Luce di Carrara probe and explore the materials to reveal its real essence and way to express themselves. COMPANY PROFILE_2015

15 STAND CERSAIE Germano Borelli 2013 BIANCOLUCE, CROMOLUCE I E II, MINIMALUCE AND MATERIALUCE ARE THE COLLECTION COORDINATED BY MICHAEL ANASTASSIADES 14/15

16 DESIGN LUCE DI CARRARA 2014 Luce di Carrara presents a series of new design project, following the rst collection dedicated exclusively to the materials coordinated by Michael Anastassiades. From the material to the new form, marble, with all its expressive and functional variables, represents matter and reason as well as the intrinsic and essential nature of these objects. From the architectural space to the product design, Luce di Carrara links the precious nature of its marble a series of objects that form the Design Collection. Next to the choice of the different stone materials, that the company offers to each designer, there's the extraordinary artisanship of a corporate team, able to realize the look of the various projects. Nearby the Miracle Chips, thanks to the culture of Henraux of the Apuan Alps, the new collection is born: divided into two complementary product types, the Living and Bathroom, this collection create an aesthetic and material dialogue meeting a series of requirements for today s new living spaces. THE DESIGNERS OF THE COLLECTION: Michela e Paolo Baldessari Lorenzo Damiani Alberto Meda Francesco Meda Have drawn objects with design solutions that are versatile and above all useful, both in terms of their setting and the general system of décor. The functions are clean, and especially clear are the different stone materials that enrich the aesthetic dimension, connecting the ancient history to the language of the contemporary design and architecture. COMPANY PROFILE_2015

17 MICHELA E PAOLO BALDESSARI ALBERTO MEDA MICHAEL ANASTASSIADES THE DESIGNERS Designers Luce di Carrara LORENZO DAMIANI FRANCESCO MEDA SCHOLTEN & BAIJINGS 16/17

18 COLLECTION MONOLITHOS-QUADRA BATH ROOM COLLECTION Designed by Lorenzo Damiani BATH TUBE SIDE TABLE FREESTANDING STONE SINK STONE SINK SHOWER TRAY TOWEL RAIL COMPANY PROFILE_2015

19 COLLEZIONE PIGRECO - IPE TABLE - MOLLETTA LIVING COLLECTION Designed by Alberto Meda - Francesco Meda - Baldessari e Baldessari PIGRECO MOLLETTA TABLE

20 DESIGN OBJECTS COLLECTION Designed by Alberto Meda - Francesco Meda - Baldessari e Baldessari CONTENGO FILO KEPLERO TINA COPERNICO SOTTOBOTTIGLIA COMPANY PROFILE_2015

21 THE 4 PILLARS OF THE BRAND LUCE DI CARRARA Coherence - Style - Modernity - Territory of Carrara COHERENCE: the project includes both territorial and product coherence, where all stages, from design to production, merchandising and communications, are coordinated by one vision: One vision focused on a new way of experiencing marble that has its origin in the centuries-old tradition of Henraux STYLE: Marble is not just a word, it is a style, a way of seeing and translate the world of things. For designers all over the world, Luce di Carrara means having a material, a language and a exible design composition, but with no imposition of one single style because it contains all the styles. HERITAGE OF THE BRAND: INDUSTRIAL AND TECHNOLOGICAL ADVANCED, ESTABLISHING WORKING RELATIONS WITH ARCHITECTS, DESIGNER AND ARTIST TERRITORY OF CARRARA: as project that will remind a territory, that belongs to the Made in Italy brand. This is thanks to two qualities: Marble and Men, who from Michelangelo till today s young architects, have been able to turn it into work that can t be replicate elsewhere MODERNITY: the contemporary world is part of Luce di Cararra Project. It s the different interpretation of our products, that will make our company a unique reference for designing the new 20/21

22 LIMITED EDITION COLLECTION Solid Pattern Scholten & Baijings per Luce di Carrara Wallpaper Award Awarded Best Grid to the Solid Patterns table for Luce di Carrara 2015 Scholten & Baijings have created ve unique marble tables for Italian marble producer Luce di Carrara. Each organic form is designed in one of the Italian marbles from the Tuscany region. During the Salone del Mobile 2014, the entire collection will be on show at the prestigious and world- renowned gallery Spazio Rossana Orlandi. The collection is inspired by the uniqueness of marble quarries from the depths of the Apuan Alps. Unique pieces studied for Luce di Carrara. Each organic form is designed with the best toscany marble; the collection is inspired by the uniqueness of marble quarries in the apuan alps SOLID PATTERN Designed by Scholten & Baijings COMPANY PROFILE_2015

23 Wallpaper Award 2015 BEST GRID OF THE YEAR SOLID PATTERN SCHOLTEN & BAIJINGS FOR LUCE DI CARRARA AWARDED 'BEST GRID' TO THE 'SOLID PATTERNS' TABLE FOR LUCE DI CARRARA WALLPAPER AWARD 2015 WALLPAPER Uscita febbraio /23

24 COMPANY PROFILE_2015 LUCE DI CARRARA Worldwide

25 CERSAIE EXHIBITION LA RINASCENTE DPT. STORE SHOWROOM CHOUCHAIR LEBANON 24/25

26 COMMERCIAL KEY POINT DISTRIBUTION IN LUXURY SHOWROOM, GRANTING IN EXCLUSIVITY FOR THE MARKET COVERED BY THE DISTRIBUTOR EXCLUSIVITY OF THE BRAND PETRA / STATUARIO ALTISSIMO Lucido / Opaco ARABESCATO ALTISSIMO Acqua / Opaco / Acqua ROSSO FRANCIA / NOIR ST. LAURENT /ARABESCATO ALTISSIMO Lucido / Lucido / Acqua Maintain of a Unique Retail Price: coherence of the products by distribution CORRECT RETAIL PRICE POLICY Products for the Showroom as display materials grant to the customer with special commercial conditions SUPPORT IN DISPLAY PROPOSAL Supplying of catalogue and a special price list already studied by material and sizes SUPPORT WITH INSTRUMENTS FOR SALES Delivery time guaranteed: 3 weeks COMPETITIVE DELIVERY TIMING COMPANY PROFILE_2015

27 New web site 2015 NEW SITE ONLINE LUCE DI CARRARA HERITAGE OF THE BRAND LUCE DI CARRARA, TOGETHER WITH INDUSTRIAL AND TECNOLOGICAL ADVANCED, ESTABLISH WORKING RELATIONS WITH ARCHITECT AND DESIGNER, IN AN INTERACTIVE WAY THANKS THE NEW WEBSITE 26/27

28 Via Serravezza, 113 Querceta Querceta (LU) Tel Italy