for Dental Practices

Transcription

1 Welcome to: Social Media Marketing for Dental Practices February 14, 15, 16, 2011 Sara Isenberg

2 INTRODUCTION I m Sara Isenberg I own a business consultancy firm specializing in web projects and social media marketing. I help businesses with web, social media, marketing, software, and other projects. My services include planning, scoping, strategy, best practices, project management for web, social media marketing, blogging, marketing projects. Plus: website audits social media reviews.

3 AGENDA Today: Day 1 Mon Feb 14, 10am PT / 1pm ET Why Should Dentists Care About Social Media? Day 2 Tue Feb 15, 10am PT / 1pm ET Getting Started on Social Media Basics Day 3 Wed Feb 16, 10am PT / 1pm ET Moving Beyond the Basics

4 SOCIAL MEDIA REVOLUTION!!! From

5 SOCIAL MEDIA TRENDS Internet users worldwide spend more hours per week with social media than any other online activity 73% of US companies use social media tools for marketing purposes From 2008 to 2012, the percentage of US companies who use social media for marketing purposes is projected to more than double (from 42% to 88%) From:

6 WHY IS SOCIAL MEDIA MARKETING IMPORTANT FOR DENTISTS and DENTAL PRACTICES? Social media is now considered to be a marketing best practice. It s a basic component of any marketing plan, and is the predominant method of marketing for all kinds of businesses. Most of your dental patients and prospective patients are already engaging with social media. Most of your dental patients and prospective patients are using the internet when they want to search for information about your or your competition. Your social media presence is important for both human readers AND for search engines! Your presence on social media will strengthen your search engine rankings. (continued)

7 WHY IS SOCIAL MEDIA MARKETING IMPORTANT FOR DENTISTS and DENTAL PRACTICES (continued) Aside from using it to marketing your practice, it s another way for your dental practice to be helpful to your patients. You can post news, information, and resources easily and quickly. Compared with other media, it s inexpensive and it s fast. Patients, friends, colleagues can easily share information about your practice with their friends easily. It s a great way for your practice to stay in touch with the dental industry. Social media is a way to engage with a tribe of people who have already self-selected to follow you!

8 BEST PRACTICES A great website is fundamental for your dental business. Use social media as a way to drive traffic to your website. Create a policy for your practice. Whose responsibility is it to maintain, what s the voice, who posts, what may they post, etc. Keep it fresh. Post new content on a regular basis. Engage in casual and authentic conversation. Include images when possible. Include links as appropriate. Cross link. It doesn t have to be perfect. Add value beyond promoting your practice.

9 4 WAYS THAT YOU CAN USE SOCIAL MEDIA TO EXPAND YOUR DENTAL PRACTICE Build a community of devoted followers that influence prospective patients. Social media is like word-of-mouth on steroids. Raise your visibility as the go-to expert by sharing articles, answers to questions, and video information. Use social media to get patient feedback. Use social media for special deals and promotions.

10 DENTAL INDUSTRY ON SOCIAL MEDIA (examples) American Dental Association: American Dental Hygienists Association: American Dental Assistants Association:

11 RESOURCES

12 COMING UP TOMORROW Day 1 Mon Feb 14, 10am PT / 1pm ET Why Should Dentists Care About Social Media? TOMORROW: Day 2 Tue Feb 15, 10am PT / 1pm ET Getting Started on Social Media Basics Day 3 Wed Feb 16, 10am PT / 1pm ET Moving Beyond the Basics

13 Q & A Sara Isenberg sara@saraisenberg.com