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1 Why Archiving and ediscovery Are More Important than Ever for Financial Services Firms Financial Best Practices Whitepaper: Archiving Proofpoint, Inc. 892 Ross Drive Sunnyvale, CA P F info@proofpoint.com
2 Until now, many enterprises and financial services firms have treated archiving and ediscovery as special technologies pertinent only to a few departments or organizations. Under Dodd-Frank, firms have a compelling reason to archive communications across the organization and to be certain that they can search their archives in a timely fashion for specific messages pertinent to a regulatory investigation. New regulations are being enacted all the time, and trends in federal law and state law suggest that data privacy, data breach, and ediscovery regulations are only going to become more stringent.
3 CONTENTS Eyes Everywhere 1 The Likelihood of Litigation 1 Keeping Tabs on Vital Business Data 2 Thinking Big about Archiving and ediscovery 2 Requirements for an Archiving Solution 2 Conclusion 3 Proofpoint Enterprise Archive and Proofpoint ediscovery 4 About Proofpoint, Inc. 4 Contents
4 EYES EVERYWHERE With the passage of the Dodd-Frank Wall Street Reform and Consumer Protection Act in July 2010, a fundamental shift has taken place in financial services regulation in the United States. Before Dodd-Frank, regulations required financial services firms to archive data relevant to specific business transactions and financial activities. By examining archived , regulators could determine whether a firm had violated any laws or regulations about a specific type of behavior. Was a broker touting stocks in ? Examining the archives required by SEC 17a-4 would reveal the answer. Was a management team wrongfully divulging or concealing financial information? Examining communications preserved in accordance with Sarbanes-Oxley would resolve the question for investigators. Each in their own way, regulations such as FINRA, SEC 17a-4, NASD 3010, Sarbanes-Oxley (SOX), and Gramm-Leach-Bliley (GLBA) required broker-dealers and other financial services firms to be able to demonstrate that they were conducting their business operations properly, safeguarding material financial data, not touting stocks, and so on. The number of records to be searched might be vast hundreds of gigabytes or even terabytes. The required discovery time might be short a matter of days, especially if counsel was interested in reviewing the material before turning it over to the court. But the scope of the search, however daunting it might seem, tended to focus on a specific department or a type of operation. A search might even pertain to a single business transaction or a single message. Compare that narrow focus to the broad regulatory swath defined by the Dodd-Frank Act. To take one example, Dodd-Frank establishes the Financial Services Oversight Council, which includes the Secretary of the Treasury and heads of specified federal financial regulatory bodies. This council s charter includes investigating the nature, scope, size, scale, concentration, and interconnectedness, or mix of a company s activities in order to determine if the company poses a threat to financial stability or to the economy. 1 No longer is the focus on a specific transgression or a pattern of transgressions. Now regulators are enjoined to be ever vigilant for financial services firms whose mix of activities or deals might constitute a threat to themselves or to the economy overall. The only way to assess such a threat is for regulators to be continuously monitoring the internal operations of a firm. To understand the mix of a firm s activities, for example, regulators must have continual access to internal information from multiple departments and divisions. To understand interconnectedness, regulators need to understand whom a firm is working with, what sort of partnerships it s forming, and what sort of deals it s structuring. With Dodd-Frank, the regulatory focus has shifted from improperly conducted operations to business strategy itself. Narrow regulatory scrutiny becomes broad. And the volume of data to be searched and analyzed upon short notice becomes astronomical. Until now, many enterprises and financial services firms have treated archiving and ediscovery as special technologies pertinent only to a few departments or organizations; to broker-dealers, for instance. Under Dodd-Frank, now, firms have a compelling reason to archive communications across the organization and to be certain that they can search their archives in a timely fashion for specific messages pertinent to a regulatory investigation. New regulations are being enacted all the time, and trends in federal law and state law suggest that data privacy, data breach, and ediscovery regulations are only going to become more stringent. THE LIKELIHOOD OF LITIGATION Aside from ever-increasingly regulatory scrutiny, financial services firms have plenty of other reasons for investing in archiving and ediscovery. Take litigation. In 2008, about 83% of U.S. corporations are involved in litigation of some kind or other, according to a survey by Fulbright & Jaworski. That survey also found the greatest increases in multi-plaintiff cases concerned wage and hour, discrimination, and privacy issues issues, in other words, where evidence is likely to involve H.R. issues and could potentially touch any department in the organization. 2 Studies by other organizations bear this out. A quarter of Fortune 500 companies have had to defend themselves against sexual harassment litigation, according to the American Management Association. Other types of litigation, such as anti-trust litigation and patent infringement litigation, can pose even higher risks and generate even high costs. Lawsuits happen, and when they do, the court is likely to order a firm to produce messages as evidence. Over half of U.S. companies have been ordered by a court or a regulatory body to produce employee ediscovery Defined Electronic discovery typically refers to the retrieval of electronic data to meet a legal request. The term is also used when data is retrieved for regulatory compliance, HR concerns, validation of client correspondence or other corporate needs. The electronic discovery burden on IT organizations has increased both in frequency and scope. Osterman Research, Inc. found that during the past three years, 72% of IT organizations were required to search through backup tapes to retrieve one or more in response to a legal or HR request. The same survey found that nearly 38% of organizations were ordered by a court or regulatory body to produce employee . Proofpoint: Archiving and ediscovery for Financial Services Page 1
5 or instant messages, according to a recent survey by Osterman Research. Companies including well-known financial services firms have been fined millions of dollars for failing to produce relevant evidence in a timely manner. The Federal Rules of Civil Procedure (FRCP), which govern procedures for civil lawsuits in the United States, were revised in 2006 to clarify the requirements for the delivery of electronic evidence. The rules require that firms be able to search and retrieve requested data within timelines established by the court. Failure to comply with FRCP guidelines can result in hefty fines. For example, when a mobile technology company was found to be withholding damaging messages from the court, the company was fined $8 million. To be prepared for legal discovery, organizations must know where all their data is stored, and be able to search through and retrieve that data in a short period of time. KEEPING TABS ON VITAL BUSINESS DATA Even aside from the benefits of regulatory compliance and legal defense, keeping and knowing what s in it is simply a sound business practice. Roughly 60% of business-critical data resides in . Being able to search and retrieve messages containing important data, such as business agreements, drafts of contracts, and so on, only makes sense. also provides an essential archive of knowledge from previous employees, most of whom do not systematically document their business knowledge before moving on. Knowledge workers spend 15-30% of their work days looking for the information they need. 4 Much of that information resides in . 3 An archiving and ediscovery solution that enables authorized users to search their own archives for data promises to increase productivity while lowering labor costs. 8 hours vs. 30 minutes: Archiving Saves Time and Money Osterman Research found that it takes a median time of eight personhours to satisfy a single re-quest to retrieve data from backups. Fulfilling that request might take one to two calendar days. Putting an archiving solution dramatically accelerates the process. Enterprises with archiving systems in place were able to respond to the same requests within 30 minutes a 16 X improvement. THINKING BIG ABOUT ARCHIVING AND EDISCOVERY Employee productivity, defense against litigation, and compliance with increasingly stringent federal laws and industry regulations the reasons for financial services firms to invest strategically in archiving and ediscovery become more compelling and urgent every day. And with state legislatures and federal agencies continuing to tighten the rules around data breaches and consumer data, financial services firms should expect that the management, storage, and retrieval of is only going to become even more critical in the years ahead. It s time, then, to recognize that archiving and ediscovery aren t simply tactical measures applicable to one or two departments. Rather, they re strategic capabilities required across the enterprise. What are the requirements for an effective, strategic, enterprise-wide archiving solution that can address the growth in litigation and ever increasing complexity of regulatory compliance? REQUIREMENTS FOR AN ARCHIVING SOLUTION The volume of communications is exploding. Fortunately advances in application technology and architecture make solving very large data problems easier than ever before. It s now possible to deploy an enterprise archiving solution that enforces flexible data retention policies and supports rapid ediscovery without bogging down IT resources with disruptive tasks that consume energy and entail tangible legal risk. The solution should meet several stringent requirements. Flexibility Given regulatory uncertainty and growth in litigation, it s essential that the solution be flexible enough to meet the requirements of today and the changes of tomorrow. Flexibility includes the ability to quickly automate and enforce retention policies as they evolve, as well as the ability to scale and provide linear performance as a business evolves and grows. Security The solution should archive messages in a secure, tamper-proof repository according to detailed retention policies, as required by FINRA and other regulations. If the solution takes advantage of cloud storage, it must adhere to the highest security standards and be audited by third parties as evidenced by SAS 70 II, ensuring that data is secure while in transit and at rest. Page 2 Proofpoint: Archiving and ediscovery for Financial Services
6 Precision and Agility Legal hold management carries a disproportionately large share of ediscovery risk because of multiple points of failure and processes that are not consistently adhered to. Therefore, a solution should be able to quickly execute legal holds in anticipation of litigation, and then enforce the holds with complete transparency and documented audit trails to ensure maximum defensibility of process. Storage-savvy Data Architecture To avoid runaway storage costs, the solution should take advantage technologies that can reduce the size of stored data without jeopardizing the archive s integrity. Additionally, solutions that leverage cloudbased storage should be considered in order to cost effectively partition and distribute the data load so that performance does not deteriorate as the archive grows. Ease of Use The solution needs to be easy to use, so compliance officers, HR managers, legal counsel, and other authorized users can search archives without passing all requests through otherwise-occupied IT engineers. End users can take advantage the archive to perform daily searches of their own archives so they can find the business information they need to do their jobs. Ease of Integration The system should integrate easily with enterprise infrastructure, such as Microsoft Exchange and Active Directory, and support evolving ediscovery standard protocols such as EDRM XML, so that data can be seamlessly passed for downstream legal review. Up-front and Lifetime Cost The system should be able to be deployed in weeks or even days, rather than months or years. Enterprises need to be able to address archiving and ediscovery requirements today, not a year from now. To meet this requirement, enterprises should consider the advantage of SaaS architectures that manage and store communications at a secure, third-party data center in the cloud. SaaS solutions can typically be brought online much faster than internal systems, which depend on already busy IT departments testing and provisioning new hardware and software system. Equally important, SaaS solutions typically cost far less than internal systems, both in terms of initial investment as well as lifetime total cost of ownership (TCO). SaaS archiving solutions eliminate the need for investments in dedicated hardware and additional IT staff, allowing enterprises a lower total cost of ownership than an on-premise solution. With a SaaS solution, the increased need for data archiving can be accomplished on-demand, without any performance issues or downtime. Enterprise storage requirements are growing roughly 35% annually, so reducing expenses of onpremises hardware, storage, software upgrades, annual maintenance, and associated staffing and overhead costs through SaaS can have a significant impact on the total cost to address regulatory uncertainty and explosive growth of ediscovery. As you can see, the number and types of policies are numerous and increasing. However, they are all necessary in today s information-centric environment. The boundaries must be established so policies can be enforced. This paper will examine the Content Classification Policy and Retention Policy areas and the corresponding threats associated with data loss prevention next. CONCLUSION In the past, financial services firms could treat archiving and ediscovery as a tactical requirement for regulatory compliance. But the broadening sweep of federal laws and regulations, the high likelihood of civil litigation, and the importance of giving employees the data they need to do their jobs, all make it clear that firms would do better to treat archiving and ediscovery as a strategic investment for the entire enterprise. Such a solution need not be unwieldy or require months to deploy. New SaaS-based architectures make it possible to deploy an effective archiving and ediscovery solution quickly and cost-effectively. Proofpoint: Archiving and ediscovery for Financial Services Page 3
7 Security and Data Loss Prevention Proofpoint offers industry-leading security solutions for security and data loss prevention. Proofpoint s solutions are available through SaaS, on-premises appliances, and hybrid solutions combining SaaS with on-premises products. The Proofpoint Enterprise Protection suite delivers Proofpoint s best-in-class, inbound and outbound security and management features in one cost-effective, easy-to-use, SaaS solution. Protect your mission-critical infrastructure from outside threats including spam, phishing, unpredictable volumes, malware and other forms of objectionable or dangerous content before they hit the enterprise perimeter. The Proofpoint Enterprise Privacy suite provides defense in depth protection for private information of all types. It protects private information in , defends against leaks of confidential information and ensures compliance with common international, industry and US data protection regulations including HIPAA, GLBA and PCI-DSS. Together, Proofpoint s security, anti-spam, and archiving solutions offer enterprises the most comprehensive and cost-effective enterprise solutions available today. With such an ediscovery solution in place, financial services firms are ready to meet the stringent regulatory requirements of today, as well as whatever new requirements and storage challenges tomorrow may bring. PROOFPOINT ENTERPRISE ARCHIVE AND PROOFPOINT EDISCOVERY Proofpoint Enterprise Archive is an on-demand archiving solution that addresses three key challenges storage management, legal discovery and regulatory compliance without the headaches of managing an archive in-house. As a Software-as-a-Service (SaaS) solution, it can be deployed in days, with minimal upfront costs and planning. Because Proofpoint takes care of everything from storage to security issues, the archive can be easily managed by your existing messaging IT staff. Proofpoint Enterprise Archive can be used by any enterprise that uses the Microsoft Exchange server. Features include: Patented DoubleBlind Encryption that guarantees data is fully protected in transit and in the cloud. A centralized, searchable, policy-based archive that ensures that enterprises are always ready for litigation and regulatory audit requests. High-speed search technology returns results in 20 seconds or less. A flexible policy engine that lets even non-technical users easily create and enforce legal holds during ediscovery, so enterprises can comply with regulations such as SEC and FINRA. Easy-to-use, self-service interface that makes end-users more productive by giving them ready access to all their historical . Storage optimization technologies that improve system performance and simplifies system management through automated removal of large attachments ( stubbing ) and facilitate PST file elimination. ABOUT PROOFPOINT, INC. Proofpoint focuses exclusively on the art and science of cloud-based and hybrid security, ediscovery and compliance solutions. Organizations around the world depend on Proofpoint s expertise, patented technologies and on-demand delivery system to protect against spam and viruses, safeguard privacy, encrypt sensitive information, and archive messages for easier management and discovery. Proofpoint s enterprise solutions mitigate the challenges and amplify the benefits of enterprise messaging. Notes 1. Bill Summary and Status 111th Congress ( )- H.R CRS Summary Library of Congress 2. Fulbright & Jaworksi, Fifth Annual Litigation Trends Survey Findings, Osterman Research, Inc. 4. Microsoft Page 4 Proofpoint: Archiving and ediscovery for Financial Services
8 US Worldwide Headquarters Proofpoint, Inc. 892 Ross Drive Sunnyvale, CA United States Tel US Utah Satellite Office Proofpoint, Inc South Minuteman Drive, Suite 320 Draper, UT United States Tel Asia Pacific Proofpoint APAC Suntec Tower 2, 9 Temasek Boulevard, 31F Singapore Tel EMEA Proofpoint, Ltd. 200 Brook Drive Green Park Reading, UK RG2 6UB Tel +44 (0) Japan Proofpoint Japan K.K. BUREX Kojimachi Kojimachi 3-5-2, Chiyoda-ku Tokyo, Japan Tel Canada Proofpoint Canada 210 King Street East, Suite 300 Toronto, Ontario, M5A 1J7 Canada Tel Mexico Proofpoint Mexico Salaverry 1199 Col. Zacatenco CP México D.F. Tel: Proofpoint focuses exclusively on the art and science of cloud-based security, ediscovery and compliance solutions. Organizations around the world depend on Proofpoint s expertise, patented technologies and on-demand delivery system to protect against spam and viruses, safeguard privacy, encrypt sensitive information, and archive messages for easier management and discovery. Proofpoint s enterprise solutions mitigate the challenges and amplify the benefits of enterprise messaging. Control tomorrow s risks today Proofpoint, Inc. 10/10
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