Association is everywhere you need to be! Reaching over 10,000 association leaders with each issue, these readers are the industry.

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1 CANADA S ONLY ASSOCIATION MANAGEMENT MAGAZINE PUBLISHED SINCE 1973 LE SEUL MAGAZINE CANADIEN DE GESTION D ASSOCIATIONS PUBLIÉ DEPUIS 1973 AUGUST/SEPTEMBER AOÛT/SEPTEMBRE CANADA S ONLY ASSOCIATION MANAGEMENT MAGAZINE PUBLISHED SINCE 1973 LE SEUL MAGAZINE CANADIEN DE GESTION D ASSOCIATIONS PUBLIÉ DEPUIS 1973 OCTOBER/NOVEMBER OCTOBRE/NOVEMBRE Canadian Publication Mail Product Sale Agreement LES SPÉCIALISTES DES ASSOCIATIONS JUNE/JULY JUIN/JUILLET MEDIA KIT 2014 Aociation Trend and Innovation Tendance et innovation and more et plu encore wwwaociationmagazinecom Aociation Governance: Chooing a Governance Model, Embracing Adaptability, and Thinking Differently About the Future Gouvernance : choiir un modèle de gouvernance, ouvrir à l adaptabilité, et pener différemment au ujet de l avenir and more et plu encore wwwaociationmagazinecom INSIDE ASSOCIATIONS ASSOCIATION EXECUTIVES BUSINESS MEMBERS CSAE INFO CONTENU ASSOCIATIONS DIRECTEURS D ASSOCIATION FOURNISSEURS INFO SCDA SOURCE GUIDE Aociation CANADA S ONLY ASSOCIATION MANAGEMENT MAGAZINE PUBLISHED SINCE 1973 LE SEUL MAGAZINE CANADIEN DE GESTION D ASSOCIATIONS PUBLIÉ DEPUIS 1973 WHAT S NEW IN MEMBERSHIP? QUOI DE NEUF DU CÔTÉ DES MEMBRES? Buyer Guide Le guide de acheteur wwwaociationmagazinecom Aociation i everywhere you need to be! Reaching over 10,000 aociation leader with each iue, thee reader are the indutry CSAE ha the element for your ucce caecom

2 The Truted Source WHY ADVERTISERS USE ASSOCIATION MAGAZINE AGAIN AND AGAIN: Becaue Aociation large community of leader i a lucrative market for their product and ervice Aociation magazine uniquene lie in it readerhip; it i the only magazine in Canada targeted toward aociation and not-for-profit organization leader The over 10,000 individual who receive the magazine bi-monthly hold high-level poition in ome of the country mot prominent organization 64% of reader are the mot enior executive in their organization They ource and purchae the product and ervice our advertier offer: meeting planning, tranportation, entertainment, conulting, IT, financial, legal, auditing, payroll, HR, inurance and other ervice Aociation i the magazine of the Canadian Society of Aociation Executive (CSAE) Our member are a divere range of aociation, not-for-profit organization and buinee And when we ay divere, we aren t kidding! From the Bicycle Trade Aociation of Canada to the Canadian Automobile Dealer Aociation, the Wine Council of Ontario to the Canadian Police Aociation, our member look to u for the latet in aociation management, trend and bet practice CSAE BRINGS OVER 60 YEARS OF EXPERIENCE IN THE ASSOCIATION INDUSTRY TO EACH ISSUE OF ASSOCIATION Aociation i a truted ource that keep reader at the forefront of aociation culture by covering the latet idea and innovation in aociation leaderhip Our writer, expert in aociation buine, connect our reader to the knowledge, ervice, technologie and product that will help them excel 31% of our reader organization hold over 10 event each year They turn to Aociation for their meeting planning, entertainment and travel need 36% of reader work for national organization and 38% for provincial organization They are in the market for buine travel: detination, hotel, conference centre and other place to work (and unwind) Aociation tion Aocia CANADA S ONLY ASSOCI LE SEUL MAGAZI ATION MANAGE NE CANADI MENT MAGAZI EN DE GESTION NE PUBLISH D ASSO CIATION ED S PUBLIÉ SINCE 1973 DEPUIS 1973 MBE R ST/S EPTE BRE AUGU /SEP TEM AOÛT E 1973 D SINC IS 1973 PUBL ISHE IÉ DEPU AZIN E NS PUBL ENT MAGSOCI ATIO MAN AGEMION D AS CIAT ION DE GEST ASSO ONLY E CANA DIEN DA S CANA MAG AZIN LE SEUL JUNE/JU LY JUIN/JU ILLET tion a i c o A MBE R BER/ NOVE MBR E OCTO BRE/ NOVE OCTO E 1973 D SINC IS 1973 PUBL ISHE IÉ DEPU AZIN E NS PUBL ENT MAGSOCI ATIO MAN AGEMION D AS CIAT ION DE GEST ASSO ONLY E CANA DIEN DA S CANA MAG AZIN LE SEUL tion a i c o A E 1973 D SiNC is 1973 publ ishe ié DEpU AZiN E NS publ ENT MAGSOCi ATiO MAN AGEMiON D AS CiAT ion DE GEST ASSO ONly E CANA DiEN DA S CANA MAG AZiN le SEUl ce et Tendan vation inno ance: ernance Govern 0 SOURCE GUIDE WHAT S NE W IN MEMBER SHIP? QUOI DE NE DU CÔTÉ DE UF S MEMBRE ov S? ng a G ing i oo Ch Embrac ore inking Model, ility,ananddmth rere co tu Le en Fu gu ide de ac the plu et ut m Adaptab ly Abo he co e te ur azin nt Dif fere ociationmag wwwa PM y Apri l/ma i Avri l/ma and Trend tion Innova Buye r ance : Gouvern èle de un mod à choiir e, ouvrir er nanc gouver ilité, et pennir ab ve pt l a da l a de c, ler ave ment au ujet Travail énévole différem b and g With r Workin ing Voluntee g a r de Man et gére Guide wwwao ciationmagaz inecom INSIDE ASSOCIATIONS ASSOCIATION EXECUTIVES BUSINESS MEMBERS CSAE INFO ore and mu encore et pl com azine ASSO nmag tio DIRE ia CTEURS D AS CIATIONS oc SOCIATION wwwa FOURNISS CONTENU PM Canadian EURS INFO SCDA Mail Produc t Sale Agreem ent THE LES ASSOC IATION LEADE RS SPÉCI ALIST ES DE S ASS OCIAT IONS PM ore and mu encore et pl ecom agazin iationm oc wwwa Publication T H E A S S O C I A T I O N L E A D E R S caecom

3 Readerhip Aociation reader are enior executive and deciion-maker in Canada mot influential aociation and not-for-profit organization They are the leader of Canada aociation indutry, repreenting a $3 billion marketplace They look to Aociation for the latet in trend and bet practice, finding inpiration, education and motivation in every iue They are inveted in growing profeionally for the benefit of their work, their communitie, their country and, of coure, their career Aociation reache over 10,000 key deciion-maker in the aociation and not-for-profit ector They are enior and eaoned leader: 64% have been in the ector for over 10 year 31% have been in the ector for over 20 year READERS BY S ENI ORI TY READERS BY ORGANI ZATI ON S BUDGET 64% are the mot enior executive in their organization 14% are Senior Director 11% report to the mot enior executive in their organization 12% have annual budget over $5 million 17% between $2 million and $5 million 15% between $1 million and $2 million 19% between $500,000 and $1 million READERS BY ORGANI ZATI ON S S COPE 38% of reader work for organization that are provincial in cope 36% of reader work for organization that are national in cope 23% of reader work for organization that are local 3% of reader work for organization that are international READERS BY FI ELD 33% trade/indutry/buine 33% profeional /occupational 14% health/education/religion 6% pecial /common interet 5% advocacy/government regulation /other 4% foundation/charity 3% culture/port/recreational /art 2% not-for-profit ervice provider READERS BY GEOGRAPHI C REGI ON Ontario 4,422 Québec 1,322 Britih Columbia & Yukon 1,176 Alberta, NWT /Nunavut 1,076 Atlantic province 1,037 Manitoba & Sakatchewan 884 outide Canada 83 READERS BY ORGANI ZATI ON S EVENT PLANNI NG NEEDS 31% hold more than 10 event per year 27% hold between 5 and10 event per year T H E ASSOC I A T I O N LEAD E R S caecom

4 Editorial Calendar 2014 CSAE ANNUAL SOURCE GUIDE 2014 In the official CSAE memberhip reource directory, your advertiement will be urrounded by the kind of information aociation executive acro the country need and ue on a daily bai Material Deadline: November Publih Date: January 2014 JUNE/ JULY Featured Theme: Education and Event BUYER'S GUIDE: Publihed a a pecial edition of the magazine, thi time-aving tool for aociation manager provide eay acce to upplier who undertand the need of aociation It include extenive liting of upplier of product and ervice to the ector Material Deadline: May 2014 Publih Date: June 2014 FEBRUARY/ MARCH Featured Theme: Human Reource/ Succeion Planning Québec and Atlantic Canada Supplement Material Deadline: December Publih Date: February 2014 AUGUST/ Featured Theme: Aociation Buine Model: SEPTEMBER Time for Re-Thinking? Wetern Canada Supplement Material Deadline: June 2014 Publih Date: Augut 2014 APRIL/ MAY Featured Theme: Executive Leaderhip Reort, Travel and Tourim Supplement Material Deadline: February 2014 Publih Date: April 2014 OCTOBER/ NOVEMBER Featured Theme: Governance Ontario, Canada Supplement Material Deadline: September 2014 Publih Date: November 2014 DECEMBER/ JANUARY Featured Theme: Member Service Convention and Conference Centre Supplement Material Deadline: October 2014 Publih Date: December 2014 caecom

5 Advertiing Rate 2014 *PLEASE NOTE THAT THE AD RATES ARE PRICE PER ISSUE* BLACK & WHITE 1X 3X 6X Full Page $2,580 $2,450 $2,320 Double Page Spread $4,640 $4,410 $4,170 2/3 Page $2,430 $2,310 $2,190 1/2 Iland $1,990 $1,900 $1,790 1/2 Page $1,660 $1,580 $1,490 1/3 Page $1,350 $1,290 $1,215 1/4 Page $1,150 $1,100 $1,040 1/6 Page $910 $870 $810 1/8 Page $610 $580 $550 COVER & PREMIUM POSITIONS 1X 3X 6X Inide Front Cover $5,050 $4,800 $4,530 Inide Back Cover $4,750 $4,500 $4,260 Outide Back Cover $5,490 $5,220 $4,940 Tab (Buyer Guide & Source Guide only) $4,330 COLOUR RATES 1tPage Spread Fractional 2 Colour $1,000 $1,300 $660 3 or 4 Colour $1,300 $1,700 $960 Inert & Belly Band: Available upon requet Guaranteed Poition: 15% extra Advertiing Agencie: Pleae add 15% Ad Proof Charge: $2500 caecom

6 PUBLISHER Robert Thompon EDITOR Sandi L Humphrey, CAE wwwaociationmagazinecom TORONTO Jack Smith 33 South Station Street Toronto, ON M9N 2B2 Telephone: Toll Free: Fax: WINNIPEG John Pahko 531 Marion Street Winnipeg, MB R2J 0J9 Telephone: x 418 Toll Free: x 418 Fax:

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