Broadband access and how broadband change media behaviour

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1 Broadband access and how broadband change media behaviour Dag Andersen Taylor Nelson Sofres - Norsk Gallup A/S 1 Access and use of the internet in Total access to Internet, Monthly reach, Daily reach (nov.) Q Total access Monthly reach Daily reach Source: Forbruker & Media. Gallups InterTrack. 2 Internet use in Surfing pattern last month 8 News dominates 8 Then travel related surfing 8 Search for music no. 3 and require high speed Norwegian news Travel Music Foreign news Economy Software/hardware Cars 22 Books 21 Household/home 1 Job 18 Health Chat 1 Food 15 Cloths 11 Boat 1 Adult Source: Gallup Interbuss 3Q 1 - In persons over year 3

) 3 24 5 5 4 2 4 3 14 2 2 1 18 1 3Q 1 8 5 31 Total access Monthly reach Daily reach Source: Forbruker & Media. Gallups InterTrack.

2 Internet usage in vs. UK? 8 3/4 of all Internet users at home access secured connections each month in. 8 Audio-Video is used by % in UK, 15% in 8 File transfers is used by about 15 % in both countries. Reach (%) -Reach Rank Protocol (%) - UK Difference 1 Secured connections Other Instant messaging Audio-video File transfers Chat News Games Source: NetValue sept. 1 4 E-commerce Questions Have you order or bought goods / services on Internet? 8 Nearly 1,3 million have done e-commerce in 8 That s over % of those who have used Internet last month Some time Last month * 4* 52% 1% aug. feb. aug. feb.8 aug.8 feb. aug. feb. aug. feb.1 aug.1 Source: Gallup Interbuss 3Q 1 - In persons over year 5 Bank services on Internet Questions Are you registered in order to use online banking? 8 Nearly 1,3 million have access to do bank services over Internet 8 That s over % of those who have access to Internet Yes No Unanswered/do not know feb. mai. Source: Gallup Interbuss 3Q 1 - In persons over year aug. nov. feb. mai aug. nov. feb.1 mai.1 aug

3 Instant messaging 18. 23.3-5.3 4 Audio-video 15.5.2-4. 5 File transfers 15.3 1.3-1. Chat 1.8.2 4. News 3. 3.4 -.4 8 Games 2.4 2.3.1 Source: NetValue sept.

3 Knowledge - Broadband Questions 8 Do you know what broadband is? (N=15) 8 Definition of broadband and then question on whether they have heard about it? (N=3) Yes % 8 % knows the term broadband 8 % of those who didn t know what broadband is, have nevertheless heard about it. 8Total knowledge is % Yes, screened Total Source: Gallup Interbuss 3Q 1 Access to Broadband in Access today Received offer last months % Yes No Unanswered/ do not know Yes No Unanswered/ do not know Source: Gallup Interbuss 3Q 1 8 Access type in ISD N Online connect. Broadband nov.8 feb. mai. aug. nov. feb. mai. aug. nov. feb.1 mai.1 aug.1 Source: Gallup Interbuss

8Total knowledge is % Yes, screened Total 4 8 1 Source: Gallup Interbuss 3Q 1 Access to Broadband in Access today Received offer last months 1 8 1 1 8 4 % 4 3 1 Yes No Unanswered/ do not

4 Another reason for low broadband access 1 How does broadband change media behaviour MODALEN A look into the future! 11 - the broadband community

5 - the broadband community 8The community is situated at the end of the Osterfjord in Hordaland county in western. Bordering on the Sogn county, the municipality consists of about 1 families and 3-4 inhabitants. The closest major city is Bergen at a distance of 83 kilometres (52 miles), and about 1 hour and 15 minutes by car. It wasn t always like that, as the road was built about 25 years ago. 8Local authorities and industry in the community of in Hordaland,, have together with several of s leading companies within communication technology and e-business initiated the project, giving the inhabitants access to the Internet through broadband technology. Every family, company, public department, organisation, school and institution is now being offered connection to the system that uses the TV-set as its user interface. Technology 8The project will showcase technology from PCTVnet ASA and Nera ASA, the two Norwegian companies providing the infrastructure making the project possible. Other partners will provide applications and content. 8In the first phase Nera is installing a wireless broadband solution using radio signals. In 1 Nera will also test their new solutions for two-way satellite. This will make full digital TV over IP possible. 14 PCTVnet and their Homepilot 8PCTVnet front-end applications enable the end-user to: 8Use IP Video telephony 8Surf the web 8Use 8Operate interactive TV 8PCTVnet offers one-stop-shopping solutions for Set-Top-Boxes and Internet appliances. 15

The closest major city is Bergen at a distance of 83 kilometres (52 miles), and about 1 hour and 15 minutes by car. It wasn t always like that, as the road was built about 25 years ago.

6 Use of the internet in Access to the internet 8Access is higher in 5% than rest of %. Total 5 8Access in is higher both at job and at home. Home 55 8Inhabitants in are more online than rest of. Job 3 4 School Other places Source: Gallups InterTrack 1.quarter 1 1 8Newspaper is most important source for local and regional news. Then you have TV, radio and Internet. Newspaper is most important source for local- and regional news Newspaper 8 8Internet rates higher in than rest of. TV TV (3%) and Internet (%) are ranked higher among people between the age 15-2 than newspaper (53%). Radio 8 Internet Source: Gallups KonvergensBuss Mai 1 TV is most important source for national and international news Newspaper 25 TV 58 Radio Internet 5 Prosent Source: Gallups KonvergensBuss May 1 18

Newspaper is most important source for local- and regional news Newspaper 8 8Internet rates higher in than rest of.

7 Inhabitants in use less time on TV, and more time on Internet than rest of 8 spend less time on watching TV than average Norwegian 8They spend the same time reading newspapers as rest of. 8But they spend more time on Internet than rest of. TV Internet Newspaper Minutes Source: Gallups KonvergensBuss May 1 1 The people in find internet more useful 8People in find internet more useful than rest of. 8One of the reason for this is access to broadband and use of applications Very useful Moderate use Less useful Source: Gallups KonvergensBuss May 1 Use of internet services last 3 days: use audio/video and games more 8The difference in use can be explained by higher access - broadband. File-transfers Audio/video Games Chat, RC, ICQ Source: Gallups KonvergensBuss May 1. Among those who have used Internet last 3 days

TV Internet Newspaper 38 3 54 1 8 Minutes 4 8 1 1 14 Source: Gallups KonvergensBuss May 1 1 The people in find internet more useful 8People in find internet more useful than rest of.

8 In future people will use more time on internet, and less on TV More 8 Internet TV Equal 2 Less 4 Source: Gallups KonvergensBuss May 1. Among those who have seen TV last week Prosent 22 Summary Access to broadband in 8 8 % have access to Internet 8 Nearly everybody recognise the term Broadband 8 % have ISDN 8 % have Broadband 8 % of Internet users have order or bought goods and services over Internet 8 % of Internet users are registered in order to use online banking Broadband influenced on media behaviour - community 8Newspaper are still number one when it comes to local and regional news but people prefer TV for national- and international news.. 8The People in use less time on TV, and more time on Internet. 8The people in find internet more useful than average Norwegian 8The people in use audio/video and games more Applications will drive demand for broadband Content is lacking! 23 Thank you 24

bought goods and services over Internet 8 % of Internet users are registered in order to use online banking Broadband influenced on media behaviour - community 8Newspaper are still number one when it

Residential Technology Assessment by Educational Attainment. Do Not Copy Without Written Permission 85 www.connectedtennessee.org

Residential Technology Assessment by Educational Attainment Do Not Copy Without Written Permission 85 www.connectedtennessee.org Tennessee Residents with a Computer at Home Percent of Tennessee residents