GiftCertificatesSolution

Transcription

1 NorthAmerica:1-877-EDYNAMIC( ) India: CaseStudy GiftCertificatesSolution CMSBasedWebsiteDesign&eCommerceImplementation CaseStudy edynamicredesigns, buildsandlaunchwww.giftcertificates.caon KenticoWebContentManagementSystem and MediaChaseECFg5eCommerceplatform. NewYork Toronto Phoenix LosAngeles Dubai NewDelhi

2 The Client Ernex, a division of Moneris Solutions Corporation, is a provider of innovative real-time marketing solutions including privately branded and multi-merchant loyalty programs, stored-value gift cards, reward fulfillment services and loyalty database hosting services. Leading companies in the financial, retail, restaurant and hospitality industries as well as large membership organizations use Ernex solutions. Objectives Redesign giftcertificates.ca website Implement an end-to-end application that includes an ecommerce Shopping cart platform that integrates into a New Order Management and Inventory Management system Implement a CMS that will enable marketing team to create promotions, landing pages etc. without routing requests to IT Ecommerce solution that will enable best practices based fulfillment without a lot of manual steps High Level Requirements Ecommerce capabilities Order management/fulfillment Customer self serve portal Gift pass Dimple dough Integration with accounting Website design & CMS implementation

3 Gift Certificates - Case Study Categorization of requirements Phase1 Dimple Dough Dashboard Order Management (DDI) Send to printer Encode cards Retrieve orders Phase2 Catalog Management Shopping Cart Payment Engine Order Management Bulk orders Queues Scan/Capture Send s Approve/Reject Update Order status/shipping address Reports for accounting these reports may be required if the reports provided by Dimple Dough do not provide the necessary elements required for Ernex accounting. Phase3 Integration with courier providers Saved Shopping carts B2B Address Book Visa & Master card verification Extended promotions Cause for applause Mail merge operations Customer Sign-In B2B Self Serve Portal B2C Self Serve Portal Gift Pass Application Accounting reports Site Design WCM

4 Gift Certificates - Case Study Task level Categorization of requirements 1. WEB DESIGN 3. ORDER MANAGEMENT SYSTEM Site Design: Order Types and Status: Information Architecture Order Types Web design DDI Order Types HTML Stubs Order Status Web Content Management: confirmation Template Design Cancellation Workflows Pick List Renderings Order Codes: 2. ECOMMERCE Catalogue Management: Classification Categorization Accessories Shopping Cart: Single Basket Top-up Integration with GP application Custom messages Promotion or coupon codes Shipping to multiple addresses Delivery Methods Captha implementation Payment Engine: Integration with e-select Plus AVS and CVD Reconciliation AVS and CVD Configuration Code assignment Code recognition Code capture Shipping: Tracking & Status Printing GPs Printing packaging Printing labels Exporting to Excel Queues: Custom Queues GC Queue GP Queue Perso Queue IB GCM Queue

5 4. CUSTOMER PROFILE 5. B2B Client account: Administrator Shipping options Client selections Custom charges Payment methods Sign-in 6. B2B Landing page: Dashboard Place bulk orders Download bulk order Order Status and Tracking Shipped Orders Transaction history User profile Resource centre GIFT PASS APPLICATION Product differentiation Product classification GP number generation Security Revoke GP number Business rules DIMPLE DOUGH Order Fulfillment Dashboard and Queue Order retrieval Order approval Change status Send to printer GC encoding Update shipping/tracking number Integration of DDI into GC.ca site B2C Landing page: Dashboard Order Status and Tracking Order history User profile 7. INTEGRATION SMTP 8. REPORTS Accounting Business

6 9. INVENTORY MANAGEMENT Serial numbers Redemption Number generation Supplier management Inventory reports Management of non-serialized items Challenges The client was using a proprietary.net application for their ecommerce needs. They had serious scalability, maintenance, usability and operations issues. They wanted to address all these by porting their solution to the best-of-breed ecommerce solutions that will streamline their operations and give them the integration and scalability for future growth. They wanted a CMS that will enable their marketing team to create promotions, landing pages, etc. without routing requests to IT

7 Recommended ecommerce solutions/vendors Microsoft Commerce Server Media Chase Magneto Commerce NetSuite (SAS Certified) Insite Commerce Microsoft recommended solution for large enterprises that have a focus on future, extensability and scalability including integration with ERP like SAP etc. Best feature set in comparison with Microsoft Commerce Server, much lower price point. Open Source technology that completes with best inbreed ecommerce solutions in the Market. SAAS based turnkey solution for ecommerce site,accounting and inventory management Enterprise ecommerce solution that has a lot of features built in and has recently gained a lot of momentum in the market place. Technology.Net enterprise server.net 2.0 with Sql 2000 or Sql 2005 Open source PHP based(drupal WCM) J2EE and Oracle Based platform.net 2.0 with Ajax Cost $20,218 per processor ( Enterprise edition) $4999 Deployment license -2 sites product $10,999 Full Source Code license Free The total monthly subscription for all integrated features coststion $1500 per month. $75000 to depending upon modules acquired. Cost High range,basic,custo mization Needs, Stronger Maintence Support Most of the components and available out of the box, Easy integration with outside systems,easy development and customization. Free, Ineffective support, Power & Extensible SAAS enabled,nice support, Multilingual,Rigid Ordering and fullfilment flow, Sitebuilder (No CMS) Enterprise support, Very High Price points,supports Integration with EpiCor, Easy integration with Sitecore.

8 Recommended ecommerce solutions/vendors Critical Selction Factors Description MS Comm Server Media Chase Net Suite Magento Commerce InSite Commerce Technology of choice Ernex is primarily a Microsoft shop. A Microsoft.Net based solution will be more palatable in the long run and easy to maintain in- house. Extendable Shopping Cart Ability to map multiple product types into the same shopping cart and price the cart based on specific business rules Content management support Ability to easily manage the site content, specially the ever changing content on the home page for promotions etc. Easy Customization /Extension of the base product Extendable platform to support the operations team by creating order queues that can be easily managed and customized Integration with SAAS/ERP Extend backwards into an ERP/SAAS based system as the need arises to partner with key players in the market B2B/B2C Portal Support or Customization Support for B2B/B2C clients to self serve their needs without having to come to the customer support team, currently managed by operations Price Point Limited budget for this initiative - want the best software platform that can be exteded without blocking us down the road. Custodianship of data For security reasons it was desired that Ernex holds the data on its own servers Rating (Scale of 1 to 5; 1 meaning heavy customization; 5 meaning ease of customization)

9 Chosen ecommerce platform.net based ecommerce platform In existence for about 10 years World wide presence Over 400 installations Attractive feature set and very inviting price point Enterprise grade solution Strict separation of ecommerce capabilities from custom logic Easy and effective integration to WCM frameworks Easy integration into SAAS products/platforms Strong reference able clientele Hershey s - Golden Bear Toys - NRGSystems - Maison De La Truffle - High Level Requirements

10 Gift Certificates - Case Study Recommended CMS Products After analyzing the needs of Ernex, edynamic shortlisted two CMS products for them: Kentico CMS Sitecore CMS Both the options were compared on various criteria: System Requirements Security Support Ease of use Performance Management Interoperability Flexibility Built-in applications ecommerce The final selection made by edynamic and Ernex was Kentico CMS. There were multiple reasons for the selection: ecommerce features availability Price Scalability Easy of use

11 Kentico CMS Overview Web Content Management E-commerce Kentico Social Networking Kentico CMS Features Easy-to-use editor Workflow International Support Advanced Security Rapid Development Open API and Extensibility Easy Deployment and Content Staging Friendly URLs and SEO Full-text Search Web Analytics Reporting Content Rating Taxonomy (Tags and Categories) Media Library Blogs Forums E-commerce Event Calendar & Booking System Newsletter Image Gallery On-line Forms Friends Polls Wiki Geomapping Message Boards Groups Private Messaging

12 Kentico ecommerce features Part -1 Sell products online Shopping cart and checkout process Custom product fields Configurable shipping options Configurable payment methods Configurable taxes for every country/state Discount coupons Discount levels for partners Volume discounts Multiple currencies Wish list Inventory status Reports Kentico ecommerce features Part -2 Support for integration with existing systems Product options/product configuration Customer credit (e.g. customer loyalty points) Built-in gateways for credit card payments: PayPal Authorize.NET You can also customize the behavior using custom providers like: Custom product provider that allows you to use your existing product database Custom shipping calculator Custom tax calculator Custom invoice generator and others.

13 Solution The new site is built on Microsoft.NET technology. Content is stored and managed within Kentico content management system. The catalog is managed and stored within MediaChase ecommerce engine. The system also integrates the New Order Management system with Dimple Dough for personalization card offerings. emedia Printing cards application is utilized for printing feature Solution Application Logical Architecture

14 Technology and Integration Key Technologies Used: Ernex and edynamic analyzed multiple platforms and chose MediaChase ECF g5 ecommerce platform & Kentico CMS for their needs. The two primary motivation factors for the Kentico selection were Price &.Net Technology, scalability and easy to adopt features The ECF g5 platform supports majority of ecommerce specific features such as Catalogue management, Inventory management, Order fulfillment management, Catalogue Search & Web Content Management right out of the box. Integration: We integrated a number of applications for a turn key solution MediaChase Kentico nsoftware Payment Library Dimple Dough (Card Customization Software Provider) Moneris eselect Payment Gateway Ernex Gift card custom.net application Ernex Card Number Generator and Validator Card Printer Application (PrintMedia) etc.

15 Solution - Screenshots Homepage Step-1: Gift cards selection

16 Solution - Screenshots Step-2: Add it to shopping cart Step-3: Selection of shipping mode

17 Solution - Screenshots Step-4: Enter Shipping address Step-5: Review your purchase & shipping address

18 Solution - Screenshots Step-6: Order summary and Billing Information Step-7: Review and submit

19 Solution - Screenshots Step-8: Order Complete Benefits An exceptional user experience Enhanced ecommerce Online ordering & fulfillment Scalable catalog management Allow easy integration into an eco system of platforms

20 Introduction to edynamic Established in 1999, edynamic is a Global Web Solutions Firm. We Blend strategy, technology and creativity to deliver integrated, fully customized business solutions, and partner without clients for cornerstone strategies and critical Web initiatives. Offices New York, Toronto, Dubai and New Delhi Near-shore Delivery Center in Toronto Offshore Delivery Center in India Web Strategy & Consulting Web Design & User Experience Web Enterprise Content Management Portals & Collaboration Business Intelligence & Datawarehousing edynamic blends strong user experience with exceptional technology capabilities to deliver best of breed web solutions Our Global Delivery Model helps us to deliver cutting edge solutions We blend strategy, technology and creativity to deliver integrated, fully customized business solutions, and partner with our clients for comer stone strategies and critical Web initiatives. Online Marketing Customer Relationship Management Custom & Web Application Development Mobile ecommerce By blending strong user experience & technology, edynamic has been delivering best-of-breed Web solutions to customers such as American Express, Pepsi and New York Life among many others...

21 edynamic s Expertise in Kentico CMS edynamic has been a Kentco Partner for North America, the Middle East and India. Here is why our Clients have been choosing us for Kentico implementations: Kentico Expertise: Our expertise on Kentico stems from our rich pool of certified Kentico developers & solution architects that have successfully delivered on multiple Kentico client engagements. We offer end-to-end Kentico expertise - Consulting, Implementation & Managed Services. Global Scale: We are a truly global Kentico partner with offices in the US, Canada, the Middle East & India where we have large, certified Kentico teams to serve clients. Cost Effective Delivery Models: Our clients claim to have saved up to 60% in development costs with our flexible delivery models based on local and/or offshore resources. Proven Success: We have been implementing Kentico successfully for multiple brands across the globe. edynamic offers end-to-end Kentico content management solutions for: Corporate Websites Intranets epublishing Portals Knowledge Management Social Media edynamic's Kentico Services include: Consulting and Strategy End to end, Cost-effective implementation.net development Migration from existing content management systems to Kentico Version upgrades Application Outsourcing Maintenance, Support and Training