Randy Bell - Digium Channel Account Manager (256)

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1 The VoIP PBX of the Future Randy Bell - Digium Channel Account Manager (256)

2 Who is Digium? Digium is the original creator and primary Digium is the original creator and primary developer of Asterisk, the industry's first and leading Open Source telephony platform.

3 Who is Digium (cont) Founded is 1999 as Linux Support Services, by Mark Spencer, CTO and original author of Asterisk Profitable and Quarter over Quarter growth since 2002 (26 Straight Quarters) Over 50% of sales are international Headquartered d in Huntsville, Alabama with a development office in San Diego 140+ employees and growing World Class Management Team World Class Venture Capital Backing

4 What is Asterisk? Asterisk, is an Open Source telephony platform that provides all the functionality of a high-end business telephone system.

5 Asterisk Architecture ZAP SIP IAX2 H.323 Command Line Interface Manager Interface Applications Dialplan Resources - Applications - Resources - Modules CDR Drivers Audio & Video Codecs File Format Drivers System Config Drivers

6 Where Does Asterisk Fit Small Office Home Office (SoHo) Small to Medium PBX Enterprise PBX Carrier Class Softswitch Application Server Media Gateway

7 Building an Asterisk PBX Digium Telephony Devices Industry Standard Server Hardware Asterisk

8 Asterisk in the Enterprise Asterisk scales much the way Google scales. Capacity increases as servers are added.

9 Dual License Model While Asterisk Open Source is available as open source software under the GNU General Public License (GPL), Digium released Asterisk under a dual license scheme, making Digium the only company in the world that can offer customers a commercial license. The commercial license included with Business Edition provides Legal protections, such as patent and trademark indemnification, that are not available under the GPL. One example of the commercial license is Asterisk Business Edition One example of the commercial license is Asterisk Business Edition which supports the innovation and creativity of Open Source Asterisk with the protection and support available in traditional commercial software.

10 Asterisk Global Adoption Over 4 Million Servers Deployed World Wide Over 200 Service Providers globally use Asterisk City / Municipality Enterprise Financial Travel Tourism Universities / Schools

11 Botanicalls Botanicalls allows plants to place phone calls for human help. When a plant on the Botanicalls network needs water, it can call a person and ask for exactly what it needs. When people phone the plants, the plants orient callers to their botanical characteristics.

12 INVENEO Inveneo uses Asterisk-based technology for its solar- and bicycle-powered Linux-based communications system that provides basic computing, voice calling and Internet access for villages without access to electricity or telecommunications

13 Why Open Source? Rapid Application Development / Shorter time to market for new features Better application integration based on open standards Community can influence or create new features Safety from vendor lock-in or abandonment Open source methods and tools aid partner codevelopment Lower acquisition costs than for proprietary software

14 Are you an Open Source User? TIVO BMW Motorola Razr

15 Collaboration Solution Wikipedia Collaboratively created Encyclopedia Owned by no one Over 10,000 Authors 4 Million Articles 200 Languages 10 times the content of Britannica Five Employees at the end of 2006

16 Wikipedia vs. Network News 8:50 AM July 7, 2005 London trains bombed by terrorists 9:08 AM 1st Wikipedia article appears 10:00 AM Other community members begin adding information and corrections 12:00 PM Hundreds of users make contributions End of day 2500 users create a 14-page account more detailed than any single news outlet

17 Changing g Mindsets Someone outside your organization today knows how to answer your specific question, solve your specific problem, or take advantage of your current opportunity better than you do. You need to find them, and find a way to work collaboratively and productively with them. Procter and Gamble 90,000 connected researchers 50% of new product ideas will come from the community by 2010 Proudly Found Elsewhere Swiffer Duster, Olay Regenerist, and Crest Spin Brush A.G. Lafley- CEO Procter and Gamble Previously would have developed the technology internally Bakery in Bologna, Italy had the solution printing on cookies and pastries. Launched in less than 1 year at 1/10 the internally developed cost!

18 Digium s Corporate Roles Asterisk Project Owner and Maintainer For Profit Company All things Asterisk

19 The Asterisk Community The Asterisk Community Over 3,000 downloads per day Over 4 Million Servers deployed Worldwide Over 56,000 active users on forums Over 17,700 on active Asterisk mailing lists Over 7200 on our Bug Tracker Over 400 active contributors Over 7M Web Site hits/month Over 200 service providers worldwide using Asterisk AstriCon for Asterisk Users;

20 Asterisk Stats 2008 YTD Issue tracker (bugs.digium.com) Unique visitors: 249,000 Total visitors: 950,000 New issues opened 2,850 Number of commits to Asterisk Trunk 3,498 (mainly Asterisk 1.6 related) Number of commits to Asterisk 1.4 1,401 (bug fixes) Digium, The Answer is Open

21 More Asterisk Stats 2008 YTD Public Subversion Repository Mirror (svn.digium.com) Unique visitors: 196,000 Total visits: 1.254, contributor license agreements (last 12 mo) Downloads (Thru August 14) 835,000 (Asterisk and AsteriskNOW) Projected numbers at current run rates 1,548,120

22 Astricon 2008 September 23-25, 2008 Renaissance Glendale Hotel & Spa Glendale, Arizona USA Digium/Asterisk gu se s evente Connect with the Community Meet many of the developers around the world Presentations for beginners to advanced users

23 How do we make Money?

24 Digium Products and Services

25 Digium s Exceptional Satisfaction Program (ESP) The most comprehensive and aggressive product guarantee program in the open source telephony market today Under the Risk-Free Guarantee, Digium will refund the purchase price of any qualifying i Digium i product(s) for any customer that is not 100% satisfied with the performance of the Digium product(s) they purchased.

26 Digium Product Relationships Commercial SMB Products Asterisk Business Edition SMB Features Easy to use GUI Digium 50% Community 50% Formal Testing Interoperability Certification OEM s Enterprise Service Providers Asterisk Open Source Future Versions

27 Digium Customers & Partners for Voic

28 Industry Awards InfoWorld (BOSSIE) Best of Open Source Software for 2008 Asterisk SearchNetworking.com Product Leadership Award - Silver Asterisk Internet Telephony East Best of Open Source Digium Internet Telephony East Best of Open Source Digium TMC 2008 TMC Labs Innovation Award Switchvox SMB TMC Unified Communications Product of the Year Switchvox SMB Linux Magazine Top 20 Companies to Watch in 2008 Digium InfoWorld Technology of the Year Award Asterisk

29 Why Not Use Free Asterisk? Do you have the time and expertise necessary to implement from scratch? Software Compatibility Testing Hardware Compatibility Testing Community Support Resources

30 Digium s VoIP PBX Solution Simple to use IP PBX Voice Mail Voice Mail to Conference Bridge Extension Groups Switchboard Web Services Interface Call Queues/ACD Reporting Call Recording IVR..and More

31 Hi-tech, without the techs Switchvox designed for an everyday user, not geeks Geeky technology inside, like a TiVo Easy to use for the everyday Joe, like a TiVo You won t need a Linux Guy to use or install Switchvox If you can configure a Linksys router, Switchvox will be no problem

32 Switchvox at a Glance Thousands of systems deployed! Hassle free setup and maintenance, just point and click Support for open standards means no vendor lock in Users can manage their own extensions Great reporting & logging so you can optimize your system Mobile workforce ready! Calls can be routed to: Switchvox includes APIs for easy integration with other apps Custom mash-up panels can be developed for any web app

33 Voic Basically unlimited Check online through web interface Check in (Outlook, mobile phone) Check from phone Dial in to check from remote phone

34 Auto-Attendant / IVR Auto attendants are a kind of IVR Interactive Voice Response It talks, you respond by pressing keys NOT speech recognition You can make an unlimited number of menus, link them together infinitely

35 Queues / ACD Very flexible, in particular in SMB Ring all, random, round robin, etc. Permanent / Log in queue members Custom music per queue Unlimited queues

36 Find me / Follow me Users control their own extension behavior Can be time based, using admin or custom Can create Call Rule Sets to be activated Cascade, Forward, Ring All, Secret Code, Send to Voic

37 Switchboard Real time call control panel See what s going on, interact, drag-n-drop Not just for the receptionist Each user can customize for their work Web based, not a standalone application Easy to run from anywhere, maintain

38

39 Spotlight: Mashups APIs for easy integration with other apps Switchboard maximizes workplace efficiency Google Maps, Salesforce.com & SugarCRM panels Custom panels can be developed for any web app Can it do screen pops? Yes, but why bother panels are the next generation of screen pops Easily accomplish what even the most expensive PBX can t Maximize revenue and gain more mindshare

40 Switchvox Bundles SOHO AA60 Appliance SMB AA60 Appliance SMB AA350NR Rackmount Appliance SMB AA350 Redundant Rackmount Appliance For home offices/small offices For more demanding small & For medium businesses or For medium-large businesses or that need a professional phone medium businesses without a those that want the power of a those that want a highperformance, system computer rack server-class PBX redundant PBX Desktop or wall mount case Desktop or wall mount case Short-depth 3U rackmount case Full-depth 3U rackmount case Recording & Conferencing N/A Recording: 5 calls at once Conferencing: 5 calls at once Recording: 10 calls at once Conferencing: 15 calls at once Recording: 20 calls at once Conferencing: 30 calls at once Redundancy N/A Redundancy N/A Warm spare server failover available RAID mirrored hard drives Redundant Power Supplies Warm spare failover available

41 In Conclusion Some users, especially SMBs, are confused or scared about the complexity of configuring an Asterisk environment. The Switchvox software easily allows for users to take advantage of the power that lies within Asterisk, while maintaining simplicity in management. The system was easy to install, manage, and use. This simplicity, however, did not affect the feature set. With more features than comparable and legacy systems this appliance is easily the winner. Matthew Nickasch, Network World 8/13/2008

42 Asterisk Resources Digium Corporate Website Asterisk Community Website Asterisk Mailing List Asterisk Forums Asterisk Bug Tracker Digium Knowledge Base AstriCon Conference Digium Blog Inside the Asterisk

43

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