Marketing Automation and Personalization Made Easy

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1 Marketing Automation and Personalization Made Easy

2 DirectSmile established the first all-in-one solution for cross media Marketing Automation create campaigns without experts social direct mail mobile web crm automate all marketing activities analyze data in real-time personalize across all media It integrates with any CRM system, works entirely in the browser and is available in the cloud and on premise Making data-driven multi-channel marketing easy to handle and efficient this is the mission we have committed to. While corporates, agencies and print service providers clearly see the need to personalize, connect and automate print, web, mobile and social media, the market still lacked feasible solutions - until now! With a minimum of design experience and no programming skills at all, marketing executives and service providers will now be able to put interactive campaigns into place that previously required high investment and multiple experts. Thanks to its unique level of integration DirectSmile enables for the creation for response-boosting marketing campaigns, tailor-made sales tools and a limitless variety of marketing applications ranging from lead and trade show management, asset management, customer loyalty, games, surveys and much more all with one browserbased solution that connects to all CRM systems. Now we can realize our marketing projects ten times faster than before! Frank Defino Jr Vice President and Partner Tukaiz LLC, Chicago, IL

3 Our high-performance personalization servers drive the success of the W2P market leaders DirectSmile is an incredibly versatile piece of software that has been easily integrated with our existing systems. Images Our servers deliver 70 images a second for Australian Football League s Jon Tolley, Managing Director Prime Group, Nottingham, UK VIDEOs The only server that renders personalized native videos on-demand Online preview, rendering and production of personalized print products with easy integration into all web shops From greeting cards to calendars, books and all sorts of Our server solutions provide instant previews of images gifts, selling personalized print products via the Internet and print documents, easy integration into all kinds of has evolved into a high-margin multi-million dollar e-commerce systems and web applications, and an end- business. By supplying print portals with highly adaptable to-end production workflow that encompasses everything image and document server backbones DirectSmile is from web orders to press. The unparalleled million-volume supporting the growth and innovation of industry-leaders, including Hallmark, Moonpig, Funky Pigeon, TPF, Frecklebox and many more. rendering speed makes DirectSmile the reliable platform for all those who require high production volumes. documents From calendars to T-shirts, our real-time previews seduce customers to buy

4 Our solutions are driving business around the globe The inventor of image personalization, DirectSmile opened up new opportunities for thousands of service providers Office Buenos Aires Sales and Support Headquarters Berlin Development Sales and Support Office Sydney Sales and Support In 2003 DirectSmile set out to revolutionize the market for personalized print by introducing the world s first desktop software solution for the creation of personalized images. Awarded by renowned industry organizations and first presented at drupa 2004, DirectSmile image personalization soon became part of the standard toolset of digital printers in a steadily growing number of countries. DirectSmile received the US patent for its image personalization technology. Since its earliest days our solutions focused on fast, trouble-free and easy-to-handle production workflows combined with unique creative possibilities. Thus DirectSmile sparked new profitable business concepts across the print industry and beyond. Excellence in support and service DirectSmile has worked hard to become an especially trustworthy partner to its clients. This is because we keep investing not only in software development but also in excellent service and support that delivers high-level multi-language help through our support centers on 3 continents.

5 History Invention of image personalization technology First desktop software for image personalization Launch VDP Studio software DirectSmile Integration Server launched Release of DirectSmile Cross Media Server Launch of Marketing Automation Cloud DirectSmile at a glance DirectSmile is the inventor of image personalization and a leading supplier of software for media personalization and automation. Award-winning DirectSmile solutions enable printers, corporates and agencies to implement sophisticated marketing and production tasks with ease, efficiency and smooth workflows, and leverage the power of one-to-one-communications across all media. Our activities: Software Development Sales and Marketing Software Support Professional Services DirectSmile GmbH Alt-Moabit Berlin Germany Phone: +49 (30) info@directsmile.com