Techpreneur Entrepreneurship training June 2008

Transcription

1 Entrepreneurship training June 2008 With the collaboration:

2 How to bring a new idea, patent, technology or service to the market? What s needed to turn knowledge into a revenue stream? How to become your own boss, avoid failure and improve your life standards? How to establish your market space? What do investors look for in a new venture? This training program will answer all these questions through a blend of seminars and practical sessions that will give you the tools and knowledge necessary to transform your idea or technology into a successful new venture.

3 Overview Techpreneur is a short but intensive entrepreneurship training program directed at people wanting to develop entrepreneurial skills or people with innovative solutions or products whose market potential they would like to explore. There is a clear focus on techno-entrepreneurship and technology transfer issues. The program is designed for innovative people with no-business or economics background. It is designed to appeal to a broad audience including scientists and researchers, academics (even from social sciences), engineers working in innovative firms and people with substantial business experience in large firms exploring the possibility to start their own business. The targets are all those who aim to explore the challenges of turning an idea into a fast growing product or service. The program covers the essential topics on entrepreneurship, including creativity and ideation, technology transfer, market analysis, marketing of innovation, creating and managing entrepreneurial teams, managing growth, intellectual property and licensing, business plans, new venture financing and venture capital funding. Universidade Nova de Lisboa (UNL) occupies a unique position in Iberia with strong departments in all fields related to entrepreneurship: science and engineering, biotechnology, medicine, economics and business, law and social sciences. We have pooled the combined talents of these departments, together with those of many successful companies who started as UNL s university spin-offs, to develop a top-quality entrepreneurship program. Our goal is to provide participants with an outstanding and intense training experience, enabling a profound transformation, cultural and technical, in the way they think about and analyze the market and profit potential of new ideas, products, technologies or services. Target audience The program is aimed at all people interested in entrepreneurship and technology transfer, especially: Scientists, researchers and academics interested in exploring the market potential of their technologies and/or other innovations; Entrepreneurs, potential entrepreneurs and all seeking to start their own high-growth business Intrapreneurs from highly innovative companies wishing launch new products or to enhance the market potential of existing products; Individuals who want to enhance their ability to analyze new opportunities and understand what is required to start a successful venture; Venture capitalists and business angels; People interested in technology transfer issues, including members of OTIC s as well as OTIC-associated scientists. Dates June 2- July 10 (except 7-15 June) with two alternative schedules: A - Every Monday (8.30h-17.30h) and Thursday (18.00h-22.00h) or B - Every Monday (18.00h-22.00h) and Thursday (8.30h-17.30h) The opening session and networking events are common to both schedules. Location Nova Forum Rua Marquês de Fronteira, 20 Lisboa (parking is available) Price 1250 euros + IVA Sessions Innovation Concept (1.5h) Paulo Gomes This session introduces the concept of innovation and its importance as a survival and growth imperative, and links innovation and entrepreneurship. We explore innovation as a process rather than a lightning strike, and study the key difficulties in managing effectively this uncertain and risky process. Key Ingredients of Successful New Ventures (2h) Paulo Soares de Pinho Why do so many new ventures fail? What makes a new venture successful? This introductory session provides key insights on the process of creating a new venture. Guest Speaker: Epifânio da Franca Technology-Market Transfer (4h) How to turn an existing technology into a marketable product? Which markets are possible, which ones are attractive, which ones get into the shortlist? How to improve existing products? How to make your services more competitive? Case-study: Phase Zero: Introducing New Services at IDEO (A) (case-study ) Language of Instruction: English

4 Creativity and ideation for entrepreneurship and innovation (4h) Daved Barry There are many approaches to the notion of "the idea", especially around how to get new and better ones. Here we will look some of these approaches relative to business and organizational venturing; e.g., new thoughts on brainstorming, problem refinement and problem shifting, constructive ways to 'play' with problems. We will also consider our existing sources of inspiration and compare them to possible other sources, techniques, and points of view. With this, we will co-develop an inspiration collection/network that can be used to fuel existing ventures, revive dying ones, and generate new ones. Market Selection in Practice: Segmentation, Targeting and Positioning (4h) What are the specifications and characteristics of the eligible markets? Which one do we choose? How are we going to approach it? How can we expand? How to grow in saturated markets? Value Innovation and Market Creation (4h) How to make competitors irrelevant? How to create your own market space? How to build a Blue Ocean Strategy? How to innovate in services? Case-studies: Innovation at Cirque du Soleil (case-study ) check: check: Creative Business Modeling (4h) Daved Barry This session revolves around tactile, 3D, and 'full spectrum' ways to model the business. While spreadsheet models and business simulations are very helpful for predicting venture outcomes, they typically fail to provide a strong 'sense' of the venture's character, especially one that can be easily conveyed to other stakeholders. Nor do they generate many new ideas. In comparison, the sculptural modeling techniques introduced in this workshop are designed to give you new ways of looking at a venture and a better business identity. Using Market Planning for Technological Success (2h) How to integrate all the thoughts into a marketing plan? How to bring a marketing plan into action? Which obstacles are we going to face when implementing the marketing plan? Defining the Business Model (2h) Paulo Gomes Understand the key elements of the business model that supports the commercialization of the technology-based product, i.e., how do we create value for stakeholders. Product Design, Development and Manufacturing (4h) Virgílio Cruz Machado In this session we will make reference to some of the stages and leading methodologies in new product development and design projects. Identification of the essential stages in new product development. Addressing the different steps that do integrate a new product development project. Getting acquainted with some of the tools that can provide appropriate support for carrying out each of the product development stages and steps. Optimization of the (product + manufacturing process) binomial. Non-stop Entrepreneurship (2h) Fernanda Llussá How innovative ventures continuously foster entrepreneurship in the market and inside the firms. Continuous innovation within the firm: employees and new ventures. Continuous innovation in the market: opportunities in the marketplace. Technology Transfer (2h) Paulo Gomes In this session we analyze strategies for exploiting technological innovations, when and when not to license, and the factors that facilitate technology transfer across organizational boundaries, namely R&D collaboration and external technology acquisition. IP & Licensing Strategy (4h) Peter Villax This session covers several issues involved in management of intellectual property (IP) and strategic decision making tools for licensing. Topics include: 1. Patents and trade secrets (Confidentiality, Prior art, Prosecuting patents and patent offices) 2. Planning the long trek 3. Hooking interest (Feasibility studies, Fit between your product and their market, Increasing their profits and margins, Identifying their drivers and key touch points) 4. Licensing (Valuation: how much is it worth now, and once it hits the market) 5. Avoiding traps ( Why term sheets are useful, Non-exclusivity vs. semi-exclusivity vs. nonexclusivity, Fix a maximum development time, Keep your freedom, exit clauses) 6. Nurturing and defending the business (The issue of supply, Amending the licensing agreement, Maintaining the patents, Infringement). IP & Patents Protection (4 h) Claudia Trabuco This session presents, at an introductory level, the present state and future prospects of the European Patent system, intellectual property rights, legal protection of IP, remedies for infringement, and the legal context of licensing situations. Entrepreneurial Teams (2h) Stefan Meisiek Promising ventures are mostly started by small teams of individuals; usually between three and four individuals. But what makes for a successful entrepreneurial team? In this session we will address questions of entrepreneurial team composition, development and management.

5 Entrepreneurial Process (2h) Stefan Meisiek This session introduces the student to the process of entrepreneuring that follows the planning stage. Between plan and a daily shifting reality entrepreneurs are faced with needs for adaptation, have to be creative when it comes to securing resources and have to overcome difficulties in dealing with suppliers, investors, employees or customers. Networking Evenings Wed, JUNE 18 Wed, JUNE 25 Thu, JULY 10 What do investors look for in a new venture? (4h) Paulo Soares de Pinho This session analyses entrepreneurial teams and their business plans from an investor's perspective: 1. Investor goals and Stages of new venture financing 2. Introduction to business plan analysis: 2.1 The Opportunity The Innovation and associated competitive advantage Intellectual Property issues The market and the customer The competition Competitive advantage and sustainability 2.2 The Team 2.3 The Context Analysis of a case-study: ILINC (Babson BAB 111) h Pedro de Noronha Pissarra, Biotecnol António Camara, YDREAMS António Miguel Ferreira, Claranet/Esotéri ca Pedro Colaço, Guestcentric Systems APBA Associação Portuguesa de Business Angels InovCapital Managing Growth (4h) Stefan Meisiek Once an entrepreneurial venture has overcome the start-up difficulties, secured a steady stream of income from a growing customer base, and is gearing up for scaling its operations, it needs to shed some of the behaviors and aspects that made it successful in the early venture stage. It might need for example to implement rules and regulations, upgrade resources, or change the ownership structure. This session deals with the difficulties of managing growth and morphing the venture into a full-fledged, structured business corporation. New Venture Financing (4h) Paulo Soares de Pinho This session analyses the available sources of finance for new ventures and discuss valuation issues. 1. Sources of Finance at Seed Stage 1.1 Bootstrapping 1.2 Angel Financing 2. Startup finance 2.1 Venture Capital 2.2 Asset-based lending 2.3 Is bank debt an alternative? 3. Later- stage financing 4. Case-study: Juniper Networks (Stanford E-176) 5. Value determinants 5.1 Value-drivers for new ventures 5.2 The "venture capital method"

6 Timetable A Week 1: Mon, JUNE 2 Week 1: Thu, JUNE 5 Mon, JUNE 16 Thu, JUNE 19 Mon, JUNE 23 Thu, JUNE 26 Week 4: Mon, JUNE 30 Week 4: Thu, JULY 3 Mon, JULY 7 Thu, JULY h h 8h30 Welcome Session 9h00 Innovation Concept 10h30 Key Ingredients of Successful New Ventures The Case of an Entrepreneur Market Selection in Practice: Segmentation, Targeting and Positioning 8h30 Using Market Planning for Technological Success 10h30 Defining the Business Model IP & Licensing Strategy What do investors look for in a new venture? h Technology- Market Transfer Value Innovation and Market Creation Product Design, Development and Manufacturing IP & Patents Protection Managing growth New Venture Financing h Creativity and Ideation for Entrepreneurship and Innovation Creative Business Modeling 18h00 Non-stop Entrepreneurship 20h00 Technology Transfer Entrepreneurial Teams & Entrepreneurial Process

7 Timetable B Week 1: Mon, JUNE 2 Week 1: Thu, JUNE 5 Mon, JUNE 16 Thu, JUNE 19 Mon, JUNE 23 Thu, JUNE 26 Week 4: Mon, JUNE 30 Week 4: Thu, JULY 3 Mon, JULY 7 Thu, JULY h h 8h30 Welcome Session 9h00 Innovation Concept 10h30 Key Ingredients of Successful New Ventures The case of an Entrepreneur Market Selection in Practice: Segmentation, Targeting and Positioning Value Innovation and Market Creation 8h30 Non-stop Entrepreneurship 10h30 Technology Transfer IP & Patents Protection New Venture Financing h Creativity and Ideation for Entrepreneurship and Innovation Using Market Planning for Technological Success 15h30 Defining the Business Model IP & Licensing Strategy What do investors look for in a new venture? h Technology- Market Transfer Creative Business Modeling Product Design, Development and Manufacturing Entrepreneurial Teams & Entrepreneurial Process Managing growth

8 Curriculum Vitae Cláudia Trabuco Degree in Law (UL); LLM (College of Europe, Belgium), Phd Private Law (UNL). Currently is Assistant Professor (UNL) and Member of the Board of the Centre of R&D in Law and Society (UNL). Author of a book and several articles on Copyright Law, primarily focusing on the impact of digital technologies. Integrates the international investigation project European Intellectual Property Contract Law, coordinated by the Max-Planck Institute for Intellectual Property, Competition and Tax Law. She is also advisor of the board of the Portuguese Competition Authority. Formerly was consultant to the Ministry of Justice and to the Ministry of Foreign Affairs. Daved Barry He currently holds the Banco BPI Chair of Creative Organization Studies at Universidade Nova de Lisboa, and is also Adjunct Professor of Creativity and Leadership at the Copenhagen Business School. Earlier, he studied music, painting, chemistry, and cooking, eventually going on to complete a B.A. (high honours) in Clinical Psychology and a PhD in Strategic Management and Organizational Psychology at the University of Maryland. In 1986, he moved to Syracuse University (New York) where he taught strategic management, and then to New Zealand where he held the Victoria Chair in Creative Organization Studies. In 2003 he joined Learning Lab Denmark and the Copenhagen Business School as a research professor of innovation, art, and business. In addition to having published in most of the world s major management journals, he co-founded AACORN (Arts, Aesthetics, Creativity, and Organization Research Network; a worldwide association of arts & business researchers, formed LAICS ( a European graduate programme in innovation and leadership, and recently published The Sage Handbook of New Approaches to Organization Studies. Fernanda Llussá Assistant Professor of Economics and Business at the Faculdade de Ciência e Tecnologia (FCT), Universidade Nova de Lisboa. Ph.D. in Economics at University of California, Los Angeles (UCLA) in 2003, and Master Degree in Business Economics at Fundação Getúlio Vargas, in São Paulo, Brazil. Conducted research at the Harvard Institute for International Development and taught entrepreneurship to technology students at FCT as well as the Board of European Students of Technology. PhD in Marketing (Warwick) is Associate Professor with Agregação at Faculdade de Economia, Universidade Nova de Lisboa. He is the Director of the Undergraduate Programmes in Management and Economics. He has consultancy experience in both business and governmental forums. For the last years, he held Visiting Positions in different leading schools across the globe such as MIT Sloan School of Management (2000-1), Stanford Graduate School of Business (2001), London Business School (2006), and MIT Deshpande Center for Technological Innovation (2007). He has extensive experience in teaching Executive, MBA and Masters programmes in the fields of technology-market transfer, innovation, international marketing and marketing strategy. His work is published in top scientific journals in the fields of marketing and international business. This work is frequently discussed in the business press and received the recognition and support of several funding bodies both at the international and national levels. Paulo Gomes Assistant Professor at Universidade Nova de Lisboa, Faculdade de Economia since September 2003, where he teaches in the undergraduate, MBA and executive education programs, and coordinator of the Lisbon Cohitec since 2005, a program that helped create four companies which generate over 21 million in venture capital. Has a doctoral degree in Operations and Technology Management from Boston University. Earlier he has worked as product manager and marketing coordinator for technology products in banking, and a project consultant in software, service and organizational development. Paulo Soares de Pinho Lic. Economia (UNL); MBA (UNL); PhD Banking and Finance (Cass Business School). Currently is Pro-Rector of UNL, Associate Professor (UNL) and Coordinator of the Post-Graduate Programmes in Finance and in Law and Management. Is also member of the Board of Directors of Sonae Capital, SGPS and of several venture-capital sponsored firms, President of the General Council of Fundo de Sindicação de Capital de Risco, Representative Director of Venture Valuation (Switzerland) and Senior Advisor at Profit Technologies, Inc (USA). Formerly was Executive Board Member of REN, SGPS, Director of UNL s MBA Programme, consultant to several financial an energy institutions, and member of the Advisory Board of the European Capital Markets Institute. Peter Villax Board member and executive director of Hovione, a manufacturing company of active pharmaceutical ingredients and world-leading expert in the development of inhaled drug products. Graduated in Politics and Economics (joint Master of Arts) at the University of Aberdeen (UK) ( ). Started his professional career as a trainee in the semi-conductor company International Rectifier (El Segundo, Cal.) and thereafter joined Hovione as a computer programmer. Joined the Hovione Board of Directors in 1991 and has devoted his career to the research and development of pulmonary inhalation therapies, becoming an inventor and a patent holder. Positions held include President of the Portuguese Family Business Association, Member of the Board, Health Cluster Portugal, and President of the Intellectual Property Commission of the International Chamber of Commerce in Lisbon. Stefan Meisiek Assistant professor at the Faculdade de Economia, Universidade Nova de Lisboa (FE-UNL). He received his Masters (Hons.) at the Freie Universität Berlin and his Ph.D. at the Stockholm School of Economics. He has held visiting positions at NYU, Stanford and Esade. Stefan teaches entrepreneurship and business plan development at the undergraduate, masters and MBA level at UNL. Further he teaches the Lisbon CoHitec since 2006, a program that helped create four companies and generate over 20 million in venture capital. His specialization is ideation and early venture development. Vírgilio Cruz Machado Lic. in Industrial Engineering (UNL); PG. in Industrial Engineering (SRI) and Quality Engineering (UNL); PhD in Computer Integrated Manufacturing (Cranfield University, UK). He is Associate Professor with agregação in Industrial Engineering at Faculdade de Ciências e Tecnologia, Universidade Nova de Lisboa. Coordinator of the Industrial Engineering graduation programme (Lic., MSc and PhD) and the post-graduation programme in Project Management. President of UNIDEMI Research & Development Unit in Mechanical & Industrial Engineering. Portugal Chapter President of the International Institute of Industrial Engineers and president of IPEI Portuguese Institute of Industrial Engineers. Formerly was the President of a major national consultancy company.

9 For Information and application, please contact: Cristina Taquenho Tel.: / ext. 1308