Electronic Games: A STORY OF TWO MARKETS Today s Mainstream Casino Gamer. Tomorrow s EGM and Interactive Audience
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2 Electronic Games: A STORY OF TWO MARKETS Today s Mainstream Casino Gamer Tomorrow s EGM and Interactive Audience Concentrates over 50 Skews female Grew up with typewriters Learned computer skills as an adult 1 st experience with slots were though physical reel games This demographic is well understood and serviced Grew up in the digital age Mobile device centric Plays some genre of computer games Demands high-fidelity multimedia experiences Computer and game literate This demographic is virtually untapped
3 Generation X & Millennials: Ascendant Generation X Born (34 to 54 now, 64 to 44 in 2024) Approximately 84 million people in the US
4 Generation X & Millennials: Ascendant Millennials Born (18 to 33 now, 28 to 43 in 2024) Approximately 77 million or 25% of the US population
5 Generation X & Millennials: The Next Gaming Patrons
6 The Good News They Like Us. Casino Visitation Rates by Age 39% US Casino Gaming Acceptability by Age 54% 34% 36% 28% 50% 45% 41% Age Age Age Age 65+ Age Age Age Age 60+ Source: AGA State of the States, 2012
7 Business The Problem Approach 2014 Disconnect! United States Population Estimates Slot Machine Engagement 5,000,000 2% 13.40% 4,000,000 3,000,000 2,000,000 1,000, % 28.30% Source: US Census Bureau as of July 2013 Casino Visitation (% of each age group) Source: Sandy C. Chen, Stowe Shoemaker, Dina Marie V. Zemke, (2013) "Segmenting slot machine players: a factor-cluster analysis 39% 34% 36% Source: VP Communications Inc. and Peter D. Hart Reprinted from 2013 State of the States AGA Survey of Casino Entertainment 28% Age Age Age Age 65 & Over Additional Estimates of 55+ Slot Engagement o Age % o Age % o Age % o Age % o Age % o Age 80% and up 10% 7
8 What Are They Doing? 8 According to Flurry Analytics, the US consumer spends 2 hours 38 minutes per day on smartphones and tablets that equals 41 minutes playing games per day!
9 Generation X & Millennials: Gaming Entertainment Less Attention More Participation Watching video Watching social feeds Posting social status Making videos Slots Baccarat Blackjack Casual Games Strategy Games Blogging Skill Games Most Attention Poker MMO/MOBAs Chess Less Participation
10 Business Classic Approach Casino Population 2014 Decline United States Classic Casino Population (Casino visitors age 21+ who play slots) 25.0 (5.0%) 20.0 (10.0%) MMs of People (15.0%) (20.0%) (25.0%) (30.0%) (35.0%) Cumulative % Change 5.0 (40.0%) (45.0%) (50.0%) Classic Casino Population Cumulative % Change When aging the United States population and extrapolating for casino visitation and slot machine engagement, the Classic Casino Population is expected to decrease 35% from 2014 to
11 Business Skill Games Approach Play 2014 Population Increase United States SWig Population (Casino visitors age that do not play slots) % % % MMs of People % 30.0% Cumulative % change % % SWig Population Cumulative % Change Meanwhile, under the same methodology, the currently under-engaged SWig Population is expected to increase 59% over the same period. 11
12 Business Annual Approach United 2014 States Revenue Annual United States Revenue (Assuming a static $99B market) $ % $ % Annual U.S. Revenue ($B) $80.0 $60.0 $ % 8.00% 6.00% 4.00% % SWig Engagement $ % Classic Casino Population SWig Population Cumulative SWig Engagement Required In order to compensate for a decreasing Classic Casino Population, Operators will at minimum need to engage 12.3% of the SWig Population to offset the projected decline in Classic Casino Population revenues. 0.00% 12
13 Business Classic Approach Casino and 2014 SWig Population 90.0 United States Classic Casino and SWig Population MMs of People Classic Casino Population SWig Population However, the relative size of the SWig Population to the Classic Casino Population creates a substantial market opportunity. 13
14 Business Annual Approach United 2014 States Revenue $400.0 Annual United States Revenue (Assuming full monetization of SWig Population) $350.0 $300.0 Annual U.S. Revenue ($B) $250.0 $200.0 $150.0 $100.0 $ Classic Casino Population Engaged SWig Population Residual SWig Population If Operators could monetize the residual SWig Population, the potential revenues could far exceed the existing United States market. 14
15 The Answer is right in front of us: Hybrid Games Chance Skill HYBRID GAMES Hybrid Games provide elements of Chance and Skill By providing a chance component, a sizeable portion of player return can be at parity, leaving an element of skill to tip the balance on player benefit Provides a more inclusive product incorporating player achievement o Chance provides an element of excitement o One not need be a Ninja Master to have real opportunity to win A significant chance component provides for precisely understood economics for banked games
16 Hybrid Games RTP method for Hybrid Games Chance RTP would be controlled by a traditional RNG + Par Sheet + Paytables approach RTP for a pure skill game aspect of the hybrid game must be known within a range RTP for a blended skill/chance aspect of the hybrid game can be precisely known Given the RTP of two domains are known, the hold range or a precise hold on a banked skill game can be determined (popular with Operators) SKILL RTP
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