1 THE GREATER DENVER PCC BOARD OF DIRECTORS Mark Talbott, Postmaster - Denver, USPS, Postal Co-Chair Jim Fortune, Colorado Litho, Industry Co-Chair Geri Prins, Hampden Press, Industry Vice Co-Chair John Scheunemann, Treasurer Polly Cardwell, Response Technologies, Secretary Travis Garvin, Sprint Press, Education Coordinator Lynn Conner, Pitney Bowes, Vendor Coordinator Steve Caldwell C & C Enterprises, Logistics Coordinator Joe Contrino, Henry Wurst, Inc. George Heinrich, The Postal Professor Paul Johnson, Complete Mailing Solutions Kathleen Krum, RR Donnelley Bev O Rielly, Address Pro Lisa H Rupert, USPS Michael Villa, Print Partners Mikki Wilder, Wilder Ideas Honorary Members Steve Burn Dee Dee Dyer Dave Karnell Terry Motsinger Dick Platt Debbie Greenwood E. C. Nix the bottom line getting the most from your postal dollars Presented by The Greater Denver Postal Customer Council & Wednesday, June 11, :00 a.m. to 1:30 p.m. The Summit Conference & Event Center 411 Sable Boulevard Aurora CO 80011
2 Schedule of Events 8:00 a.m. to 9:00 a.m. Registration, Exhibitors, Networking 9:00 a.m. to 10:00 a.m. Using the ISMB to Participate In Full Service Getting your Product into the Mail Box 10:00 a.m. to 10:30 a.m. Break, Exhibitors, Networking 10:30 a.m. to 11:30 a.m. Using Every Door Direct Mail Integrated Marketing Tips for Direct Mailers 11:30 a.m. to 12:00 Noon Break, Exhibitors, Networking 12:00 Noon to 1:00 p.m. Lunch 1:00 p.m. to 1:45 p.m. Keynote Address by Deputy Postmaster General Ronald Stroman The State & Future of the US Postal Service Workshops Using the Intelligent Mail for Small Business Mailers (IMsb) Tool Presented by Diane N. Brown, Business Development Specialist, USPS. If you are a small volume mailer (less than 10,000 pieces per mailing and less than 250,000 pieces annually) and prepare your own mailings using a mailing list, the Intelligent Mail for Small Mailers (IMsb) Tool is for you. The Intelligent Mail for Small Business Mailers is an online tool which will allow you to prepare Full-Service IMB mailings without purchasing expensive new software. Benefits you can expect from using this tool to create Full-Service Mailings include: You can do Full-Service IMB mailings with unique intelligent mail barcodes for your pieces & trays. Electronic postage statement and qualification reports submitted automatically. IMsb cleanses the address list, ensuring all addresses are valid and identifies duplicates. Automation, Full-Service presort discounts. Assuming you qualify, you should leave today with the knowledge you need to sign up for and begin using the IMsb Tool and begin enjoying the benefits of Full-Service Intelligent Mail.
3 Every Door Direct Mail Presented by: Doreen Husner, EDDM Coordinator, USPS Need to target consumers in a specific geographic area without buying a list? Then EDDM Retail is for you. Attend this session to learn how you can go online, select your target area and have your message delivered to every door at an extremely low cost. No need to buy a permit, pay for list acquisition or mail preparation. Simply prepare your message, print the mailer, bundle and deliver it to the appropriate local Post Office and get ready for the response. Need to target a larger area or multiple areas, explore EDDM using a permit and entering your mail through a BMEU. EDDM is still a very cost effective way to get your message out. Attend this session to learn how to take advantage of this unique advertising medium. Integrated Marketing Tips for Mailers Presented by Joe Contrino, Henry Wurst, Inc. In other sessions we show you effective ways to get your message delivered. But, if you are like most mailers, you probably don t have the budget for a full time design professional, copy writer or marketing guru to plan and develop your campaign. No worries, this session will provide you with enough tips on design, copy, planning and integrating your marketing with digital media to help you develop an effective direct marketing campaign. Getting your Product into the Customers Hands Presented by Doreen Rathburn, Business Alliances Manager USPS With online sales projected to hit 8% of total retail sales in 2014, order fulfillment is a becoming a vitally important function for more and more businesses. If you do order fulfillment, you owe it to yourself, and your company to make sure you are getting the best shipping value for your shipping dollar. Attend this session to learn what the Postal Service offers as an alternative to other package fulfillment shippers. You may be surprised to learn you can now track, will not be hit with fuel service upcharges and can take advantage of very competitive commercial prices and a variety of shipping choices. It is worth a look!
4 Meet Our Presenters: As the second-highest ranking postal executive, he serves on the Postal Service Board of Governors and on Postmaster General Patrick R. Donahoe s Executive Leadership Team. As DPMG, Stroman works closely with the mailing industry to help strengthen relationships and identify opportunities to improve interactions with postal customers. Reporting to Stroman are the vice presidents of Government Relations, Corporate Communications, Consumer and Industry Affairs, and the Judicial Officer. He also has the lead role in working with Congress to restructure the prefunding of retiree health benefits, adjust delivery frequency, and gain greater flexibility in aligning the Postal Service processing, distribution and retail networks. Stroman has more than 30 years of professional experience in government, legislative affairs and leadership before becoming DPMG. From 1978 to 1984, he was an attorney with the Department of Housing and Urban Development. He then moved into a position as counsel on the Judiciary Committee of the U.S. House of Representatives. He also worked for the Committee on Government Operations and became a deputy minority staff director for the Government Reform and Oversight Committee. Ronald A. Stroman Deputy Postmaster General Ronald A. Stroman was named the 20 th Deputy Postmaster General (DPMG) in March In 1997, Stroman took a director s position with the U.S. Department of Transportation. In 2001, he joined the General Accounting Office as managing Director for the Office of Opportunity and Inclusiveness. He returned to the House in 2009, where he served as staff director, Committee on
5 Oversight and Government Reform prior to joining the Postal Service. Stroman earned his Juris Doctorate from Rutgers University Law Center. Doreen Rathburn, U.S. Postal Service Business Alliances Manger As a Business Alliances Manger with the United States Postal Service, Doreen Rathburn covers a three state area and manages 22 Business Partners. USPS Business Alliances works with a select group of about 600 Business Partners that represent roughly $10 billion in postal revenue. Doreen s focus prior to Business Alliances, was working with the Western Area s largest account opportunities as both a Shipping Specialist and a Mailing Specialist. Doreen earned certification from the Direct Marketing Association in Direct Mail. Doreen has been with the U.S. Postal Service since 1985, contributing her Shipping and Direct Mail expertise to a number of different fields, including: customer service, address management, marketing and sales organization, and delivery services. As a graduate of Regis University in Denver, Doreen received her bachelor s degree in Business Management and has completed the USPS Managerial Leadership Program. Joe Contrino, Henry Wurst, Inc. Prior to joining Henry Wurst, Joe was CEO and owner of Contrino Direct Marketing, Boulder CO: President of K/P Corporation, Denver Facility; Vice President of Sales for Strategic Mail Denver and President of Concept Direct Marketing, Ft. Collins and Boulder. Joe is a Direct Marketing Association Certified Direct Marketer Professional, a member of the Denver Postal Customer Council Board of Directors. Joe speaks regionally and nationally on direct marketing topics and trends. Diane N. Brown, USPS A nineteen year veteran of the United States Postal Service, Diane has worn many hats leading to her present position as a Business Development Specialist. Her list of past titles includes City Carrier, Retail Specialist, Mail Piece Design Analyst, Business Mail Entry Technician, Mailing Standards Specialist and, perhaps most relevant to today s presentation, an IMsb Ambassador. She brings a wealth of postal knowhow to today s presentation. Doreen Husner, Acting District Retail Manager, USPS As a District Retail Manager with the United States Postal Service, Doreen Husner covers a two state area and oversees the retail functions in 594 Post Offices, stations and branches as well as 73 Contract Stations and 6 Village Post Offices. As the District Retail Manager she is very knowledgeable of
6 all products and services that the Postal Service offers. She also educates retail employees on these products and services. Doreen s focus prior to the District Retail Manager, was working as a Business Development Specialist where she helped small and medium sized businesses with their advertising needs and directing them to our sales team to set up PC Postage accounts. Doreen was a Retail Specialist for five years. She was a Sales and Service Associate in a rural Post Office for ten years, where she assisted customers with their mailing and shipping needs as well as educating customers on all other services offered by the Postal Service. Doreen has been with the U. S. Postal Service since 1989, contributing her postal products and service expertise to a number of different fields, including: customer service, retail and marketing. Doreen is a Colorado native and a graduate of Metropolitan State College of Denver with a Business Management degree. Future PCC Events PCC Week Event Wednesday, September 10, 2014 December Holiday Breakfast Wednesday, December 10,2014 For more information and details on these events please visit our website Unusual Delivery Methods By mule train in Arizona. Each mule carries about 130 pounds of mail, food, supplies and furniture down the 8- mile trail to the Havasupai Indians at the bottom of the Grand Canyon, averaging 41,000 pounds per week. By boat in Michigan. The JW Wescott is a 45-foot contract mail boat out of Detroit, MI, that delivers mail to passing ships in the Detroit River. The JW Wescott has its own ZIP Code
7 Postal Facts 2014 Facts And Figures About Your Postal Service Both literally and figuratively, the U.S. Postal Service delivers for America. Even in an increasingly digital world, the Postal Service remains part of the bedrock infrastructure of this nation s economy, serving its people and businesses and binding the nation together. Postal Facts tells our story in an interesting and fun way. Size and Scope The Postal Service delivers more mail to more addresses in a larger geographical area than any other post in the world. The Postal Service delivers to nearly 153 million addresses in every state, city and town in the country. Everyone lining in the United States and its territories has access to postal products and services and pays the same postage regardless of their location. By the Numbers 67.3 billion 2013 Revenue, in dollars billion number of mail pieces processed 40 percent of the world s mail volume handled by the Postal Service 1.8 billion dollar amo8unt paid every two weeks in salaries and benefits 489,727* number of career employees 137,037** - number of non-career employees 31,135 number of Postal Service-managed retail offices 211,654 number of vehicles 1.2 billion number of miles driven each year by mail carriers and truck drivers 38.8 million number of address changes processed 41.2 percent of retail revenue from alternative access channels 1.1 billion total number of visits to usps.com 83.4 million number of inquiries handled by the Postal Customer Care Center million dollar amount of online stamp and retail sales at usps.com 47.6 million number of Click-N-Ship labels printed million total revenue, in dollars from Click-N-Ship label purchases million number of packages picked using Free Package Pickup 5.3 million number of passport applications accepted 94.9 million number of money orders issued million amount in revenue from 2,500 postal Self-Service Kiosks, in dollars 70,000 number of stores, banks and Self Service Kiosks that sell stamps 773,882 number of new delivery points added to the network in million total number of delivery points nationwide 73 Patrick R. Donahoe, 73 rd Postmaster General 0 tax dollars receiver for operating the Postal Service *all information base on data, unless otherwise noted **as of January 21, 2014
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