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1 Presented by: centralmopcc.com Check out our website for more information! August 12-14, 2015 CAMDEN ON THE LAKE 2359 Bittersweet Road Lake Ozark, MO camdenonthelake.com

2 Schedule of Events WEDNESDAY, AUGUST 12, :00 pm Golf Outing... Bear Creek Valley Golf Course 3:00 pm 6:00 pm Registration Table Open... Lakeside Room 6:00 pm 10:00 pm Networking Together... Room 400: VIP Room 7:00 pm 11:00 pm Saucy Jack (www.saucyjackband.com)... Outside Bandstand THURSDAY, AUGUST 13, :00 am 5:00 pm Registration Table Open... Lakeside Room 8:00 am 9:30 am Opening Session... Lakeside Room Introductions/Comments from David Martin, Gateway District Customer Service Manager, U.S. Postal Service Keynote Speaker Coakley Workman, Headquarters, U.S. Postal Service Mary Paulsell BUSINESS SESSIONS 9:45 am 10:45 am Let s Build an RFP!... Multi Media Room Presented by Mark Fallon, The Berkshire Company What Do You USPS...Grand Glaize Presented by Kim Harvey-Caldwell, U.S. Postal Service Intelligent Mail Small Business Tool... Gravois Room Presented by Glendia Ayers, U.S. Postal Service 11:00 am 12:00 pm USPS Shipping... Multi Media Room Presented by Lisa Abbott, U.S. Postal Service Communication Chaos Cure...Grand Glaize Presented by Will Wooten and Paul Larimore, Shelter Insurance Mailpiece Design with Pricing in Mind... Gravois Room Presented by Cheryl Hudson, U.S. Postal Service 12:15 pm 1:30 pm Lunch... Lakeside Room Keynote Speaker: David Pina, Manager, Sales Education Neopost USA Presentation of Awards 1:45 pm 2:45 pm Take Control of your Future with Mindfulness Technique... Multi Media Room Presented by Joanne Rotert, University of Missouri Consultation Q&A...Grand Glaize Presented by Postal Managers, U.S. Postal Service Working with Different Mailroom Personalities... Gravois Room Presented by Loretta Tolliver, U.S. Postal Service

3 Events Continued 3:00 pm 4:00 pm Business Mail Multi Media Room Presented by Sandy McMath, U.S. Postal Service EDDM Every door Direct Mail...Grand Glaize Presented by Angela Bradley & Mike Linton, U.S. Postal Service The Future of Mail... Gravois Room Presented by Linda Bergeland, U.S. Postal Service 4:15 pm 5:15 pm Wine Tasting and hors d oeuvres... Poolside Postal Stamp Trivia 5:30 pm 6:30 pm Vendor Appreciation Cocktail Reception... Lakeside Room 6:30 pm 9:00 pm Dinner... Lakeside Room Followed by The Ultimate Game Show hosted by Brian Powers FRIDAY, AUGUST 14, :00 am 8:30 am Registration Table Open... Lakeside Room 7:30 am 8:30 am Breakfast Buffet... Lakeside Room 8:10 am Silent Auction Bidding Ends... Lakeside Room 8:15 am 8:30 am Entertainment Provided by Will Wooten & Paul Larimore... Lakeside Room (From Shelter Insurance) 8:30 am 9:15 am Opening Session... Lakeside Room Keynote Speaker Jakki Krage Strako Vice President, Area Operations, Great Lakes Area, U.S. Postal Service 9:15 am 9:25 am Silent Auction Winners Announced... Lakeside Room BUSINESS SESSIONS 9:45 am - 10:45 am Design Mail for Maximum Impact Incorporating Environmental Stewardship... Lakeside Room Presented by Joanne Rotert, University of Missouri What You Need to Know about Stress Management... Gravois Room Presented by Brian Powers 11:00 am 12:00 pm On the Shoulders of Giants: You Can t Get There From Here Without Help... Multi Media Room Presented by Mark Fallon, The Berkshire Company Communication Chaos Cure...Grand Glaize Presented by Will Wooten & Paul Larimore, Shelter Insurance Mailer s Scorecard - Full Service... Gravois Room Presented by Linda Bergeland, U.S. Postal Service

4 Class Descriptions BUSINESS MAIL 101 Sandy McMath, U.S. Postal Service Are you new to the mailing industry? Would you like to start preparing your own mailings to save your business money? Do all the forms, guidelines and acronyms have you confused with this business sharing program? Sandy will be on hand to give a hands on step by step class on what it takes to prepare a commercial business mailing from application to acceptance. COMMUNICATION CHAOS CURE Will Wooten and Paul Larimore, Shelter Insurance We spend most of our lives communicating with other people. Seldom do we stop to wonder if our communication is effective. Do we say what we mean to say? Every relationship in our life is affected by our communication; personal, business, casual and serious. All of our relationships are made better or worse by our communication. In Communication Chaos Cure we will expose the common, and sometimes forgotten, delicate balance between our non-verbal and verbal communication. We will examine aspects of conscious and sub-conscious communication including space, appearance, posture, gesture, voice, facial expression, eye contact, touch and even silence. We will leave with a greater awareness of ourselves, as well as others, and learn how to match our non-verbal communication with our verbal communication. Since 93% of what we communicate is non-verbal, it is critical we sync the words we choose with our non-verbal cues. Come and discover how to communicate with more confidence, control conversations, command attention, persuade and influence others in a positive way. CONSULTATION Q&A Postal Managers, U.S. Postal Service Do you have a question or inquiry that is Postal Related? You have come to the right conference. We will have a group of Postal Managers from Consumer Affairs, Local Post Offices, Processing Plants, BMEU, and Business Development. DESIGN MAIL FOR MAXIMUM IMPACT INCORPORATING ENVIRONMENTAL STEWARDSHIP Joanne Rotert, University of Missouri In a world of information overload, how can you cut through the clutter with your message? Make the most out of your direct mail pieces by learning how to increase response through effective design and strong content. Tie your direct mail into a multi-channel campaign for greater success. When sustainability is a priority, learn ways to print eco-friendly. Equally important, get the facts on the environmental impact of both print and electronic media. EVERY DOOR DIRECT MAIL Angela Bradley, U.S. Postal Service, & Mike Linton, U.S. Postal Service Find the customers who matter most. It s now easier for small-business owners to harness the power of direct mail to drive traffic, attract new customers and increase revenue. That s because the U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists. This class will provide you a demonstration of the online tool and detailed steps on how to get started. THE FUTURE OF MAIL Linda Bergeland, U.S. Postal Service Learn more on the Postal Service s Mail Entry Roadmap---Key initiatives regarding Full Service Intelligent Mail, einduction, and Seamless Acceptance. Linda will present to you in detail how simple and easy it is to progress up to full service and all the benefits that come with it. INTELLIGENT MAIL SMALL BUSINESS TOOL Glendia Ayers, U.S. Postal Service In this session, we will discuss the Intelligent Mail for Small Business Tool (IMsb). The IMsb tool is a Full-Service mailing solution specifically designed for small business mailers. This free online tool helps small business mailers prepare Full- Service mailings with Intelligent Mail barcodes and tray labels. It s a web based program so NO software or downloads required. Together, let s learn how to use the IMsb Tool today! LET S BUILD AN RFP! Mark Fallon, The Berkshire Company Create your next RFP (Request for Proposal) with confidence. Learn the process of constructing an RFP. Involve subcontractors from your procurement and legal departments. Communicate your needs to senior executives. And pick up some handyman hints to take back to your site.

5 Descriptions Continued MAILERS SCORECARD Linda Bergeland, U.S. Postal Service Come visit with Linda to learn how to maneuver your mailer s scorecard. Learn the importance of staying updated with your scorecard information and how it will affect your pocket book in the future. MAILPIECE DESIGN WITH PRICING IN MIND Cheryl Hudson, U.S. Postal Service Explore mail design compatibility that will optimize your postage costs. We will be discussing mailpiece design for letters and flats. Don t get caught presenting a mailpiece that is going to ding you with surcharges. Cheryl will have a collection of samples to show the class what can work and what can hurt. ON THE SHOULDERS OF GIANTS: YOU CAN T GET THERE FROM HERE WITHOUT HELP. Mark Fallon, The Berkshire Company The old rules of management and supervision simply do not work with today s complex workforce. That s why the most effective leaders in America now rely on the power of mentoring and coaching to increase personal and team effectiveness. Learn how your legacy of talent, passion, purpose and experience can be passed on to a new generation of workers; listen to entertaining stories of and about successful coaches and lead yourself and others to discover the world of peak performance. TAKE CONTROL OF YOUR FUTURE WITH MINDFULNESS TECHNIQUES Joanne Rotert, University of Missouri Do you know someone who is lucky? By following 9 principles of self-awareness, you will learn that it is not luck, but selfempowerment, acceptance and mindfulness that bring peace and happiness into your personal and professional lives. Learn to deal with stressful life situations by directing your focus to heightened awareness without judgement. Choose how to respond and react effectively, and open the channels to make what you desire a reality. USPS SHIPPING Lisa Abbott, U.S. Postal Service Understanding Shipping products, services and prices WHAT DO YOU USPS? Kim Harvey-Caldwell, U.S. Postal Service This presentation has fun facts about the Postal Service. It has information about new programs from our DRIVE initiatives and new USPS.COM Website. It is insightful about the Postal Service past present and future. Join me in discovering how much you really know about USPS. WHAT YOU NEED TO KNOW ABOUT STRESS MANAGEMENT Brian Powers, Powers Entertainment Do you know the signs and symptoms of stress? Where stress comes from? How you can turn stress into a good thing? In this workshop we will explore the history of stress. Explain why you need to be aware of stress. Teach you how you can use stress erasers. We will also show you how your mind controls and contributes to stress and what you can do to control stress in your life. WORKING WITH DIFFERENT MAILROOM PERSONALITIES Loretta Tolliver, U.S. Postal Service Why are we so frustrated with some coworkers, and others we understand and have no problem working with them? Every person has a personality which includes personal characteristics and preferences that are brought into the workplace. When working relationships with opposing personalities are intertwined, this can be frustrating and lead to a difficult working environment. Learn what it looks like and some ways to address it. Beware, the answer is not what you think it is!

6 REGISTRATION FORM Name Company Address City, State, Zip Phone, Fax and CIRCLE ONE: Both Days $150 if received by July 13 $160 if received by August 3 $170 on-site registration Thursday Only $105 Friday Only $70 Both Days: Included with full registration are all meals, all business sessions and admittance to the exhibitor s area and entertainment. Thursday Only: Includes one lunch and one dinner, admission to all Thursday evening events, business sessions, exhibit area, and entertainment. Friday Only: Includes one breakfast and admission to all Friday business sessions. Additional Meal Tickets Names of persons needing additional tickets Please circle the appropriate amounts Thurs. Thurs. Friday Lunch Dinner Breakfast $40 $50 $30 $40 $50 $30 $40 $50 $30 Make your room reservations at Camden On The Lake at Be sure to request the Central MO Postal rate of $ per night. Limited Grand Suites with two full beds will be available for $ per night, as well as, a two-bedroom VIP Suite for $ per night. Please make your hotel reservations as soon as possible to ensure space availability at the special rate. The hotel will have limited rooms available at this rate for Monday and Tuesday if you want to bring the family for a vacation before school starts! Please make copies of this registration form and submit one copy for each person attending. Make checks payable to: Mailers Conference. Return registration with payment to: Mailers Conference, P.O. Box 1773, Columbia, MO For questions, special dietary needs, or additional information, please contact Eric Everett at or Cathy Rupard at Or visit our website and register with your credit card at centralmopcc.com, click on Register Online Now There will be a processing fee. ONLINE BOOKING: When booking reservations online, click on Meetings & Events tab from the resort s homepage, then click on the Attending a Meeting tab, and then click Here to Book Reservation for Group Events. NOTE: The group code below is NOT to be put in the Promotional Code box it is the Group ID and Password. Your group code is: Group ID: CMPC0815 Password: CMPC0815

7 Vendor Sponsorship Opportunities Platinum Sponsor: $1, Registration for two (2) at the Annual Mailers Conference Name recognition at our annual conference Name recognition at golf outing Name recognition at monthly meetings Name recognition on all mailing correspondence Name recognition on the Postal Customer Council Website as a Gold Sponsor of the PCC Full page advertisement or description of your business at our Conference All recognition as a Platinum Sponsor All for 1 year! Gold Sponsor: $ Registration for one (1) at the Annual Mailers Conference Name recognition at our annual conference Name recognition at golf outing Name recognition at monthly meetings Name recognition on all mailing correspondence Name recognition on the Postal Customer Council Website as a Gold Sponsor of the PCC Half page advertisement or description of your business at our Conference All recognition as a Gold Sponsor All for 1 year! Platinum $1,000 each = $ Gold 500 each = $ Amount Enclosed $ Name Company Name & Address Phone *Additional Information: Please send us a high-resolution logo that may be used for your sponsorship Please make checks payable to Mailers Conference, and return this form along with the check to: Mailers Conference, PO Box 1773, Columbia, MO Or visit our website and pay for sponsorship online at Click on Register Online Now. There will be a processing fee. For questions, please contact Pat Gamp at Mailers Conference Golf Outing This year golf has been scheduled at Bear Creek Valley with a shotgun start at 1:00 pm. The cost is $40.00 plus tax and payable to Bear Creek Valley at the time of the event. Please complete the form below and return it no later than July 13, If you have any questions, please contact Phil Berk at REGISTRATION FORM August 12, 2015 Attendee Company Name & Address Phone

8 This Year s Awards! MAIL MANAGER OF THE YEAR AWARD Nominations are being sought for Mail Manager of the Year. This award honors individuals who have achieved significant cost reductions or revenue growth through the innovative use of postal products and services. Eligibility Requirements: 1. Must have been employed in the Mail Industry five years. 2. Must have attended a postal conference in the last five years or be a member of your local PCC. 3. Must manage a Mailing Center. ZEN THOMAS FRIEND OF THE PCC INDUSTRY AWARD Nominations are being accepted for Friend of the PCC Industry Award. Over a period of time, this person has made a significant contribution of time, knowledge, talent and enthusiasm to the Mailing Industry. This has become an annual award to recognize a person chosen from the nominees. Eligibility Requirements: 1. Be employed in the Mail Industry five years. 2. Must have attended a postal conference in the last five years or be a member of your local PCC. 3. Be employed by a company or vendor who supplies mailing products. 4. Be employed by a business that provides a mailing service. POSTAL MEMBER OF THE YEAR Eligibility Requirements: 1. Be employed in the United States Postal Service. 2. Must have attended a postal conference in the last five years or be a member of your local PCC.

9 A panel made up of two Postal Employees, two Board members from the Columbia PCC s and two people from private industry who work in the Mailing field will review the applications. To be considered or to nominate someone, please complete and return the nomination form on back side. NOMINATION FORM Award Nominated For: Nominee Name & Title: Employer Name: Street Address: City/State/Zip Code: Phone Number: Address: Qualifications: Reason you or person nominated should be considered for Award: Mail by July 13, 2015 to: Awards Committee, Mailers Conference, PO Box 1773, Columbia, MO (Attach additional pages if needed.)

10 Keynote Speakers Jacqueline Krage Strako Jacqueline (Jakki) Krage Strako was named Vice President, Area Operations, Great Lakes Area, in February She is the senior postal official in a 201,824 squaremile geographic territory that encompasses all of Michigan, and most of Illinois, Indiana, Wisconsin, and part of Missouri. She is responsible for managing ongoing postal programs and operations, overseeing the development and implementation of strategies to increase productivity and revenue, and identifying current and potential operational opportunities to develop long-range strategic initiatives. Her responsibilities include oversight of annual operating revenue of $11.2 billion and a workforce of just over 69,000 that serves 36 million customers and 17.2 million addresses. She reports to the Chief Operating Officer and Executive Vice President. Prior to her current role, Krage Strako served as Manager, Operations Support for the Great Lakes Area. In that capacity she oversaw distribution networks, in-plant support, maintenance support and delivery programs support, including 40 mail processing plants and more than 3,800 delivery and retail units. She began her postal career in 1989 as an Industrial Engineer at Postal Headquarters in Washington, D.C., eventually becoming an Industrial Field Engineer. She has been a Budget/Financial Analyst at the district level in Illinois and an Area Quality Specialist. Leveraging her operational and financial experience, she became the Budget Manager and then was promoted to Finance Manager for the Great Lakes Area. She also helped establish the Postal Service s internal control group while on assignment to the Chief Financial Officer. Krage Strako has been the recipient of two Vice President Awards, a Chief Operating Officer Award and a Postmaster General Award. Krage Strako is a graduate of the University of Iowa where she received a Bachelor of Science degree in Industrial Engineering. As well as DePaul University, where she received her Masters of Business Administration with a specialty in Finance. She also completed executive certificate programs in financial management, strategy and organization at Stanford University. She also holds a Lean Six Sigma Greenbelt certification.

11 Keynote Speakers David F. Martin David F. Martin was named District Manager and Lead Executive for the Gateway Performance Cluster in June, In this position, he has administrative accountability and operational oversight for the processing and delivery of mail to more than 1.8 million addresses across Central and Northeastern Missouri and all of Southern Illinois. He is responsible for 738 postal offices, a processing and distribution center, two processing and distribution facilities, and approximately 10,000 career employees. Martin joined the Postal Service in 1979 as a letter carrier in Santa Monica, CA. During his career with the Postal Service, he advanced through positions of increasing responsibility including Postmaster, Dallas, Texas; District Manager, Albuquerque; and District Manager of the Lakeland District in Wisconsin. A Phoenix, Arizona, native, Martin is a Marine Corps veteran and a graduate of the Postal Service s Advance Leadership Program. He earned a MBA from Arizona State University and an undergraduate degree in business from Western International University. He and his wife, Joanne, have five children. David Pina David Pina is the Sales Education Manager for Milford, CT-based Neopost USA, a leading creator of business solutions for the postal and related digital communications world. Mr. Pina trains and helps develop the company s nationwide sales organization composed of more than 400 sales professionals. Mr. Pina has been involved in the mailing industry for 26 years as a sales consultant, sales manager, sales trainer and mail management consultant. He is renowned as a lecturer, motivator and author having trained thousands of managers, conducted motivational lectures for Fortune 500 companies and lead mail management seminars for business mailers from coast to coast. Mr. Pina s seminar titled Mail Management Seminar has won the Industry Choice Award from the Mail Systems Management Association as the best educational training program in America. Mr. Pina has also written articles for trade journals and is co-author of The Complete Reference to Postal Education. Mr. Pina received his Bachelor of Science degree in Marketing from Babson College in Wellesley, Massachusetts.

12 MAILERS CONFERENCE PO BOX 1773 COLUMBIA MO Presorted First-Class Mail Postage & Fees Paid USPS Permit No. G-10 Only Notice! This is the only Registration and Nomination form that will be sent out! Please keep in a safe place! Design and printing compliments of Shelter Insurance Companies. Entertainment By: Powers Entertainment

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