Media-Kit special Language Editions! The world of magnetic formwork technology. Contents

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1 1502_cpi_U1-4_en_Layout :12 Seite 1 TRADE JOURNALS FOR THE CONCRETE INDUSTRY Contents Media-Kit Journal Profile 02 Readership Profile 03 Publisher Information 04 Appointment Calendar 05 Advertisement Formats 06 Advertisement Pricing Structure 07 Newsletter 08 Distribution 09 Company Channel 10 Banner ad on 11 CPI Buyers Guide Online supplier database 12 Reprints 13 CPI-TV 14 CPI Offices 15 General Terms and Conditions 16 Concrete Pen Factory 17 fib-commission 6: New edition» Planning and design handbook on precast building structures Advertisement price list no. 28 valid from 1 st July 2015 Meet the better ideas! Concrete Plant International Worldwide English Edition NEWS Economical advantages of precast concrete in comparison with other structural alternatives CONCRETE TECHNOLOGY Extrusion of textile-reinforced concrete CONCRETE PRO DUCTS Marcano Group modernises its production line by integrating highly efficient block making machine CONCRETE PIPES AND MAN HOLES Durability and longevity of concrete pipe determined through an evolution of production and product design PRECAST CONCRETE ELEMENTS Use of SCC Results in Higher Quality Architectural Finish for Precast Blocks The world of magnetic formwork technology 13 special Language Editions! APRIL

2 1405_cpi_U1-4_en_Layout :53 Seite 1 OCTOBER 2014 NEWS Success factors for precast concrete in different countries CONCRETE TECHNOLOGY Minimizing binder content for better durability performance CONCRETE PRODUCTS Basic rules for achieving optimal results when colouring building materials CONCRETE PIPES AND MANHOLES The foundation of quality concrete pipe for direct and indirect design PRECAST CONCRETE ELEMENTS Ultra-modern circulation plant for the production of precast concrete elements in China Concrete Plant International Worldwide English Edition 5 TRADE JOURNALS FOR THE CONCRETE INDUSTRY Concrete Plant International (worldwide English) BetonWerk International (German) BetonTeknik International (Turkish) Concrete Plant International Chinese Edition (Chinese) Concrete Plant International Indian Sub Continent Edition (English) Concrete Plant International Middle East Edition (Arabic) Concrete Plant International North American Edition (English) Concrete Plant International Russian Edition (Russian) Calcestruzzo & Prefabbricazione International (Italian) Fabrica de Concreto Internacional (Portuguese) Planta de Hormigón Internacional (Spanish) Préfa Béton International (French) Zaklady Betonowe International (Polish)

3 01 Journal Profile Trade Journals for the Concrete Industry Every two months supplies the concrete industry with current information and news about internationally relevant technical topics. In order to make the contributions accessible in a reader-friendly form to a wide trade audience, is issued in 13 separate language editions. Because your customers constantly face competition with one another and know only too well how important it is to be familiar with the latest technologies and processes in order to remain competitive. Your customers know that is an absolutely reliable and respectable source for relevant and technically well-founded information. According to a Businesses Media study, 79% of all concrete specialists regularly read trade magazines. 6 out of 10 industry experts say that advertising in trade magazines has prompted them to make or endorse investment decisions in favour of certain plants, products or services. Advertising in trade magazines also represents the biggest motivation for on-line research on webpages. New advertisers can usually register a doubling of the numbers of visitors to their webpage after 1-2 years. 90% of the readers who participated in a corresponding survey stated that the information offered in was of considerable importance to their occupational and business activity. Sections: News Concrete Technology/Testing Technology Mixing technology, dosing technology, moisture measurement technology, admixtures, dyes, fibres etc. Concrete Products/Cast Stone Manufacturing technology for concrete goods, refinement technology equipment for the production of concrete goods (moulds, underlay boards, drying systems etc.) Concrete Pipes/-Manholes/Reinforcement Technology Manufacturing machines for the production of concrete pipes and manholes etc., manufacturing technology for the production of reinforcements Precast Concrete Elements/Reinforcement Technology Production technology for the manufacture of precast and prestressed concrete elements, software and planning aids, assembly systems, anchors etc., manufacturing technology for the production of reinforcements Readymix Concrete & Mobile Mixing Plants Trade Fairs and Events Classified Ads Each issue of covers every facet of concrete production. In this way you can co-ordinate your marketing strategy with your operational planning. This guarantees that information that is critical for decision making is communicated to your target markets with each issue.

4 01 Journal Profile Trade Journals for the Concrete Industry CPI-Worldwide: Overview of magazines and distribution (bimonthly) BWI BetonWerk International (German) Germany, Austria, Switzerland, Luxembourg and the Netherlands BetonTeknik International (Turkish) Turkey CPI Concrete Plant International (English) UK, Ireland, Iceland, Scandinavia, Balkan-states, Africa, Middle-East, Far-East (except China & India), Oceania, Antilles CPI Chinese Edition (Chinese) China and Taiwan CPI Indian Sub Continent Edition (English) India, Bangladesh, Nepal, Sri Lanka CPI North American Edition (English) USA and Canada CPI Russian Edition (Russian) The former C.I.S.-Countries Calcestruzzo & Prefabbricazione International (Italian) Italy Fabrica de Concreto Internacional (Portuguese) Portugal and mainly Brazil as well as portuguese speaking countries in Africa, Asia and Oceania PBI Préfa Béton International (French) France, Belgium, North Africa, Central-Africa and French speaking countries overseas PHI Planta de Hormigón Internacional (Spanish) Spain and mainly Latin America ZBI Zaklady Betonowe International (Polish) Poland Total CPI Middle East (Arabic/English) twice a year in the GCC States (Gulf Cooperation Council) Copies Copies Copies Copies Copies Copies Copies Copies Copies Copies Copies Copies Copies Copies

5 02 Readership Profile Trade Journals for the Concrete Industry reaches the decision-makers who are producers of: Precast elements Architectural concrete Concrete products for garden and landscape construction Concrete pipes and manholes Engineers, specifiers, architects, gouvernment agencies and academia is delivered bi-monthly to 100,000 concrete professionals in 190 countries. is distributed at over 20 trade shows each year. Trade magazines beat all other advertising platforms by miles in terms of their effect when it comes to bringing about investment decisions. Company size 100+ Employees 34% 1 4 Employees 8% 5 19 Employees 18% Job Function Other 1% Purchasing, sales and Management; marketing 16% 47% Employees 21% Production; 36% Employees 19%

6 03 Publisher Information Trade Journals for the Concrete Industry Publisher Contact Advertisement Production Editorial Department Subscription-Service Accounting ad-media GmbH Industriestrasse Cologne Germany T F info@ad-media.de Gerhard Klöckner T gk@ad-media.de Alexander Olbrich T ao@ad-media.de Exterior Sales Offices see chapter 12 André Besgens production@ad-media.de Dr.-Ing. Holger Karutz Dipl.-Ing. Mark Küppers Dr.-Ing. Hans-Dieter Beushausen Dipl.-Ing. Jürgen Gläsle Dipl.-Ing. (FH) Michael von Ahlen editor@cpi-worldwide.com Claudia Fischer subscription@ad-media.de Sandra Borchert info@ad-media.de Homepage Bank Data Swift Code IBAN Publication Frequency CPI-Worldwide CPI Middle East Deutsche Bank PGK AG Account-Number Bank Code DEUTDEDBK0E DE bimonthly (6 times a year) twice a year Conditions of Payment Payment immediately after receipt of invoice 1,5 % discount in case of pre-payment 3,0 % by Pre-payment of the total order (min. 3 insertions per order) General Terms and Conditions Issue Price Subscription Price Annual (All prices are net-rates excl. VAT) The general terms and conditions of the publisher apply to the pro cessing of orders. see chapter S issue 120 S per year

7 04 Appointment Calendar Trade Journals for the Concrete Industry Issue Date of Issue Advertising Booking Deadline Advertising Material Deadline Loose Insert Deadline Editorial Deadline CPI Worldwide February Jan Jan Jan Dec April Feb Feb Mar Jan June Apr Apr May Apr August July July July June October Sep Sep Sep July December Oct Oct Nov Oct 2015 CPI Middle East Big 5 Jeddah 15 February Jan Jan Jan Jan Big 5 Dubai Saudi Build, Riyadh 15 October Sep Sep Sep Sep 2015 Your Advertising Contact Gerhard Klöckner gk@ad-media.de T F Alexander Olbrich ao@ad-media.de T F Exterior Sales Offices see chapter 14 CPI Offices For a complete list of trade shows worldwide, visit

8 BWI_U1-4_1005_en.qxp:Layout :08 Uhr Seite 1 CONCRETE TECHNOLOGY Rheological properties of freshly poured, steel fibre reinforced, self-compacting concrete TESTING TECHNOLOGY Automating concrete and mortar elastic modulus test reports REINFORCEMENT TECHNOLOGY Cost effective and automated straightening machines for precast factories READYMIX CONCRETE & MOBILE MIXING PLANTS Endurance test in the Swiss Alps High degree of automation in the new RBW production facility for manufacturing double walls Rotary cage ages whole packets of concrete paving blocks at once Inland Pipe installs manhole production in new automated plant OCTOBER Advertisement Formats Trade Journals for the Concrete Industry Concrete Plant International ,00 Worldwide Edition 12 Languages ,00 Worldwide Edition 12 Languages ,00 Worldwide Edition 12 Languages Front Page 2 nd Cover Page 4 th Cover Page 1/1-page 1/2-page h. 1/2-page v. Format for advertisements CPI-Worldwide (except CPI North America Edition) Trimmed Advertisements (format plus 5 mm bleed all around) 210 x 297 mm Text Area Advertisements 210 x 297 mm 210 x 297 mm 210 x 146 mm 102 x 297 mm 181 x 218 mm 180 x 260 mm 180 x 260 mm 180 x 260 mm 180 x 128 mm 87 x 260 mm Format for advertisements CPI North America Edition Trimmed Advertisements (format plus 5 mm bleed all around) 216 x 276 mm 216 x 276 mm 216 x 276 mm 216 x 135 mm 108 x 276 mm Text Area Advertisements 181 x 199 mm 180 x 240 mm 180 x 240 mm 180 x 240 mm 180 x 117 mm 87 x 240 mm

9 05 Advertisement Formats Trade Journals for the Concrete Industry 1/3-page h. 1/3-page v. 2 x 1/1-page Spread 2 x 1/2-page Spread 2 x 1/3-page Spread Format for advertisements CPI-Worldwide (except CPI North America Edition) Trimmed Advertisements (format plus 5 mm bleed all around) 210 x 103 mm 72 x 297 mm Text Area Advertisements 180 x 85 mm 56 x 260 mm 420 mm x 297 mm 420 mm x 146 mm 420 mm x 103 mm Format for advertisements CPI North America Edition Trimmed Advertisements (format plus 5 mm bleed all around) 216 x 88 mm 77 x 276 mm 432 mm x 276 mm 432 mm x 135 mm 432 mm x 88 mm Text Area Advertisements 180 x 76 mm 56 x 240 mm Calculations of your individual advertisment rates can be done at Contact: Gerhard Klöckner (gk@ad-media.de). Alexander Olbrich (ao@ad-media.de)

10 06 Advertisement Pricing Structure Trade Journals for the Concrete Industry Advertising calculation program Calculations of your individual advertisment rates can be done at Contact: Gerhard Klöckner and Alexander Olbrich Surcharges Specified positions 10% of total order value Price for artwork and layout of ads 10 % of total order value Price for translation 50 E per language Price for translation and layout 150 E per language Format CPI CPI North-America Text Area CPI CPI North-America 210 mm (B) x 297 mm (H) 216 mm (B) x 276 mm (H) 180 mm (B) x 260 mm (H) 180 mm (B) x 240 mm (H) Printing Documents print optimized PDF-files tif-file, eps-file (Fonts included) Open files on request QuarkXPress InDesign PhotoShop Illustrator original files, including fonts and imported files Special colours on request Data Transfer by production@ad-media.de by internet by mail ad-media GmbH on data carriers Industriestrasse 180, Cologne, Germany Terms of delivery for inserts and tip-ins The client is obliged to deliver inserts or tip-ins carriage and duty paid to the address given in the confirmation of order. Please deliver per language edition to Russia, Poland, India and Turkey and for all other languages to Germany. Please also note the delivery dates on board 04 (deadline calendar) We reserve the right to charge for any costs incurred if the terms of delivery are not adhered to. Alternatively we can also print the inserts and tip-ins locally for a fee.

11 07 Newsletter Trade Journals for the Concrete Industry CPI Newsletter (short news items by ) The CPI Newsletter exists so that our readers are also kept informed about important news from the industry in the period between two magazines. It is sent to all registered readers twice a month by . The following publication dates are foreseen: 1 January, 2 March, 2 May, 1 July, 1 September and 2 November. The German newsletter is sent to 3,000 addresses, while the English newsletter reaches over 12,000 addresses. (As of 01/07/2015) Within the newsletter we offer the placement of a banner with a web link in the size 530 x 75 pixels (JPG or PNG file of up to 100 KB) as an advertising form at the following rates: Placement always in both language variants 1 placement: placements: placements: 1, Closing date for adverts is the 15 th of the previous month buyersguide_newsletter_en_layout :27 Seite 1 Find a suitable supplier in over 30 product groups! CPI Buyers Guide Example banner size 530 x 75 pixels

12 08 Distribution Trade Journals for the Concrete Industry BWI BetonWerk International (German) Austria Belgium Denmark Germany Liechtenstein Luxembourg Netherlands Switzerland BetonTeknik International (Turkish) Azerbaijan Turkey CPI Concrete Plant International (English) Afghanistan Albania American Samoa Antigua and Barbuda Australia Bahamas Bahrain Bangladesh Barbados Belgium Belize Bosnia and Herzegowina Botswana Bulgaria Cambodia Colombia Cook Islands Croatia Cyprus Czech Republic Denmark Dominica Egypt Estonia Ethiopia Fiji Finland Gambia Ghana Greece Grenada Guyana Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Israel Jamaica Japan Jordan Kenya Kiribati Korea Kuwait Laos Latvia Lesotho Liberia Libya Lithuania Madagascar Malawi Malaysia Malta Marshall Islands Mauritius Micronesia Myanmar Namibia Nepal Netherlands New Zealand Nigeria Norway Oman Pakistan Palau Papua New Guinea Philippines Qatar Romania Samoa Saudi Arabia Sierra Leone Singapore Slovakia Slovenia Solomon Islands South Africa Sri Lanka St. Lucia St. Vincent and the Grenadines Sambia Sudan Surinam Swaziland Sweden Syrian Arab Republic Taiwan Tanzania Thailand Tonga Trinidad and Tobago Uganda United Arab Emirates United Kingdom Vietnam Yemen Yugoslavia Zambia Zimbabwe CPI Middle East (English/Arabic) Algeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Quatar Saudi Arabia Sudan Syrian Arab Republic United Arab Emirates Yemen CPI North America (English) Canada United States

13 08 Distribution Trade Journals for the Concrete Industry CPI Russia (Russian) Armenia Belarus Estonia Georgia Kazakhstan Kyrgyzstan Latvia Lithuania Moldova Mongolia Russian Federation Tadzhikistan Turkmenistan Ukraine Uzbekistan CPI India Sub Continent (English) Bangladesh India Nepal Sri Lanka C&PI Calcestruzzo & Prefabbricazione International (Italian) Italy Switzerland Romania CPI China (Chinese) China Hong Kong Taiwan FCI Fábrica de Concreto Internacional (Portuguese) Angola Brazil Guinea-Bissau Cape Verde China (Macao) Mozambique Timor Leste Portugal Sao Tomé and Principe PBI Préfa Béton International (French) Algeria Belgium Benin Burkina Faso Burundi Cameroon Canada (Quebec) Central African Republic Chad Comoro Islands Congo Republic Djibouti France French Polynesia Gabon Guinea Haiti Ivory Coast lebanon Luxembourg Madagascar Mali Morocco Mauritania Mauritius Niger Rwanda Senegal Seychelles Switzerland Togo Tunisia Zaire PHI Planta de Hormigón Internacional (Spanish) Antigua and Barbua Argentina Bolivia Chile Colombia Costa Rica Cuba Dominica Dominican Republic Ecuador El Salvador Equatorial Guinea Guatemala Honduras Mexico Nicaragua Panama Paraguay Peru Puerto Rico Spain Uruguay Venezuela ZBI Zaklady Betonowe International (Polish) Poland Information on all trade fairs and events can be found at

14 09 Company Channel Trade Journals for the Concrete Industry Explore new markets and gain new customers with the CPI-Company Channel CPI-Company-Channel your link to success! The website is one of the most frequently visited sites in the industry with over 12,500 visitors (60,000 page views) per month and is thus an outstanding advertising platform for the supplier industry. The CPI Company Channel is an interactive Internet portal on the CPI website that offers you new options for an online presence and cross-media linkage. Within the CPI website the Company Channel is an individual company page on which all previously published and future articles from our trade magazine are displayed. Your articles are made available here to the public free of charge and provided for download in all available languages. In addition, the trade articles can be supplemented by any number of a company s own images and videos to match the topics of the articles. This reference platform offers the possibility to establish contacts with hitherto unknown potential customers.

15 09 Company Channel Trade Journals for the Concrete Industry Advantages of the CPI-Company-Channel: Its embedding into the CPI website offers you a neutral editorial platform for professional information instead of ordinary advertisement. CPI magazines and the CPI-Company-Channel are linked by QR-Codes that will forward customers directly to the Company- Channel. Communication of the Company Channel link enriches your marketing by the trustworthy reference of the leading trade magazine in the industry. All information exclusively refers to topics connected to the respective company, making the CPI-Company-Channel a comfortable and purposeful source of information for every visitor. Normally, only paying subscribers can access the editorial by password. In contrast to that, the CPI-Company-Channel grants all visitors of this portal free access to all articles related to the respective company for viewing or downloading entirely free of charge. Costs: Set-up: 7, (one-time payment) Running Costs: Top-Position-Banner on all CPI websites: /month (limited availability) Continuous maintenance of the Company-Channel, including supply of web-space for videos, pictures, etc., the supply of PDF s in all languages as well as linking by QR-Codes under the respective articles in CPI magazines: /month.

16 10 Banner ad on Trade Journals for the Concrete Industry Banner size and prices Top position in all columns and languages Size 180 x 70 px : 600 EUR per month Top Position 180 x 70 pixel Side Position S 180 x 35 pixel M 180 x 70 pixel L 180 x 140 pixel Side position: Journals archive in all languages Sorted by banner size in ascending order Banner S 180 x 35 px : 100 EUR per month Banner M 180 x 70 px : 175 EUR per month Banner L 180 x 140 px : 300 EUR per month Side position: Events or Patents column in all languages Sorted by banner size in ascending order Banner S 180 x 35 px : 50 EUR per month Banner M 180 x 70 px : 75 EUR per month Banner L 180 x 140 px : 150 EUR per month Billing options quarterly in advance Minimum duration: 3 months bi-annually in advance (2% deduction) annually in advance (5% deduction) All prices excl. VAT Formats JPG, GIF, PNG up to a size of approx. 50 KB Page impressions Ø per month

17 11 CPI-Buyers Guide Trade Journals for the Concrete Industry CPI-Buyers Guide Online search engine for the concrete industry With the CPI-Buyers Guide at (about 12,500 visitors (60,000 page views) monthly), we offer concrete professionals the possibility to present their company to an international audience, around the clock, 365 days a year. The CPI-Buyers Guide is divided into 30 product groups and is offered in 10 languages: German, English, Spanish, Portuguese, Italian, French, Polish, Russian, Turkish and Chinese. This format allows the users to customize their search. The search engine is an easy-to-use, interactive interface. Each company entry contains the following information: company logo; activated address; internet address with link to the company s website; the product categories Rate: for 12 months. Personal log-in information will allow entries to be edited at any time. Further information, including log-in and registration, can be found at:

18 12 Reprints Trade Journals for the Concrete Industry Reprint and PDF-file Rates Reprints from articles about your company demonstrate your positive reputation within an international trade journal. CPI offers reprints of articles in all language editions available. Additionally to high-quality hard copy reprints, you will receive pdf-versions for your internet and promotion activities. [rates in EUR] Copies 2 pages 4 pages 6 pages 8 pages 12 pages 16 pages , , , , , , , , , , , , , , , , , , , , , , , ,906,00 PDF-files of articles designed free of advertisements: 150 per language

19 13 emotion CPI-tv.com Trade Journals for the Concrete Industry The internet portal is providing the concrete and precast industries with a worldwide round-the-clock TV-on-demand service. CPI-TV comprises 4 channels: 1.) Event Channel: Reports on important events and trade shows worldwide. This channel enables its viewers to witness a direct and detailed overview of trade show and event agendas. 2.) Education Channel: Unbiased professional video clips about concrete and precast element production. 3.) Safety Channel: Accident prevention video clips informing concrete production facilities about the latest safety measures that can be taken. 4.) Industry Channel: Company image or product videos from the suppliers industries. On CPI-TV, companies are given the opportunity of promoting themselves and their products in the following ways: 1.) Event-Channel: Company videos produced on the trade shows themselves (entire company stands, individual pieces of equipment, new products etc) can be broadcast as part of the channel s overall report on the event. Event Channel Rates: Trade show video, length up to 3 minutes including commentary or brief interview/statement: E, minimum internet broadcasting period: 12 months 2.) Industry-Channel: Product and company image videos may be broadcast for 6 or 12 months on the Industry Channel of CPI-TV. What is special about this form of advertis ing and promotion is the fact that your clips can be strategically linked with other CPI-TV videos. For example, if you have taken part in an event that CPI-TV is reporting about on its Event Channel, a link to your clip will automatically appear next to the broadcast of the event as a related video. If, on the other hand, your video thematically matches events broadcast on the Technology or Safety Channel, a correspond ing link will automatically be displayed next to this event as a related video. Current examples of this intelligent networked promotional tool can be found on CPI-TV. Industry Channel Rates: Company video broadcast for 6 months: 850 E/month Company video broadcast for 12 months: 625 E/month 3.) Video production: If the do not have any product or company image clips of your own, we can produce these for you. All our productions are carried out by professional teams, all audio sequences come from professional speakers in their native language and are stored on appropriate data carriers and/or master tapes for later reproduction and use. Thus, these videos can also be used for your own presentations on trade shows, fairs, and other events, for example, via LCD or plasma screens, for sales or other business talks and negotiations, marketing campaigns and the like. Video Production Rates: Production of a single-language company video with a duration of up to 6 minutes including a 12-month presence on CPI-TV: E Translation and dubbing in additional language: E per language Stats: a) Visitors: On average 200 per day, soaring! b) Page-Impressions: On average 1,200 per day c) Tune-in duration: On average 6 minutes per visitor d) Geographical distribution of visitors: Europe: 29 %, North America: 17 %, Central and South America: 15 %, Africa: 16 %, Asia: 13 %, Oceania: 10 % As a supplement to our successful CPI-WORLDWIDE trade journal program, we are now offering your company with CPI-TV International a professional platform for your launch on internet television, and thus a step into a media landscape whose promotional efficiency is undisputed. We invite you to make use of this offer and our extensive and perpetual know-how of the concrete and precast industries to foster the marketing of your products and the worldwide presence of your company. CPI tv CPI tv CPI tv CPI tv tv cpi-tv.com

20 14 CPI Offices Trade Journals for the Concrete Industry M CPI Headquarter ad-media GmbH Industriestr Cologne,Germany T F info@ad-media.de info@cpi-worldwide.com M CPI Asia Zhang Jinying Room Zhang zi zhong Road He Ping District Tianjin, V.R. China T F M asia@cpi-worldwide.com M CPI Brasil Rosana Costa Rua Dom João V, 550, ap. 21 Lapa - São Paulo - SP M contato@revistafci.com.br M CPI France Claudia Fischer ad-media GmbH, Industriestr. 180, Cologne, Germany T F france@cpi-worldwide.com M CPI India Sub Continent Yogender Varma ad-media GmbH Industriestrasse Cologne, Germany T F india@cpi-worldwide.com M CPI Iran Kambiz S. Pour Kardan Vanak Sq., Molla Sadra Ave. No: 27/1, 6 th Floor, Tehran Iran T F iran@cpi-worldwide.com M CPI Italy Stephanie Liebsch ad-media GmbH Industriestr Cologne Germany T F italy@cpi-worldwide.com M CPI Latinamerica (without Brazil) Claudia Fischer ad-media GmbH Industriestr Cologne Germany T F latinamerica@cpi-worldwide.com M CPI Middle East Fouad Hammad International Advertising, P.O Box Abu Baker Al Siddik Street Dubai, UAE T F middleeast@cpi-worldwide.com M CPI North America Judi Taylor 3961 Floyd Road, Suite Austell, GA 30106, USA Office Fax j.taylor@cpi-northamerica.com M CPI Oceania CBE Consultancy Ltd. Michael Khrapko PO Box Balmoral Auckland, 1342 New Zealand T F oceania@cpi-worldwide.com M CPI Poland/Czechia Agnieszka Spychalska ul. Lanowa 4/ Bydgoszsz Poland T poland@cpi-worldwide.com M CPI Portugal Claudia Fischer ad-media GmbH Industriestr Cologne, Germany T F portugal@cpi-worldwide.com M CPI Russia Timur Dmitrov, CPI Russia Ltd, Prospekt Tchajkowskogo 28/2, Twer, , Russia T & F russia@cpi-worldwide.com M CPI South Africa Porf. Hans-Dieter Beushausen University of Cape Town, 7701 Rondebosch South Africa T F southafrica@cpi-worldwide.com M CPI South East Asia Michael Lazar Acme Paving Consultants Pte Ltd Pantech Business Hub, Pandan Loop, Block 192, #05-16 Singapore T acmepaving@singnet.com.sg M CPI Spain Claudia Fischer ad-media GmbH Industriestr Cologne, Germany T F spain@cpi-worldwide.com M CPI Turkey Gökhan Dikler Istasyon Yolu Sokak. No. 3 Altıntepe / Maltepe Istanbul, Turkey T F M turkey@cpi-worldwide.com

21 15 General terms and conditions Trade Journals for the Concrete Industry General Terms and Conditions for Advertising 1. Contracting parties The following general terms and conditions (hereinafter referred to as GTC ) shall apply exclusively for all advertising and supplement purchase orders. Any conflicting terms and conditions, in particular the terms and conditions of customers, are only valid if and inasmuch as they have been approved by us. Subscription purchase orders are concluded with ad-media GmbH (hereinafter referred to as ad-media ). Adress: ad-media GmbH Commercial Registry Cologne HRB Industriestraße 180 VAT ID No.: DE Germany Managing Directors: Gerhard Klöckner, Dr. Ing. Holger Karutz. Our offers are aimed exclusively at businesses. Businesses in the sense of these GTC are all natural or legal persons or partnerships with legal capacity, who are acting in pursuit of their commercial or independent professional activities on concluding the contract. No contract will be concluded with consumers. 2. Exclusion of responsibilities in electronic business transactions 312e Section. 1 p. 1 no. 1 to 3 and sentence 2 German Civil Code shall not be applicable. 3. Conclusion of contract and purchase order content Any order placed by a customer (online, by , letter, fax or telephone) shall represent a legally binding offer to ad-media to conclude an advertising or supplement purchase contract. Upon reception of your order, you will receive written confirmation from us by which we confirm the reception of your order and the conclusion of an advertising contract. Supplement purchase orders can only be concluded when a supplement master copy has been forwarded to ad-media and after the latter s approval. ad-media reserves the right to decline advertising purchase orders including individual requests in the course of an agreed contract and supplement purchase orders with a particular view to their content, origin or technical form. In particular, advertisements and supplements can be refused whose content according to ad-media s due and best judgement violates laws, official regulations or public morality and whose publication is thus unacceptable for ad-media. Advertisements / supplements that are not recognisable as such due to their editorial layout will be clearly identified with the word advertisement. Purchase orders for advertisements and supplements where it is stated that they shall be published solely in certain editions or at specific positions in the magazine must be received by ad-media in good time so that the customer can still be informed before the advertising deadline if the contract can be carried out in this way. The customer shall be responsible for supplying the advertisement text and proper print materials plus any supplements on time. Films and other materials will only be returned to the customer if explicitly requested. ad-media will keep the materials for the length of one year after the advertisement has appeared. 4. Responsibility for advertisement / supplement content The customer shall be solely responsible for the content of any materials made available. The customer affirms that the materials supplied are free from the rights of third parties and that no third person rights (e.g. personal rights, copyrights, trademark and industrial property rights, etc.) or statutory regulations (e.g. the act against unfair practices) have been infringed. ad-media shall not be obliged to check into the legal admissibility of the publication particularly in respect of the content of the materials. The customer will release ad-media on first demand from all claims by third parties that the latter may assert against ad-media (in particular, misprision, redress, compensation) on account of the publication of advertisements / supplements. This shall also include the costs of publishing a repudiation in accordance with the current ad-media advertising rates applicable. In addition, the customer shall be liable to ad-media for damages that may occur to ad-media for publishing advertising / supplement content that infringes the law or is otherwise legally inadmissible. 5. Prices and cancellations Current valid prices can be ascertained with the assistance of the price calculator to be found under the Media-Kit item on the website belonging to each individual publication. All prices given are net, excluding value added tax at the statutory rate.