Market Overview United Arab Emirates

Transcription

1 MARKET ACCESS SECRETARIAT Global Analysis Report Market Overview United Arab Emirates March 2014 MARKET SNAPSHOT The United Arab Emirates (UAE) had a gross domestic product (GDP) of US$372.9 billion in 2012, which is expected to grow by 1.6% in The UAE is a diversified economy with a high standard of living. The United Arab Emirates is the 94th-most populous country in the world with 8.4 million people, of which almost 88% are foreign citizens. There are twice as many men as women. The population is expected to reach 8.9 million by Annual per capita consumer expenditure was US$21,823 in 2012, with food and non-alcoholic beverages representing US$3,111 or 14.2% of that total. CONTENTS Market Snapshot... 1 Production... 2 Trade... 3 Consumer Foodservice... 4 Retail Sales... 4 Resources... 5 The consumer foodservice industry is expanding alongside a rising middle-class population, and is forecast to reach total value sales of US$9.5 billion by With growing disposable incomes, Emirati consumers are seeking products that offer convenience. Packaged food sales continue to grow rapidly, and are expected to reach a value of US$3.2 billion by The top packaged food company in the market is currently Masafi Co LLC with a 7.3% value share, followed by Al Rawabi Co (5.3%) and Red Bull GmbH (4.0%). The agriculture sector employs 7% of the work force and is estimated at 0.8% of GDP. For comprehensive coverage of the UAE market, please see the complete suite of Global Analysis reports: Market Overview Business Environment Consumer Profile

2 PRODUCTION Dates remain the primary domestic crop in the United Arab Emirates, although production declined sharply in Volume production decreased by an annual average of 15.5% from 2007 to Other fresh fruit currently represents the fourth-largest domestic crop in the United Arab Emirates in production terms. However, this crop saw the largest production volume growth in 2011 over 2010 with 26.1%, and also recorded the best annual average, with 24.1% over the five-year period. Top ten crops (tonnes) Crop Production and Livestock in United Arab Emirates Dates 757, , , , ,164 Pumpkins, squash 18,565 29,019 19,934 27,419 23,117 Green onions, shallots 12,957 13,408 15,068 14,104 15,196 Other fresh fruit 6,453 11,242 12,500 10,615 13,381 Eggplants 11,512 12,935 18,583 19,064 11,377 Potatoes 7,090 7,090 7,100 7,828 9,502 Carrots, turnips 8,530 8,530 8,600 8,328 9,470 Cauliflowers, broccoli 5,457 7,529 8,653 7,515 7,757 Cabbages 7,762 10,350 9,917 8,528 6,574 Mangoes, guavas 10,970 16,753 11,000 10,600 5,681 Meat indigenous (tonnes) Camel 21,205 21,960 23,562 32,792 27,296 Goat 10,596 10,994 12,135 19,280 16,155 Cattle 3,068 8,121 3,840 7,309 13,518 Sheep 6,378 6,729 7,857 5,176 5,418 Livestock (head) Goats 1,707,840 1,793,695 1,940,908 1,883,630 1,889,554 Sheep 1,172,325 1,233,959 1,475,036 1,350,665 1,386,828 Camels 378, , , , ,807 Cattle 61,927 65, , , ,177 Source for all: FAOSTAT Agricultural Production, November 2013 Page 2

3 TRADE The United Arab Emirates is a net importer of agri-food and seafood products. In 2011, the United Arab Emirates agri-food and seafood trade deficit was US$8.5 billion with imports valued at US$13.9 billion, and US$5.4 billion in exports. Emirati agri-food and seafood imports have been growing at an average rate of 9.5% over the last three years. The United Arab Emirates top agri-food and seafood imports in 2011 were canola, barley, butter, tomatoes, and eggs. Key supplying countries were India, the United States, Canada, Brazil, and Australia. Canada was the United Arab Emirates third-largest supplier of total agri-food and seafood products in 2011, with a 6.3% share. United Arab Emirates Top Agri-Food & Seafood Imports from the World, 2011 (2012 is not available) Commodity Import Value US$ millions Canola seed Barley Butter 93.2 Tomatoes 83.1 Eggs 77.9 Bananas 73.9 Live animals 67.1 Prepared fish 64.4 Sunflower seed 59.0 Beer 41.2 Top Suppliers & Market Share Canada's Share Canada Australia 94.3% 5.7% % Australia Argentina Canada 80.5% 1 4.1% 4.1% New Zealand India Denmark 39.3% 14.4% 12.1% Jordan India Oman 51.0% 13.2% 7.9% Saudi Arabia Brazil Netherlands 40.3% 12.3% 11.1% Philippines India Sri Lanka 78.5% 16.2% 3.2% Oman Egypt Sudan 72.1% 5.9% 5.0% 0.1% Thailand Philippines Vietnam 59.8% 8.9% 5.5% Romania China Argentina 38.9% 36.4% 14.7% 5.1% Netherlands China Mexico % 7.8% Source: Global Trade Atlas, November 2013 The United Arab Emirates processed food imports were valued at US$492.4 million in Canada s share was 4.1%. The United Arab Emirates processed food imports had an annual growth rate of 17.6% over the last three years. Canada s agri-food and seafood exports to the United Arab Emirates were valued at C$519.3 million in Top exports were canola, non-durum wheat, lentils, durum wheat, and barley. In 2012, Canada registered an agri-food and seafood trade surplus of C$509.3 million with the United Arab Emirates. Page 3

4 CONSUMER FOODSERVICE The foodservice industry in the United Arab Emirates grew in value sales by 38.1% from 2009 to 2012 and further growth of 15.9% is projected to Fast food and cafés/bars showed the most growth over the period from 2009 to 2012 with 39.9% and 39.8%, respectively. Over the forecast period of 2012 to 2014, cafés/bars is expected to remain the best performing category in terms of sales growth (26.2%), followed by 100% home delivery/takeaway (15.3%). Restaurants are very popular in the United Arab Emirates as many people do not have the time or inclination to prepare their own meals at home. The population includes many foreign workers who live on their own, and rely on the convenience of the consumer foodservice industry as well as packaged, processed, and ready-made food. Consumer Foodservice Sales in United Arab Emirates Historic/Forecast in US$ Millions, Fixed 2012 Exchange Rate Categories F 2014 F Consumer Foodservice by Type 5, , , , , , % Home Delivery/Takeaway Cafés/Bars 2, , , , , ,821.4 Full-Service Restaurants 1, , , , , ,736.0 Fast Food 1, , , , , ,606.3 Self-Service Cafeterias Street Stalls/Kiosks Pizza Consumer Foodservice Source: Euromonitor, November 2013 **Pizza consumer foodservice data is compiled from three different subsectors (fast food, full-service restaurants, and 100% home delivery/takeaway) for the purposes of comparison, but remains reflected within the figures for these subsectors, and thus the consumer foodservice total. As such, pizza consumer foodservice is not counted as its own sector within the consumer foodservice total. F = forecast RETAIL SALES Packaged food sales increased by 23.3% over the period of 2009 to 2012 with further increases of 14.2% forecasted to Within this category, the best performing segment was spreads, registering a compound annual growth rate (CAGR) of 14.9% from 2009 to The United Arab Emirates has a very high rate of overweight and obese people. As a result, the government has started to promote health and food awareness. Consumers are choosing healthier options, and the foodservice industry is introducing healthier menu choices. Fresh food is increasing in popularity and organic food sales are expected to grow by 18% from 2012 to Products with ingredients promoting health claims are also expected to grow over the same period: better for you by 15.0% and fortified/functional by 13.4%. Carbonated soft drink consumption is very high. However, as consumers realize the adverse effects of consuming these calorie-laden beverages, it is expected that healthier drink alternatives will replace them. Better for you beverages are forecasted to increase by 14.7% from 2012 to 2014 and fortified/functional beverages are expected to grow by 12.2% over the same period. Page 4

5 Agri-Food Retail Sales in United Arab Emirates Historic/Forecast in US$ Millions, Fixed 2013 Exchange Rate Category * 2014 F Health and Wellness Food and Beverages ,039.2 Better For You (BFY) Food Intolerance Fortified/Functional (FF) Naturally Healthy (NH) Organic Packaged Food 2, , , , , ,232.3 Baby Food Bakery Canned/Preserved Food Chilled Processed Food Confectionery Dairy Dried Processed Food Frozen Processed Food Ice Cream Meal Replacement Noodles Oils and Fats Pasta Ready Meals Sauces, Dressings and Condiments Snack Bars Soup Spreads Sweet and Savoury Snacks Hot Drinks** Soft Drinks** 1, , , , , ,661.6 Source: Euromonitor, November 2013 *Note: 2013 figures are estimates based on partial-year data **Note: Hot drink and soft drink values are based on a fixed 2012 exchange rate RESOURCES Euromonitor International (2013). FAOSTAT (2013). Agricultural Production United Arab Emirates. Global Trade Atlas (2013). Import and export statistics United Arab Emirates. World Bank (2013). Page 5

6 Market Overview: United Arab Emirates Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2014). Photo Credits All photographs reproduced in this publication are used by permission of the rights holders. All images, unless otherwise noted, are copyright Her Majesty the Queen in Right of Canada. For additional copies, to request an alternate format, and for all other inquiries regarding this publication, please contact: Agriculture and Agri-Food Canada, Global Analysis Division 1341 Baseline Road, Tower 5, 4th floor Ottawa, ON Canada K1A 0C5 The Government of Canada has prepared this report based on primary and secondary sources of information. Although every effort has been made to ensure that the information is accurate, Agriculture and Agri-Food Canada (AAFC) assumes no liability for any actions taken based on the information contained herein. Reproduction or redistribution of this document, in whole or in part, must include acknowledgement of Agriculture and Agri-Food Canada as the owner of the copyright in the document, through a reference citing AAFC, the title of the document and the year. Where the reproduction or redistribution includes data from this document, it must also include an acknowledgement of the specific data source(s), as noted in this document. Agriculture and Agri-Food Canada provides this document and other report services to agriculture and food industry clients free of charge. Page 6