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1 Market Data Analytics. Marketplace assessment for consumer packaged goods Market Assessment

2 Contents About Market Data Analytics Who should use Market Data Analytics How Market Data Analytics can help you What it can be used for What is covered Forecasting Where the information comes from Summary of sources R&A process About our forecasting and analysis About our research User guide Meet your team 2 Market Data Analytics Contact us at

3 About Market Data Analytics. Previous section Back to index Next section

4 Size, measure, and assess global markets Covering nearly 50 countries, over 30 market sectors, and over 160 categories, Market Data Analytics helps you understand the retail sales dynamics of your markets, supporting your strategic decision-making, market entry planning, and opportunity identification. Our data enables you to size, measure, and assess consumer packaged goods markets from all around the world. 4 Market Data Analytics Contact us at

5 Who should use Market Data Analytics. Previous section Back to index Next section

6 Who uses Market Data Analytics? Anyone looking to understand the retail sales characteristics of FMCG industries. Our clients are international and use Market Data Analytics to track their existing markets and identify opportunities as they emerge in new markets. Types of clients: FMCG Clients Category Manager New Product Development CEO Distribution Planner Consultants Management Consultant Strategy Consultant Market Insight Analyst Data Manager Agencies Brand Planner Marketing Strategist Research Executive Account Director 6 Market Data Analytics Contact us at

7 How Market Data Analytics can help you. Previous section Back to index Next section

8 Paint a detailed picture with Market Data Analytics Map the market Compare markets, countries, companies, brands, and channels, as well as your markets and your competitors markets using consistent metrics that you can track over time. Size the market by volume How much volume is sold in your market? Volume. figures are available to help you assess the size of the market in terms of the quantities involved. You can use this information to help assess volumetric demand in your marketplace. Profile consumers Our consumer graphics tool enables you to build a picture of consumers, by category and product, in terms of age, gender, social grade, or income. Identify new entrants Our company and brand shares data will enable you to find out which are the main players in your market and assess how market positions change over time. Size the market by value What is your market worth? Measure it in your local currency, US dollars, or euros. Local currency data offer a way to look at your local marketplace in a way that is easily understandable. Market value data in US dollars or euros offer a method for consistent comparisons across countries, and a way for people to put the data into context when they are unfamiliar with the local currency. Plan distribution Review distribution shares across your chosen market to evaluate the most popular routes to market and evaluate new opportunities for ways to reach your customers. Evaluate opportunities and threats You know your brands but what about the rest of the market? We can help you to assess your market and your place within it. 8 Market Data Analytics Contact us at

9 Market Data Analytics provides forecasts that you can use to grow your business Find new consumers Our Consumer Graphics data show the value of consumption by demographic. Who is using your products, and how has this changed over time? Sometimes it can be consumers outside of your target market who provide the greatest growth potential. Find new markets For businesses that are looking further afield for expansion opportunities, knowing what regions to go into next is absolutely critical. Our growth forecasts show which markets offer the most potential to add to your bottom line. Find new categories Sometimes the next opportunity is not in a new territory, but in a new category. Use our tool to see which of our covered categories represent accessible hotspots, then ask yourself whether this could also be the future of your business. 9 Market Data Analytics Contact us at

10 Multiple category coverage on a global scale 10 Sectors and constituent markets Food Baby food Bakery and cereals Canned food Chilled food Confectionery Dairy food Dried food Frozen food Ice cream Oils and fats Sauces, dressings, and condiments Savory snacks Soup Spreads Non-alcoholic beverages Baby drinks Hot drinks Soft drinks Alcoholic beverages Beer Cider Flavored alcoholic drinks Spirits Wine Tobacco Personal care Baby personal care Feminine care Fragrances Hair care Make-up Male toiletries Oral hygiene Over the counter healthcare Personal hygiene Skincare Household products Air fresheners Bleach Dishwashing products Furniture and floor polish General purpose cleaners Insecticides Paper products Scouring products Shoe polish Textile washing products Toilet care Pet Care Pet healthcare Cat care Dog care Other pet care Market Data Analytics Contact us at Countries Asia Pacific Australia China Hong Kong India Indonesia Japan Malaysia New Zealand Philippines Republic of Korea Singapore Taiwan Thailand Vietnam Middle East /Africa Nigeria Saudi Arabia South Africa UAE Eastern Europe Czech Republic Hungary Poland Romania Russia Western Europe Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland Turkey UK North America Canada US Latin America Argentina Brazil Colombia Mexico

11 Where the information comes from. Previous section Back to index Next section

12 A summary of the sources we use Primary research Canadean Consumer surveys Client feedback Global shopper network Secondary research Government and national statistics Company financials Trade associations Press releases Trade press News articles Internal research Progressive Digital Media network of companies Trend analysis and forecasting Category Insight reports Product Launch Analytics Country Statistics Marketline industry reports 12 Market Data Analytics Contact us at

13 About our research Secondary research Along with using econometric modeling to provide up to date forecasts, we conduct secondary research throughout the year into every FMCG market that we cover. The purpose of our secondary research is to provide qualitative information, such as consumer trends and market drivers/inhibitors, along with quantitative information, such as market value and growth. Primary research Canadean Consumer conducts large-scale surveys, gaining insight from tens of thousands of consumers all over the world will be our biggest year to date, with online and mobile surveys reaching consumers in 40 countries across all regions. The surveys form the basis of Canadean's Consumer reports and are available to our Market Data Analytics analysts as a source of consumer and market insight. This process helps us to verify existing data within the database. It also provides the starting point for information on the latest trends and movements in the market. Our research feeds into ongoing data updates, so our data respond to big FMCG issues as they happen. 13 Market Data Analytics Contact us at

14 Our R&A approach and quality control checks Tried and tested by FMCG clients for 10-plus years. Historical data Primary research Secondary research Synthesis of quantitative and qualitative research input by a team of expert analysts and researchers. Continually maintaining an expert and up-to-date knowledge of FMCG markets. Proprietary econometric modeling process applied by R&A team. Client Feedback Data reforecast Ongoing research and analysis Finalized data set Data proofing and sanity checks Ongoing review leads to continual improvement. Systematic data checking processes are followed. Data are reviewed and signed off before publication. Queried data are referred back for further research and analysis. 14 Market Data Analytics Contact us at

15 About our forecasting and analysis How our forecasts are derived We use a proprietary econometric modeling process to produce our forecasts. It uses a variety of time series and cross-sectional analysis backed by a range of microeconomic, macroeconomic, and socioeconomic variables. These variables include national and household income, commodity prices, and employment statistics. Each market is assessed individually using a range of models to forecast and analyze both linear and nonlinear market trends. Our forecasts reflect both how current and future economic and demographic changes will impact the markets we cover in direction and magnitude, giving a final estimate based on up to 30 separate factors in addition to our analysts' experience and specialist knowledge. We use analysis and econometric modeling to reach our figures By consolidating all of our primary and secondary sources, our expert researchers and analysts deliver a robust understanding of each market and the direction in which it is heading. To produce our final market sizing figures, we judge FMCG market developments based on: market knowledge and experience derived from continuous research the use of sophisticated, tried-andtested econometric principles. 15 Market Data Analytics Contact us at

16 The benefits to our approach Reflecting major changes in FMCG markets as they happen Econometric modeling combined with analysis of consumer-driven trends Consistency Our team adjusts forecasts to respond to the big issues, such as ingredient scares or food scandals, so our clients have the information they need to respond faster to these changes. Revised five-year forecast for each market by the end of Q1. Our use of tried-and-tested econometric principles coupled with research-driven analysis provides market data that take into account both the consumer context and the unique macro-economic context of that market. We use the same research and analysis process for each country and product category that we cover, ensuring comparable data across countries and FMCG markets. This enables our clients to answer important strategic questions in multiple operating areas. 16 Market Data Analytics Contact us at

17 User guide. Previous section Back to index Next section

18 Make your data selections 1 Select an industry with the option to filter down further to market sector, category, and segment 4 Ask to compare a range of countries or a range of categories 2 Select a single country or selection of countries 5 Choose a date range for your analysis from 2000 to 2016 (inclusion of five-year forecast optional) 3 Select the data that you are interested in from the dropdown menu. The options are: Market Value Market Volume Company Shares Distribution Shares Consumer Graphics (Demographics) Brand Shares 6 View the results of your search (option to download in Excel will appear in the next screen) 18 Market Data Analytics Contact us at

19 Choose how to view your results Return to search screen Review your data selections Refine original search selections Select date range Change units of market measurement Download data to Excel Select local currency, euros, or US dollars View the data Once you have downloaded your data into Excel, you can make use of the full suite of analysis and charting options available 19 Market Data Analytics Contact us at

20 Refine your search Change the countries and/or market sectors that you want to view Refine Search toolbar Select the data you want to view: Market Value Market Volume Company Shares Distribution Consumer Graphics Brand Shares Refine the time period and units of measurement Display the data with comparisons across countries within a market, or across categories within a country 20 Market Data Analytics Contact us at

21 Find category definitions 1 Make your selections and go to View Results 3 Within the Filter Selections box, choose your category of interest and click the question mark to the right of the category. The definitions box will then launch. 2 Select your desired sector to launch the Filter Selections box 21 Market Data Analytics Contact us at

22 Meet your team. Previous section Back to index Next section

23 A team of specialists at your service Amy Morris Research Leader, Food and Drink I'm responsible for research content that helps clients to understand the dynamics of the food and drink industries. I've worked in business intelligence since 2006, specializing in producing analysis that improves investment decisions and providing opinion-leading journalists with the latest insight. Matthew Whittle Consumer Econemetrician My role includes providing econometric and economic insight into our market data and research processes, developing new methodology and product ideas, and statistical forecasting. Meet the rest of your team on Twitter Emma Pilling Research Leader, Personal and Household Care My research, data, and analysis experience spans more than a decade during which time I have provided insight and consultancy for a broad range of FMCG clients. My team is focused upon consumer market research and analysis. Camelia Oulebsir Researcher Since joining in 2013, I have conducted research across a variety of markets in food, drink, and personal care. Prior to this, I finished my MSc in international business with a strong background in economics, which I have used to contribute to updating the Consumer Graphics tool. Contact us at 23 Market Data Analytics Contact us at

24 Ask for more information If If you have any questions regarding Market Market Data Data Analytics Analytics or would or would like more like more information on our service offering, please contact information on our service offering, please contact Disclaimer All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Canadean. Disclaimer All The Rights facts Reserved. of this report No part are of this believed publication to be may correct be reproduced, at the time stored of publication in a retrieval but system cannot or be transmitted guaranteed. in any Please form by note any means, that theelectronic, findings, mechanical, conclusions photocopying, and recording or recommendations otherwise, without the that prior Canadean permission delivers of the publisher, will be based Datamonitor information Consumer. gathered The facts in of good this report faith are from believed both primary to be correct and secondary at the time of sources, publication whose but cannot accuracy be guaranteed. we are Please not always note that in the a position findings, to conclusions guarantee. and As recommendations such, Canadean that can Datamonitor accept no Consumer liability whatsoever delivers will for be based actions on taken information based gathered on any in information good faith from that both may primary subsequently and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor Consumer can accept no liability whatever for actions taken based on any prove to be incorrect. information that may subsequently prove to be incorrect. Datamonitor Canadean, Consumer a trading is name owned of and Progressive operated by Digital Informa Media plc ( Informa ) Ltd. All rights whose reserved. registered office Registered Mortimer Office House, John Carpenter Mortimer House, Street, John London, Carpenter W1T 3JH. Street Registered, London in England EC4Y and 0AN. Wales Registered Number in England and Wales Number Your innovation and insight partner

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