2020 Foresight Report: Branding and Segmentation in Wealth Management

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1 Brochure More information from Foresight Report: Branding and Segmentation in Wealth Management Description: Managing the wealth of individual clients has become a strategic priority for financial institutions across developed and developing markets. Global wealth management growth in terms of AuM fell dramatically over the last three years ( ) due to the US economic crisis, combined with the Eurozone crisis in 2011, resulting in high market volatility and sapped economic growth globally that eroded investors' asset values and refrained them from investing in the capital market. However, wealth management organizations are adopting various strategies in order to build a distinctive brand, helping to distinguish their product offerings from their counterparts in order to gain a competitive edge. Moreover, the wealth management organization segments customers under various categories according to wealth holdings. Many private banks and wealth managers across the Asia-Pacific, Americas and Europe have developed sector specific strategies to tap into groups of high net-worth individuals and families through their personal interests, leading to different approaches to segmentation and the factors that need to be taken into account when assessing the needs of different groups. Wealth management companies are segmenting their clients through an asset-based approach or through linear segmentation. In order to deliver cost-effective service offerings to various levels of wealth management customers and in order to do so, asset management companies needs to have a well-defined and executable segmentation plan. Wealth management firms categorize their clients into four segments: the mass market, mass affluent, high net worth individuals (HNWIs) and ultra high net worth individuals (UHNWIs). The mass market segment comprises individual households with a moderate income and property which need only basic banking and investment services. There has been a significant growth in demand for alternative investments among HNWIs in the Asia-Pacific region. In 2011, certain categories of IOPs such as art, jewelry and collectibles delivered higher returns than equities since the global financial and economic crisis, and emerged as an important component of the overall investment strategy for Asia-Pacific HNWIs. China and Hong Kong overtook the US as the world's largest market for art and antiques and the interest is pushing up the value of indigenous works, as evidenced by the 20.6% increase in 2011 in the World Traditional Chinese Works of Art Index. Significantly, Asia-Pacific HNWIs continue to buy into professional sports, despite the lack of financial returns. Synopsis The report provides market analysis, information and insights on branding and segmentation in wealth management: - Provides a regional snapshot of branding and segmentation strategies, their market size and future outlook - Comprehensive analysis of the respective market size, future outlook and competitive landscape of leading wealth management companies - Analysis of trends and drivers and customers attitudes and behaviors towards the wealth management industry - Detailed analysis of market entry strategies and product and services strategies adopted by leading wealth management companies operating in the wealth management industry Scope - This report provides a comprehensive analysis of regional branding and segmentation strategies in the wealth management industry across the world - It provides data on current market size and future prospects for the wealth management industry in leading markets - It details various approaches adopted by wealth market players to segment the market according to target customers across the industry - It details the market entry strategies and product, target and customer retention strategies used by various wealth management companies in the wealth management industry Reasons To Buy - Assess the branding and segmentation strategies of leading companies in the wealth management

2 industry - Assess the trends, drivers and implications in the wealth management industry - Make strategic business decisions using historic and forecast market data related to the wealth management business in leading wealth management companies and key target markets - The report details the various trends and drivers impacting the growth and profitability of the industry - Gain insights into the marketing entry strategies, target, and product and customer retention strategies adopted for expansion of wealth management business Key Highlights - The wealth management industry emerged as a significant segment for the financial sector in the late 1980s. Due to increasing demand from wealthy individuals throughout the world, the industry was equipped with a network of investment advisors to serve high net worth individuals (HNWIs) and ultra high net worth individuals (UHNWIs). - There was a significant increase in the number of HNWIs globally, enabling wealth management organizations to overhaul their business models and target strategies in order to cater to the growing needs of the wealthy individuals. - Wealth management companies are segmenting their clients through an asset-based approach or through linear segmentation. In order to deliver cost-effective service offerings to various levels of wealth management customers, asset management companies need to have a well-defined and executable segmentation plan. - There has been a significant growth in demand for alternative investments among HNWIs in the Asia- Pacific region. In 2011, certain categories of IOPs such as art, jewelry and collectibles delivered higher returns than equities since the global financial and economic crisis, and emerged as an important component of the overall investment strategy for Asia-Pacific HNWIs. - European wealth managers have developed the use of smartphone and tablet applications in France, Germany, Italy, Spain, Switzerland, and the UK. BNP Paribas Fortis is targeting wealthy investors in Belgium by offering James, a video-based access point for financial advisors. Contents: 1 Executive Summary 2 Global Snapshot 2.1 Global Market Segmentation Snapshot 2.2 Regional Market Size and Forecast 2.3 Branding and Marketing Strategies 3 Asia Pacific 3.1 Regional Market Segmentation Dynamics Overview Regional dynamics by key countries Analysis of HNWI consumer attitudes and behavior towards investment Asset allocation Key trends and drivers 3.2 Regional Market Size and Forecast By volume of HNWI customers By value of HNWI wealth HNWI segmental analysis by key countries Investable wealth analysis by key countries 3.3 Branding and Marketing Strategies Branding strategy Targeting strategies Product launch strategy Customer retention strategies 3.4 Branding and Segmentation Case Studies DBS Bank redefines its marketing and branding strategy to expand presence across Asia HSBC Rebranding as a strategy to emphasize wealth management business ICICI BANK 4 The Americas 4.1 Regional Market Segmentation Dynamics Overview Regional dynamics by key countries

3 4.1.3 Analysis of HNWI consumer attitudes and behavior towards investment Asset allocation Key trends and drivers 4.2 Regional Market Size and Forecast By volume of HNWI customers HNWI segmental analysis by key countries Investable wealth analysis by key countries 4.3 Branding and Marketing Strategies Branding strategy Targeting strategy Product strategy Customer retention strategies 4.4 Branding and Segmentation Case Studies TD Canada Trust branding strategy via social media US Trust UBS Bank 5 Europe 5.1 Regional Market Segmentation Dynamics Overview Regional dynamics by key countries Analysis of HNWI consumer attitudes and behavior towards investment Asset allocation Key trends and drivers 5.2 Regional Market Size and Forecast By volume of HNWI customers By value of HNWI wealth HNWI segmental analysis by key countries Investable wealth analysis by key countries 5.3 Branding and Marketing Strategy Branding strategy Product strategy Targeting strategy Customer retention strategies 5.4 Branding and Segmentation Case Studies Deutsche Bank Erste Group Bank 6 Appendix 6.1 Methodology 6.2 Definition 6.3 Background 6.4 Contact Us 6.5 About Timetric 6.6 Disclaimer List of Tables Table 1: Growth of HNWIs in the Asia-Pacific Region by Volume (Million), Table 2: Growth of HNWI Wealth in Asia-Pacific Region by Value (Trillion), Table 3: HNWI Population in Asian Wealth Market (Thousand), Table 4: Percentage of HNWIs who are Considering Investing in Alternative Asset Class Table 5: Growth of HNWIs in Americas Region by Volume (Million), Table 6: Growth of HNWI Wealth in Americas Region by Value (Trillion), Table 7: HNWI Population in the Americas Wealth Market (Thousand), Table 8: Growth of HNWIs in Europe by Volume (Million), Table 9: Growth of HNWIs Wealth in Europe by Value (US$ Trillion), Table 10: HNWI Population in the European Wealth Market (Thousand), List of Figures Figure 1: Global Snapshot of HNWI Wealth and Population, 2012 Figure 2: Marketing Process in Wealth Management

4 Figure 3: Market Segmentation and Scope of Business Figure 4: Linear Segmentation The Global Wealth Pyramid Figure 5: Potential Client Segmentation and Client Requirements Figure 6: HNWI Client Requirements Based on Stage of Wealth Figure 7: Global Number of HNWIs (Million), Figure 8: Total Number of HNWIs in Various Regions of the World (Million), Figure 9: Value of Global HNWI Wealth (US$ Trillion), Figure 10: Branding Strategies Adopted by Domestic and Foreign Players Figure 11: Winning and Regular Marketing Strategies Figure 12: Snapshot of Asian HNWI Wealth and Population, 2012 Figure 13: Different Approaches to Market Segmentation Adopted by Wealth Market Players Figure 14: Asset Allocation in Leading Markets (US$ Million), 2012 Figure 15: Market Segmentation by Source of Wealth Figure 16: Women HNWI Investor Behavior Figure 17: HNWI Regional Distribution in China and India, 2011 Figure 18: HNWI Product Offerings According to Religious Orientation Figure 19: Regional Dynamics by Key Countries Figure 20: Asset Allocation in Leading Markets, 2012 Figure 21: Asset Allocations to Alternate Investments, 2012 Figure 22: Key Trends in the Asia-Pacific Region Figure 23: Drivers of Wealth Management Industry in Key Markets of the Asia-Pacific Region Figure 24: Growth of HNWIs in the Asia-Pacific Region by Volume (Million), Figure 25: Growth of HNWI Wealth in Asia-Pacific Region by Value (Trillion), Figure 26: Asian HNWI Population by Key Countries (Thousand), Figure 27: Investable Wealth in Key Countries and Drivers Figure 28: Growth Prospects of Investable Wealth in Key Countries and Drivers (%), Figure 29: Branding and Marketing Strategies Figure 30: Key Branding Strategies in the Asia-Pacific Region Figure 31: Gap in Wealth Management Product Offerings Figure 32: Branding, Marketing and Targeting Strategies of DBS Bank Figure 33: Branding, Marketing and Targeting Strategy of HSBC Bank Figure 34: Branding, Marketing, Product and Targeting Strategy of ICICI Bank Figure 35: Snapshot of Americas HNWI Wealth and Population, 2012 Figure 36: Market Segmentation Adopted by Wealth Market Players in the Americas Figure 37: Volume of HNWIs in Americas, 2012 Figure 38: Wealth Distribution by Industry in Brazil and the US, 2012 Figure 39: Regional Dynamics by Key Countries Figure 40: Asset Allocation in Leading Markets, 2012 Figure 41: Key Trends in the Americas Region Figure 42: Asset Allocation in Leading Markets, 2012 Figure 43: Growth of HNWIs in Americas Region by Volume (Million), Figure 44: Growth of HNWI Wealth in Americas Region by Value (Trillion), Figure 45: Americas HNWI Population by Key Countries (Thousand), Figure 46: Investable Wealth in Key Countries and Drivers (US$ Billion), 2008, 2012, 2015 and 2017 Figure 47: Growth Prospects of Investable Wealth in Key Countries (%), Figure 48: Branding and Marketing Strategies in the Americas Figure 49: Merrill Lynch Mobile Application for Wealth Management Figure 50: Scale-driven Consolidation in Bank Brokerage and Emergence of Integrated Institutions Figure 51: JP Morgan Chase's Facebook Marketing Initiative Figure 52: Screenshot of Visa Business Network Facebook Login Page Figure 53: Coverage Models Dominate the Ultra HNW Market Figure 54: Wealth by Design for Women Portal of HoyleCohen Figure 55: Screenshot of TD Canada Trust's $PLIT IT Facebook Application Figure 56: US Trust What is Worth?' Campaign Figure 57: UBS Bank We Will Not Rest' Campaign Figure 58: Asset Allocation in Leading Markets, 2012 Figure 59: Market Segmentation Adopted by Wealth Market Players in Europe Figure 60: Wealth Distribution in European Countries Relative to the World (%), 2012 Figure 61: UHNWIs Regional Distribution in France and the UK (%), 2011 Figure 62: Regional Dynamics by Key Countries Figure 63: Asset Allocation in Leading Markets, 2012 Figure 64: Share of Sustainable Investments in Total HNWI Portfolio, 2007, 2009 and 2011 Figure 65: Key Trends in the European Region

5 Figure 67: Growth of HNWIs in Europe by Volume (Million), Figure 68: Growth of HNWIs Wealth in Europe by Value (US$ Trillion), Figure 69: European HNWI Population by Key Countries (Thousand), Figure 70: Investable Wealth in Key Countries and Drivers (US$ Billion), 2008, 2012, 2015 and 2017 Figure 71: Growth Prospects of Investable Wealth in Key Countries (%), Figure 72: Branding and Marketing Strategies in Europe Figure 73: Branding and Marketing Strategies Figure 74: Rebranding Strategies Adopted by Wealth Management Organizations in Europe Figure 75: Product Strategies Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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