Japan Online Advertising Industry Growth and Forecast 2016

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1 Brochure More information from Japan Online Advertising Industry Growth and Forecast 2016 Description: The report on Japan Online Advertising Industry Growth and Forecasts 2016 includes a detailed study of the global advertising as well as Japanese online advertising industry. AM Mind Research have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, AM Mind Research have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook. Key Findings - In 2007 & 2008, Japan's online advertising market registered a small growth and in 2009, the industry was worth an estimated USD ~ billion. - In 2010, the expenditure on online advertising increased 8.30% YTY, to USD ~ billion. Internet advertising placements increased 10.17%, despite the slowdown in growth in 2009 due to the global economic downturn. - In 2010, web advertising (PC-based Internet) grew 8.80% compared to 2009, to USD ~ billion (including search engine advertising) - In 2010 display spending was USD 3.35 billion compared to USD 2.56 billion search advertising revenues. - Expenditure on search engine advertising has continued to rise, increasing 16.37% to USD ~ billion. The market continued to record a steady growth due to ad spend by companies in the finance, real estate, travel and distribution sector. - Mobile advertising in 2010, increased 19.47% from 2009, to USD ~ million (including mobile search engine advertising), - Japan's online advertising market is currently dominated by Yahoo! Japan and Google. Yahoo accounts for ~% of the overall market, followed by Google ~%. - During 2011 and 2012, advertising revenues is expected to be low while showing a positive trend and soon it is expected to recover from the economy losses made by recession and then Tsunami and Earth quake. - Online video advertising is an emerging segment and expected to grow with a CAGR 4.60% and generate more revenues in the coming five years. E-commerce is also expected to become a major driving factor behind online advertising growth in Japan. - The overall online advertising industry is expected to grow at CAGR 4.51% from , Products Mentioned in this report: - Online Advertising - Display Advertising Contents: 1. Global Advertising Industry - An Overview - Japan Online Advertising Industry: Overview 2. Japan Online Advertising Market Size - Online Advertising by Category

2 - Display Advertising - Online advertising demand by Industry 3. Industry Trends and Developments - Dentsu and Skype to launch display advertising offering in Japan - Popularity of Mobile internet in Japan - Industry Competition - Japan's Online Display Advertising Leaders 4. Growth Drivers - Rising Number of mobile Phone users and demand for Mobile Advertising - Internet users - Broadband connections - Japan Ecommerce Market 5. Macro Economy Factors - Gross Domestic products - Population - Import/Export - Annual Household Income 6. Forecast - Display Advertising 7. Industry Players - Dentsu Inc. - Business overview - Financial Performance - Business Developments - ASATSU-DK Inc. - Business Overview - Financial Performance - Business Developments 8. Forecast Methodology - Data Collection Methods - Approach - Reasons for the Selection of Independent Variables - Multi Factor Based Sensitivity Model - Final Conclusion - Disclaimer List of Figures: Figure 1: Global Advertising Revenues ( F) Figure 2: Global Online Advertisement Spending ( F) Figure 3: Advertising Expenditure by Media Categories in 2010 Figure 4: Online Ad Spending in Japan ( ) Figure 5: Online Ad Spending by Segments in Japan ( ) Figure 6: Online Search Advertising Spending ( ) Figure 7: Online Display Advertising Spending ( ) Figure 8: Online Mobile Advertising Spending ( ) Figure 9: Global Adoption of Smart phones in 2010 Figure 10: Japan Online Advertising Market Leaders, share in % (2010) Figure 11: Japan Total Population ( ) Figure 12: Japan Online Advertising Industry Revenue Forecast ( ) Figure 13: Japan Online Search Advertising Industry Revenue Forecast ( ) Figure 14: Japan Online Display Advertising Industry Revenue Forecast ( ) Figure 15: Japan Online Mobile Advertising Industry Revenue Forecast ( )

3 List of Figures: Table 1: Industry Ranking For Online Advertising in 2010 Table 2: Smartphone Audience in Japan by Leading Companies Table 3: Top Online Display Vendors in 2010 Table 4: Leading Online Advertising Agencies in Japan ( ) Table 5: Japan Internet Users and % of Population ( ) Table 6: Japan Mode of Internet Access and Population Table 7: Japan leading Online Retail Sites and their Reach in 2009 Table 8: Japan GDP and Advertising Expenditure ( ) Table 9: Japan Total Import/Export ( ) Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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