Toys and Games in Hungary

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1 Brochure More information from Description: The report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ( ), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage includes: traditional toys and games and video games. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? - Get a detailed picture of the toys and games industry; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop. Contents: Euromonitor International December 2009 List of Contents and Tables Executive Summary 2009 Slowing Market Demand Economic Crisis Effect Growing Video Games Demand Local Players Dominance Lower Quality Driving Demand Key Trends and Development Worldwide Economic Crisis and Cautious Consuming Shrinking Traditional Toys Target Changing Lifestyle Highly Seasonal Sales Progress of Video Games Market Data Table 1 Sales of Toys and Games by Sector: Value Table 2 Sales of Toys and Games by Sector: % Value Growth Table 3 Sales of Toys and Games by Distribution Format: % Analysis Table 4 Toys and Games Company Shares by Value Table 5 Forecast Sales of Toys and Games by Sector: Value Table 6 Forecast Sales of Toys and Games by Sector: % Value Growth Definitions Summary 1 Research Sources Gulliver Játék Nagykereskedoi Kft Summary 2 Gulliver Játék Nagykereskedoi Kft.: Summary 3 Gulliver Játék Nagykereskedoi Kft.: Operational Indicators Summary 4 Gulliver Játék Nagykereskedoi Kft.: Competitive Position 2008 Kék Kobra Kft

2 Summary 5 Kék Kobra Kft.: Summary 6 Kék Kobra Kft.: Operational Indicators Summary 7 Kék Kobra Kft : Competitive Position 2008 Lego Hungaria Kft Summary 8 LEGO HUNGÁRIA KFT.: Summary 9 LEGO HUNGÁRIA KFT.: Operational Indicators Summary 10 LEGO HUNGÁRIA KFT: Statistics 2008 Summary 11 LEGO HUNGÁRIA KFT: Competitive Position 2008 Régió Játékkereskedelmi Kft Summary 12 Régió Játékkereskedelmi Kft.: Summary 13 Régió Játékkereskedelmi Kft.: Operational Indicators Summary 14 Régió Játékkereskedelmi Kft. : Competitive Position 2008 Sony Hungária Kft Summary 15 SONY HUNGÁRIA KFT.: Summary 16 SONY HUNGÁRIA KFT.: Operational Indicators Summary 17 SONY HUNGÁRIA KFT.: Competitive Position 2008 Headlines Trends Competitive Landscape Prospects New Product Developments Summary 18 New Product Launches Sector Data Table 7 Sales of Traditional Toys and Games by Subsector: Value Table 8 Sales of Traditional Toys and Games by Subsector: % Value Growth Table 9 Sales of Traditional Toys and Games by Distribution Format: % Analysis Table 10 Traditional Toys and Games Company Shares by Value Table 11 Forecast Sales of Traditional Toys and Games by Subsector: Value Table 12 Forecast Sales of Traditional Toys and Games by Subsector: % Value Growth Headlines Trends Competitive Landscape Prospects New Product Developments Summary 19 New Product Launches Sector Data Table 13 Sales of Video Games by Subsector: Value Table 14 Sales of Video Games by Subsector: % Value Growth Table 15 Sales of Video Games by Distribution Format: % Analysis Table 16 Video Games Company Shares by Value Table 17 Forecast Sales of Video Games by Subsector: Value Table 18 Forecast Sales of Video Games by Subsector: % Value Growth

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