Databook Q1 2014: India Digital Advertising Spend in Real Estate Industry

Transcription

1 Brochure More information from Databook Q1 2014: India Digital Advertising Spend in Real Estate Industry Description: Online advertising spend by real estate brands in India stood at US$10 million by end of 2013, accounting for 1.3% of total online advertising. During , online advertising in this industry has increased at a CAGR of 41.3%. This growth is expected to continue in 2014 with brands expected to spend US$13 million, representing an increase of 31.2% over Over the forecast period ( ), Socintel360 expects online ad spend by real estate brands to grow at a CAGR of 23.5% to reach US$30 million in 2018, accounting for 0.9% share of the market. This report answers the following key questions: - How is online advertising expected to grow over the next five years? - How much is being spent on online advertising by real estate brands? - How is online mobile advertising expected to grow over the next five years? - How is online marketing budget being allocated and utilized by real estate brands? This report provides detailed online advertising spend database, covering in-depth trend analysis by real estate brands for a period of 10 years ( ). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas - - Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend. - Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology. - Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels. - Industry Split: This report provides advertising spending and growth analysis of real estate brand on online advertising. - Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend This report provides detailed online advertising spend by real estate industry data and trend analysis for a period of 10 years ( ) through charts and tables. Below is an overview covering scope of this report: Country Focus: India Market Focus: Online Marketing Industry Focus: Real Estate Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the India. This report provides: - Data covering future of online advertising spend and its share in total advertising. - Online advertising spend by real estate industry for a period of 10 years, from 2009 to Data covering future of online mobile advertising spend and its share in online advertising - Online marketing budget allocation for 2014 and how it is expected to change over the next five years. - Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend. Contents: 1 About this Report 1.1 About The Publisher 1.2 Summary 1.1 Scope 1.3 Methodology 1.4 Definitions 1.5 Disclaimer 2 Online Advertising Spend Market Share Analysis 2.1 India Online Advertising Spend 2.2 Market Share Analysis 3 Analysis of Macroeconomic, Business, and Consumer Drivers 3.1 Macroeconomic Fundamentals and Industry Growth Dynamics 3.2 Consumer Insights 3.3 Internet & Technology Adoption

2 3.4 Devices & Platforms 3.5 Mobile Commerce 3.6 Advertising Spend Dynamics 4 India Online Advertising Spend by Industry 4.1 Snapshot of Key Verticals 4.2 Real Estates Online Ad Spend Snapshot, Analysis by Marketing Objective Analysis by Channel Spend - Desktop vs. Mobile Table 1: India Online Advertising Spend & Growth Analysis (US$ Million), Table 2: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, Table 3: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), Table 4: India Population Analysis (Million), Table 5: India Inflation Trends (%), Table 6: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), Table 7: India Business Confidence Trend, Table 8: India Number of Online & Mobile Buyers (Million), Table 9: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), Table 10: India Number of Video Viewers - Online vs. Mobile (Million), Table 11: India Number of Gamers - Online, Mobile, Social and Tablet (Million), Table 12: India Mobile Internet User Analysis (Million), Table 13: India Number of Internet and Social Media Users (Million), Table 14: India Number of Fixed Broadband Households & Subscriptions (Million), Table 15: India Number of Mobile and Smartphone Users(Million), Table 16: India Number of E-reader and IPad Users Analysis (Million), Table 17: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), Table 18: India Tablet & Smartphone M-commerce Sales (US$ Billion), Table 19: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), Table 20: India Online Spending per Internet User (US$), Table 21: India Online Mobile Spending per Online User (US$), Table 22: India Real Estate Brands' Online Advertising Spend (US$ Million), Table 23: India Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2013 vs Table 24: India Real Estate Brands Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2013 vs Figure 1: Methodology Framework Figure 2: India Online Advertising Spend & Growth Analysis (US$ Million), Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2013 Figure 4: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, Figure 5: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), Figure 6: India Population Analysis (%), 2013 Figure 7: India Inflation Trends (%), Figure 8: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), Figure 9: India Business Confidence Trend, Figure 10: India Number of Online & Mobile Buyers (Million), Figure 11: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), Figure 12: India Number of Video Viewers - Online vs. Mobile (Million), Figure 13: India Number of Gamers - Online, Mobile, Social and Tablet (Million), Figure 14: India Mobile Internet User Analysis (Million), Figure 15: India Number of Internet and Social Media Users (Million), Figure 16: India Number of Fixed Broadband Households & Subscriptions (Million), Figure 17: India Number of Mobile and Smartphone Users(Million), Figure 18: India Number of E-reader and IPad Users Analysis (Million), Figure 19: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), Figure 20: India Tablet & Smartphone M-commerce Sales (US$ Billion), Figure 21: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), Figure 22: India Online Spending per Internet User (US$), Figure 23: India Online Mobile Spending per Online User (US$), Figure 24: India Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2013 Figure 25: India Real Estate Brands' Online Advertising Spend (US$ Million), Figure 26: India Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2013

3 vs Figure 27: India Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2013 vs Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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