Debbie Hancock. VP, Investor Relations

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1

2 Debbie Hancock VP, Investor Relations

3 Safe Harbor This presentation contains forward-looking statements concerning management's expectations, goals, objectives and similar matters, which are subject to risks and uncertainties. These forward-looking statements may include comments concerning our future product, marketing and entertainment plans, financial goals, costs and expectations for our future product and financial performance. There are many factors that could cause actual results and experience to differ materially from the anticipated results or other expectations expressed in these forward-looking statements, including consumer and retailer interest in our products and product lines, changes in marketing, entertainment and business plans and strategies and future global economic conditions, including foreign exchange rates. Some of those factors are set forth in the Company's Annual Reports on Form 10-K, in the Company's Quarterly Reports on Form 10-Q, in the Company's Current Reports on Form 8-K and in the Company's other public disclosures. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this presentation to reflect events or circumstances occurring after the date of this presentation.

4 Brian Goldner Chairman, President & Chief Executive Officer

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6 Agenda Insight, Innovation, Investment Brian Goldner Investing in Profitable Growth Deb Thomas Q&A Senior Management Team Brand Execution John Frascotti, Wiebe Tinga, Samantha Lomow, Brian Chapman LUNCH Brand Blueprint Showcase Forums Digital; Global Consumer Insights; Storytelling

7 Brand Blueprint Toy & Game Product Innovation Storytelling Digital Media HASBRO BRANDS Consumer Insights Lifestyle Licensing Global Markets Developed Developing Emerging Immersive Entertainment Experiences Strategic Retail Partnerships

8 Strong Start to 2015 As Reported, Nine Months Revenues $2.98B $2.98B As Reported, $412M Nine Months Operating Profit +5% $433M Revenues Absent FX Operating Profit Absent FX Point of Sale U.S.; UK; Germany; Australia; France; Mexico; Emerging Markets

9 Point of Sales Measures ~80% of U.S. Market Measurement Varies Internationally Well Positioned for the Holiday Season

10 The Force is Strong with Star Wars Series U.S. POS Trends: 9-Week Period Following On Shelf Date

11 Global Consumer Insights

12 Goal: Provide a deep understanding of the benefits of play on child development in today s digital world.

13 Net Revenues

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15 Nerf Growth Drivers: Global Expansion Nerf has grown from a US-focused brand to a global phenomenon, sold in over 120 Countries Business Model Proven in U.S. Business expanded and leveraged in other countries Approximately half of Nerf sales come from outside of the United States

16 Nerf Growth Drivers: Product Expansion & Innovation Innovative Products, New Segments, New Consumers! Achieve the Impossible!

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18 Publishing STORY OF OUR BRANDS Consumer Engagement Film Digital

19 Investing in Story: Franchise Economics Entertainment & Licensing Operating Profit Margin 28% 5-Year Average Entertainment & Licensing Revenues $ millions $136 $162 $181 $191 Hasbro Entertainment and Licensing Revenue $ Franchise Economics Investing in the talent and the executional expertise to capitalize on the full potential of Hasbro s brands

20 FAN AUTHORSHIP Digital Entertainment Music/Fashion/Exhibits New Categories Fan-Generated Product Digital Gaming Theatrical

21 The Power of Story-led Brands +7.2% -0.1% Entertainment Brands Non-Entertainment Brands *EU G6 = UK, France, Germany, Spain, Italy, Poland Source: The NPD Group/Retail Tracking Service Entertainment as defined by Hasbro CAGR Branded Toy & Game Industry Top 100 Properties

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23 Revenues Remain More Than 2x Pre-Movie Levels $750,000 $625,000 $500,000 $375,000 $250,000 $125,000 $ Nine Months, 2015 Under Development

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25 E N T E R T A I N M E N T T R E N D S Growing Global Box Office Global Box Office USD Billions (avg exchange rates) Global CAGR 5.3% USA Top 5 EU China Brazil Mexico Total Box Office = $46B China will be #2 $8.9B

26 Partner Brands Strategically Important Hasbro Brands Partner Brands 5-Year Average 20% of Total Revenues 2015 Trending Around 25%

27 Focusing on Growth Brands and Franchise Opportunities Revenue CAGR 5-Year 3-Year Franchise Brands 5% +11% Partner Brands 10% -11% Franchise Brands Partner Brands Challenger Brands Non-Strategic

28 TRANSFORMERS SHARED COMMUNITY Storytelling Connecting Participation FAN VOTE

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30 Magic s Brand Blueprint Innovative Game Play Digital Integration Entertainment & Licensing Organized Play e-sports Strategic Retail Partnerships: Hobby/game stores and mass retail Regional Expansion Developed Developing High-growth 11 Languages 70+ Markets

31 800,000 Play Events in 6,200 Hobby Stores in 2015

32 Digital Magic Player Profiles Magic: The Gathering Online PRO PLAYER Participated in Premier Play in last 12 months Magic Digital Next COMPETITIVE PLAYER Played in Organized Play within the last 6 months Duels ACTIVE CASUAL PLAYER Played Magic in the last 12 months, never played or formerly played in Organized Play PROSPECT Digital Gamer has never played Magic

33 GLOBAL SNAPSHOT Hasbro s Footprint keeps increasing in Emerging Markets Priority Markets Established New in & Beyond China Russia Brazil Greece Poland Turkey CEE Chile Peru Colombia Korea MENA Thailand South Africa Indonesia India MENA Thailand South Africa Full subsidiary up and running Team up and running, transition from distributor to full service model completed Shipping commenced September 1 st

34 Net Revenue GLOBAL SNAPSHOT Emerging Markets LAM Asia Pacific Europe First Nine Months 2015, revenues up 14% absent FX Anticipated continued double-digit growth, absent FX Operating profit impacted by FX, despite hedges and price increases Priority markets are Russia, Brazil, China Operating Profit LAM Asia Pacific Europe

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37 NEW Brands

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39 Medium-term Objectives Developed economies will grow modestly through brand innovation and market share gains* Emerging markets will grow double digits* We remain focused on improving operating margins over time We expect to generate operating cash flow of $500M annually *Excluding the impact of foreign exchange

40 Hasbro

41 Deb Thomas Chief Financial Officer

42 Infrastructure Talent Geographies Brands

43 Franchise Brands Continue to Focus, Expansively and Fearlessly, on Profitably Growing our Franchise Brands

44 Brand Investments Brand Enterprise Value

45 Innovating Hasbro Our Program Mission Work Smarter Get Product to Market Faster Reduce Our Costs Fuel Innovation

46 Digital Investments

47 Systems Investments Drive Higher Depreciation IT Depreciation 2015 is 3X 2012 Levels $ Millions $9 $20 $23 $27 $32 $41 $39 $33 $ Actual Estimate

48 Our People

49 Innovation Driven Results Emerging Markets Investment 30% Results (5-Year Revenue CAGR) 24% Entertainment & Licensing Franchise Brands 30% 40% 7% 5% $1 Billion of Investment Through the P&L,

50 Brand Architecture Franchise & Partner Brand Challenger Brands Gaming Mega Brands New Brands

51 Franchise Economics Superior Returns 20.0% Operating Profit Margin 15.0% 10.0% 5.0% 0.0% Franchise Brands Hasbro Partner Brands 5-Year Historical Average

52 Margins Grow Over Time Leverage Investments Drive Revenue New Team New Manufacturing New Tooling

53 Partner Brand Economics Premiere Properties Higher Price Drive Higher Gross Margin Licensed IP 20 to 25% of Revenues 2016 Royalty in Line with 2015 Entertainment-Led High Visibility Advertising and Royalty Drive Revenue

54 Unprecedented Foreign Exchange Environment $266M $ Million ~$95M FX Impact to Revenues 50 0 Historical Largest 2015 Impact, Nine Months

55 2014 Revenues $369 Million Lower at Current Rates Hasbro 2014 Net Revenues by Currency 16% 3% 3% 1% 10% 4% 4% 2% 2% 55% Euro British Pound Mexican Peso Canadian Dollar Australian Dollar USD Brazil Real Russian Ruble Chinese Yuan All Other 2015 Revenue Mix is Similar to 2014

56 U.S. Currency Continues to Strengthen Against Multiple Currencies Currency Current 2015 Spot Rate Current spot vs. 14 avg. (%) Average 2014* Average 2013* Euro % CAD Canadian Dollar % AUD Australian Dollar % Mex$ Mexican Peso % R$ Brazil Real % RUB Russian Ruble % *Revenue translation average rate

57 U.S.-Dollar Based Costs Disproportionately Impacted FX Impact Currency Revenues Cost of Sales Product Development Advertising SD&A Local Currency Primarily U.S. Dollars Primarily U.S. Dollars U.S. Dollars & Local Currency U.S. Dollars & Local Currency YTD 2015 FX Impact to Operating Profit: $62M

58 Managing a Difficult Foreign Exchange Environment ~75% Hedged 2015 Similar Protection for 2016 Hedges through 2020

59 Mix Driving Gross Margin Gains % Mix Royalties % Hedging Pricing Combined Gross Margin & Royalties Up 160 Basis Points in Nine Month Period, 2015 FX Impact *Changes Illustrative Only and Not to Scale

60 Input Costs: Similar Trends 2015 vs vs Board/Paper/Print Resins Labor Currency Freight

61 Global Sourcing: Managing Costs and Risk China Vietnam India Indonesia

62 Investments Driving Operating Profit Growth 10.1% Investments: Brands Emerging Markets Digital Entertainment Licensing Global Consumer Insights 14.9% Future Investments: Brands Infrastructure Systems Global Talent Storytelling Licensing Global Consumer Insights ERP Operating Profit, 2005 & 2014 * Operating Profit Margin excludes certain charges as reported operating profit margin is 14.8%

63 Capital Priorities Operating Cash Flow Target: $500 Million on Average Per Year Invest in the long-term profitable growth of Hasbro Return excess cash to shareholders through dividend and stock repurchase program Maintain a solid investment grade rating and access to commercial paper market

64 Investments in Long-Term Profitable Growth Continued Investment in Magic The Gathering: Online Allspark Pictures Release of My Little Pony Movie Continued Investment in Franchise Brand Development Disney Princess & Frozen Product Launch Implementation of Our E-commerce Site, With Future Business to Business Capabilities Launching Global Sourcing Strategy Implementation of Product to Market Brand Blueprint Capabilities Global Talent Expansion of Digital Technologies

65 Q&A

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