Your customer engagement transformation starts here

Transcription

1 Your customer engagement transformation starts here Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2 HP Exstream and HP TeamSite Complete solutions for better customer engagement Paul Brown, Senior Product Manager September 23, Copyright Copyright Hewlett-Packard Development Development Company, Company, L.P. The L.P. information The information contained contained herein herein is subject is subject to change to change without without notice. notice.

3 Agenda HP Exstream/HP TeamSite session: HP Marketing Optimization Our vision The solution Demo utilizing TeamSite to generate content for Exstream Demo Exstream integration into TeamSite webpages 3

4 IM Attract Transform the customer experience On my device Customer Communication Management (CCM) and Customer Experience Management (CXM) Make it easy On my schedule CCM will evolve to reach more customers on more devices CCM will need to be able to react to customer interactions CCM must engage with other solutions to provide consistent branding and messaging I ll tell my friends Converse Grow Service GPS Acquire On my channels In my location Remember me 4

5 5 HP Exstream & HP TeamSite integration The value to your organization As an enterprise, you communicate to your customers using a variety of channels Delivering consistent, personalized experiences across all customer touch points can help you increase revenue and improve customer satisfaction A true omnichannel solution is required to address the evolving requirements around the management of your customer experiences. With the combination of HP Exstream and HP TeamSite we now have a unique offering for CXM with CCM This allows companies like yours to create integrated, personalized campaigns for your customers across landing pages, transactional statements and notifications User Experience Personalization Monetization Audience Engagement Integration Content Management IT Performance

6 HP Marketing Optimization Deliver superior experiences, drive higher conversions, increase loyalty Web Tablet Mobile Print Social Agent Augmented Reality TeamSite MediaBin Optimost Explore Qfiniti Exstream Aurasma Web Experience Management Rich Media Management Multichannel Optimization Social Media, Survey, Voice Contact Center Management Customer Communications Augmented Reality Powerd by HP HAVEn Thousands of Marketing Data Sources 6

7 HP Software Footprint in Marketing HP Exstream delivers 10s of billions customer communications per month HP TeamSite powers 10,000+ websites & largest brands HP Qfiniti records & analyzes 10s of millions calls every day HP Aurasma crosses 40,000 customers, doubling the number in last 6 months HP Optimost delivers 100 s of M$ in increased website conversions & revenue 7 Over 2 billion of digital assets indexed and managed by HP MediaBin

8 Our Vision: Optimize Experiences Across Every Digital Touch Point Beautiful Experiences Omni-channel + + Engagement Real-Time Analytics that actually scale create once publish everywhere open, accurate and actionable 8

9 TeamSite architecture From anything to anywhere Print Web Social Contact center Mobile LiveSite Firewall OpenDeploy MediaBin IDOL TeamSite IDOL 9 Video Social Media Video Texts Word, Excel Images Messages Audio Transactional Data Logs Clickstream Data CRM

10 HP Exstream LiveSite Connector Enterprises can use content managed in TeamSite/LiveSite for Exstream communications and vice versa Use LiveSite for advanced content targeting and analytics for super personalization LiveSite Content with Connector Business users contribute content in browserbased tool, TeamSite Exstream requests specific content using LiveSite Connector Asset ID, keyword, or metadata Content Targeting with LiveSite Use LiveSite targeting services to drive behaviordriven personalization Exstream requests content and LiveSite offers suggestions based on analytics (profiles, IDOL insights, etc.) Leverage more sources of info about a consumer to drive personalization of communications 10

11 Single source of truth Consistent, compelling, targeted content across all channels TeamSite/LiveSite HP Exstream Logos Targeted Messages Images General Content LiveSite Connector Advanced Tables Data Merge Charts and Graphs Web/Kiosk Social Mobile SMS Print 11

12 Targeted marketing Across ALL customer Channels Creating the next generation solution to address an enterprises requirement to adapt to the changing world of web, social media, smart phones and tablets. 1. HP LiveSite captures customer information and preferences 2. Targeted Marketing is created and inserted into both HP Exstream and HP LiveSite webpage 3. Targeted Customer Communications are send out across ALL channels and additional analytics are gathered, refined and sent out again TeamSite LiveSite Exstream 12

13 Demo HP Exstream LiveSite Connector Utilizing HP TeamSite front-end to create content for HP Exstream Input Parameters Aux Layout File XML Reference file HP Exstream engine HTML to DXF TeamSite user created content LiveSite Content Services HTML Content 13

14 THANK YOU Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.